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New York Bans AI-Enabled Rent Price Fixing (theverge.com) 70

New York Gov. Kathy Hochul has signed into law legislation banning the use of price-fixing software by landlords to set rental rates. From a report: New York is the first state to outlaw algorithmic pricing by landlords, following a number of city-wide bans in Jersey City, Philadelphia, San Francisco, and Seattle. Software companies such as RealPage offer landlords algorithms that can set rental prices.

The software can also help determine the ideal number of people to live in a unit or the terms of a lease renewal. RealPage says it can help its clients "optimize rents to achieve the overall highest yield, or combination of rent and occupancy, at each property." But the "private data algorithms" advertised by these software companies, Hochul says, cause the "housing market distortion" that harms renters "during a historic housing supply and affordability crisis."

Not only does the law outlaw setting rental terms with the software, it also says that any property owners who use the software will be considered colluding. In other words, two or more rental property owners or managers who set rents with an algorithm are, in practice, choosing to not compete with each other, whether they do so "knowingly or with reckless disregard," the law says. This is a distinct violation from simply using the software itself.

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New York Bans AI-Enabled Rent Price Fixing

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  • by Anonymous Coward

    Naah, can't be happening.
    Next you are going to tell me that supermarkets, ISPs, PC sellers, car dealers.... are colluding to fleece the suckers?

  • Walmart can't use AI to set prices if they are partially based on what other stores in its vicinity are charging?
    Sports gambling can't use AI to set odds if the decisions include what other gambling sites are using?

    • Re:What's next? (Score:4, Interesting)

      by Dixie_Flatline ( 5077 ) <.vincent.jan.goh. .at. .gmail.com.> on Friday October 17, 2025 @01:22PM (#65732458) Homepage

      Housing is a human right, and the pricing is relatively inelastic (particularly right now) even before landlords collude to price fix. So it's a pretty different situation than Walmart figuring out what the optimal price for tomato paste is.

      But also, this is just straight-up price fixing, and we don't let gas stations do it either.

      • Housing can't be a human right. It's specifically denied in the Bill of Rights and prioritizes the right of the property owner over humans' need for housing.
      • So housing is a human right and food isn't?

        Housing isn't a right. You can't be homeless, demand a home, and then be given one free of charge. Same as you can't walk up to any grocery store, demand food, then be given free food. Hell, they'll even set the police after you if you take food out of their dumpster. Unlike residential trash where once you put it out anyone can grab your trash and do whatever they want it, business trash gets protections your trash doesn't have. Food and housing are very much

        • Yes, housing is a right. If the government can't provide it, it shouldn't be allowed to stop you from providing your own. So if you buy a tent and pitch it somewhere so you don't die, that is a fundamental human right. People need shelter to not die.

          IF your government is in the business of protecting human rights, it should provide housing, but at the very least, it cannot deny housing if you can provide it yourself.

          I'm not in favour of these weird dumpster-diving rules either. Food that could be used to fe

      • Houston has the most stable housing prices of any city in the US. Houston does not have any zoning restrictions. If housing prices go up, developers tear down strip malls and build apartments. If commercial prices go up, they tear down low density housing or commercial property and build high-density commercial property. That is a functioning market.

        People like to rag on Houston as not a nice place to live, but you can, at least, afford to live there.

      • by Anonymous Coward

        "Housing is a human right". No.

        You should have a right to build your own house or grow your own food. But anything that requires the labor of others can not be a human right.

         

        • I didn't say that it requires the labour of others, just that it's a right. If your government doesn't provide it, it should at least not stop you from providing it for yourself.

          But I do believe that societies that are moral should provide housing for people that need it. That's basically what society exists for. If we can't provide for the least of us with such abundance, why are we even here?

      • Housing is a human right,

        Housing only exists because someone else created it (used their labor).

        Saying "Housing is a human right" is the same as saying "I have a right to the result of your labor". This is slavery by another name.

        • Housing is a human right is an acknowledgment that humans need shelter to survive, and as a society we should attempt to provide the requirements for life at a basic level. I'm not asking for a lot here: I think governments SHOULD provide basic housing—nobody's trying to take anyone else's private property here, I don't know why you jumped to that conclusion—but if they don't, they shouldn't be tearing down encampments where people have built their own basic housing. Nobody's labour was appropri

    • by ranton ( 36917 )

      What's next? Walmart can't use AI to set prices if they are partially based on what other stores in its vicinity are charging?
      Sports gambling can't use AI to set odds if the decisions include what other gambling sites are using?

      The bill only calls out the use of nonpublic competitor data in setting prices. It is basically just saying that you cannot collude with competitors (already illegal) just because you are doing it indirectly through a 3rd party. If Walmart and Target both paid a consultant who received nonpublic supplier pricing data from both companies and then did supplier pricing negotiations for both companies, that would already be illegal. But the pricing they give to customers is public information, so that's not ill

    • Why would a store enter its price data into this system? Why would a store pay for the ability to tell walmart its prices? Think about it.

  • Lets be Clear (Score:2, Interesting)

    by SmaryJerry ( 2759091 )
    There is prices being set by AI and then there is AI price fixing. Setting prices using AI would mean getting the public posted prices and setting a price that is similar then making some adjustments for various building specific factors. Price fixing, is where you control a large majority of the prices and set the prices to a minimum for the majority. As long as this law is only going after Price Fixing then this seems perfectly fine, however, I can see even in this article and summary that there is alread
    • Those cant really be separated. AI is just a roundabout way for saying "algorithm to decide price" and there is no difference if that algorithm is decided in a shady backroom during a meeting of representatives or by some high tech company that collects all the data. If multiple parties use same algorithm to decide price they will arrive to same conclusion, resulting in fixed pricing.

      • The AI or algorithm software would have no knowledge of the other landlords prices, so it can't fix to any specific price. Also every building is completely unique and literally in a different location, even 1 block makes a huge difference in rents. By that logic using any information at all in the same manner that your competitor does would be price fixing, which of course it isn't. Both landlords can look at the public rents of their neighbors like an algorithm would. But for some reason because if it's a
        • If the other landlords are also using the software, and all are working off the same information, then the software can determine the prices the other landlords would choose as well. In the limit, if every landlord is using the same software, they can can all act as-if they were colluding even though there is no communication between them.

        • 1. Algorithm designers collects all the data. At present they have (almost) perfect data as they get actual transactional prices from their customers. This alone gives them huge information advantage against renters. With public information you generally only see offer prices and how long the place is listed (often even with some missing location details)

          2. Algorithm ensures consistent interpretation of data and factors that affect pricing. When its human interpreting data you will have inconsistencies, eg

        • by flippy ( 62353 )
          It actually has nothing to do with AI. If multiple landlords all decide to agree to a 3rd party's figure as to what to charge for rent, then that's collusion, even if the landlords don't directly talk to each other. They're all agreeing on the same price, and that's what's illegal. Whether the 3rd party is a piece of software or a human individual is irrelevant.
          • This would mean a landlord wouldn't be allowed to own multiple buildings either because they would be setting the same price in the same method in multiple buildings. The only problem is when the are colluding to fix the price with a MAJORITY of the market, essentially holding a monopoly. Price fixing doesn't work without a majority.
            • by flippy ( 62353 )

              This would mean a landlord wouldn't be allowed to own multiple buildings either because they would be setting the same price in the same method in multiple buildings. The only problem is when the are colluding to fix the price with a MAJORITY of the market, essentially holding a monopoly. Price fixing doesn't work without a majority.

              It absolutely does not mean that. An INDIVIDUAL (such as a single landlord owning multiple properties in your example) by definition cannot collude alone. The definition of collusion when it comes to legal matters is when two or more parties secretly agree to defraud a third-party of their rights or accomplish an illegal purpose. It does require at least 2 parties to be involved, but does not require a majority.

        • by BKX ( 5066 )

          No. The AI is a red herring. It has nothing to do with this. What these systems are doing is using actual rent amounts that tenants pay to determine what to charge. That rent information is not publicly available. That's the problem. If these systems stuck to the rents sought in publicly posted advertisements, it'd be no problem. Using that non-public information to set rents is already illegal; it's a form of price-fixing. What this law does is makes it clear that it's illegal to do even if the information

          • It is not using rent amounts from OTHER landlords. The current landlord is always allowed to make decision on their rents using their own information.
    • by flippy ( 62353 )

      It's not outrageous at all. Just because there's a third party involved (the software), who is telling the main parties (landlords/property managers) what to charge doesn't make it NOT collusion.

      If the 3rd party was a human person, who was contracted to tell the landlords what to charge, then they charged those prices, that would be collusion, and just because they're not directly talking to each other but through an intermediary, doesn't make it any less so.

      Just because it's a piece of software and not a h

  • On the one hand, my libertarian side objects to this. On the other, I think such software can pretty much only be used for evil. Which is to say, allowing the landlords to eliminate all the consumer surplus.

  • This is a feel good, anti-unlimited-capitalism law that would require auditing the software systems and business rules of these private equity-owned megacorps and their vendors. It doesn't do anything substantive to address rent control, add affordable rental inventory, or rollback income inequality.

    PS: Mamdani kicked corrupt creepy Cuomo's keister again. Although I don't want to hear anymore about government grocery stores, but I do want to hear about pragmatic funding and incubation of self-sustained, em
    • I'm not sure I understand how this is price fixing, though.

      If two gas stations are next to each other, and can see each other's prices, and set their prices accordingly, that's not price fixing or collusion. You never need to go much below the other gas station, and if one of the gas stations in a more convenient spot next to, say, an interstate exit, they can afford to ask for a higher price. That's just regular competition, you want to maximize your margin, and you're never going to lower your price much

      • While I agree that I don't understand how this is price fixing, I'm not sure your argument is valid. Standard Oil is a pretty well-known example of producers colluding to keep the price up, but they still kept it low enough that people found a ton of ways to make use of oil from transportation to heating to labor productivity. Using the "loss of demand" measurement we would probably have missed it.

        I think the issue here isn't collusion per se, but rather that an information disparity exists and disadvantage

  • Don't blame AI. When all landlords use the same 'software' it's just a system for collusion.

    Most retail prices are set the same way now, it's a little more elaborate but each store simply automagically sets the same exact price as the other major retailers. Usually each following within a day if one drops the price for a 'sale'.
  • by ctilsie242 ( 4841247 ) on Friday October 17, 2025 @12:56PM (#65732390)

    Good luck enforcing that. All it takes is some software, likely out of state or offshore that posts "recommended" rents, and all the landlords just move to that.

    • Moving pricing source outside the jurisdiction doesn't change anything, since simply using it will be illegal act of collusion and landlords for the obvious reason of property location will remain within it.. You can always hope to remain undetected, but this is likely high risk approach to take - all it takes is a single disgruntled employee sharing that secret source.

      • all it takes is a single disgruntled employee sharing that secret source.

        Why would your employees know about this? How much time and effort does it take to log in and download the recommended rents? The landlord could easily do it his or herself. No need to have any other staff involved at all.

    • by flippy ( 62353 )

      Good luck enforcing that. All it takes is some software, likely out of state or offshore that posts "recommended" rents, and all the landlords just move to that.

      It wouldn't be that difficult to detect or prosecute. If all the landlords are charging the exact same rent, it's highly unlikely that they all independently came up with the exact same figure. It's not about prosecuting the software manufacturer, so they could be anywhere. If multiple landlords use ANY method whatsoever to agree on non-competitive pricing, that's collusion. It doesn't matter if that method involves direct communication, or communication via a 3rd party human, or communication through a pie

      • It wouldn't be that difficult to detect or prosecute. If all the landlords are charging the exact same rent, it's highly unlikely that they all independently came up with the exact same figure.

        And for that very reason it's highly unlikely the software would come up with the "exact same figure" for everyone.

  • RealPage provides property management services. As part of those services they have data and algorithms to determine how to best to maximize the revenue at the managed properties. At what point does analyzing the market and trends to determine pricing become illegal? As a homeowner when it comes time to sell I will get a market value analysis to determine what to ask for my property. Is that breaking a law somehow?

    • by davidwr ( 791652 )

      > At what point does analyzing the market and trends to determine pricing become illegal?

      It SHOULD become illegal when it uses information that is not easily available to renters.

      In this case, the software has access to actual rents that are not widely available (at almost no cost or effort to obtain) to renters.

      [pendantic]
      As to when it actually becomes illegal? Same as with anything else: When lawmakers declare something is illegal, it's illegal until or unless a court invalidates the law making it ill

      • > At what point does analyzing the market and trends to determine pricing become illegal?

        It SHOULD become illegal when it uses information that is not easily available to renters.

        In this case, the software has access to actual rents that are not widely available (at almost no cost or effort to obtain) to renters.

        [pendantic]
        As to when it actually becomes illegal? Same as with anything else: When lawmakers declare something is illegal, it's illegal until or unless a court invalidates the law making it illegal.
        [/pendantic]

        Aren't actual rents readily available on sites like realtor.com?

        • by davidwr ( 791652 )

          >Aren't actual rents readily available on sites like realtor.com?
          Not necessarily.

          Those may be the offered rents available today before any discounts, but they may not be the rents existing tenants are paying.

    • The point was when they contractually required landlords to use the prices they told them to use and then started increasing those 'recommended' prices.

  • Rents are supposed to be decided by a group of slimy slumlords, like god intended.

  • It's not "price-fixing" software, it's market information software.

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