Zuckerberg Getting Ready To Dump More AI Content To Social Feeds (theverge.com) 70
Meta CEO Mark Zuckerberg is getting ready to dump even more AI-generated posts into your social feeds. From a report: During an earnings call on Wednesday, Zuckerberg said the company will "add yet another huge corpus of content" to its recommendations system as AI "makes it easier to create and remix" work that gets shared online.
"Social media has gone through two eras so far," Zuckerberg said. "First was when all content was from friends, family, and accounts that you followed directly. The second was when we added all of the Creator content." Though Zuckerberg stops short of calling AI the third era of social media, it's clear that the technology will be heavily involved in what comes next.
Zuckerberg said that recommendation systems that "deeply understand" AI-generated posts and "show you the right content" will become "increasingly valuable." The company has already begun embedding AI tools across its apps and is now experimenting with dedicated AI social apps, too.
"Social media has gone through two eras so far," Zuckerberg said. "First was when all content was from friends, family, and accounts that you followed directly. The second was when we added all of the Creator content." Though Zuckerberg stops short of calling AI the third era of social media, it's clear that the technology will be heavily involved in what comes next.
Zuckerberg said that recommendation systems that "deeply understand" AI-generated posts and "show you the right content" will become "increasingly valuable." The company has already begun embedding AI tools across its apps and is now experimenting with dedicated AI social apps, too.
Didn't we do this already? (Score:3)
Isn't all that Facebook is today just a bunch of "creators" posting to bot accounts?
Re: (Score:3)
Just crap posters posting crap, My wife still insists on using facebook but does complain when it's all rubbish for post after post before she finds something from a friend.
Re: (Score:2)
Mostly - same for X.com - it's all campaign generated junk, consumed and echoed by bots and paid trolls.
It's TurtleGPTs all the way down! (Score:1)
To misquote C-3PO: "Bots friending bots!? How perverse!"
Re: (Score:3)
Yeah, this already happened. I already see a lot of AI generated slop being posted to various Facebook groups.
I try blocking them, but for some reason Facebook seems to treat this as "engagement" and then sends my posts for similar groups posting the same crap.
Re: Didn't we do this already? (Score:2)
Do you also avoid AI porn? But has the uncanny valley been crossed? Can you imagine the possibilities with AI porn? What if you stuck an LLM in a realdoll?
Re: (Score:2)
[melanie griffith in a lifted mustang]
Re: (Score:2)
What if you stuck an LLM in a realdoll?
I thought the whole benefit of a realdoll is that they *DON'T* talk.
Its risky not to make a facebook account (Score:4, Interesting)
I have one because several people I know have had accounts that impersonate them appear on facebook, befriend people who they're connected to on other social networks and try to scam them. I didn't want this to happen to me so I created a fb account.
Basically facebook's criminally shitty moderation coerces people who have a large and vulnerable public presence on the internet, such as teachers, pastors, local officials, etc into doing this.
I suspect this kind of scam is likely to increase with the rise in AI to create posts and also facebook's ever accelerating decay into a dead site that even zuck doesn't care about anymore AND the aging and more vulnerable userbase. I suspct the percentage of scams that happen through facebook vs the rest of the entire internet is pretty shocking.
Re: (Score:2)
Even if you have a Facebook account, people still create impersonation accounts. In fact, it's easier because they can simply grab your profile picture from Facebook instead of searching on the web.
I'm not on Facebook and all the friends that I care about know I'm not on Facebook and would not be fooled by an impersonator. And I'm not famous enough that anyone would care to impersonate me to the general public or to strangers. So nope... no Facebook account for me (or X or Instagram or TikTok or any of
Re: (Score:2)
This is true, but its preferable to me to have all my "friends" already friended with me rather than the impersonator. I don't think my way is the only way, I'm not going to tell anyone not to stay off fb, your method may well be more effective. Of course all my close friends know if I'm not facebook or not - but not my aunts and cousins and old highschool friends and coworkers and past buisness collegues ex girlfriends, ex girlfriend's mothers, neighbors etc.
What the impersonators often seem to do is find
Re: (Score:2)
Yes, I understand what you're saying, but being on Facebook doesn't prevent people from impersonating you.
The only difference is that if you are already on Facebook, then a clone you trying to friend someone you're already connected to looks suspicious. But even then, I bet there's a 50% or more chance that someone will think "Oh, I guess OP re-created his/her FB account and I'll accept the friend request."
It's a giant mess.
Re: (Score:2)
Yeah, you're right, there is no real solution. Being on fb makes me feel like I've got a little more control I guess. Also, in theory, more leverage if I want to try to get facebook's administrative staff to remove impersonations - I've tried this with a friend who had the problem and facebook's moderators didn't do anything, but it wasn't a huge issue for him so we gave up, so even having an old account may not make the slightest difference.
Re: (Score:2)
FB doesn't seem to see a profile with a different main name And a rotated picture as a scam, or perhaps they're hoping that the details are different enough that
Re: (Score:3)
Yes it is, but now Meta can have AI creators optimized to feed the content out in a controlled way to users. And they don't have to pay for content. Double win for meta. Double loss for consumers. I don't know why anyone would be on facebook right now.
Re: (Score:2)
I read your post and immediately remembered Clara Oswald saying nearly the same thing.
Life follows art again.
Re: (Score:2)
Shush dear, don't have a fuss. I'll have your slop. I love it
I'm having slop, slop, slop, slop, slop, slop, slop, baked beans
Slop, slop, slop, and slop!
Slop! Slop! Slop! Slop! Lovely slop! Wonderful slop!
Re: (Score:2)
Eh, "slop" isn't strong enough.
Call it what it is: AI Spooge.
I use Facebook, without pride (Score:4, Informative)
I'm not proud that I use Facebook - eventually I'll just delete the damned thing. But I have to say - the very second I come across anything that is obviously generated AI BS, I turn it off, immediately. I just have no interest in that crap, and I wonder how many others feel the same.
Re: (Score:2)
Same. When I see something like that, I like to look at the comments and it saddens me to see how many people fail to recognize it as AI. I wonder how many of those commenters are also bots.
Unfortunately I think that counts as engagement and boosts the popularity of the post.
Re: (Score:1)
Just reply "Screw your AI slop!"
Re: I use Facebook, without pride (Score:3)
As if human slop is any better?
Re: (Score:2)
I supposedly "deleted" my Instagram account like... 3 years ago..
Well... today I got an email from Facebook, not spam, telling me that they were changing the
"Facebook is simplifying settings. As of October 29, 2025, your profile no longer allows public followers. This means that the follower setting for your profile has changed from Public to Friends. Now
Re: (Score:2)
You can delete it. There's a separate procedure for deleting vs simply making dormant, which is what it sounds like you did.
Re: (Score:2)
at this point all my art must have been either scraped or fed to the Borg to add to their perfection.
I hate to say it wouldn't make a difference, but, I think it wouldn't at this point, no?
Re: (Score:3)
I just want it to be a bloody social network. I signed up early because my friends and family where there, and then watched in horror as it murdered myspace (horror, because as a gigging musicain myspace was the best damn thing that ever happened to independent musicians).
Then at some point it just slowly stopped showing me friends posts, stopped showing my posts to friends, and completely stonewalled any attempt to promote my band.
If Facebook can't do its only job, be a SOCIAL NETWORK, then what fucking go
Re: (Score:2)
For whom? (Score:2)
AI-generated posts and "show you the right content" will become "increasingly valuable."
Right and valuable for him, of course.
Not In My Feed! (Score:2)
Re: (Score:2)
I never bothered either. From what I heard at the time it sounded to me like a large trailer park full of trash. No thanks.
Re: (Score:2)
I never bothered either. From what I heard at the time it sounded to me like a large trailer park full of trash. No thanks.
I started to create an account at the very beginning of Facebook, because of the promise of finding and catching up with old friends and schoolmates. (I was previously on Classmates, but it didn't last for very long). The sign-up process insisted on some piece of personal info - phone number perhaps - that I wasn't willing to give. So I never completed the sign-up, and was soon glad that I hadn't.
FB is becoming worse every day (Score:2)
I still use it for business, to announce when production runs are finished and products are available, but I don't know how much longer it will be even barely usable. I use the FB Purity tool and it helps a bit, but there is still mostly crap to slog through
Re: (Score:2)
I still use it for business, to announce when production runs are finished and products are available, but I don't know how much longer it will be even barely usable. I use the FB Purity tool and it helps a bit, but there is still mostly crap to slog through
Same here. I reckon it is around 70 percent AI generated, aside from political misinformation. And some of that stuff is funny, like a picture that supposedly proves the Apollo 11 lunar lander was found by an Indian Space probe. Trouble is, the lander still has the ascent module on it. And people are buying that crap. I do think it is about unusable now, and really expect it is due for a big drop-off.
Re: (Score:2)
Re: (Score:2)
I agree, it's getting much less useful and fun to use. I just don't know what those of us *cough* over 30 would actually like using instead.
Email. Snail mail even, receiving a postcard in the mail is fun.
Re: (Score:2)
I agree, it's getting much less useful and fun to use. I just don't know what those of us *cough* over 30 would actually like using instead.
Email. Snail mail even, receiving a postcard in the mail is fun.
All good methods, Chat groups too. You can set up for known people , or to meet others. Even getting out in the world to meet people in person. Groups.io is great. I have several groups I own, and belong to several special interest groups.
Re: (Score:2)
All good methods, Chat groups too. You can set up for known people , or to meet others. Even getting out in the world to meet people in person. Groups.io is great. I have several groups I own, and belong to several special interest groups.
And forums. A good forum is still the best way to share subject-specific information. Whether it's retro computers, literature, cars.... if there's a lively forum of other interested people, not only is there a better atmosphere than Facebook, there's also more useful information and it's easier to search.
Re: (Score:2)
All good methods, Chat groups too. You can set up for known people , or to meet others. Even getting out in the world to meet people in person. Groups.io is great. I have several groups I own, and belong to several special interest groups.
And forums. A good forum is still the best way to share subject-specific information. Whether it's retro computers, literature, cars.... if there's a lively forum of other interested people, not only is there a better atmosphere than Facebook, there's also more useful information and it's easier to search.
Yes, especially if they have the right moderation. My Groups.io have one main rule - be nice. The others are nothing illegal, no politics or religion. I let conversations go where they go. Speaking of better atmosphere, I left two groups on Facebook. Firstone was a "Parks on the Air" group, where people set up radios in state parks, national parks or state game lands and make contacts. Fun fresh air, often camping involved radiosport.
Some of the Hams were grousing about the park rangers approaching the
Re: (Score:2)
I agree, it's getting much less useful and fun to use. I just don't know what those of us *cough* over 30 would actually like using instead.
There are friends groups, or group chats. I have email groups I've put together that are free. At my present work, we use a lot of that.
If you want to meet new people to chat with, there are groups. I do suspect the ones without registrations might be honeypots for pervs, so avoiding those is a really good idea.
When I first joined Facebook for business about ten years ago, it had done its first transformation from millennial to older people. Aside from the work, it was fun to reconnect with old school f
the internet died, and no one noticed (Score:2)
bot traffic is approaching 100%
Re: (Score:2)
More and more people leave (Score:4, Insightful)
Soon, AI will be the only one left.
Re: (Score:2)
It's damned close now. The ESUIT plugin regularly removed over 95% of the home page, mostly "suggested for you" and reels multiple times.
Re:Soon, AI will be only one left. (Score:1)
And something tells me FaceBook will still be profitable somehow. Maybe enough will sign up for bots to do their shopping (Amazon is researching this), and those bots will use FaceBook ads to make decisions. It would be like 90% of the commerce cycle is bots.
Re: (Score:2)
"And something tells me FaceBook will still be profitable somehow. "
Ad companies will believe that 1 billion AIs watched their ads.
Re: (Score:2)
Soon, AI will be the only one left.
Pretty much.
I only log on every few days to make sure I haven't got a message telling me someone has died. Once a few of my older relatives shuffle off, I'm probably not going to log on at all. there's no point trying to sort through the crap content and even FB Purity is struggling to contain it all these days.
Self awareness is not his strong suit. (Score:5, Informative)
Zuckerberg said that recommendation systems that "deeply understand" AI-generated posts and "show you the right content" will become "increasingly valuable."
"show you the right content" literally set off the klaxon in my head.
I don't believe Zuck, nor his algorithms or AIs will ever have any clue what "the right content" actually is. It'll be rage engagement at an ever escalating pace until people are bright enough to log off permanently. Good grief.
Re: (Score:2)
Oh, clearly a typo. He meant "show you the right WING content".
Re: (Score:2)
Re: (Score:2)
I don't believe Zuck, nor his algorithms or AIs will ever have any clue what "the right content" actually is. It'll be rage engagement
That *is* the right content. If you're engaged, that is objectively something for you. These sites have success measured by engagement. They don't care about your mental state, only that you engage. Rage, bullshit, anti-vax, whatever it is, if you look at it for more than 1 second or dare to write a comment it was the "right" content for you since you clearly engaged with the content.
no Meta (Score:2)
The more time that goes by the better my decision to never use products from Meta.
Not a moment too soon (Score:2)
FTFZ (Score:2)
Fixed That For Zuckerberg
His so-called "third era" is obviously just a fine-tuing of the second era - now the ads will be AI-driven in hopes that it'll make Facebook even more money.
Re: (Score:2)
You haven't made drastic enough changes to fix it. A proper fix needs to distinguish social media (the "first era") from antisocial media (the "second era").
And the fourth wave... (Score:2)
The human consumers are replaced with bots so you have the pure and perfect computer responsible for all aspects of social interaction on the social media sites. The company replaces its staff with bots, and then the company can be a pure profit-making venture free of the liabilities of customers, employees, or products.
Luckily I'm on Slashdot (Score:2)
Interesting reaction to this news (Score:5, Informative)
As the article relates, "Meta's spending is hard to rationalize, some analysts say, as it's uncertain whether heavy investments in AI will generate compelling returns"
Further down in the article, "Significant investment in Superintelligence despite unknown revenue opportunity mirrors 2021/2022 metaverse spending," Oppenheimer analysts said, referring to Meta's recently formed Superintelligence Labs focused on AI that would surpass human knowledge. After Wall Street panned earlier metaverse-spending plans, Meta went through a "year of efficiency" focused on cost cuts.
Take this as you will.
Re: (Score:2)
If you want to know when the AI bubble has burst, watch for Facebook to announce that it's changing its name to "AGI LLM" or something. That's the official signal.
Dead Internet theory (Score:2)
The 'Right' Content (Score:2)
The Right Content for Me: Things my friends say and experience that help me feel close to them
The Right Content for Zuckerberg: Whatever keeps people engaged, no matter how outlandish, offensive, exploitative, oppressive, or racist
We are using words differently, which is why I don't interact with any of Zuck's properties.
New title suggestion (Score:2)
"Zuck takes a dump on Threads"
My own experience on social media recently was looking at a YouTube video on a device where I was not logged into YouTube. Watched the vid I wanted, then of course a new one pops up and I lazilly/habitually start to watch it, even though inane. About 45 seconds in, I'm like this can't be right...poke around a bit and yeah, at the start was a tiny icon "Sora" that flashed for a moment. I was watching AI slop. Done with that. Eventually 90% of YT..99.9% Facebook/Insta w
Re: New title suggestion (Score:2)
The Creator content (Score:2)
That's when it became just plain unusable for me. On top of all the other concerns.
Facebook eras... (Score:2)
Re: (Score:2)
The third era was supposed to be the metaverse.
I guess that will be dieing a quiet death....
I don't have a choice (Score:2)
Friends and family who hate email... But I don't get that much slop, since I hide pretty much every single ad.
Ludditical Approach (Score:2)
Social media has gone through two eras ... First was when all content was from friends, family, and accounts that you followed directly.
All of my FB content continues to be from friends, family, and accounts that I follow directly. I use the F.B. Purity extension on a separate browser used only for F.B., and the "Feeds" link buried in the left side drop-down on my home page to Keep it that way.
https://www.fbpurity.com/ [fbpurity.com]