Ferrari Aims at AI Generation With Crypto Auction For Le Mans Car (reuters.com) 10
Ferrari is tapping into crypto markets and tech-rich youngsters with a planned new digital token that its wealthiest fans will be able to use in an auction for a Ferrari 499P, the endurance car that won three straight Le Mans titles. From a report: The plan for now is limited in scope and is an effort by the Italian sports car maker to tap into a trend among luxury brands seeking access to the growing wealth of younger tech entrepreneurs, as AI and data centres drive investment and markets around the world.
It comes after Ferrari, which is also developing its first electric car, began accepting Bitcoin, ethereum and USDC for car purchases in the United States in 2023 and extended the service to Europe last year. Ferrari is working with Italian fintech Conio to launch the 'Token Ferrari 499P' for members of its Hyperclub -- which groups 100 of its most exclusive clients, with a passion for endurance races -- to trade amongst themselves and bid on the racing model.
It comes after Ferrari, which is also developing its first electric car, began accepting Bitcoin, ethereum and USDC for car purchases in the United States in 2023 and extended the service to Europe last year. Ferrari is working with Italian fintech Conio to launch the 'Token Ferrari 499P' for members of its Hyperclub -- which groups 100 of its most exclusive clients, with a passion for endurance races -- to trade amongst themselves and bid on the racing model.
The Martian Chronicles were more down-to-Earth. (Score:3)
Car for douches (Score:3)
Car for douches is marketed in a douchy way by douches. It all checks out.
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Also, other than them both being around now, not really sure what ties AI (or the "AI Generation") and Crypto -- except maybe both (perhaps) being scams that mainly help the rich get richer (at, probably, the expense of others) ... -- oh, wait ...
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This is what got me. Why the hell are they calling a crypto auction something aimed at "the AI generation", when they clearly mean "Cryptobros"?
This is unscientific, but long ago I once conducted a poll on the Stable Diffusion subreddit, and one of the questions asked about peoples' opinions of crypto and NFTs. Only a small percentage liked it. The most popular poll choice by far was one with wording along the lines of "Crypto and NFTs should both go drown in a ditch."
It's an entirely different market s
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What makes them douches?
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The crypto. The overpriced cars. The marketing.
Pretty mind-blowing (Score:3, Insightful)
I'm not referring to the car... I'm referring to the revelation there are still people who think NFTs are somehow going to make them some money.
Sounds like a massive conio (Score:3)
The name checks out ...
This is money laundering. (Score:3)
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Well, with the Ferrari that they buy with it, they will be able to make a clean get-away.