43% of Gen Z Prefer YouTube and TikTok To Traditional TV and Streaming (variety.com) 59
A new Activate Consulting report reveals that 43% of Gen Z now prefer YouTube and TikTok over traditional TV or paid streaming. With global media revenues surging and traditional TV viewership collapsing, the average person now spends over 13 hours a day consuming content across platforms, effectively living a "32-hour day" through multitasking. Variety reports: Per the same survey, the popularity of "microdramas" -- one of the latest trends on those platforms, consisting of 1-2 minute scripted episodes of an ongoing storyline -- has been increasing at a fast rate with 28 million U.S. adults (52% aged 18-34) reportedly watching that new form of content.
Additional findings include projections for global internet and media revenue to increase by $388 billion by 2029, while average daily time spent streaming video will climb to 4 hours and 8 minutes as time spent watching traditional TV is set to collapse to just 1 hour and 17 minutes. Activate estimates that, as a result, streaming revenues (from ads and subscriptions) will grow 18-19% annually while traditional TV revenues will fall 4-6% year to year.
Additional findings include projections for global internet and media revenue to increase by $388 billion by 2029, while average daily time spent streaming video will climb to 4 hours and 8 minutes as time spent watching traditional TV is set to collapse to just 1 hour and 17 minutes. Activate estimates that, as a result, streaming revenues (from ads and subscriptions) will grow 18-19% annually while traditional TV revenues will fall 4-6% year to year.
Micro dramas and micro attention (Score:3, Insightful)
From what I see daily, 2 minutes is about the amount of time that gen Z can focus for. And you wonder why they struggle at work.
Re:Micro dramas and micro attention (Score:5, Insightful)
Not really their fault. We have sown this by giving them unlimited internet access instead of playmates and babysitters, and now we reap what we sow.
If you're complaining about gen Z, brace yourself for gen alpha, though. The poor things had tiktok and twitter as babysitters.
If your retirement hinges on the next generations being productive... I would rethink my future plans.
Exactly (Score:2)
It's easy to rag on Gen-Y/Z for attention problems and the like, but the ecosystem that birthed them was built by... us. The Gen X and millennials took the technology and built the capability-destroying entities on top of it.
I can't blame them for the world they were born into. We're beta testing a whole new way of being on them. And they'll pay the price. That sucks. So while it irks me to see people failing at the basics of communication, I cannot ascribe it to personal failings on their part.
Reruns and more reruns (Score:2)
When the broadcast majors, NBC, CBS, and ABC are showing reruns and rehashes of genre shows (true crime, detective, soaps) there's not much left to watch if you aren't interested in those genres and reruns.
And streaming will fail when there is enough of back-catalog of more or less recent shows to stream for a fraction of the cost of new shows.
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Re:Micro dramas and micro attention (Score:5, Funny)
Maybe one of them will buy /. and vibe code support for Unicode, so it won't be all bad.
Itâ€ll never happen.
Or it could just be modern TV is crap (Score:3, Insightful)
Then you've got a handful of low budget and poorly written sci-fi and fantasy shows, a bunch of sitcoms with jokes we all saw when we were 10 because they've been recycling those sitcom gags since the fifties, and then a handful of miscellaneous drama shows that they can just catch up on on a streaming service for less money than cable TV cost
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It doesn't help that any of the quality shows still worth watching only have 8 to 12 episode "seasons" now, and they're all spread out over 6 different premium streaming services.
So, unless you have $100 a month to blow on this "premium" content, you're probably just going to watch YouTube and TikTok instead.
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I can justify that because I've got my kid still using the streaming services even though they don't live with me anymore. As long as you don't make heavy use of the services they'll generally look the other way for the most part. I was going to cancel Netflix when they locked my kid out but they just never did. They are sele
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COPS was the best thing on tv man.
Funny as hell.
How many times can people deny having illegal shit and then consent to a search? That's just funny to watch.
"No, I don't have anything illegal, you can search my trunk if you want!"
"Mr Jones, there is 3kg of cocaine, 3 dead bodies and 62 guns in your trunk"
"Oh, that ain't mine, I dunno where that came from!"
Funny shit and good times.
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Yeah I know right! ${my_generation}-1 are truly the most useless generation. I think the last great generation was ${my_generation} and I have no idea why the ${my_generation}+1 complained about us.
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According to the consulting firm’s report, people are currently living a “32-hour, 17-minute day” by multitasking throughout their daily routine online, and consumers spend over 13 hours on media daily by utilizing various social media platforms like Instagram, X, and TikTok.
Want to bet the consulting firm uses similar math when reporting billable hours?
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There were complaints about music in the 1950s being all short and bombastic little songs for people no close to zero attention span. Ancient Greeks had similar concerns about their youth.
I'd say the issue is more like drugs than lack of attention span. That little boost from being entertained by a video, the urge to swipe to the next one. Kinda like how people get addicted to alcohol and tobacco.
I don't watch linear broadcast TV either. I do sometimes watch long form YouTube essay videos. 4 hours of H. Bom
The majority of Gen Z prefers TV (Score:4, Insightful)
That's what that actually means. Only a few losers like TikTok. Everyone else watches TV. Don't be a loser that watches TikTok.
Well... yeah (Score:3)
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It doesn't have the passion either!
Look at the love poured into this Fall of Civilizations channel. https://www.youtube.com/watch?... [youtube.com]
Where else are you going to get a passionately researched and wonderfully presented 7 hour video of the fall of the Mongol empire? This is like the best college course on the subject, for FREE!
Or where can you find a better presented 'Battle of Midway ---- FROM THE JAPANES Perspective' https://www.youtube.com/watch?... [youtube.com]
Nowhere, that's where... Or maybe the History channel had
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It doesn't have the passion either!
Look at the love poured into this Fall of Civilizations channel. https://www.youtube.com/watch?... [youtube.com] Where else are you going to get a passionately researched and wonderfully presented 7 hour video of the fall of the Mongol empire? This is like the best college course on the subject, for FREE!
Or where can you find a better presented 'Battle of Midway ---- FROM THE JAPANES Perspective' https://www.youtube.com/watch?... [youtube.com]
Nowhere, that's where... Or maybe the History channel had things like this....
Get outa my head! Damn, I could have written your post. Love Fall of civilizations. Love the history of the earth shows. Sabina Hossenfelder's channel. Even some oddball stuff, like I Do Cars, and Uncle Tony's Garage. Or Jennings Motor Sports, a pseudo good old boy and his bringing long dead cars back to life.
So let's contrast that with television offerings. Never ending crime shows, Shows about a woman banging several men, then picks one. Real Housewives of fill in the blank. Sassy women of African desc
Because YouTube is great. (Score:5, Insightful)
I'm 47 and I love YouTube. It has serious intellectual content by people who succeed based on brains instead of looks. I get insightful coverage of stuff going on all over the world by experts who can analyze what's going on and what it means. No TV news channel is going to analyze two years of news reports and think tank papers to tell me what's really going on with Chinese business and political trends. There's a guy on YouTube who does that two or three times a week. Last week I found an Indian university's channel that serves up master's level video courses. Why would I waste my time on network sitcoms or streaming prestige dramas when I can educate myself every day?
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I agree. Make liberal use of the "Don't recommend this channel" feature, keep your feed tidy, and there's amazing stuff out there.
Be your own advocate. Ruthlessly police rabbit holes, and watchdog the quality of your thought.
And watch funny pet videos once in a while. They're a mental palate cleanser, with little down side.
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It depends. The guy who does the Chinese business analysis quotes his sources and lists them, with links when possible, in his video descriptions. I like videos by a j-vlogger who’s been in Japan for over a decade and in his serious videos he actually goes out and interviews people so I know he isn’t just talking out of his ass. And when someone with lots of followers lies in a video they’re usually called out by other YouTubers and YouTube will put those videos right into my feed. So whil
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There absolutely is misinformation on YouTube. But it’s easy to avoid if you have common sense. The problem is that most people are fucking idiots who will believe anything.
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I totally understand where you’re coming from. The algorithms default to feeding users people crap, and if you haven’t been watching the same stuff on YouTube for a long time it won’t match you to the good, nonsensational stuff. And that’s a shame.
100% of Gen-I don't know (Score:5, Informative)
Think that Gen-whatever is a really stupid way to refer to people.
Also, get off my lawn.
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u b from Gen-LB: Lawn Booters
Old people (Score:2, Redundant)
Control? (Score:2)
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I don't use it but it gives you a steady stream of content you'll like according to some secret algorithm.
Which makes it a lot better than cable tv in that regard.
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I should mention my experience with tiktok is seeing my wife use it and watching maybe 3 videos from it that i've been linked.
But I wasn't very old before I realized like half the boomers went their entire lives in front of that box watching absolute trash, much of which is considered unwatchable by today's standards. I definitely see the similarities between the two products but at least the tiktok content is highly tailored and perhaps most importantly, user generated, tiktok users aren't passive consume
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I should mention my experience with tiktok is seeing my wife use it and watching maybe 3 videos from it that i've been linked.
Has she given you one of the TikTok "tests" yet? Like the "Ignore your Husband for a month" or "fake breakup in public" tests? Be careful.
lol no. (Score:1)
I don't need to worry about that sort of thing.
My wife has showed me nothing but kindness, i wouldn't want to be married to anyone stupid enough to risk our marriage on a tiktok test anyhow.
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I don't need to worry about that sort of thing.
It is very good to be certain, and worry free. You have achieved what few have.
My wife has showed me nothing but kindness, i wouldn't want to be married to anyone stupid enough to risk our marriage on a tiktok test anyhow.
I'm not certain, but your tone indicates I might have touched a nerve here. Of course you or I would not want to be married to someone who would risk their marriage over those stupid tests. But those tests do exist. We have to pay attention though. There are stressors, such as boredom, insecurity, peer pressure, and its close cousin group dynamics.
While my wife doesn't use TikTok, I can observe changes in her gestalt after j
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Yeah i agree here. The vast majority of all user generated content is utter garbage Lol everything is garbage now I guess.
The bright side is that if you can sift through it then there's something out there for you. I follow a few youtubers that are small and have fairly low production quality, but i like the shit they make. One of them said they were just making content for their friends and they're surprised so many people wanna watch it. I like that and it's not something youre gonna get from catv ex
Boomer mind cannot comprehend (Score:2)
Watching whatever you want when you want to, down to the narrowest interest niche. Versus, watching major productions, marketed to certain audiences and shown at certain times.
As gen X, I think we spit it both ways. But certainly back in the day local and public access shows could get a cult following. Because there was this sense of authenticity even if the production values were low. Certainly Seinfeld, X-Files, 90210, Lois & Clark, and all that were watched back in the day by my generation, we certai
Hence the purchase of TikTok (Score:1)
you know, we can't have new generations free of the indoctrination by genociders.
We are easily distracted (Score:2)
and like instant gra
Link to the Report (Score:1)
Slide #6 shows the "32 hours average adult day", and, states 5 hours of that is spent on work and work related activities. A footnote states "Behaviors averaged over seven days". This is extremely misleading for how media consumption works - you don't aggregate such data across an entire week.
I'm actually OK with this - let this be the eye candy piece. Given me the actual study for myself to interpret. Sadly, I cannot find anywhere how they collected this data o
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I will let you into a secret ...
It was made up on the spot by "AI".
Different take (Score:2)
My take on this is that TV shows today suck, I mean really suck. The wife and I just finished watching all of the original Twilight Zone episodes. Before that it was Green Acres. I'm going to suggest Get Smart as our next series. All of these shows are from before my time but much, much better than today's crap offerings. The only "modern" series I actually liked was Game of Thrones until they somehow screwed that up too. Oh, and Star Trek Strange New Worlds has been a surprisingly good offering as well.
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My take on this is that TV shows today suck, I mean really suck. The wife and I just finished watching all of the original Twilight Zone episodes. Before that it was Green Acres. I'm going to suggest Get Smart as our next series. All of these shows are from before my time but much, much better than today's crap offerings. The only "modern" series I actually liked was Game of Thrones until they somehow screwed that up too. Oh, and Star Trek Strange New Worlds has been a surprisingly good offering as well.
Oh man - Green Acres. What an experiment in surrealism. That show never got the credit it deserved. And Twilight Zone does get credit, fortunately. One of my favorites, was the one with Bill Shatner as a nervous guy who was on a plane, and kept seeing gremlins. I was just a little kid the first time I saw that one, and when he pulled back the curtain and the Gremlin was looking at him right outside teh window, I darn near pissed myself.
Or "Two" with Charles Bronson and Elizabeth Montgomery.
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My favorite Twilight Zone episode is the one with a 6 year old kid with super powers that terrorizes a small town. Those he doesn't like get "sent to the cornfield".
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Boomer here watching YT alot.... (Score:2)
confirm they do this, but because they are broke. (Score:1)
consider the source (Score:2)
Who is "Activate Consulting" any why are they talking like 43% is a majority?
Any age group (Score:2)
So 57% prefer TV and streaming? (Score:2)
I mean if you do a binary choice and highlight the smaller number it seems like a blatant manipulation of stats.