Google's Real Estate Listings 'Experiment' Sends Zillow Shares Down More Than 8% (geekwire.com) 15
Google's data partner HouseCanary has begun displaying home listings directly in search results in select markets, sending Zillow's shares tumbling more than 8% yesterday as investors weighed whether the search giant might eventually cut into the portal business that Zillow dominates.
The experiment places property details, prices, images and a "Request a tour" button at the top of mobile search results. HouseCanary, a full-service brokerage licensed in all 50 states and Washington D.C., said it contacted every MLS in the test regions before launching.
Analysts are largely downplaying immediate concerns. Goldman Sachs noted that most of Zillow's traffic comes directly through its apps and websites rather than Google searches, though the firm views the development as a long-term risk. Piper Sandler called the fears "overblown," and Wells Fargo suggested portals like Zillow would likely end up bidding for ad units on Google rather than losing traffic outright.
The experiment places property details, prices, images and a "Request a tour" button at the top of mobile search results. HouseCanary, a full-service brokerage licensed in all 50 states and Washington D.C., said it contacted every MLS in the test regions before launching.
Analysts are largely downplaying immediate concerns. Goldman Sachs noted that most of Zillow's traffic comes directly through its apps and websites rather than Google searches, though the firm views the development as a long-term risk. Piper Sandler called the fears "overblown," and Wells Fargo suggested portals like Zillow would likely end up bidding for ad units on Google rather than losing traffic outright.
monpolies... (Score:3)
Zillow is an effective monopoly on internet real-estate listings, that is bad.
Google is an effective monopoly on anything internet search related that it decides to dip its fingers into, that is worse.
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Zillow is an effective monopoly on internet real-estate listings, that is bad.
Zillow believes they're still relevant. Unless we're going to eliminate the overhead and significant cost home buyers pay to realtors, I see little reason to sustain or justify Zillows existence. We know how this market worked before they came around.
MLS isn't some coveted mystery complete with secret handshakes. If basic competition can send your stock price tumbling, your stock price was as grossly overinflated as the ego that assumes competition will have no real impact.
Google is an effective monopoly on anything internet search related that it decides to dip its fingers into, that is worse.
If Google allows and fully supp
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If you are nosy about a house, don't use Zillow.
Zillow seems to remove photos of properties after a sale, while realtor.com retains them.
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Zillow is an effective monopoly on internet real-estate listings
Except for Redfin.com, Realtor.com, Homes.com, Opendoor.com, MLS.com, etc.
According to Google, Zillow has a 44% market share for real estate searches. That's no where near a monopoly.
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Funny. 44% is higher than the iPhone market share in the EU, and Apple has been unsuccessfully arguing it doesn't have a monopoly there. Seems they may have a point?
Re:monpolies... (Score:4, Insightful)
Funny. 44% is higher than the iPhone market share in the EU, and Apple has been unsuccessfully arguing it doesn't have a monopoly there. Seems they may have a point?
I don't think the EU is claiming Apple has a monopoly in the smartphone market, I think the EU is claiming Apple has a monopoly in the market for apps, etc., for iPhones, where its market share is statistically indistinguishable from 100%.
Correction... (Score:2)
Google is an effective monopoly
Google is an effective Privacy Rapist
There FTFY.
Zillow Mobile (Score:1)
Their app updated and I could no longer use it without logging in. I do not want a Zillow account. Their app became irrelevant to me, and there's nothing special about their web site.
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Their app updated and I could no longer use it without logging in. I do not want a Zillow account. Their app became irrelevant to me, and there's nothing special about their web site.
Yeah, Zillow and others basically act like paywalls to make it harder to find out information about available real estate and force you to do everything through agents who try to steer you to properties that give them a bigger commission.
The absolute worst is searching for land, because most of those sites don't want to give you the parcel numbers, which make the information almost completely useless. With a parcel number and five minutes of GIS searching, I can tell you if it is worth my time, all without
Where does the 800lbs Gorilla set? (Score:2)
Zillow need not worry (Score:2)
This experiment will soon show up on https://killedbygoogle.com/ [killedbygoogle.com]
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Yes indeed, Google Flights is *the* best way to search for good flights and good prices. Once in a while, Google does something good and hangs onto it. Well, for now at least.