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Google Sues SerpApi Over Scraping and Reselling Search Data (searchengineland.com) 37

An anonymous reader quotes a report from Search Engine Land: Google said today that it is suing SerpApi, accusing the company of bypassing security protections to scrape, harvest, and resell copyrighted content from Google Search results. The allegations: Google said SerpApi:

-Circumvented Google's security measures and industry-standard crawling controls.
-Ignored website directives that specify whether content can be accessed.
-Used cloaking, rotating bot identities, and large bot networks to scrape content at scale.
-Took licensed content from Search features, including images and real-time data, and resold it for profit.

What Google is saying. "Stealthy scrapers like SerpApi override [crawling] directives and give sites no choice at all," Google wrote, calling the alleged scraping "brazen" and "unlawful." Google said SerpApi's activity "increased dramatically over the past year." [...] If Google wins, reliable SERP data could become harder to get, more expensive, or both -- especially for teams that rely on tools powered by services like SerpApi. As AI already reduces clicks and transparency, Google now appears intent on making it even harder for brands to understand how Search works, how they appear in results, and how to measure success.

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Google Sues SerpApi Over Scraping and Reselling Search Data

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  • The end of the article says that if Google wins their lawsuit then serp data will be harder to obtain.

    What is serp data and what would we want it for?

    • Re: (Score:2, Insightful)

      Why do you care? It's just one AI industry company complaining about another AI industry company scraping their content and repackaging it in a different way. They'll figure things out amongst themselves, and if not, it won't make a difference. It's not like Copyright is consistently enforced these days.
    • by Mr. Dollar Ton ( 5495648 ) on Saturday December 20, 2025 @12:38AM (#65870577)

      "A juxtaposition of what, on the surface, appears to be the case with what is actually the case", as the Wikipedia tells us.

      google, which built its empire on bypassing security protections to scrape data, which it then showed to the users, is angry that someone shrewder is using the same approach - despite the many cases in court where the same google argued the exactly opposite point.

       

    • They take search engine output and return it in JSON format picture here [serpapi.com]. Apparently some AI companies recently started using their API to get a lot of search results from Google.
      • I can't imagine who pays the price serpApi advertises: $75 for 5000 requests? Maybe for a very small project.
    • ... If Google wins, reliable SERP data could become harder to get, more expensive, or both -- especially for teams that rely on tools powered by services like SerpApi...

      And what teams are these? The teams that are always in my email box with awful grammar telling me about my "ERRORS SEO GOOGLE" and how they can fix it for $99?

  • by abulafia ( 7826 ) on Friday December 19, 2025 @11:36PM (#65870509)
    They have been selling a Google API that Google itself refuses to sell for years.

    I've wondered how they hadn't been sued before.

    • by h33t l4x0r ( 4107715 ) on Saturday December 20, 2025 @01:46AM (#65870629)
      Because that lawsuit is almost guaranteed to lose. The only decision that I know of that found for the site being scraped was Linkedin vs Proxycurl and it was only because Proxycurl was making lots of fake Linkedin accounts.
      • Yuep. The TLDR for existing US case law is basically that anything publicly available on the open web is allowed, but anything that requires making a fake account is disallowed.
        • Re: (Score:2, Troll)

          by mysidia ( 191772 )

          Yuep. The TLDR for existing US case law is basically that anything publicly available on the open web

          Yes and Google probably benefits from this precedent more than any other company.. They're running a frickin search engine. They hardly ever Ask or Get proper permission for scraping anything. Companies who publish News in particular could have massive claims against sites like google News for pulling their articles and displaying it on Google's site. Not only unauthorized scraping, but appropriation.

          If

      • by gweihir ( 88907 )

        Indeed. And the other thing is that a reference decision here could pretty much kill the LLM industry. While that clearly would be a good thing, the respective players, including Google, do not want that. So they have to make a pretty weak case just to make sure the respective ruling does not apply to their own massive piracy.

  • What if engineers were freed from working for "be evil" finance guys so they could develop software they wanted to use and share it because they got a generous, inflation-proofed basic income?

    • by Anonymous Coward

      I'm sure the highest-paid engineers have no desire to be freed.
      Generous basic income is an oxymoron. Basic income is supposed to be basic, not generous. Basic income still needs to be funded through taxes, and requires a productive economy that generates tax revenue, and produces goods and services that are worth buying.

      • by allo ( 1728082 )

        Basic does not mean "little" but it means "No strings attached".

      • "Basic income still needs to be funded through taxes,"

        Why, when the Fed can print money faster than prices rise? How disruptive to the Quantity theory of money is the fact that base money has increased some 600% since 2008 while cumulative inflation has increased about 50%? Does that not represent a sizeable increase in real purchasing power?

        • Look at what happened to Germany in the 1920's, where they found out what happens if you try to "print money faster than prices rise".

          And from where did those numbers come? They don't at all match what I can find elsewhere. M2 is about 3x what it was in 2008 ($7 trillion and change -> $22 and change), 2x if adjusted for inflation. Where did you get 600%?

    • by dskoll ( 99328 )

      No. Capitalism is an excellent system when it is coupled with a social safety net, decent regulation, and proper workers' rights.

      Unfettered capitalism where all that matters is the bottom line, regulation is seen as evil, workers are expendable, and ethics be damned... that's what's fucking us over right now.

    • Oh, you mean like what Larry Page and Sergey Brin did? You know, engineer software they wanted to use and then shared with the world? And they certainly did get a generous, inflation proofed income as a result.

      Or did you mean like what Steves Jobs and Wozniak did? Or Allen and Gates? Or Zuckerberg and... I don't know, I didn't see the movie.

  • Il really trying ting to understand whatâ(TM) theyâ(TM)re alleging that hasnâ(TM)t been standard practice (even by Google) for literally as long as the web has existed.

    Honestly, this sounds like textbook monopoly behavior.

  • I am sympathetic to creators (including Google) who are harmed by new technology.

    But where is the harm? I don't see anywhere in the article where Google even alleges harm was caused.
  • To quote the Princess Bride: You are trying to kidnap what I have rightfully stolen!

  • Oh no (Score:5, Funny)

    by locater16 ( 2326718 ) on Saturday December 20, 2025 @01:14AM (#65870613)
    who would ever steal and resell publicly available content on the internet? What kind of low down, worthless, property stealing scum would have such a business model???
  • Funny how data ownership actually matters when it "belongs to google".
  • First I doubt that the search page contains much that is Google's copyright and second they are currently not in the position to complain about others scraping content.

    • by allo ( 1728082 )

      And this is probably not about search competition, but about AI. Everyone can (and many do) run a LLM-Service cheaply. What comes one expensive very fast is integrating search, because you cannot just scrape Google without tricks so you need to pay them for an API key to get the same results SerpApi is scraping (and also selling to API consumers).

      API prices (Openrouter):
      Small LLM: $0.03 per Million tokens
      Search: $4/1000 requests

      When you run your own "ChatGPT@home" using API-Providers, search integration qui

  • by PoopMelon ( 10494390 ) on Saturday December 20, 2025 @08:27AM (#65870895)
    Training gemini off countless copyrighted material for alphabet's peofit is ok, but democratizing scrape data from the hands of search engine oligopol is supposedly now bad. Hope SerpApi wins
  • Hypocrisy?

    Irony?

    Asininity?
       

  • How dare SerpApi snoop and sell data, thats google job.

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