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Streamer Spend To Top $100B For First Time In 2026 (deadline.com) 32

Posted by msmash from the how-about-that dept.
Streamer spend on content is set to top the $100 billion mark for the first time this year, according to an Ampere Analysis report. From a report: The landmark figure will be met as global streamers "remain the primary driver of growth in content investment," according to Ampere. Spend by the likes of Netflix, Disney+, Prime Video, HBO Max, Paramount+ and Apple TV will shoot up 6% this year, helping lead to a 2% increase in overall global content spend, Ampere forecast. The $101 billion figure, the first time streamer spend has crossed that major $100 Billion landmark, will represent around two-fifths of the overall figure.
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Streamer Spend To Top $100B For First Time In 2026 More

Streamer Spend To Top $100B For First Time In 2026

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  • Yo ho ho and all that.

  • "spend" is not a noun. (Score:4, Informative)

    by Gravis Zero ( 934156 ) on Monday January 12, 2026 @10:08AM (#65917734)

    The source is to blame for this but "spend" is not a noun. Expenses, costs, expenditures, payment, bill, etc. are all nouns but "spend" is not a noun.

    • Re: (Score:2)

      by rossdee ( 243626 )

      If a noun can be verbed, then surely a verb can be nouned.

      • Re: (Score:2)

        by tlhIngan ( 30335 )

        Verbing weirds language.

        Though "spend" has been corporate speak to show how they're doing discretionary spending (as opposed to expenses and other things).

      • A verb can be "nouned" -- that's called a gerund. But to make a gerund, it has to end in "-ing". So the word he wants is "spending", not "spend". It's already standard English.

    • Re: (Score:3, Funny)

      by killmenow ( 184444 )
      "Language cannot evolve!!! Meanings of words never change!!!" - ^ this guy ^

      • Language can and should change when there is a need. However, there is a vernacular for economics matters, yet despite the bountiful vocabulary for English readers, this article was positively unliterary in it's selection of terms. Colloquialisms and slang are not suitable for a global audience.

      • They should probably avoid sounding like retards if they want to be taken seriously. But if they want to mark themselves as business speak morons that's fine too. I'll just picture a douche bag frat boy each time I hear "compute" and "spend" as a noun.

    • Come on, I use it all the time like that. "Monthly compute spend"

      It's short for expenditure but fits better in Excel headers.

    • The word to use is "spending", which is a gerund (a verb acting as a noun).

  • My "spend" will be zero this year, just like it was in all prior years.

    Am I that out of touch?

    No, it's the children who are wrong.

  • It used to be Disney+ had a new Star Wars and/or Marvel live action episode almost every week, but now it has been reduced to a trickle.

    I guess they are spending it all on sports.

    • I was looking at the recent announcements for Doomsday and congrats everyone, we all collectively did-not-care enough about anything post-Endgame enough for Disney to bring out all the stops to get us to care again.

      RDJ? Chris Evans? Original X-Men cast? Russo brothers? Every character anyone could possibly care about? Get them in here, please everyone, please care about cape shit again.

  • I thought AI was supposed to be producing all shows and movies from now on. Does it actually cost more than artists?

    • 1: 90% of all media is shite.
      2: Train AI on 100% of media
      3: Wonder why 90% of everything AI produces is shite.
      4: Get another $50B of investment to train the AI more
      5: Go-to 1

      • I think the question will be can they be consistent about it. If AI makes a compelling show - will if be 1 good episode and 9 bad? Or will it be 1 good show for the whole run, and 9 bad shows. If they can do they latter - media companies win. If it's the former, 1 good episode in a 10 episode run = bad show. IE: 100% of all media is shite at that point.

        • That still holds the the law here, 9 out of 10 human written shows are gonna be trash out the gate.

          I would have to see AI produce a compelling single episode of half hour comedy or high-quality hour-long drama to start to think about it working through a 10 season story arc. One thing at a time here.

          I am also not convinced we should want or value an AI written TV show, like, what could it do better than a writers room of humans other than pay them less money? It's not like we have a shortage of TV writers,

  • I wonder what YouTube will spend on content this year. I suppose their "spend" is the amount they pay out to content creators, which is somewhere north of $20-$25 billion per year. But instead of execs picking the content that will be produced, the producers themselves pick what to make and the market determines the winners. Which seems to me a clear reason why YouTube will win the streaming wars - because they only way they lose is if people stop watching.

  • Would it have killed the person writing the headline to use the word "spending", instead of the much less clear "spend" being used as a noun?

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