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Digg Launches Its New Reddit Rival To the Public (techcrunch.com) 44

Digg is officially back under the ownership of its original founder, Kevin Rose, along with Reddit co-founder Alexis Ohanian. "Similar to Reddit, the new Digg offers a website and mobile app where you can browse feeds featuring posts from across a selection of its communities and join other communities that align with your interests," reports TechCrunch. "There, you can post, comment, and upvote (or 'digg') the site's content." From the report: [T]he rise of AI has presented an opportunity to rebuild Digg, Rose and Ohanian believe, leading them to acquire Digg last March through a leveraged buyout by True Ventures, Ohanian's firm Seven Seven Six, Rose and Ohanian themselves, and the venture firm S32. The company has not disclosed its funding. They're betting that AI can help to address some of the messiness and toxicity of today's social media landscape. At the same time, social platforms will need a new set of tools to ensure they're not taken over by AI bots posing as people.

"We obviously don't want to force everyone down some kind of crazy KYC process," said Rose in an interview with TechCrunch, referring to the 'know your customer' verification process used by financial institutions to confirm someone's identity. Instead of simply offering verification checkmarks to designate trust, Digg will try out new technologies, like using zero-knowledge proofs (cryptographic methods that verify information without revealing the underlying data) to verify the people using its platform. It could also do other things, like require that people who join a product-focused community verify they actually own or use the product being discussed there.

As an example, a community for Oura ring owners could verify that everyone who posts has proven they own one of the smart rings. Plus, Rose suggests Digg could use signals acquired from mobile devices to help verify members -- for instance, the app could identify when Digg users attended a meetup in the same location. "I don't think there's going to be any one silver bullet here," said Rose. "It's just going to be us saying ... here's a platter of things that you can add together to create trust."

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Digg Launches Its New Reddit Rival To the Public

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  • New Gold Rush (Score:5, Insightful)

    by TwistedGreen ( 80055 ) on Wednesday January 14, 2026 @09:34PM (#65925356)

    Seems like a great opportunity to get in at the ground floor and start some amazing communities so you can sell them to scammers later.

  • by Anonymous Coward

    Setting my own rules, booting people off the forum who I don't like, deleting posts like I'm the great dictator of the internetz.
    Unfortunately, all dictator positions at Reddit were already taken besides maybe /R/MidgetPorn and /R/KeyboardTricksForPeopleWithNoHands.

    • You can try at the house plant community...
      https://digg.com/house-plants/... [digg.com]

  • by PubJeezy ( 10299395 ) on Wednesday January 14, 2026 @10:15PM (#65925412)
    Cool but it's already filled with marketing slop and bullshit AI features that no one wants. And every major sub is already dominated by power users posting the exact same generic bullshit that they saw on Reddit yesterday. There is absolutely no way for this website to gain traction with anyone except marketing grifters.

    Platform decay has accelerated so much that Digg had already started decomposing during the closed beta. It has absolutely nothing to offer a user base. The game theory is all wrong and the only possible way for them to create the metrics they need to make this platform profitable is to fill it with fake accounts.

    6 months from now it'll either be dead or entirely filled with bots.
    • by Meneth ( 872868 )
      I was going to say that since the site is ad-financed, it would eventually get enshittified, but I didn't think it would be this fast.
      • Seriously. The platform is a complete trainwreck. Go look at the youtube account for their marketing show, Diggnation. They have no meaningful engagement. Every single comment is 3 emojis or two words. None of the comments include any questions or discussions, or any other form of organic behavior, because no one is actually watching. I watched one episode and immediately blocked the account because it was completely unwatchable.

        And that kinda sucks. I used to play WoW with the cohost and was an original D
  • but the digg.com site seems to be just a showcase to get you to install the app. I really would like an alternative to reddit, but if I can't use the master app (a web browser) to access it I'm out.
    • by Guspaz ( 556486 )

      You clearly didn't try it, because not only does the site appear to be fully functional without an app, I couldn't even *find* any reference to an app on the site. I had to google it to figure out if they even had an app.

      • Re: Tried it... (Score:3, Informative)

        by rzzzwilson ( 748598 )
        I tried it on an Android tablet in the Brave browser. Tried it just now on an Android phone, Brave browser. Same result: a page with no menu and a "get the app" link. Clicking the "digg" icon does nothing. Clicking on the "My Feed" widget gets a "get the app" popup. I did create an account on a desktop using the Brave browser, but there is no way to use digg.com on Android without the app as far as I can see.
    • Check out https://lemmy.world/ [lemmy.world] as a reddit alternative. It's basically open fediverse reddit. It's not overrun by bots and advertising, the community is small.

    • Just use desktop mode in your mobile browser. Same goes for reddit
  • It wants your email, and lets you set a username.
    But it doesn't give you a password.
    Now when you want to login- or really, as these things go, every fucking time- you get to go to your email and dig out their confirmation. It behaves like a site to which you have forgotten your password each and every time. Total ass.

    • by dohzer ( 867770 )

      Hopefully they'll add a PIN so we can have two things to try and memorise.

    • Didn't try it (too much AI for my taste), but I expect it so set a cookie, so you aren't asked to login every single visit.

    • Now when you want to login- or really, as these things go, every fucking time- you get to go to your email and dig out their confirmation. It behaves like a site to which you have forgotten your password each and every time. Total ass.

      Another unfortunate trend these days. Email link (or even fucking SMS code) as the only means of login. Far less convenient for the user, presumably just a means of keeping their contact database updated to maximize the value when they sell it to spammers.

      Speaking of which...

      Plus, Rose suggests Digg could use signals acquired from mobile devices to help verify members -- for instance, the app could identify when Digg users attended a meetup in the same location.

      And at what point will it start selling th

    • by GoJays ( 1793832 )
      Are you new here? This is how many websites have authenticated over the last couple years. I'm with you, it's bullshit... welcome to the new internet...where enshitification is of utmost importance!
    • by allo ( 1728082 )

      I don't think that's too bad. In particular you are spared of the "We sent you a code to verify your login" e-mails that make you check your e-mails in addition to having to type a password. And security-wise the site cannot leak your password, the best a hacker can get is your username and e-mail address.

      • Perhaps I keep my email client on my phone, but would like to log into Digg on my computer. Or perhaps I'd like to be the judge of whether or not I want to open a second browser tab, or fetch a different device, to complete my login to a silly antisocial-media site or burger-rewards app.

        Salt and hash your passwords. Offer 2FA for those who want it, preferably methods that aren't known to be fundamentally broken (e.g. SMS). Not rocket surgery.

        I'd like to believe that this trend is a liability dodge -- "we

        • by allo ( 1728082 )

          A liability doge is "We hash and salt passwords". OAuth, OpenID, or token via E-Mail (which have all the same security model) are the actually safe technical solutions. If you never store credentials, they cannot be hacked.

          • Meh, all that does is move the risk somewhere else. Instead of Digg or Pornhub having my credentials, now Google or Faceplant has them and okays my login, and as an added bonus gets to see where I'm logging in.

            Passkey/FIDO2 stuff might be a viable, decentralized solution if everyone implements it.

            • by allo ( 1728082 )

              FIDO / Webauthn is the safest solution. The problem is, that it involves something you can lose. I think most people are more comfortable with passwords because they can remember them, they can write them down, they can share them. And other than a physical key and lock, you cannot even have someone break the website's "lock" when you lose the physical FIDO key.

              • Agreed. I use it wherever it's available, and I can customize the security model to fit my perceived need on a per-token basis, storing unimportant ones in a password manager, hardware key for more sensitive stuff.

                Management of these credentials is still sort of a shitshow, unfortunately. Seems the various platforms for storing them (and a lot of the sites implementing them) can't decide whether they should be shareable across devices or you should create a separate one per-device. And then there's how

                • by allo ( 1728082 )

                  That's the flip side. Companies know that people may lose the devices and implement password reset procedures with less safety than WebAuthn. So your login is completely secure, but an attacker can guess your dog's name on the account recovery page and then add another security key to your account.

  • by Espectr0 ( 577637 ) on Thursday January 15, 2026 @12:30AM (#65925510) Journal

    this feels like a facebook newsfeed. old reddit cloned old digg. i can't stand new reddit, so i will continue to use old reddit while it still exists

    • by mccalli ( 323026 )
      Old Reddit cloned this site, Slashdot. The founders are on record stating this in a 10th anniversary interview - they were aiming at Slashdot (and largely won). It's essentially a Slashdot clone with the ability to create your own topics, post your articles and the old uncapped karma numbers.

      Slashdot limiting karma to 50 was an extremely good move.
  • Perfect for the current generations.

  • by Mirnotoriety ( 10462951 ) on Thursday January 15, 2026 @06:26AM (#65925798)
    Looking forward to getting shadow-banned there to!
    • being ignored by everyone is not "shadowbanned"

      • > being ignored by everyone is not "shadowbanned"

        Shadow banned is when you can't see any recent posts when not logged in. Including certain dialogs with other parties. It only happens after I get traction on the site. I guess you can't violate church dogma or something /s
  • I don't know what to call it, but the iteration of Digg before this one was nice: a simple, curated front page of interesting (sometimes clickbait-y) articles on a range of topics.

    I was hoping it'd be something similar when re-launched. I don't see what value-adding differentiator a Reddit clone brings to the internet.

  • I mean, if I was looking for an alternative to Reddit, I sure as fuck wouldn't want it to be co-owned by one of the co-founders of Reddit.

  • I remember Digg, I used it back in the way, stopped due to censorship and moved to Reddit, which I stopped using due to censorship and moved to 4chan. Which I stopped using due to censorship and moved to 8chan. Which I stopped using... These days I just barely touch most fora
  • Seems like their servers are not handling it very well
  • Hopefully he implements ActivityPub support so existing lemmy users can take advantage of that with the same login.

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