Is Meta's Huge Spending on AI Actually Paying Off? (msn.com) 26
The Wall Street Journal says that Meta "might be reaping some of the richest benefits from the AI boom so far."
Meta's revenue grew 22% year over year in 2025 to $201 billion, and the company expects even bigger gains in the current quarter, potentially as high as 34%. That is huge growth for a company that brought in nearly $60 billion in the latest three-month period. And Zuckerberg signaled that Meta was just scratching the surface of AI's potential. "Our world-class recommendation systems are already driving meaningful growth across our apps and ads business. But we think that the current systems are primitive compared to what will be possible soon," he said on a call with investors and analysts...
[Meta's Chief Financial Officer Susan] Li said the company doubled the number of graphics-processing units that it used to train its ad-ranking model in the fourth quarter and adopted a new learning architecture. Those actions led users to click on ads on Facebook 3.5% more often and to a gain of more than 1% in conversions, meaning purchases, subscriptions or leads, on Instagram, she said. Other AI-related improvements led to a 3% increase in conversions across its family of apps. On the ad-buying side, Meta has also been working toward using AI to automate ad creation for businesses that want to advertise their products or services on Facebook and Instagram. On the call, Li said the combined revenue run rate of video-generation tools hit $10 billion in the fourth quarter.
In short, CNBC reported, Meta's stock price surged over 10% this week "after showing signs that AI investments are boosting the bottom line."
Benjamin Black, an internet analyst at Deutsche Bank, explained the connection to the Wall Street Journal. "The more compute the ad platform gets, the far better it performs, and that's a real structural advantage that Meta has. If you can see that yesterday's spend is driving this month's growth, then as a good business person, you're going to continue to feed the beast."
CNBC says now Meta "plans to spend between $115 billion and $135 billion on its AI build-out this year. That's nearly double what it spent in 2025."
[Meta's Chief Financial Officer Susan] Li said the company doubled the number of graphics-processing units that it used to train its ad-ranking model in the fourth quarter and adopted a new learning architecture. Those actions led users to click on ads on Facebook 3.5% more often and to a gain of more than 1% in conversions, meaning purchases, subscriptions or leads, on Instagram, she said. Other AI-related improvements led to a 3% increase in conversions across its family of apps. On the ad-buying side, Meta has also been working toward using AI to automate ad creation for businesses that want to advertise their products or services on Facebook and Instagram. On the call, Li said the combined revenue run rate of video-generation tools hit $10 billion in the fourth quarter.
In short, CNBC reported, Meta's stock price surged over 10% this week "after showing signs that AI investments are boosting the bottom line."
Benjamin Black, an internet analyst at Deutsche Bank, explained the connection to the Wall Street Journal. "The more compute the ad platform gets, the far better it performs, and that's a real structural advantage that Meta has. If you can see that yesterday's spend is driving this month's growth, then as a good business person, you're going to continue to feed the beast."
CNBC says now Meta "plans to spend between $115 billion and $135 billion on its AI build-out this year. That's nearly double what it spent in 2025."
It doesn't have to pay off (Score:2, Insightful)
AI replaces the paying of wages. Instead of employees and consumers the 3,000 billionaires on the planet will have machines and a tiny handful of engineers to keep them working. Also a tiny handful of thugs to keep the engineers in line.
Everyone else including you will live in the kind of abject poverty previously associated with the worst of the American native American reservations be
Re: (Score:2, Informative)
A friendly reminder to all to take your meds and stay hydrated!
Re: It doesn't have to pay off (Score:2)
All it has to do is to make targeted advertising even creepier and detailed.
by bots (Score:3)
Is it paying off for whom? (Score:5, Insightful)
"Is Meta's Huge Spending on AI Actually Paying Off?"
In terms of shuffling money around so some or all of it can be diverted or siphoned off, yes, it's paying off big time for them or they wouldn't be doing it. Meta doesn't bother with small grifts or scams, it's always something grand and 'transformative' etc etc etc.
In short, it's a circle-jerk with money. Meta and OpenAI and NVIDIA and Intel and Micron and others are all passing shitloads of debt and money around and around like trading cards, and the ride is going to stop sooner or later with some major financial repercussions. Someone is going to be left holding the bag.
So yeah, the money is being spent and it is going somewhere, but probably not where we're told it's going.
What kind of income (Score:2)
Re: (Score:3)
Or meta is charging its customers more for AI-generated clicks, and the customers are yet to catch up.
Re: (Score:1)
Did you try reading the article?
When I read the headline... (Score:2)
When I read the headline, I thought it was "pay off" so "...actually a pay off?"
Too much Melania hyperbole.
--Josh K.
The revenue trend isn't going to continue (Score:2)
After a while the revenue stream gets optimized and you get deminisihing returns the more you optimize. The are a limited amount of business willing to spend money in advertising eventually you run into limits
They don't care (Score:1)
Right now the pushers aren't much interested in ROI or whether it's ready for prime time. They're just trying to stake out a big market share while things are still fluid.
Simple proof that it is not. (Score:1)
Cannot be worse than the "metaverse", can it? (Score:4, Funny)
Seriously. The fact that Meta is even still around is a nice testimony to general stupidity.
Re: (Score:2)
the fact that Zuck is still emperor is a clear refutation of the "merit-based" ideology
Re: (Score:2)
Indeed.
Betteridge's Law of Headlines (Score:2)
as I keep reminding us.
short answer - NO
Ads are violence on your attention (Score:2)
The ad business has become very aggressive. Ads have well passed the annoying bar into intrusive. Having Zuck walking up to you into in the street and shoving a advert in your face every 30 seconds would deserve a punch in the face. That's where we are now on the internet. And Facebook UX is atrocious for ads. And the mostly young on other platforms aren't spending much, because they don't have much.
This story looks like BS slippery accounting for the funding round.
I make a conscious decision to not click o
My "click to buy" from ads on internet is 0%.... (Score:2)
Gold rush economics (Score:2)
There's a very clear pattern when we look at who benefits in any given gold rush and while there's a few big winners that fuel the mania, the vast, vast majority are losers.
And then there's Nvidia, happily selling shovels all day.