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China Television

China Has Seized Sony's Television Halo (ft.com) 70

Sony announced last month that it plans to pass control of its home entertainment division -- including the two-decade-old Bravia television brand -- to Chinese electronics group TCL through a joint venture in which TCL would hold a 51% stake. The Japanese company was long ago overtaken in sales by South Korea's Samsung and LG and now holds just 2% of the global television market. Sony stopped making its own LCD screens in 2011.

Chinese companies supplied 71% of television panels made in Asia last year, according to TCL, and less than 10% are now produced in Japan and Korea. TCL is close to overtaking Samsung as the world's largest television maker. Sony retains valuable intellectual property in image rendering, and the Bravia brand still carries consumer recognition, but its OLED screens are already supplied by Samsung and LG. The company has been shifting toward premium cameras, professional audio, and its entertainment businesses in film, music, and games -- areas where intellectual property is less exposed to Chinese manufacturing scale.
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China Has Seized Sony's Television Halo

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  • Hyperbole (Score:4, Insightful)

    by ledow ( 319597 ) on Thursday February 05, 2026 @07:03AM (#65969980) Homepage

    "Seized"

    Hyperbole much?

    • Re: (Score:2, Interesting)

      by Anonymous Coward

      They're Chinese, they literally snatched the literal halo and ran off with it to make a knock-off copy. Literally.

      I expect this will end up like IBM selling their laptop brand to Lenovo: the Chinese company milks the brand name for a bit but cannot sustain the quality that earned the reputation, and you get Chinese spyware to boot. TFS admits that the Korean companies are the actual market leaders now, the lede is just more pro-CCP Slashvertising.

      • Re: (Score:2, Informative)

        by Anonymous Coward
        You're a moron. Literally.
      • Re:Hyperbole (Score:4, Informative)

        by Junta ( 36770 ) on Thursday February 05, 2026 @08:50AM (#65970086)

        Well, the ThinkPad line has pretty much sustained the quality from IBM days, yes the non-Thinkpad stuff is frequently junk, but then again before IBM sold it off the desktops were not-so-affectionately nicknamed Craptiva, so IBM was no stranger to slumming it to try to get share, but Lenovo was more aggressive about it. So yes, the Lenovo at the local best buy is probably crap, but the ThinkPad line is pretty much intact. At least insofar as any of the brands are intact, keyboards across the board have opted to be a little worse for the sake of looking more appealing and accommodating thinner form factors.

        Similarly, the biggest security controversy were on the non-Thinkpad lines. The 'Superfish' fiasco that every keeps citing was actually a US company using an Israeli SSL hijacker, so Lenovo screwed up by bundling the wrong crapware, which is terrible, but far from unique given the penchant for vendors to take all sorts of dubious comers. The good news being after Superfish, I think the whole industry was a bit more careful about the crapware they bundle.

        • The thinkpad x201 era were the last of the good ones, proper keyboard, locking mechanisms, night light. Quality mouse nub. A lot of these things could be looked by, but the keyboard can't. Nobody makes quality portable laptops any more.
          • IBM did very well when it made the Thinkpads. The butterfly keyboard, ease of getting to components like RAM or the hard drive, and the really nice docking stations, which could give a laptop a full PCI bus, multiple hard drives, NICs, and many other desktop features by just a simple click on the dock. Those are the things I miss, especially when bringing a laptop back and forth to work, where all I needed to do was slip the laptop in the dock, and be ready to go. Dell also did a great job with their doc

        • by jjbenz ( 581536 )
          We had some Thinkpad and Thinkcentre computers where I work and I was not impressed. The Thinkpads would go through batteries like crazy, and the Thinkcentres would bitlocker the device at the drop of a hat. They also never put out bios/driver updates for the thinkcentre models we had.
      • They're Chinese, they literally snatched the literal halo and ran off with it to make a knock-off copy. Literally.

        This. Sony has nothing of value, (since when has China ever cared about IP?), TCL now owns their branding and makes the sets. Sony has effectively exited the TV market, and the article is delusional if they think Sony has any remaining value there.

        If you see a "Sony" TV in a store from now on, remember: It's Chinese.

        • by HiThere ( 15173 )

          OTOH, Chinese might be better than Sony. They sold their souls so long ago that I can't remember the last of their products I bought. Once upon a time they had a name for quality, but then they sold their soul to Hollywood.

          • by Sique ( 173459 )
            Back in the days of DVD, I bought a Sony DVD player. It was very finicky with the stuff it would play, and the ones it would not. So I bought a cheap $40 chinese DVD player which played everything I threw at it.
          • by flink ( 18449 )

            Their OLED Bravia "master" line of TVs are actually really nice. They edge out LG in picture quality due to a superior image processing pipeline, and the fit and finish is a little better, IMO. You pay through the nose for it though. Hopefully that secret sauce went over to TCL with the sale of the brand.

            • by anegg ( 1390659 )
              I recently donated to Goodwill (December 2025) a Sony Bravia TV from the mid-2000s that still worked well (40", 16x9 format, ATSC, 1080p). I bought a Sony Bravia 8 TV last November (65", 16x9 format etc.); it can't reliably start up with a Sony Theater Bar 8 sound bar; it randomly switches back to "TV speakers". I bought it for picture quality (which is nice) but expected the basics to "just work". I'm disappointed. I wonder if their attention was already wandering away from ensuring the high quality fo
              • by jezwel ( 2451108 )

                I recently donated to Goodwill (December 2025) a Sony Bravia TV from the mid-2000s that still worked well (40", 16x9 format, ATSC, 1080p). .

                Which reminds me I gave my mid-2000s Samsung 40" 1080p LCD to my mum to use about 15 years ago, and it's still working as well as the day I bought it.

                Meanwhile my much newer Sony 65" has a bright red vertical line about a foot in from the left side. Everything else is fine so it's in the games room now.

          • I'm impressed that you've managed to avoid "Made in China" electronic goods, given that that's the only country that seems to make them. Apparel, by contrast, is now made and imported from several countries in Latin America and Africa, but most electronics is still available only from China
          • Sony has changed, and I'd probably say not for the better. Their heavily DRM-ed "mp3 players" at the turn of the century with their OpenMG app sucked, but on the other hand, as players, they were awesome, highly ergonomic, and lasted a long time per charge. They made a lot of very nice devices.

            Heck, companies are trying to duplicate how the Walkman handles cassette tapes, and can't do that... and that is 40+ year old tech.

            Sony also had a solid, multi-terabyte optical archiving format. Not cheap, but when

      • Not saying it's not hyperbole, because it definitely is, but why on earth would the CCP use inflammatory militaristic language to describe their own actions?
    • Sony's TVs have been TCL for years, decades for the low-end models. This is just changing the nameplate to the actual manufacturer, not the claimed one.
    • Meh, you commented and engaged that's all that matters
  • by TigerPlish ( 174064 ) on Thursday February 05, 2026 @07:26AM (#65969996)

    Can't seize what was willingly given away.

    Sony chose to give up the market to others.

    So did Panasonic

    Sad to see, but as they say, "all good things.."

    • Panels are now a commodity now 8K is dead in the water [slashdot.org] ?
    • I don't think that was much they can do. With LCDs pretty quickly good enough was good enough. By the 2010s you had to be really into TV and movies or video games to really notice a difference.
      • Ours is circa - eh, 2010, maybe? Might be even earlier. Even with a single pixel column out of action - probably a loose or wrecked capacitor inside of the case - I'm not interested in buying a new TV. As you said, it's good enough.
    • by wiggles ( 30088 )

      My teenager prefers to watch any videos on his phone as opposed to the 56" 4k on the wall.

      We are moving from a 'home theater' experience to a more personal experience for video - and higher resolutions are not required nor desired for those viewing mechanisms.

      TVs are dead, and Sony knows it.

  • Thought they could drop the quality and people would still keep buying simply because of the brand name. Shame no one told them that the world doesn't work like that any more (except maybe in high fashion but those people are just morons anyway).

    • Except chinese hardware isn't of bad quality anymore (of course there are still crap hardware, but that's also with hardware made in western countries).
      • What I think he was saying, although it's hard to be sure, is that Sony already dropped quality.

        • by Viol8 ( 599362 )

          Sony hwardware started losing quality against other japanese brands - never mind the koreans - about 25 years ago when chinese electronics were still domestic market cheap shit only.

      • by havana9 ( 101033 )
        It's the same story that happened for other brands. Except the roles changed.
        In the 1950s-1970s there were USA and European brands that were quality brands and Japanese brands were the cheaper option. In some cases the European brand started to outsource production in Japan, and in some cases started to rebrand products made in Japan. Japan then started to make high quality stuff and sold them with their own brand.
        The same cycle happened wit Korean firms and in some cases with Taiwanese and Hong Kong bra
    • by mjwx ( 966435 )

      Thought they could drop the quality and people would still keep buying simply because of the brand name. Shame no one told them that the world doesn't work like that any more (except maybe in high fashion but those people are just morons anyway).

      Sony wasn't particularly good in quality to begin with... See: the Sony Timer. It just had a brand following which it's been shedding year after year.

      Quality wise, the Koreans came in and ate their lunch, price wise the Chinese are eating everyone else's lunch.

      • by Viol8 ( 599362 )

        "Sony wasn't particularly good in quality to begin with"

        I guess you weren't around in the 80s or were young because Sony hifi back then was top notch and it stayed that way until the early 2000s. Then it was downhill fast.

  • by flink ( 18449 )

    Since Sony owns Bungie now, I thought this was an oblique way of saying that China had seized ownership of them! (Yes I know MS retains ownership of Halo, but still)

  • I was a dyed in the wool Sony TV fanatic, until my past TV purchase. We've got a 52XBR2 that we have had for years. Got a Bravia KD65X85K TV for install in a new build house. I was using HDMI eARC to push audio to my AVR which is another room. After a short period of time, the sound would start dropping out for a couple of seconds. Very annoying. And then occasionally the TV would just turn itself off for 15-30 seconds. Really annoying. Doing some digging, this line of Sony TV's implements CEC in firmw

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