Hollywood's AI Bet Isn't Paying Off (wired.com) 46
Hollywood's recent attempts to build entertainment around AI have consistently underperformed or outright flopped, whether the AI in question is a plot device or a production tool. The horror sequel M3GAN 2.0, Mission: Impossible -- The Final Reckoning, and Disney's Tron: Ares all disappointed at the box office in 2025 despite centering their narratives on AI.
The latest casualty is Mercy, a January 2026 crime thriller in which Chris Pratt faces an AI judge bot played by Rebecca Ferguson; one reviewer has already called it "the worst movie of 2026," and its ticket sales have been mediocre. AI-generated content hasn't fared any better. Darren Aronofsky executive-produced On This Day...1776, a YouTube web series that uses Google DeepMind video generation alongside real voice actors to dramatize the American Revolution. Viewer response has been brutal -- commenters mocked the uncanny faces and the fact that DeepMind rendered "America" as "Aamereedd."
A Taika Waititi-directed Xfinity commercial set to air during this weekend's Super Bowl, which de-ages Jurassic Park stars Sam Neill, Laura Dern and Jeff Goldblum, has already been mocked for producing what one viewer called "melting wax figures."
The latest casualty is Mercy, a January 2026 crime thriller in which Chris Pratt faces an AI judge bot played by Rebecca Ferguson; one reviewer has already called it "the worst movie of 2026," and its ticket sales have been mediocre. AI-generated content hasn't fared any better. Darren Aronofsky executive-produced On This Day...1776, a YouTube web series that uses Google DeepMind video generation alongside real voice actors to dramatize the American Revolution. Viewer response has been brutal -- commenters mocked the uncanny faces and the fact that DeepMind rendered "America" as "Aamereedd."
A Taika Waititi-directed Xfinity commercial set to air during this weekend's Super Bowl, which de-ages Jurassic Park stars Sam Neill, Laura Dern and Jeff Goldblum, has already been mocked for producing what one viewer called "melting wax figures."
I'd rather watch claymation (Score:3)
These people are so dumb. Hollywood didn't go all in on computer graphics when they were shitty back in 1980, they waited until they got gud and made avatar in 2009. Maybe someday "AI" will get there but all these people betting the house on "AI" being perfect right out of the box are just stupid people. I wish there were consequences for their failures but that's not the way capitalism in this country seems to work anymore.
And yes, "AI" has been a thing since before computer graphics, but I'm talking about "AI" as its being hyped in the last 4 years.
Re: I'd rather watch claymation (Score:5, Insightful)
Re: I'd rather watch claymation (Score:3)
The slop problem is not the quality of the graphics. The slop problem is the lack of understanding of the task, which leads to the inevitable weirdness.
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Re: I'd rather watch claymation (Score:2)
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Suppose you make a movie and put all your savings into the production. Let's say it's $1m just as an arbitrary amount. Suppose the bet fails and you've lost your savings. Real consequence, and it hurts you. Now suppose the movie producer is Elon. Same outcome, same consequences. But he doesn't hurt, and will do another one right away.
Having too many rich play
Re: I'd rather watch claymation (Score:1, Troll)
Also, you can replace "financing a movie" with "buying an election" and reach the same conclusion.
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Oh sweet summer child.
Re:I'd rather watch claymation (Score:4, Informative)
The next memorable demonstrations are Tron, 1982 and the space-ship in The last Starfighter, 1984.
Re:I'd rather watch claymation (Score:4, Insightful)
Re: I'd rather watch claymation (Score:2)
Chasing realism on a flat 2D surface was always a fool's errand. But dumping a bunch of money into post processing and editing is what investors want to see, as it is far more difficult to quantify storytelling and good acting. Studios and producers have become so risk adverse they run every film like a business, but are hamstrung by that very lack of risk taking when it comes to art. At best such films can only achieve the level of mediocre entertainment, although often profitable. But they are not films t
The old AI movie called, WarGames, did well. (Score:1)
If AI themed movie is to do well, it has to have a well thought out storyline, preferred meaning to life.
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Oh I forgot to mention.
WarGames was shown in 1983.
Re: The old AI movie called, WarGames, did well. (Score:3)
Blade Runner, The Terminator, Short Circuit. We've been watching films about AI all through the 80's.
And of course before that there was 2001 and Metropolis.
It's not AI (Score:3, Insightful)
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You're an idiot and so it whoever modded you up with three suckpuppets.
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Came here to say that. They should have used generative AI for things like crowds, scenery, monsters, where AI excels and nobody can tell if it's slightly off. AI is great in cutting the cost of something like LOTR. But human faces... the slightest detail off and it becomes a nightmare character; very unwise to start there.
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It was fine for the auxiliary displays rendering small windows and the like, but not for the big stuff.
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What's TSO? The whole first page of google results for "TSO main screen" is IBM z/OS. Wikipedia has many meanings like "Tokyo Symphony Orchestra" and other things that seem equally irrelevant https://en.wikipedia.org/wiki/... [wikipedia.org]
They will do it like microtransactions (Score:2)
This is why you need better education in schools. You need people who are smart enough that AI swap doesn't cut it for entertainment.
Re: They will do it like microtransactions (Score:1)
That's how they have done every single shitty thing to us over the last 50 years.
I only know otherwise from learning history as I haven't been alive that long, but given you have, I think there's a better explanation in your case:
https://quoteinvestigator.com/... [quoteinvestigator.com]
This is why you need better education in schools.
What the fuck? Of all the non-sequitors...
https://youtu.be/d-5hpn2FGnk&t... [youtu.be]
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It's not a conspiracy theory, there is a name for it in the advertising business: "manufacturing consent"
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They'll keep cramming it down people's throats until the young people are just fucking used to it and don't know any better. That's how they have done every single shitty thing to us over the last 50 years. They just keep at it until we either get used to it or the people who don't get used to it die off. This is why you need better education in schools. You need people who are smart enough that AI swap doesn't cut it for entertainment.
I got a concussion from banging my head on the wall from all the really bad science/physics in SyFy's The Ark. Does that count? :-)
Google: The Ark bad (science|physics) [google.com]
AI is just not interesting (Score:1)
Average people understand that and for LLM-type AI, experts understand that. Just the layer in between is still clueless and thinks it is the second coming.
Just another pin helping the AI bubble to burst (Score:2)
In the not too distant past all the articles I saw were positive for AI. So far this year the trend all seems to be not positive for AI and this article is just adding to it. I'm rather hoping that the more this sentiment builds, the less appetite there will be to cram AI into everything and we can start getting back to a world that isn't increasingly filled with AI slop.
"the worst movie of 2026" (Score:4, Insightful)
C'mon, "Melania" is offering some VERY stiff competition in that race.
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C'mon, "Melania" is offering some VERY stiff competition in that race.
Stiff may just be her delivery 'cause she may actually be a robot. :-)
It's not AI's fault (Score:2)
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AI can fix this with proper tuning
Companion and Subservience were great! (Score:2)
Re: Companion and Subservience were great! (Score:1)
Wow.
From my ancient 64 years old what I see, and why I quit watching, are all the 'new' writers are constantly redoing all the 'old' writers stuff because no one I know likes their new shit.
And they horribly mangle the old stuff to fit their more -something- view they are entitled to through creative license.
What they started with was considered classic in many cases, what they delivered was shit.
Hint: It's not the old writing that's the problem.
AI bet? (Score:3)
Three movies mention AI as part of the plot and this means Hollywood has an AI boner right now? Have you watched Hollywood in the last... well, since it started? I mean, some of Slashdot's favorite movies are all about AI and none of them were made this year - The Terminator series, The Matrix, even Age of Ultron.
The reason these movies tanked are various but:
- Tron has never done well. We all want it to, but it's not going to happen. Additionally Aries had That Guy in it, and Aries also broke the formula by having it be set primarily in the real world. It just wasn't a good entry in a series that isn't very popular to begin with.
- Mission Impossible is getting long in the tooth. It's arguably the only one of the three that could have done well, but the marketing did nothing to raise excitement for the movie. Also, no idea what the reviews were like, but I wouldn't recommend it, it seemed more contrived than usual.
- The Megan "series" flopped because it was supposed to be an entertaining one off, and virtually everyone looking at it said "Why the hell does it have a sequel".
I don't see any evidence Hollywood is doing an AI bet, they just released three movies that happened to be about AI in some form and happened to flop.
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I saw only the first movie, it was fun 1980s style horror, just transplanted into more modern times.
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Wait. What? (Score:2)
Chris Pratt faces an AI judge bot played by Rebecca Ferguson; one reviewer has already called it "the worst movie of 2026,"
Worse than the robot in that Melania movie? :-)
(Also the trailer for Mercy said he has to prove his innocence. What happened to innocent until proven guilty?)
Pretty the worst movie of 2026 is (Score:2)
Melania. So far. Sorry, AI.
Re: Pretty the worst movie of 2026 is (Score:2)
Sure, even. Sigh
Movies about AI can be good (Score:1)
same story (Score:2)
perhaps get AI to write the stories (Score:2)