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Deepfake Fraud Taking Place On an Industrial Scale, Study Finds (theguardian.com) 53

Deepfake fraud has gone "industrial," an analysis published by AI experts has said. From a report: Tools to create tailored, even personalised, scams -- leveraging, for example, deepfake videos of Swedish journalists or the president of Cyprus -- are no longer niche, but inexpensive and easy to deploy at scale, said the analysis from the AI Incident Database.

It catalogued more than a dozen recent examples of "impersonation for profit," including a deepfake video of Western Australia's premier, Robert Cook, hawking an investment scheme, and deepfake doctors promoting skin creams. These examples are part of a trend in which scammers are using widely available AI tools to perpetuate increasingly targeted heists. Last year, a finance officer at a Singaporean multinational paid out nearly $500,000 to scammers during what he believed was a video call with company leadership. UK consumers are estimated to have lost $12.86bn to fraud in the nine months to November 2025.

"Capabilities have suddenly reached that level where fake content can be produced by pretty much anybody," said Simon Mylius, an MIT researcher who works on a project linked to the AI Incident Database. He calculates that "frauds, scams and targeted manipulation" have made up the largest proportion of incidents reported to the database in 11 of the past 12 months. He said: "It's become very accessible to a point where there is really effectively no barrier to entry."

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Deepfake Fraud Taking Place On an Industrial Scale, Study Finds

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  • everything everywhere will be rigged.

    • Re: (Score:3, Insightful)

      by evanh ( 627108 )

      And he'll get his cut.

    • Don't worry he has put Jared Kushner in charge of the anti deepfake club [youtube.com]

  • by ctilsie242 ( 4841247 ) on Tuesday February 10, 2026 @04:14AM (#65979436)

    There is a very important reason why in history, fraud was aggressively hunted down and destroyed. There comes a time when people will just stop trusting the system. Social media goes back to more decentralized items, perhaps just direct messaging or servers like Discord, or IRC channels. People stop using auction sites, and go back to word of mouth, or trusted supply lines with buyer guarantees. When finding a deal online becomes a gamble, we may even see a swing back to physical purchases, where a successor of Sears that may be a bit more expensive, but has a solid warranty, with some type of assurance that everything bought in the store will be useful and not junk.

    If banks start becoming untrustworthy, people will take their cash and use their mattresses as ATMs. Same thing will happen with mail order, or other scamming vectors. For example, fewer and fewer people sell stuff on auction sites because someone will take the item, replace it with a lesser one, and then say they were cheated. Even if the sending of the package was filmed and signed, this rampant fraud can easily make it unprofitable for someone to work with auction sites. Maybe it might be good to use those old malls and start having flea markets again.

    • There is a very important reason why in history, fraud was aggressively hunted down and destroyed. There comes a time when people will just stop trusting the system

      I'm not sure what time in history you are talking about.

      • by mjwx ( 966435 )

        There is a very important reason why in history, fraud was aggressively hunted down and destroyed. There comes a time when people will just stop trusting the system

        I'm not sure what time in history you are talking about.

        Rather recently... and that was only for the people who defrauded rich people.

        You could rob all the grannies you wanted of their pensions, but if you dared to ply such craft on the rich you'd be hunted down like the vermin you are.

    • by mjwx ( 966435 )

      There is a very important reason why in history, fraud was aggressively hunted down and destroyed. There comes a time when people will just stop trusting the system. Social media goes back to more decentralized items, perhaps just direct messaging or servers like Discord, or IRC channels. People stop using auction sites, and go back to word of mouth, or trusted supply lines with buyer guarantees. When finding a deal online becomes a gamble, we may even see a swing back to physical purchases, where a successor of Sears that may be a bit more expensive, but has a solid warranty, with some type of assurance that everything bought in the store will be useful and not junk.

      If banks start becoming untrustworthy, people will take their cash and use their mattresses as ATMs. Same thing will happen with mail order, or other scamming vectors. For example, fewer and fewer people sell stuff on auction sites because someone will take the item, replace it with a lesser one, and then say they were cheated. Even if the sending of the package was filmed and signed, this rampant fraud can easily make it unprofitable for someone to work with auction sites. Maybe it might be good to use those old malls and start having flea markets again.

      First point of order, banks are already and always have been untrustworthy. There's a reason they're one of the most heavily regulated industries, they have a long history of being abusive. Banks, as any experience Civ player will tell you, are a necessity, you can't build a modern economy without banks and banking, simply put we need banks but that doesn't mean we should trust them in the slightest. One of the dumbest things I hear on a regular basis is "the bank will take care of me, they're on my side".

      • The only inoculation for this is critical thinking

        Getting scammed once is a painful enough lesson to make the victim aware of such scams for next time. The hard part is for that first scam to be minor enough to recover from, but harsh enough to hurt. If you're growing up poor you have less capacity to recover, and if you're growing up rich you might have enough money that it doesn't hurt enough to learn a lesson. Or if you're really rich enough you can launder it as an "investment loss" or something.

    • There is a very important reason why in history, fraud was aggressively hunted down and destroyed. There comes a time when people will just stop trusting the system. Social media goes back to more decentralized items, perhaps just direct messaging or servers like Discord, or IRC channels. People stop using auction sites, and go back to word of mouth, or trusted supply lines with buyer guarantees. When finding a deal online becomes a gamble, we may even see a swing back to physical purchases, where a successor of Sears that may be a bit more expensive, but has a solid warranty, with some type of assurance that everything bought in the store will be useful and not junk.

      If banks start becoming untrustworthy, people will take their cash and use their mattresses as ATMs. Same thing will happen with mail order, or other scamming vectors. For example, fewer and fewer people sell stuff on auction sites because someone will take the item, replace it with a lesser one, and then say they were cheated. Even if the sending of the package was filmed and signed, this rampant fraud can easily make it unprofitable for someone to work with auction sites. Maybe it might be good to use those old malls and start having flea markets again.

      Thing is, this time around the big movers and shakers, the people with the money and power to make the big, sweeping decisions, have found a way to profit off of the fraud, by making fraud accessible to all through fraud as a service. I think the dictates of their one and only true God, Greed, will insist that the fraud continue until it becomes unprofitable or damages them in some way that makes the profit untenable. I don't see that happening anytime soon on our current trajectory.

    • I have been saying this for some time, now. The fake news/scams epidemic is only punctually about deceiving people. But the broader goal is to actually make people don't believe in anything anymore. So, only "the leader" can be "trusted".

    • If banks start becoming untrustworthy, people will take their cash and use their mattresses as ATMs.

      This only works if all stores and utilities accept cash. I have no doubt this is why the banking cartel in Australia are trying to make it hard to use cash, by closing physical bank branches, charging for ATMs and giving sweetheart deals to merchants for being "cashless." It concentrates the power with the banks so people don't even have the choice to break away and just stuff cash in their mattress.

  • by DrXym ( 126579 ) on Tuesday February 10, 2026 @05:09AM (#65979502)
    Platforms can fight fire with fire. AI can be trained to to spot fraudulent activity based on some very recognisable patterns scammers use. The way that accounts are set up, the IP addresses they come in through, the ways campaigns are set up, the images, video and audio transcripts used by the scammers, the links the campaign leads to - burner sites, DNS entries etc.

    There is sufficient information in that data for a platform like Facebook, or YouTube to at least red flag accounts and get some humans to look at it. If that's too much effort for a platform, then make it easier for users to report scams. Even a toggle flag close to the ad which allows people to say "I think this may be a scam" instead of making them fill in a frigging form.

    • by ZiggyZiggyZig ( 5490070 ) on Tuesday February 10, 2026 @06:46AM (#65979630)

      Except platforms earn a significant part of their revenue from scams [reuters.com] (for FB, over 10%). So the incentive to curb scamming is not there...

      • by DarkOx ( 621550 )

        If the 10% of the revenue generated on my platform from fraud started to pose any real risk to the 90% of the revenue generated by the legitimate users of my platform I think i'd be plenty motivated to deal with the fraudsters.

        facebook and others will clean up the platforms the moment people stop tolerating the abuse. The open question is will people stop tolerating all the abuse?

        • I'm just going to give some pure speculation here, but I believe that the people who get scammed are not the same as the people who don't tolerate scamming, and therefore it is easy for social media's algorithms to only show scams to people who are receptive to it - and those people are, probably, happy to be abused (or if unhappy, they won't blame it on the system that plasters their feeds with them, but on the scammers themselves).

          If this is real, then the 90% normal revenue is not at risk from the 10% sc

          • by DarkOx ( 621550 )

            That this real problem isn't it, the platforms are not platforms they are co-conspirators. Few people blame the phone company if someone calls granny and pretends to be from her local bank branch, nobody blames the county library for putting up a public bulletin board where someone offers house cleaning and also helps themselves to the contents of your wife's jewelry box.

            Meta, X, bluesky, tiktok, and friends all want be excused in the same way. Except we all know they are not innocent! They are not bulleti

            • by DrXym ( 126579 )
              And the worst part is the platforms have reporting tools as a box ticking exercise. They should feel financial pain for the scams they allow on their platform, especially if the scam is in a recognizable form or pattern than any responsible site should have the means to identify and eliminate quickly.
          • by DrXym ( 126579 )
            I see scam ads all the time and believe me I'm not susceptible to them. But I know why I'm seeing the scams - I have personalised ads disabled, and I live in Ireland where the amount of legit advertising is relatively low intensity. I assume most of the scammers are putting the minimum amount of investment into each ad campaign so this is the shit I see when impressions from the legit ads runs dry.

            It is quite possible if I did choose personalised ads, that I might be unlucky enough to be in a demographic

  • Sounds like real science I guess.. But it also sounds like someone was trying to weigh yo mamma.
  • Amongst all this GenAI noise and nonsense we're missing the stories where it is being practically useful, and I don't mean generating wank for the marketing/scam department.

    I use it for code, it's tripped me up a few times, it's like if slashdot was a parrot on my shoulder squawking, "pieces of code, pieces of code". I am lucky not to be in a high pressure delivery environment, I can see the advantages of vibe coding there perhaps for prototyping, but I suspect other things like established frameworks and

    • I write technical reports for a living. I am very careful how I use the new tools, since AI language and formatting is easy to identify. It would erode trust in my work if it appeared a computer wrote it.

      That said, I have found it very useful in other areas. It's good for playing "find the thing" in long documents when a straight text search might not cover all key words I'm potentially looking for. It's also excellent for recipes, especially since recipe websites became hot garbage in the last 15 years.
    • I get what you're saying. I guess a good analogy would be atomic energy.

      It's incredibly useful, not only for electricity generation, but also fields like medicine which greatly benefited from it. Unless someone decides to destroy humanity with it.

      I think AI has immense potential. But if it comes at the cost of completely eroding human society, what's the point?

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