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Meta Plans To Let Smart Glasses Identify People Through AI-Powered Facial Recognition (nytimes.com) 64

Meta plans to add facial recognition technology to its Ray-Ban smart glasses as soon as this year, New York Times reported Friday, five years after the social giant shut down facial recognition on Facebook and promised to find "the right balance" for the controversial technology.

The feature, internally called "Name Tag," would let wearers identify people and retrieve information about them through Meta's AI assistant, the report added. An internal memo from May acknowledged the feature carries "safety and privacy risks" and noted that political tumult in the United States would distract civil society groups that might otherwise criticize the launch. The company is exploring restrictions that would prevent the glasses from functioning as a universal facial recognition tool, potentially limiting identification to people connected on Meta platforms or those with public accounts.
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Meta Plans To Let Smart Glasses Identify People Through AI-Powered Facial Recognition

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  • by kackle ( 910159 ) on Friday February 13, 2026 @09:42AM (#65986454)

    promised to find "the right balance" for the controversial technology

    It was good to start the day with a laugh.

    • I wonder if they'll also add in Fist Recognition, as I suspect their glasses may be experiencing those in the near future...?

      • by unrtst ( 777550 )

        I honestly don't get the severity of the pushback against this. I know I'm not the only one that would love if my glasses showed a little name tag on people I see.

        The arguments about privacy... I get it, but also that ship has sailed. If every doorbell and traffic camera etc etc etc.. are already doing this, why not use it for your personal betterment as well. IMO, it's like being anti-drone, but only for your average citizen, all while companies and government can do as they like with them. FWIW, I'm no fa

        • Personal usage of this tech isn't necessarily the problem. You have to recognize that it's facebook who also has access to all this data. Don't feed the monster.
    • Is there a word that combines laughable and infuriating?

      Because this is both. They fact that MetaZuck has the gall to say openly that they can be trusted to find a "balance" around privacy when their business model is surveillance makes me want to scream. And then when I'm done screaming, to laugh.

      The only glimmer of hope is that the downsides of this will probably show up so quickly and they will respond with the usual mealy mouth platitude and lies, that it may finally force some sort of real oversight of

  • Title Correction: (Score:5, Informative)

    by Sebby ( 238625 ) on Friday February 13, 2026 @09:42AM (#65986456) Journal

    "Privacy Rapist Meta[stasize] Plans To Let Smart Glasses Identify People Through AI-Powered Facial Recognition"

    There FTFY.

  • Meta Approach (Score:5, Interesting)

    by Koreantoast ( 527520 ) on Friday February 13, 2026 @09:43AM (#65986458)
    Given Meta's style, they'll one day turn on facial recognition for all users leveraging their full database of all tagged imagery they've gathered throughout their history (that they claimed they deleted). Then they'll say oops, my bad, then hide behind their lawyers.
    • by AmiMoJo ( 196126 )

      Oh, from day one. They even say so in the summary. The limit on only showing people connected to you on Facebook only applies to what you see, not what is recorded in their database.

  • by geekmux ( 1040042 ) on Friday February 13, 2026 @09:50AM (#65986470)

    Meta plans to add facial recognition technology to its Ray-Ban smart glasses as soon as this year..

    For exactly what benefit? Yes Meta. Get specific for me while I walk through your executive hallways wearing your finest feature to face-ID and auto-search the Epstein files.

    Kills me it was barely over a decade ago that wearers of smart glasses were known as "glassholes" in public. For privacy reasons. And Google's version at the time didn't have anywhere NEAR this privacy-raping capability.

    A new privay-destroying concept reaching the median-intelligence level to garner an "are you insane?" response from the average seasoned citizen, used to take more than a generation. Today, it barely takes a decade for a horrible idea to come 'round again pretending to be better, because people are that stupid and shortsighted.

    • Meta plans to add facial recognition technology to its Ray-Ban smart glasses as soon as this year..

      For exactly what benefit? Yes Meta. Get specific for me while I walk through your executive hallways wearing your finest feature to face-ID and auto-search the Epstein files.

      Kills me it was barely over a decade ago that wearers of smart glasses were known as "glassholes" in public. For privacy reasons. And Google's version at the time didn't have anywhere NEAR this privacy-raping capability.

      A new privay-destroying concept reaching the median-intelligence level to garner an "are you insane?" response from the average seasoned citizen, used to take more than a generation. Today, it barely takes a decade for a horrible idea to come 'round again pretending to be better, because people are that stupid and shortsighted.

      In David Brin's "Earth," privacy is considered an archaic concept, and people are filming and uploading everyday interactions continually simply because the idea of not doing so is linked directly with the "you must have something nefarious to hide" mentality. When I first read it, I thought there was no way it would happen. Now? It seems absolutely inevitable. And the younger generations will feed off of this stuff, because they love to experience things through their screens and cameras.

    • Would this not require that you have privacy settings in Facebook set in such a way that allows you to be tagged in uploaded photos?

      I have a long-dormant FB account, but the privacy settings have always (since the setting was introduced) been set to not allow people to tag me.

      • I have a long-dormant FB account, but the privacy settings have always (since the setting was introduced) been set to not allow people to tag me.

        I do not have a FB account and have never had one. How do I say that I do not want to be tagged ? The only way would be for the default to be no, but FB will no do that.

      • They may not tag you so that the public can see, but that doesn't mean Meta couldn't use any uploaded data for "training" or "R&D" purposes.
      • by SeaFox ( 739806 )

        Would this not require that you have privacy settings in Facebook set in such a way that allows you to be tagged in uploaded photos?

        The privacy setting is for identifying you in photos uploaded to the public Facebook pages. It's not going to cover using facial recognition to identify you for "strategic partnerships".
        You see, the thing about Ring doorbells is their view is limited to where they are mounted on a wall...

    • Today, it barely takes a decade for a horrible idea to come 'round again pretending to be better, because people are that stupid and shortsighted.

      Although "stupid and shortsighted" has always been in plentiful supply, the sick irony here is that it's been multiplied by the Web. Sites such as Facebook, Twitt-X, and TikTok are the most obvious worst offenders; but even Amazon promotes shortsightedness and instant gratification in a manner which makes people dumber.

      For all its good points - both actual and potential - the Web has become a cancer which has metastasized and threatens to kill its host.

    • by leptons ( 891340 )
      > And Google's version at the time didn't have anywhere NEAR this privacy-raping capability.

      I happen to know one of the main developers of Google's facial recognition systems, and way back in the day probably 20 years ago, before "Google Glass" was a thing, someone had the idea of being able to identify random people out in public using Google's tech. The developers shut down that idea quickly. That was just too much for them. Facebook is vastly different than Google was back in the day, so it comes as
    • by Tom ( 822 )

      For exactly what benefit?

      Names

      Face recognition is the one feature I want in a wearable. I have a great memory for faces and a shit memory for names. I can look at a crowded room and spot the three people I know. I couldn't for the life of me tell their names unless they are close friends.

      If I could get a tech device telling me just their names, I would be happy. I don't need their FB profile or such. I don't need the names of people I don't know.

      That said, I'd rather go without than having Facebook handle that. Nope, you can fuck r

  • No privacy concerns at all there.

  • by Alypius ( 3606369 ) on Friday February 13, 2026 @09:55AM (#65986484)
    It's hilarious that this article is listed right above "Ring Cancels its Partnership With Flock After Surveillance Backlash" [slashdot.org]
  • Some people just are poor at remembering a face or putting it together with a name...and some get that way as they age. Could someone who realizes that they are starting to lose it wear the glasses so their problems would not be noticed so easily?
    • by DarkOx ( 621550 )

      And would that be 'wrong' if they did? If someone starts using a cane, because they realize they don't have the reflex and balance they once did something anyone objects to?

      That is the trouble here as is often the case. This could be a really useful tool. Just having immediate basic intelligence in a lot of settings would be valuable.

      Imagine your a middle-manager at multinational. You've traveled from your office in Toronto to headquarters in Atlanta. Would it not be super helpful have this thing tied to t

    • by Hank21 ( 6290732 )

      Some people just are poor at remembering a face or putting it together with a name...and some get that way as they age. Could someone who realizes that they are starting to lose it wear the glasses so their problems would not be noticed so easily?

      Great! I like that. I'd proposed THOSE people should get a prescription for the advantage of this augmentation to help them live a more normal life. Kind of like ppl get a handicap parking sticker, or some people get prescription narcotics to help them live a functionally "normal" life. Letting anyone have this is chaos. But then, I suppose, because of the world we live in, ppl would abuse the system and claim they have a problem to gain access to this new super power for nefarious purposes.... OR, hey,

      • Then don't let it be one sided. Give this to EVERYONE. then EVERYONE has the same advantages and disadvantages this tech brings.
  • You will need to get informed consent from anybody you want to apply this to beforehand, in writing. In Germany, if it is not directly visible these are recording devices, even possession may be illegal.

  • by Anonymous Coward

    potentially limiting identification to people connected on Meta platforms or those with public accounts.

    wouldnt it require scanning and analyzing the faces in order to determine if they have accounts?

  • You are required to stare at a new face every 3 seconds.

    Stop staring at torsos!

  • too easy to do (Score:4, Interesting)

    by ZipNada ( 10152669 ) on Friday February 13, 2026 @11:19AM (#65986622)

    Unfortunately the cat is out of the bag on this, it is basically unpreventable. Facial recognition can be applied to any video stream or recording from existing surveillance cameras, such as one that's pointed at the entrance to the supermarket where you shop. These rayban glasses are merely a mobile platform for acquiring the video. Packing the recognition tech into such a small package is a demonstration that it can be deployed almost anywhere.

    “Face recognition technology on the streets of America poses a uniquely dire threat to the practical anonymity we all rely on,” said Nathan Freed Wessler of the American Civil Liberties Union. “This technology is ripe for abuse.”

    And boy, it sure is. A garden variety miscreant will be able to tag and acquire the name, address, phone number, and marital status of all the pretty girls he comes across in the grocery store for future stalking purposes. Potentially vulnerable elderly people can be similarly identified. Wire this into the Flock license plate reader network and the government will have full coverage of your movements, indoors and out.

  • The problem isn't that there are so many cameras publishing snap-shots of private moments to entertain the whole internet. One problem is, doxxing and facial recognition destroying anonymity. The second one is, a generation of young people objectifying the ordinary lives of strangers to entertain the whole internet.
  • Really? So Meta is a Stalking tool provider?
  • I am torn on this. I look forward to being able to greet each of my customers by name. I am horrible with names. There is only 5 of us that work here but there are thousands of customers so they remember us, but we struggle to remember their names. I have even looked into adding it into our security system so could see as they walk up. All that being said, that is the only valid excuse I can think of for using this and I can think of plenty of reasons against it. If it becomes a thing, I will probably accep
    • I am torn on this. I look forward to being able to greet each of my customers by name. I am horrible with names. There is only 5 of us that work here but there are thousands of customers so they remember us, but we struggle to remember their names. I have even looked into adding it into our security system so could see as they walk up. All that being said, that is the only valid excuse I can think of for using this and I can think of plenty of reasons against it. If it becomes a thing, I will probably accept it and use it but until then I will oppose it.

      IMHO, it's legit to use facial ID on your property and you have a good business case. Unless you're working at an establishment where names aren't needed, like a gay bar or donut shop, for most businesses, like car repair places, you already have their name officially on file. You're trying to give a personalized touch and even have their file ready before they sit down....it's respecting their time.

      The concern is these are designed to be worn in public. Imagine your 16yo daughter's friend, who has a

  • I use facial recognition on my smartphone for unlocking things. I realize that my facial data might be harvested, but at least it's my choice. The idea that these glasses would be harvesting the faces of everyone that comes into view is simply preposterous.
  • But it's totally worth it to meet our KPIs. Stonks.

  • I'm sure everyone here is concerned about privacy but ray-ban meta's offers huge benefits to blind people. https://www.youtube.com/shorts... [youtube.com]
    Facial recognition would be a great addition for them.

  • by TrumpShaker ( 4855909 ) on Friday February 13, 2026 @02:01PM (#65987004)
    I am aware that there are spray paints that may be used to obfuscate/blur license plates from cameras. I am not sure of their legality everywhere in world.
    However, is it feasible a company could come up with a similar product to be used in makeup, sunscreen lotion, maybe even lightweight see-through textiles (to be worn as a mask) ? Impregnated with micro or nano prisms? I'm just spit-balling here, as I'd rather not be walking around aiming lasers at everyone I see wearing glasses, assuming there might be image sensors in them. Too close to the eyeballs.
  • So your camera is continuously feeding a livestream to your server. You know this is data-thief's dream?...same for corporate espionage. Now you can read my company's source code as I work on it...and the only indicator is a tiny red light I can easily cover up with a dab of paint. I see how this is cool in some scenarios. If I could have a HUD to help me remember people's names, I would like that, but real-time reading the facebook/instagram profiles of strangers on the street I've never met it heinous
  • Walk around with a bright flashlight on your head that points down over your face or wear one on your neck that points upwards in front of your face. Let their glasses try to read your face then.
    • You may need stroboscopic lights. Saw a bunch of those on public steeets in Thailand in the last week at night. Even non stroboscopic lights consume a lot of power, and you would run out of battery quickly. Not to mention that they are truly annoying to anyone, wearing dumb glasses or not.

  • For the blind, particularly the newly blind this technology is a great boon. I do recognize the privacy problem and I have no way to resolve the conflict.

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