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Workers Who Love 'Synergizing Paradigms' Might Be Bad at Their Jobs (cornell.edu) 105

Cornell University makes an announcement. "Employees who are impressed by vague corporate-speak like 'synergistic leadership,' or 'growth-hacking paradigms' may struggle with practical decision-making, a new Cornell study reveals." Published in the journal Personality and Individual Differences, research by cognitive psychologist Shane Littrell introduces the Corporate Bullshit Receptivity Scale (CBSR), a tool designed to measure susceptibility to impressive-but-empty organizational rhetoric... Corporate BS seems to be ubiquitous - but Littrell wondered if it is actually harmful. To test this, he created a "corporate bullshit generator" that churns out meaningless but impressive-sounding sentences like, "We will actualize a renewed level of cradle-to-grave credentialing" and "By getting our friends in the tent with our best practices, we will pressure-test a renewed level of adaptive coherence." He then asked more than 1,000 office workers to rate the "business savvy" of these computer-generated BS statements alongside real quotes from Fortune 500 leaders...

The results revealed a troubling paradox. Workers who were more susceptible to corporate BS rated their supervisors as more charismatic and "visionary," but also displayed lower scores on a portion of the study that tested analytic thinking, cognitive reflection and fluid intelligence. Those more receptive to corporate BS also scored significantly worse on a test of effective workplace decision-making. The study found that being more receptive to corporate bullshit was also positively linked to job satisfaction and feeling inspired by company mission statements. Moreover, those who were more likely to fall for corporate BS were also more likely to spread it.

Essentially, the employees most excited and inspired by "visionary" corporate jargon may be the least equipped to make effective, practical business decisions for their companies.

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Workers Who Love 'Synergizing Paradigms' Might Be Bad at Their Jobs

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  • bullshit. (Score:5, Interesting)

    by serviscope_minor ( 664417 ) on Sunday March 08, 2026 @11:45AM (#66029568) Journal

    Workers who can't spot obvious bullshit aren't so good at not producing obvious bullshit?

    Well perhaps this is one of the cases where what feels obvious to me aligns with reality. Still worth looking because not all results are as expected.

    The approach to corporobs never ceased to amaze me. Upper management would spew it, and when people got a chance to push back they'd spew more, and either keep going until the person got fed up talking to a recording or they just shut down the conversation. In both cases they appeared to believe that they had actually convinced someone.

    • Re:bullshit. (Score:4, Insightful)

      by evanh ( 627108 ) on Sunday March 08, 2026 @11:57AM (#66029596)

      It's actually difficult to glean any point you're making.

      The latter paragraph seems to be off on a tangent about pushback when the article is about yes-men that gleefully promote every blingy idea.

      • Yes the last paragraph is a tangent. Quite a lot of people seem to deeply believe in the power of corporate BS, and seem to genuinely think that if they browbeat people into not pushing back, or refuse to continue speaking then they have somehow won the argument and the victim now buys the line of BS.

        • The corporate wording on so many things is infuriating. So many words to say nothing of value and so many people nod along as though there's some deep meaning to it. On the other hand so many both do it and seem to glean something from it it's probably just me being a bit too dense to understand it.
          • I hate it when they latch onto a word, like 'leveraged', and then use it over and over and over in every meeting.

            • by ichthus ( 72442 )
              Ugh. I hate "leverage" as a verb, when it would make more sense to say "use" or "utilize".
            • I hate how "ask" is now used as a noun. Although that's been around for at least 10 years.

          • by gweihir ( 88907 )

            On the other hand so many both do it and seem to glean something from it it's probably just me being a bit too dense to understand it.

            Your problem is probably that you try to find actual, reality-connected meaning in this. My experience, especially with business-grads in "leadership" positions, is that basically all of them are fully disconnected from reality and cannot even understand when you try to explain a fact to them.

            • Perhaps. I normally dont see the point in saying something if it doesn't further a conversation. So to use words detached from that aim seems counterproductive.
            • Your problem is probably that you try to find actual, reality-connected meaning in this. My experience, especially with business-grads in "leadership" positions, is that basically all of them are fully disconnected from reality and cannot even understand when you try to explain a fact to them.

              This! 1000x

          • by wwphx ( 225607 )
            The original series of Yes, Minister was a masterclass of saying what you don't mean.
      • by gweihir ( 88907 )

        You have trouble understanding that? Interesting.

    • by aRTeeNLCH ( 6256058 ) on Sunday March 08, 2026 @12:29PM (#66029668)
      Which reminds me of the risk of talking in masking terms....

      In the beginning was the Plan.

      And then came the Assumptions.

      And the Assumptions were without form.

      And darkness was upon the face of the Workers.

      And they spoke among themselves, saying, "It is a crock of shit, and it stinketh."

      And the workers went unto their Supervisors and said, "It is a pail of dung, and none may abide the odour thereof."

      And the Supervisors went unto their Managers, saying, "It is a container of excrement, and it is very strong, such that none may abide by it."

      And the Managers went unto their Directors, saying, "It is a vessel of fertiliser, and none may abide its strength."

      And the Directors spoke amongst themselves, saying one to another, "It contains that which aids plant growth, and it is very strong."

      And the Directors then went onto the Vice Presidents, saying unto them, "It promotes growth and is very powerful."

      And the Vice Presidents went unto the President, saying unto him, "This new plan will actively promote the growth and vigour of the company; with powerful effects."

      And the President looked upon the Plan, and saw that it was good.

      And the Plan became Policy.

      This is How Shit Happens.

    • Re:bullshit. (Score:5, Insightful)

      by gweihir ( 88907 ) on Sunday March 08, 2026 @01:19PM (#66029738)

      Indeed. Such a surprise. Bullshit artists and bullshit victims produce mainly bullshit...

      The thing is, most people do not have actual insight. To you (and me), things like "synergistic leadership" immediately look like nonsense, because that term does not make any sense when you know what the words mean. But most people are so much without a clue, terms like that just sound like deep magic to them and then they try to have some of that magic rub off on them by using the terms themselves. Obviously being disconnected from reality in this fashion does not lead to good decision making skills. It is essentially cultist behavior.

      • No! How can people be so opposite of insightful through these comments? I’ve worked through the ultimate of corporate BS talk-chains, and as the jokes show, everyone knows it. No, it’s quite simply these people have VERY well paying jobs and will do whatever they need to protect that, because of all the obligations they have built around that income. Full stop.
        • by gweihir ( 88907 )

          Sorry, but you are in delusion. Yes, there will be a small group that understand the nonsense and see the benefits of pretending to go along with it, but most people are not smart enough for that and many of the rest are not deceptive enough. Engineers are a bit different, but they typically can easily find another job.

    • Most of this crap comes from management, not workers. If I hear "we're working on the headwinds" again, I'm going to barf. Also "now is not the time to rest on our laurels" gains notable mention. We had THREE CEOs in a row that spouted this bullshit.

  • by redmid17 ( 1217076 ) on Sunday March 08, 2026 @11:50AM (#66029580)
    News at 10
    • Depends on the job.

      I mean hell, some people get paid to Generate Bullshit. To measure how receptive people are to it in a non-olfactory way.

      Sometimes you gotta be downright shitty at the job, to be the best at it.

  • by hdyoung ( 5182939 ) on Sunday March 08, 2026 @11:53AM (#66029590)
    Be bossed around. In the corporate world, theyre the ones that worship the all-powerful visionary leader and blindly buy into the corporate gibberish. In politics, theyre the ones that feel more secure when being led around by a dictator or monarch, and hide behind whatever national slogan is in vogue. There are lots of people who genuinely find it comforting. Most of these people are also objectively dumber than the oneswho like to think for themselves, so its no surprise that theyre the less competent ones.
    • by Viol8 ( 599362 )

      Its not so much they like being bossed around, they're just too stupid to see through the firehose of gibberish. Remember that buzzword bullshit is spoken by and designed to fool, idiots, it doesn't work against people with any reasonable IQ but given the average IQ is only 100 there are plenty of idiots around.

      • There’s a very emotional aspect to it. There are large numbers of people who genuinely feel comforted when there’s a big, strong (usually paternal) leader to tell them what to do. Just do what I tell you, and everything will be ok, the world is complicated and scary and I’ll deal with all that hard and difficult stuff, just blame the designated scapegoat for all your troubles and you won’t need to think. It’ll all be ok. I’ll protect you. Just do what I say. I’m the
        • by gweihir ( 88907 )

          Indeed. Some research on it: https://theauthoritarians.org/ [theauthoritarians.org]

          Warning, the level of simplicity found in these people is staggering. But these are really well established research results. There is no sane reason to doubt them.

        • by ceoyoyo ( 59147 )

          I was going to reply to the OP: "MOST people like being bossed around." Most people also like to bitch about it, but some don't.

          It’s more obvious in politics than the corporate world.

          I'm not sure this is true either. The vast majority of people today who work choose the security of a group with a hierarchy of bosses to tell them what to do. We even criticize the loss of "full time" employee positions in favour of contractors. But we don't like to look at it that way because it's a pretty clear cut sit

      • by gweihir ( 88907 )

        From actual research, yes, they like to be bossed around. What you describe is the "sheep" part of the population that goes along with what those around them tell them to think. The "authoritarian followers" actively want that Great Leader that does tell them everything they should believe in, think and do. And they are willing to be violent about it. The sheep are typically not and later usually wonder how the catastrophe could have happened.

    • by gweihir ( 88907 )

      Yes. These people are called "authoritarian followers" (see, e.g. https://theauthoritarians.org/ [theauthoritarians.org]). They are usually right wing and typically cannot do even basic fact-checking. They are a very bad threat to any form of society that values individual freedom.

    • In a great many cases the very concept of 'visonary' is something of a comforting lie; above and beyond leadership approaches.

      It can be a dangerous lie; given that it justifies systematically rewarding the photogenic 'idea guy' while doing everything you can(and somethings that will catch up with you, not necessarily even in the long term) to treat the unsexy people who just do stuff as expendable cost centers who should be outsourced or exterminated whenever possible; but it is also a comforting one if
    • Another possibility is that some people are genuinely trying to understand how organizations work. And corporate-speak gives the impression of intelligence, which can be very appealing to some smart young people, who might waste some precious energy for many years trying to make sense from all that.

      Before realizing it is a bag of bullshit, these younger fellas will chase some fads or people that will definitely make them less productive.

  • "Employees who are impressed by vague corporate-speak like 'synergistic leadership,' or 'growth-hacking paradigms' may struggle with practical decision-making, a new Cornell study reveals."

    Please tell me something that I didn't already know.

    • by gweihir ( 88907 )

      Did anybody smart already know this? Yes. But getting solid research results on something like this is still worthwhile, because a) not everybody is smart and b) sometimes smart people are wrong.

      For me, this falls into a chain of fundamental and groundbreaking research of the last few decades that tells us how people actually work and how very limited most people are mentally. The probably most significant result so far is the Dunning-Kruger effect, but the body of sound evidence is growing. So much that du

  • by Valgrus Thunderaxe ( 8769977 ) on Sunday March 08, 2026 @11:58AM (#66029604)
    OK, they might be bad at what they do, but the people who speak like this tend to get ahead and end up the big money-makers in the company.
    • by PPH ( 736903 )

      Investors are easily conned.

      • by Anonymous Coward

        Investors are easily conned.

        Most investors only care about increases in share prices such that they make a profit. They don't really care how it is accomplished as long as they get out before the fall.

        • by PPH ( 736903 )

          as long as they get out before the fall.

          If there's going to be a fall, you had better understand the industry well enough to see it coming. And that means recognizing the corporate sales bullshit for what it is.

          Less well informed investors had better stick with a stable business with a history of performance. Or an index fund.

      • Investors are easily conned.

        How do so many "easily conned", presumably gullible and/or stupid, people achieve such great wealth? This seems particularly confounding when most of the "smarter" people seemingly can't make a buck, relatively speaking. Why do you think that is?

        So many smart people doing the bidding of the easily conned? Why don't they leverage their superior intellect? Are they stupid?

  • ... that incompetents cover up their incompetence with fancy words and general buzzword bullshit in an attempt to sound like they have their finger on the pulse. Anyone who has worked in any reasonably sized company will have met plenty of these people.

    • Usually as their bosses. Senior management being corporate politicians and bullshitters themselves, seem to be attracted to subordinates that copy them. People wonder why so many companies seem to be badly run. It is because management is made of people who talk a good game not people who really know what they are doing.
  • by John Allsup ( 987 ) on Sunday March 08, 2026 @12:21PM (#66029650) Homepage Journal
    First nomination for the 2026 Do Bears S*** In The Woods Awards.
  • by ffkom ( 3519199 ) on Sunday March 08, 2026 @12:32PM (#66029678)
    ... of reading that boring state-the-obvious study: Visioneers [imdb.com] - it's such a good depiction of corporate madness.
  • And using them in meaningless contexts indicates that you don't really know what you're doing. So no shit you're bad at your job.

    We learned that recently from the president of the United States. Who is currently speaking at the level of an 8-year-old. Seriously no shit Google it.
    • ... the president of the United States. Who is currently speaking at the level of an 8-year-old. Seriously no shit Google it.

      I think that analysis is unfair to at least a significant percentage of 8-year-olds out there. I'm quite certain that when I was that age my vocabulary, grammar, and logical thinking were much better than Trump's are.

  • by PPH ( 736903 )
    n/t
  • I'm...curious...about the justification for treating authentic corporate buzzwords as a meaningfully distinct sample from the synthetic ones as part of the study design.

    The hypothesis that corporate buzzwords generated by actual 'leaders' are better than the synthetic ones that are merely syntactically correct seems plausible enough to serve as a basis for further inquiry; but far, far, from being the sort of thing you can treat as a given for the purpose of testing something else.
    • Re:Study design? (Score:5, Informative)

      by gweihir ( 88907 ) on Sunday March 08, 2026 @02:10PM (#66029804)

      You can read the preprint (final draft) on Research Gate for free. It is probably 99% the same as the paywalled one referenced in the story:

      https://www.researchgate.net/p... [researchgate.net]

      Yes, it sometimes reads like satire, for example when it references the "Pseudo-profound bullshit receptivity" score. Even the abstract is already quite hilarious. Just take this quote: "...“corporate bullshit,” a semantically empty and often confusing style of communication in organizational contexts that leverages abstruse corporate buzzwords and jargon in a functionally misleading way."

      But this is solid, journal-level research and it explains all it does and what the strengths and limitations are. The research is actually based on 4 other studies and combines their results into the "Corporate Bullshit Receptivity Scale (CBSR)", to allow more uniform reasoning about the problem.

      • ... combines their results into the "Corporate Bullshit Receptivity Scale (CBSR)" ...

        I love that, because it leverages the synergy between plain-spokenness and truth to build a better tomorrow full of perceived value!.

      • by pz ( 113803 )

        Maybe it's because I'm a scientist, but I had to use a bot to distill down the example for me:

        By getting our friends in the tent with our best practices, we will pressure-test a renewed level of adaptive coherence.

        I had to press it to simplify a few times, and it came down to:

        Our partners will help us see whether our methods work.

        And also, maybe because I speak science-geek, the quote from the abstract ...

        a semantically empty and often confusing style of communication in organizational contexts that leverages abstruse corporate buzzwords and jargon in a functionally misleading way

        ... makes perfect sense.

        • by gweihir ( 88907 )

          And also, maybe because I speak science-geek, the quote from the abstract ...

          a semantically empty and often confusing style of communication in organizational contexts that leverages abstruse corporate buzzwords and jargon in a functionally misleading way

          ... makes perfect sense.

          It does, doesn't it? It also contains a huge middle finger to the people described right there in the sentence.

  • Workers and more generally humans who think using bullshit generators and becoming one themselves makes them smart might actually be very, very stupid. Huge insight.
  • who've figured it out. And they have neither the need nor the inclination to share their one weird trick...these weird tricks are context dependent and tend to not work if everyone out there tries them at the same time.

    If I have a way to build a team that's lean and fast and really good at x, sharing will just let everyone else poach my talent or otherwise erode my competative advantage.

    Duh.

  • So many parody videosbout it. This one still gets me angry.
    https://youtu.be/BKorP55Aqvg?i... [youtu.be]
    Found the solution though. Start with red paper. Color it in and leave the lines open. Increase the dimensions as desired and project it on a two dimensional plane. Whatever you do, do NOT agree on inflating the balloon. It probably is a trap.
  • This has been a known thing for many years among those of us who have to actually get work done.

    When we hear "Leveraging our core competencies to facilitate a paradigm shift in our synergistic approach, we must socialize the key takeaways to ensure we are driving value-add initiatives and pivoting to a future-ready, best-of-breed solution that moves the needle on our deliverables" our first thought is "empty suit". Unless the suit in question is playing the game for empty suits further up the food chain.

    • "But say "bingo" after a paragraph of gobbledygook will still get you in trouble."

      Once at a large meeting as the suit was speaking, all of a sudden we could hear several "bingos" spoken under their breathes, followed by a quiet wave of titters from other victims at the meeting. PHB was oblivious, various manglers gave various pointed looks, but that was the end of it. We decided that, for the future, discretion was the better part of valor, so we retired our bingo cards. One can push "lese majesty" only so

  • by CommunityMember ( 6662188 ) on Sunday March 08, 2026 @02:29PM (#66029836)
    WIll the Cornell SC Johnson College of Business stop training their students to increase their CBSR score?
  • We kept our boss honest by pulling out the Bullshit Bingo cards at the start of every meeting.

  • WTF?

    Corporate Bullshit Receptivity Scale != CBSR

  • by bdh ( 96224 ) on Sunday March 08, 2026 @04:31PM (#66030002)

    I worked at a bank where they required every team to create a mission statement. We thought it was silly, but we were ordered to make one, so we did. Oddly enough, we actually found it surprisingly useful to have.

    A mission statement answers the questions "What are we doing?", and "What are we trying to achieve?". A good mission statement answers both questions, preferably in as short and concise a manner as possible.

    In our case, we were an R&D group, and we decided our mission statement was "research and investigate new technologies to design and build the best possible trading floor". Once we had that defined, we found ourselves quoting it when interviewing new hires, when explaining to other groups what we were doing, and when talking to vendors trying to get them to give us evaluation units.

    It was also surprisingly useful in shielding us from having work dumped on us from other groups, on the grounds that it was outside of our mission.

    In contrast, when we asked one of the finance guys what his group did, he walked us over to his work area, and showed us a plaque on the wall with their mission statement. It was a firehose of buzzwords about how they were embracing this, deconstructing that, and defending a third thing in order to respect something else.

    Not one person in his department could recite their mission statement without reading it. Not one of them could say how what he was doing that day helped achieve that mission. There wasn't a single quantifiable word in their mission.

    An exec told me that one of the reasons for asking for the mission statements was to see which groups actually knew what they were doing. If a group couldn't write a mission statement describing what it was doing, they probably don't know. If they couldn't describe what they were trying to achieve, they likely weren't achieving much.

    It's useful for upper management to know which groups are like that. A group that can't define success will by definition never succeed.

    Workers who love phrases like 'Synergizing Paradigms' usually love it because they don't know what they're doing, and they're trying to hide that fact by using terms that aren't quantifiable. Just as people who can't define success will never succeed, they can't be accused of failing, either.

    • Having a defined purpose is not the same as corporate doublespeak, it's just one place you can find it sometimes.

      Like job titles. Having well defined job titles is great for figuring out organizational structures and responsibilities. It's also a medium for bullshit like, Solutions Engineer.

  • People start slowly to accept the idea that dumb people are harmful, not cute. Good.

  • However, they will ascend the ranks and their salaries will far out perform those who see through the BS. I consider it a different kind of intelligence, where people are really good at turning their brains off when it's beneficial to do so.
    • I consider it a different kind of intelligence, where people are really good at turning their brains off when it's beneficial to do so.

      I go by the Dogbert Maxim: The most import part of the brain for meetings is the stem.

  • That opaque, non definitive word is rearing its ugly head again (used to hear it a lot in the 90s). Every AI concept at work, every time we are all giddy about MCP servers (ugh), but they must have the appropriate guardrails. Whatever, just define what the AI thing should and should not do. Guardrails: don't hallucinate!

  • The research paper itself has a problem: It sets out to prove a hypothesis which is obvious and self-evident, and doesn't need empirical proof. (See e.g. "Politics and the English Language", by George Orwell). This seems to be a common problem with psychological research.

    But the "Corporate Bullshit Receptivity Scale" is kind of neat. I could imagine a version of the scale being useful for screening job applicants, or as a section of the GMAT.

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