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'Ads Are Popping Up On the Fridge and It Isn't Going Over Well' (msn.com) 122

The Wall Street Journal reports: Walking into his kitchen, Tim Yoder recoiled at a message on his refrigerator door: "Shop Samsung water filters." Yoder, a supply-chain manager in Chicago, owns a Samsung Electronics Family Hub fridge. He paid $1,400 for an appliance that came with a 32-inch screen on the door that allows him to control other Samsung gadgets, pull up recipes or stream music. But since last fall, it's been intermittently serving up ads, part of a pilot program being tested on some of Samsung's smart fridges sold in the U.S. The response? Not warm. "I guess this is another place for somebody to shove an ad in your face," said the 47-year-old Yoder, recalling the first time he noticed one...

The ads are only on certain Family Hub fridges that have screens and internet connectivity. They run as a rectangular banner at the bottom — part of a widget that also shows news, the weather and a calendar. Samsung declined to say how long the pilot might last or whether it would end. The firm recently unveiled a "Screens Everywhere" initiative that also includes washers, dryers and ovens.... Samsung launched the banner-type fridge ads that come as part of the widget via an October software update. In a footnote of a news release at the time, Samsung pledged to "serve contextual or non-personal ads" and respect data privacy. The banner ads can be turned off in settings.

Samsung said the purpose of the pilot is to explore whether ads relevant to home chores can be useful to owners, and that overall pushback has been negligible. The "turn-off" rate for the pilot ad program remains in the bottom single-digit range, it said... While owners can turn off the banner ads, doing so eliminates the widget altogether, a bummer for Brian Bosworth, a media-industry engineer who liked the feature. Bosworth thinks it's wrong to take away the new feature as a condition. Wanting to keep the widget but not the ads, the 49-year-old in Edgewater, Md., made sure his home router's ad-blocking software extended to his fridge. He hasn't seen another since.

One 27-year-old plans to return his refrigerator after the entire display "lit up with a full-screen ad for Apple TV's sci-fi show Pluribus," according to the article. The all-caps ad beckoned him "with an oft-used refrain directed at protagonist Carol Sturka: 'We're Sorry We Upset You, Carol.'"

Thanks to Slashdot reader fjo3 for sharing the article.

'Ads Are Popping Up On the Fridge and It Isn't Going Over Well'

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  • by ebcdic ( 39948 ) on Saturday March 28, 2026 @12:37PM (#66066218)

    Don't but anything with a screen that doesn't need it.

    • by ArchieBunker ( 132337 ) on Saturday March 28, 2026 @12:41PM (#66066220)

      I’m waiting for the day when they forget to renew a domain and porn ads start showing up.

    • Good point. Those things tend to add hundreds of dollars to the price, if not the cost, of a device. There was a time when LED/LCD readouts were there for some relevant and useful, but limited functionality. Nowadays, screens are supposedly cheap enough to replace them, but then again, so is software that they then use, and then feature creep takes over

    • Also, avoid Samsung appliances. They have a reputation as junk. I had a Samsung range that broke more than once. The second time the repair parts had been discontinued.

      • by alcmena ( 312085 )

        I love our samsung fridge and microwave. They "just work", have no screens, and the features they had were perfect for us. We replaced old GE devices, that were about 5-6 years old and broke. Not saying you should change your opinion, just that individuals can have different experiences.

    • Don't but anything with a screen that doesn't need it.

      Definitely don't buy anything that wants to get online that doesn't need it

  • Everyone knows that if you don't pay for a product then you are the product. But people tend to assume that companies can't or won't make you the product for devices in which you paid, especially "premium" devices. This is a very popular sentiment among Apple users despite the fact that there's nothing stopping a company from making money from both sides. And companies today are greedy enough to not give a fuck about the negative sentiment it generates among consumers.
    • by ClickOnThis ( 137803 ) on Saturday March 28, 2026 @01:05PM (#66066268) Journal

      And companies today are greedy enough to not give a fuck about the negative sentiment it generates among consumers.

      You underestimate how much power consumers have. They can vote with their wallets.

      Oh wait, you said Apple consumers. Never mind.

      • by Z80a ( 971949 )

        Your wallet is tiny next to the investors and shareholder's wallets

        • Investors and shareholders need consumers. Not the other way around. If consumers abandoned a product because they found it annoying, you can be sure investors and shareholders would want to see some changes.

      • And companies today are greedy enough to not give a fuck about the negative sentiment it generates among consumers.

        You underestimate how much power consumers have. They can vote with their wallets.

        Oh wait, you said Apple consumers. Never mind.

        * Glances over at The Rest of the razor-thin unitard-chassis computing market now dripping with soldered-on components *

        Tell me again how the rest of the industry didn’t follow THAT fucking Glock design like a wanna-be lost puppy.

        Greed, isn’t merely contagious anymore. It has infected the human race to the point where our species will most likely die right here on this rock, forever addicted to it.

    • I'm guessing that when the price doesn't cover the total costs of everything, then your scenario applies - we pay for the product, but still remain the product. Not that that precludes a company from making money on both ends

      I'm pretty sure their boards approve

      • by sjames ( 1099 )

        Based on the cost of products from China vs the price of products made in China but sold by non-Chinese companies, I'd say the price well more than covers the cost of everything for practically any product where they also choose to display ads.

        They just want more, more, always more.

    • This is a very popular sentiment among Apple users despite the fact that there's nothing stopping a company from making money from both sides.

      You were saying? [reddit.com]

  • by KoshClassic ( 325934 ) on Saturday March 28, 2026 @01:03PM (#66066258)

    > Samsung said the purpose of the pilot is to explore whether ads relevant to home chores can be useful to owners,

    Whatever happened to, oh, I don't know, integrity in journalism? Its one thing to post a quote that's clearly somewhere between disingenuous and an outright lie (after all we deserve to know how people / companies are trying to [mis]represent the truth) but to do so without offering an opposing point of view, counterpoint, or just plain old calling it out for what it is? Instead they just publish it as if it should be normal to accept this kind of garbage without questioning it at all.

  • by david.emery ( 127135 ) on Saturday March 28, 2026 @01:05PM (#66066270)

    Exploding washing machines: https://www.consumerreports.or... [consumerreports.org] See also https://www.elliott.org/?s=sam... [elliott.org] Consumer issues with Samsung where help was needed to resolve the issue.

    Given both the quality issues and the enshittification issues, I don't know why anyone would buy Samsung -anything-.

    • Speed Queen is the only reliable washer/drier brand available in US. More expensive, but you get that back the first time it doesn't need to be repaired. 7 year warranty for the top load washers. No internet connectively, no LCD, no app...

      • Speed Queen is the only reliable washer/drier brand available in US.

        They discontinued their old school design for the home/consumer market a few years ago. Their current offerings aren't meaningfully different from what other major appliance manufacturers are selling.

        On a related note, I used to think the same thing regarding washing machines - that the "built like a tank" designs from my childhood were the best. Turns out they actually use a shit ton of detergent (which has become expensive in recent years) and are rough on your clothes. I switched to a modern front-loa

        • How do you quantify those savings?

          • Do you know how to do math? Because that's how. It's not a difficult problem space to quantify. You can easily know how much water one vs the other uses, you can easily know how much detergent you need to use in one vs the other and you also know the costs on those things. You also know how many loads of laundry you do and how frequently. Wear an tear on clothes would take more, but is likely unnecessary to show a net benefit.

            Could you really not image this solution as soon as you read the problem?
        • by kackle ( 910159 )
          I just delved into this deeply as ours failed after 12 years and I was weighing my options. I was looking for an all-electro-mechanical Speed Queen washer and spoke to an authorized repairman (who had toured the factory) and then a dealer who personally repaired them for 25 years before moving into sales.

          Their washers available in the US today no longer have electro-mechanical timers, but rather electronic ones; this was to meet some (likely misguided) US regulations. But there are some models that s
  • by pele ( 151312 )

    Is this "news"?

  • I'm waiting for something like the "verb alert" system...

    https://www.youtube.com/watch?... [youtube.com]

    Although the screen could dissuade someone from raiding the icebox at the wee hours of night.

    --JoshK.

  • by BrendaEM ( 871664 ) on Saturday March 28, 2026 @01:19PM (#66066294) Homepage
    You don't need your refrigerator wired into the internet--any more than you need cup holder on your computer.
  • by umopapisdn69 ( 6522384 ) on Saturday March 28, 2026 @01:23PM (#66066308)

    Not perfect, but still very effective.

  • Then have a home lab and server that separately controls each of these. Do not allow any one of these devices to be a gateway to other devices. What business does the fridge have playing music for the owner? Maybe follow the Unix philosophy - do ONE thing and do it well! For a fridge, I wouldn't mind it having a feature such as a list of contained items - vegetables, meats, drinks, ice cream,..... I don't need it to be my media player

    Good for Brian Bosworth in the above story for extending his firewa

    • by hwstar ( 35834 )

      The manufacturer's answer to this will be cellular modems. You'll have to tear into your fridge and disconnect the antenna or place a cellular jammer next to the fridge. Of course these actions might cause the fridge to stop working and spoil all of your food or just void the warranty.

      • You mean modems that don't support TCP/IP, but support cellular standards? But I thought that 4G and 5G already merged TCP/IP into it
        • by hwstar ( 35834 )

          I worked for a company which DID include a cellular modem in its rental product. With this they could shut down the product if the customer failed to make the monthly rental payment.

          Cellular modems are now very cheap to implement, and if the cellular bit rate is low and usage is low, the connection fees are low as well.
          With cheap cellular data rates, I would expect more appliances to implement cellular modems and become "monetized:" to increase the appliance manufacturers profit margins.

          Eventually you might

          • Agree, here is one for 50 bucks. https://www.alarmsystemstore.c... [alarmsystemstore.com] Quite a few years ago I switched my alarm from POTS to a cell communicator. At the time that was a 3G system and I think I paid around 200 for the modem. 3G got sunset'ed and I had to upgrade to a 4G. I was thinking oh crap what is that going to cost. Turns out cheap, I think it as around 70. And now 50 for one, in a separate enclosure. I imagine the guts can't be more than 10. And back when I switched from POTS to cell, I think the alarm co
          • by alcmena ( 312085 )

            There's a cell IOT signal designed for single kb/s that is so cheap it's basically free. I know because my former company did some testing on these for IOT devices like temp sensors, water sensors, etc. Those devices were usually less than $20, and included a battery that lasted months.

            Something like that can't serve visual ads, but it can send fingerprints of your activities so they can be served to other devices with higher speed connectivity.

        • by hwstar ( 35834 )

          Cellular modems speak TCP/IP they look like a Ethernet interface in Linux.

          • In that case, one would be able to establish firewall rules around the traffic they bring in

            • by hwstar ( 35834 )

              User access to the system?....No. The embedded Linux system in the appliance would be locked down so the user never gets access to make this change. I know how this goes, since I worked for a company which did this. They blow one-time fuses in the microprocessor which prevent the bootloader from being changed without a signing key. They disable all serial ports and run SSH with the requirement that a logins be done via certificate. All the external SSD memory fetches are encrypted so removing the SSD and a

      • The manufacturer's answer to this will be cellular modems.

        A few companies have tried this with products that cost less than a car. Usually you're on the hook for a service plan if you want the connectivity to continue working, or in the case of what Bird did with a scooter they used to sell, they just announced one day that everyone is losing their connectivity and too bad if you weren't expecting that. [reddit.com] Back in the day, Amazon used to offer Kindles with free cellular connectivity, but they discontinued that awhile go.

        I don't think we're quite at the point where

        • by hwstar ( 35834 )

          Recurring costs can be very inexpensive if you have low data rates ( e.g. no graphical ads).

          Here is one example:

          https://tealcom.io/cellular-iot-connectivity-unlimited-5g/

          Here is another:

          https://www.hologram.io/pricing/

          And another:

          https://www.volersystems.com/blog/wearable-devices/inexpensive-low-data-rate-links-for-the-internet-of-things

  • by jvkjvk ( 102057 ) on Saturday March 28, 2026 @01:38PM (#66066336)

    What did he expect? That there wouldn't be ads? That's quite naive. If there is space, and money to be made, and they can do it, you can expect it to be done.

    I will never get an appliance with internet connectivity. It's stupidly unnecessary and just a vulnerability. I don't want to be like that Vegas casino that got hacked through their thermometer.

  • The water filter doesn't need a special bypass cartridge like GEs often do. Just remove it and feed it with a plumbed-in RO system.

    However, the ice machine will ice up and stop working randomly because it's so poorly sealed and will need extra foam and foil tape to better seal the compartment.
    • by alcmena ( 312085 )

      YES! I replaced my GE fridge because it broke with a new Samsung and I was amazed that the fridge was perfectly happy to work without a filter. The GE one had a goddamn RFID sticker on it, which made replacements $80-100 as opposed to the previous RFID-less ones (which were internally the same damn thing) which cost about $20. If you wanted to put in one of the $20 filters, you had to watch a YouTube explainer video of how to carefully remove the RFID from a "donor" filter, carefully install it on the ne

  • when I bought it and where did I sign consent for using my bandwidth?
  • I'm too wily to buy something like that. But if I did buy one of those things, and an advertisement appeared on it, my reaction would be "how dare you put advertisements on my fridge which I paid money for! I'm not buying anything from your company now unless there's absolutely no alternative!"

    Advertising-supported free services? Fair enough, I understand the bargain there. Showing advertisements on something that's paid for? You are now my enemy.

    • by alcmena ( 312085 )

      Even if there is no alternative, and internet for some reason is an absolute must, I'm not above cutting a ribbon cable with an exacto knife. Dead screen on fridge is better than ads on fridge.

      • Or with a router that lets you save access logs, track the host names the fridge accesses, and add them to a custom host table that maps them all to 0.0.0.0 -- and if it uses direct IP addresses for their ad servers, put them on a block list. If the ad connection attempt fails to exit your local network, you don't get any ads.
  • In my building there is a fridge that's 50 years old and still going strong. If I were building a new house say, I'd scour around for old appliances (fridge, washers etc) to furnish it with. (I did recently see a youtube video about some companies that still make products that last. More expensive to buy but cheaper in the long run. The video emphasized they were all family owned companies.)

  • article lies (Score:2, Insightful)

    by dfghjk ( 711126 )

    "They run as a rectangular banner at the bottom — part of a widget that also shows news, the weather and a calendar. "

    False, they run in an optional screen saver, not when the display is being used for interaction. It's not a "widget", it's a screen saver, and only a transitional one.

    "...and that overall pushback has been negligible."

    Right, because the ads run in a screen saver, and no one sees the screen saver. They've walked away already.

    "Bosworth thinks it's wrong to take away the new feature as

  • by Snard ( 61584 ) <snard12@NOSPam.gmail.com> on Saturday March 28, 2026 @03:24PM (#66066484) Homepage
    Of course not, silly. It's a fridge.
  • I just bought a new fridge. I really would have liked a big tablet on the front and the interior camera to play with... but the manufacturers insist on using their custom Android you can't do much with, and it must always spy on you and feed you ads.

    So my new fridge was a lot less expensive and doesn't have a built-in screen.

  • A fridge is something that should last you at LEAST a decade if not longer. Who would want decade old IOT shit on their network? Is Samsung planning to provide support and updates for this smart shit for that long? Or will it just get the typical 3-5 years of support and updates?
  • IMHO, for the high prices of some of those units, I'd rather pay for a fridge that is a multi-fuel fridge (uses absorption cooling, and can run the burner from electric) and have that. This way, if there is a long power blackout, the fridge can run from natural gas or propane, with the only thing needing electricity is the light inside.

  • "Hey, it looks like you are trying to bake a cake. Would you like me to see if I have any ingredients you need?"
  • Manufacturer says this advert/WMD/frilly lace will help you, end-user says it doesn't: Sounds representative to me. Who did you want the journalist to ask?

    Hiding a feature/service because the end-user doesn't like being monetized, has a name: Enshitification. That's the truth missing from this report.

  • On people's personal electronic gadgets and home appliances, especially maps on smartphones, if I am driving somewhere and I need to glance at my map to see something pertenant to my driving I don't want advertising getting in the way,

    advertisers already own TV and Broadcast radio, billboards in cities and highways, I think the advertising business need to learn their boundaries because they keep pushing advertising where it does not belong
  • Ads are violence. Destroy Samsung.

  • Hope that Family Hub doesn't actually controls the frig too.
  • by Tom ( 822 )

    They run as a rectangular banner at the bottom â" part of a widget that also shows news, the weather and a calendar.

    Don't care. If your shit shows me ads, it's not getting into my kitchen. Note to self: Don't buy appliances from Samsung anymore.

    Yes, I am vocal in how much I hate ads. I believe the CEOs of advertising companies should get one hit with a stick for every time their ad bothered someone even in the slightest.

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