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America Now Has 70% More Bookstores Than in 2020, Says Bookshop.org Founder (fastcompany.com) 56

"There are about 70% more bookstores now than there were six years ago in the United States," says Andy Hunter, the founder/CEO of Bookshop.org. Fast Company checks in on his site, which gives over 80% of its profit margin to independent bookstores, structuring itself as a B Corporation (a for-profit company certified for its social-impact) while providing an alternative to Amazon and other online booksellers: Hunter created Bookshop.org in January 2020 to help independent bookstores survive by utilizing e-commerce... "There were over 5,000 bookstores in the American Booksellers Association in 1995, which is one year after Amazon launched. By 2019, that had gone down to 1,889, so more than half of them disappeared." He says he never could have predicted how the pandemic would accelerate his company's growth... "All these stores that had been trying to get around e-commerce or never really launching or building their website, they had to sell online. That was the only way they could survive during the pandemic...."

"Our goal is to help independent local bookstores get their fair share of online sales, which would end up being maybe 10% of Amazon's market share," he says. "And right now we're at about 2%, so we have a long way to go. But a lot of people didn't even think we could ever get 1%...." Bookshop.org has given almost $47 million back to local bookstores. For Hunter, it's not just about the money but changing the way society thinks. He's delighted that many big organizations no longer use Amazon affiliate links, choosing to send people his way instead. "People have absorbed the message that they should support independent bookstores when they buy books," he says.

America Now Has 70% More Bookstores Than in 2020, Says Bookshop.org Founder

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  • This is clever and good. It sets up real competition against mega corporations like Amazon. More of this please.

    • I wish more people cared about device lock-in and DRM encumberance of e-books. Sites like ebooks.com present lots of DRM free options with an easy way to filter by that (unlike Amazon and Google).

      But, even totally locked-in e-readers with planned obsolesce and eventual excommunication from the garden (while still perfectly functional) are convenient enough that people put up with it. Sadly.

    • by kenh ( 9056 )

      This is clever and good. It sets up real competition against mega corporations like Amazon. More of this please.

      What?

      As best as I can deduce, what they do is compete, directly, with Amazon as a single, large, online book store shipping books they stock to customers that visit their site. Customer's can choose to "identify" a local book store they want to "sponsor" (my word), and the large vendor "bookshop.org" will literally give the local bookstore money as a "commission" (again, my word) on book sales they local book store was never involved in. If a customer doesn't pick a local bookstore to "sponsor", a share of

      • It seems like bookstore.org is doing more beneficial things for small bookstores than might be apparent. They allow small bookstores to benefit from online orders without incurring the significant costs of buying or setting up the ordering, inventory, or fulfillment systems. The small bookstores do send some traffic to bookstore.org via both direct orders and referrals from their own websites. The bookstore gets 30% of the cover price for orders and referrals and 10% from the general fund otherwise.

        Altho

    • by kenh ( 9056 )

      This is clever and good. It sets up real competition against mega corporations like Amazon. More of this please.

      This would be like Walmart opening a supercenter in a town and deciding to pay a "commission" on every grocery sale to the previously-existing grocery store in town on every grocery sale, and a commission to the local clothing stores for every item of clothing sold in the Walmart clothing section, etc...

      It doesn't bring new business/customers to local book stores, it is an Amazon competitor that is paying "indulgences" to local book stores as it does *exactly* what Amazon does and takes away sales from loca

      • by haruchai ( 17472 )

        "It doesn't bring new business/customers to local book stores"
        so where did the 70% new bookstores come from if their sales are being stolen by both Amazon & Bookshop?

  • at least 17.

  • by NobleNobbler ( 9626406 ) on Monday April 27, 2026 @08:57AM (#66114192)

    Does anyone else just not trust Amazon anymore for, ironically, books?

    The place went from a great bargain book seller to a place that sells horrible reprints.

    • The reason I pulled away from Amazon is because I'm not going to sit around pissing myself about the rich while funding their wealth at the same time. Too bad too many assholes don't feel the same about the situation. I still like physical books, for the most part, so now I buy used from Half Priced Books who has a local storefront.
    • Amazon used to have fairly-priced used books, but since the price of those have went through the roof in the past 5 years, eBay now seem much more reasonable.

      But even for used books, you're right. I've bought $50 new books from Amazon and they don't remember how to package them properly, they're just loose in a huge box and end up with damaged corners.

      • It's much, much worse than that. Amazon books since 2023 are often AI generated slop. Garbage through and through, maskerading as anything interesting. The company simply don't even do the simplest checks about what they accept in their inventory.

        I never buy books post 2022 any more. The only exception is if I know the author. New authors? Sorry, you can blame the tech bros.

        I do however still buy a lot of older books. I've seen the near future, and the information pollution is going to get worse before

        • by haruchai ( 17472 )

          "Amazon books since 2023 are often AI generated slop"
          some of the big pi..."privateer" sites have begun to reject new ebooks that have only an ASIN

      • by kenh ( 9056 )

        Amazon used to have fairly-priced used books, but since the price of those have went through the roof in the past 5 years, eBay now seem much more reasonable.

        Amazon doesn't sell used books - Amazon hosts used book sellers on it's platform, and the sellers set the prices. Your beef is with the sellers, not Amazon. Now, maybe Amazon is over-charging for the referral/processing/shipping services the used book sellers rely on, and that drives up prices, but thats a choice the used books sellers make...

        • No, my beef is entirely with Amazon. In the past 10-15 years, they have purchased almost all of the competing online used book sellers--for example, The Book Depository and AbeBooks, to name a couple which I used in the past--in order to drive traffic to their marketplace. They may not be the sellers, but they control the market with an iron hand. This has had the effect of drastically increasing prices.

  • Statistics are fun (Score:5, Interesting)

    by Registered Coward v2 ( 447531 ) on Monday April 27, 2026 @09:42AM (#66114260)
    70% is impressive until you realize it’s ~130 new stores and total stores are still less than half of the stores before Amazon was founded. It will be interesting to see if the trend continues and how long new stores stay in business.
    • by Junta ( 36770 )

      A full rebound is unlikely, but I think it's a fair notice that book stores made a resurgence.

      It's happened in a few industries, something is somewhat popular, businesses oversaturate the market, the business results cause them to conclude that the business is 'done', and the last remaining few get overwhelmed by demand.

      So there's a bit of a back and forth to find the right equilibrium, particularly after a disruption.

  • With independents and the Big 4 there's plenty to read. And there's nothing like walking into a physical book store. It's a needed thrid space, in a way.

  • by Ronin Developer ( 67677 ) on Monday April 27, 2026 @10:40AM (#66114360)

    The article seems to read that more independent shops are selling online. You only need an inventory and a couple of people (or robots) to fill e-commerce orders.

    I'd rather see it be a 70% increase in real brick and mortar stores with corresponding staff. I miss the days of Borders Bookstores and the local bookstore like we had in my old hometown. Barnes and Noble doesn't even come close to Borders back in the day.

    • Re: (Score:2, Redundant)

      by kenh ( 9056 )

      This story has NOTHING to do with local stores selling more books, this is an online competitor that lists, stocks, processes, and ships books from their own facility, but allows customers to identify a local book store they might have bought the book from, which will get a small "commission" (my word) for a book sale the local book store was never a part of.

      Amazon offers "Affiliate Marketing" where users can suggest and link to an Amazon product and get a small commission for every click-thru that results

    • The article seems to read that more independent shops are selling online. You only need an inventory and a couple of people (or robots) to fill e-commerce orders.

      True, but can an online only store survive? I know several local specialty crafts ( needlepoint) stores that sell online but that alone would not enough to cover inventory and other costs. A lot of sales occur in store, and that helps turnover as well as sell threads with a canvas. Turns for online only would be a lot slower. Granted, it’s different than books but I suspect the economics are similar.

      I'd rather see it be a 70% increase in real brick and mortar stores with corresponding staff. I miss the days of Borders Bookstores and the local bookstore like we had in my old hometown. Barnes and Noble doesn't even come close to Borders back in the day.

      I agree. Part of the value is wandering the stacks and seeing books you might like but never heard

    • I miss the days of Borders Bookstores and the local bookstore like we had in my old hometown. Barnes and Noble doesn't even come close to Borders back in the day.

      Really? I liked Borders, but as far as I could tell, Barns and Noble and Borders were basically clones of each other.

  • Paper doesn't run out of batteries and all e-readers, laptops, phones, etc do. That's the deciding factor from what I'm hearing.
  • I stopped going to bookstores when the fantasy and self-help and religion sections got bigger than anything else. Simply nothing there for me, except whatever the NYT had recently ordained.

  • I remember in trippy-dippy Davis CA that had zillions of funky independent new/used bookstores. But then mega corporate Borders came in in the strip mall. Not soon after c. 2008, 3 bookstores closed including Bogey's books founded in 1990. Then, in 2011, Borders closed due to pressure from Amazon and other online sellers. A total of 13 bookstores have closed to date, while 9 still exist.

    It's similar to when Walmart comes to down, annihilates independent local businesses, and leaves leaving a food desert t
  • You can not "cancel" my books, even if you go belly-up, change T&Cs , those books are still mine.
    I have about 2000 physical books, lots of older books I bought 2nd hand, but lots I bought new.

    AND when I want to, I can sell them to someone else

    You can stick with your book rental, I don't care, but I will always prefer paper.

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