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Bitwarden Scrubs 'Always Free' and 'Inclusion' Values From Its Website (fastcompany.com) 62

Bitwarden appears to be undergoing a quiet shift in leadership and messaging. Its longtime CEO and CFO have stepped down, while the company has removed "Always free" from a prominent password-manager page and replaced "Inclusion" and "Transparency" in its GRIT values with "Innovation" and "Trust." Fast Company reports: In February, longtime CEO Michael Crandell moved to an advisory role, according to LinkedIn, with no announcement from the company. His replacement, Michael Sullivan, former CEO of both Acquia and Insightsoftware, touts his experience with "all facets of mergers and acquisitions" on his own LinkedIn page, including experience working with leading private equity firms. CFO Stephen Morrison also left Bitwarden in April, replaced by former InVision CEO Michael Shenkman. Both Crandell and Morrison joined the company in 2019. Kyle Spearrin, who started Bitwarden as a fun hobby project in 2015, remains the company's CTO.

Meanwhile, Bitwarden has made some subtle tweaks to its website. The page for its personal password manager no longer includes the phrase "Always free." Previously this appeared under the "Pick a plan" section partway down the page, but that section no longer mentions the free plan, though it remains available elsewhere on the page. Bitwarden made this change in mid-April, according to the Internet Archive. Bitwarden has also stopped listing "Inclusion" and "Transparency" as tentpole values on its careers page. The company has long defined its values with the acronym "GRIT," which used to stand for "Gratitude, Responsibility, Inclusion, and Transparency." After May 4, it changed the acronym to stand for "Gratitude, Responsibility, Innovation, and Trust." The phrase "inclusive environment" still appears under a description of Gratitude, while "transparency" is mentioned under the Trust heading. They're just no longer the focus.

Bitwarden Scrubs 'Always Free' and 'Inclusion' Values From Its Website

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  • What product is left when trust evaporates in an instant?
  • by thegreatemu ( 1457577 ) on Friday May 15, 2026 @05:28PM (#66145405)
    Why can't we be allowed to keep nice things? I've been using bitwarden for years now, and I will never use anything else (other than a similar 3rd party password manager) again. Yes, there are plenty of competitors with similar features, but bitwarden is consistently top-ranked by actual security experts, and the interface is great, especially now that it can do passkeys. But that ranking comes 100% from *transparency*. The instant that goes away, nobody sane is going to keep them around.

    "Always free" is nice, but not a deal-breaker. I only have free now because I don't really need anything at the premium level. I refuse to pay subscriptions for things that I should be able to buy once, but they do provide an actual service (keyring syncing), so I will grumble, but it's a valid reason.

    Everyone will now chime in with how awesome their setup is with custom rsync scripts running on their home server, and that's fine. I have plenty of stuff like that. But I don't want to *have* to just to replace an already-working solution because some dipshit CEO thinks he can squeeze an extra profit this quarter. And when they hemorrhage customers instead, dipshit will still get an awesome golden parachute.
    • by AmiMoJo ( 196126 )

      I've been moving off Bitwarden for a while. The best option seems to be to just use Firefox's built in password manager, with Keepass as a backup. I have an extension that syncs to Keepass, and if Firefox ever enshittifies there are also extensions to use Keepass as the source.

    • Why can't we be allowed to keep nice things? I've been using bitwarden for years now, and I will never use anything else (other than a similar 3rd party password manager) again. Yes, there are plenty of competitors with similar features, but bitwarden is consistently top-ranked by actual security experts, and the interface is great, especially now that it can do passkeys. But that ranking comes 100% from *transparency*. The instant that goes away, nobody sane is going to keep them around. "Always free" is nice, but not a deal-breaker. I only have free now because I don't really need anything at the premium level. I refuse to pay subscriptions for things that I should be able to buy once, but they do provide an actual service (keyring syncing), so I will grumble, but it's a valid reason. .

      I don't need any of the "premium features" either but I pay for premium. More folks should do this when someone is asking a very reasonable price for a wel run and made service. Please support the developer and pay the measly $19.80 a year for premium. Perhaps, this will prevent "enshitification"

  • What a load of crap. Directly from the linked page - 'Some Bitwarden users stay on Free forever; it's that good.', as well as in the comparison chart, for price it says: "Always free -- Get started". Now, I admit, I have no idea what the page looked like before whatever change occurred, but that specific phrase is very much there.

    • by Anonymous Coward

      The real news is that they changed "inclusion" to "innovation," which is a grave sin.

      • by dgatwood ( 11270 )

        The real news is that they changed "inclusion" to "innovation," which is a grave sin.

        Meh. If that is about their hiring practices, on principle I'd rather they be inclusive, but it isn't likely to destroy the quality of the product if they aren't. If it is a more general statement however — "We make our product available to everyone" — then that is a much bigger concern, because it could be an indication that the software might become a lot less available.

        Personally, if I used their software, I'd be more worried about the transparency -> trust change. A company like that m

  • Politics (Score:4, Insightful)

    by Local ID10T ( 790134 ) <ID10T.L.USER@gmail.com> on Friday May 15, 2026 @05:37PM (#66145425) Homepage

    Such terms are in disfavor with the current administration. Businesses are like weather vanes: they know which way the wind is blowing. When a new government is in power they will swing around. They care when it is fashionable to do so, but not when it could hurt the bottom line.

  • -"do evil" and "blood for the blood god!" added to company values list. Stock jumps by 6%. A headline brought to you by the near future
  • by battingly ( 5065477 ) on Friday May 15, 2026 @05:50PM (#66145447)

    TFS is misleading. The word "free" appears on that web page 23 times. It's literally the first word after the header.

    • When I see switches like this, I think ..

      'Indefinitely Free'. Charge may come anytime. Stay alert.

      Like with Tesla: 'Mostly Autopilot'. Crash may come anytime. Stay alert.

      I'd rather use the default OS app password manager or setup rsync. Just so I don't have to stay alert about yet one more thing.

  • ClippyAI: The company introduced Bitwarden Secrets Manager, a tool specifically designed for developers and DevOps teams to centralize and protect machine credentials, API keys, and tokens.
  • I love that I can self-host Bitwarden, and I do it with Vaultwarden, which is open source, so I have no fear of it going away. But if the company got really obnoxious and blocked self-hosted servers from the browser plugins, then I would be in big trouble. I don't think the changes listed suggest that they're going to do that anytime soon, but it's something I want to keep an eye out for.

    • I love that I can self-host Bitwarden, and I do it with Vaultwarden, which is open source, so I have no fear of it going away.

      Same.

      But if the company got really obnoxious and blocked self-hosted servers from the browser plugins, then I would be in big trouble.

      Also same...but something tells me that if Bitwarden were to do that, there would be a Vaultwarden fork the next day.

      Even if there wasn't, browser-only access is annoying but serviceable, and it exports well enough to move to something else.

      • I self host Vaultwarden as well. I'm thinking it might be time to look into alternatives on the client side too.
  • by knoledgesponge ( 808547 ) on Friday May 15, 2026 @06:24PM (#66145507)
    Bitwarden staff on Reddit say it has been restored. https://www.reddit.com/r/Bitwa... [reddit.com]
  • I used to really like 1Password, then they forced everyone into a subscription and to store on their servers.
    I fled to Minimalist and tried Bitwarden on Android. Now Minimalist is toast, and looks like Bitwarden is falling as well.

    The list of great options is growing ever slimmer, especially with some convenience, nice design and well integrated - without subscriptions and allowing storage of choice.

  • They would be insane to give up their position and reputation. That sort of regard should be hallowed. I hope they know what they are doing.,

    I use Keepass as my core, because I started with it a decade before Bitwarden was invented.

    If you have a server you can FTP to, Keepass is the absolute bees knees. Perfect sync, and item-level granularity. That is, two devices can update different entries, then both sync, and the sync always works.

    Add a toolbar button to do the sync, which is only really feasible for t

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