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Reddit Ads Impersonate BBC and The Guardian to Push Fake AI Investment Schemes (bitdefender.com) 30

A "growing wave" of Reddit's "promoted posts" are sending U.S. and European audiences to money-stealing scams that impersonate major news organizations including the BBC, the Financial Times, and The Guardian, according to new findings from Bitdefender Labs.

"Domains are short-lived and rapidly rotated to evade detection," they write, noting that the impersonating sites apparently even use language "to falsely imply that the investment platform had been reviewed, approved, or vetted" by the legitimate site they're impersonating: The campaign promotes fake AI-powered investment platforms such as Wencoin STX, Warrior Coin AI, and Nevo Coin, using fabricated celebrity endorsements, cloned news websites, fake interviews, and invented financial success stories to lure victims into depositing money. Researchers Andrea Olariu and Emanuel Puscasu have identified multiple promoted Reddit posts masquerading as legitimate financial or breaking news stories.

Some ads claimed that:

— NVIDIA and OpenAI were "creating the future"
— Heathrow police discovered hundreds of thousands of pounds in cash
— Governments and banks were allegedly trying to "hide" a revolutionary AI investment platform
— European regulators were "silencing" articles about AI trading systems

Some Reddit ads delivered in video format, including what appeared to be a deepfake BBC news segment featuring a news anchor presenting fabricated financial headlines... Examples observed by researchers included:

— Fake BBC pages discussing "$20 billion conversations" tied to AI investments
— Fraudulent Financial Times articles about Heathrow airport cash seizures
— Fake Guardian stories claiming governments were trying to suppress coverage of Wencoin STX or Nevo Coin

The pages featured fabricated interviews, fake profit screenshots, manipulated banking documents, false testimonials, and even fictional journalists or business editors designed to make the scam look legitimate. In many cases, the content sought to create a sense of exclusivity or conspiracy, suggesting that banks, regulators, or governments were trying to suppress public access to the investment platform...

Our researchers found that after users clicked links embedded within the fake Guardian articles, they were redirected to a registration form allegedly used to create a "Nevo Coin" investment account. The form requested personal contact information, including the victim's name, email address, and phone number. To increase pressure and encourage immediate action, the page warned that registration availability was limited, claiming that once all spots were filled, new user registrations would be suspended.

And in the final stage, they're asked to deposit money...

Reddit Ads Impersonate BBC and The Guardian to Push Fake AI Investment Schemes

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  • Is the "investing class" so stupid and greedy they fall for such hype ? If so then ... watch and enjoy their  being swindled. Feedback systems working 100% as they designed.
    • Re:feedback (Score:5, Insightful)

      by sound+vision ( 884283 ) on Sunday June 07, 2026 @11:34AM (#66179258) Journal

      When you speak of an "investing class" that tends to refer to individuals or organizations with large sums to throw around, and who make a profession out of it. Most of the people clicking on these ads are not going to be in that category.

      They might fall for the same scam, though, and if it's been demonstrated to work on the big boys, it will probably work on grandma too.

    • Not the Investing class, but ordinary people with no financial acumen in a world of rapidly decreasing personal wealth and increasing job uncertainty are desperate enough to believe they are being offered a seat at the winners table. Desperation is the mother of many scams - and even a few revolutions.

    • Funny how everyone on here called this months ago.

  • Am I a bad person for somewhat enjoying the way crypto bros and AI bros seem to prey on each other. A fool and their money, and all of that.

    It just seems like the worst people are all out to steal from each other. Fine, just leave my boomer parents out of it.

  • by Captain Kirk ( 148843 ) on Sunday June 07, 2026 @11:05AM (#66179212) Homepage Journal

    I clicked on the link, which appeared to be a BBC story, and then filled in the form including my phone number for more information. Then I saw it was a scam and bailed. Now I get 2 or 3 phone calls from the scammers every day, all from local phone numbers, but all guys with Indian accents so they are spoofing the numbers. I always answer, never speak and just let them hang there a few minutes. The annoyance is that they will sell my number to other scammers so this phone number is probably blighted for life now.

    • Re: (Score:2, Interesting)

      by Anonymous Coward

      Foreign scam callers get angry if you ask if their mother knows they steal for a living

      • Sorry I don't have moderator points for parent! +1 interesting

      • by mjwx ( 966435 )

        Foreign scam callers get angry if you ask if their mother knows they steal for a living

        Not every culture places an emphasis on being honest and forthright... They probably feel just fine about it as long as they can't be held to blame because in some cultures being seen not to be at fault is far more important than almost anything else. If you get a lot of foreign scam calls who you really need to be angry at are the telco's who make money off it and the politicians who allow the former to happen because these are the people who have the power to stop it. They just don't want to. You'll alwa

  • Google Ads (Score:3, Informative)

    by Disco Ninja ( 7135795 ) on Sunday June 07, 2026 @11:07AM (#66179218)
    Google Ads are full of these kinds of scams not to mention scam products that have proponent features that break the laws of physics. They are usually faking being CBC or have an AI deepfake video of a known Canadian investor saying invest in this scam.
    • by jythie ( 914043 )

      I sometimes wonder if we are going to see the bottom fall out of the ad industry as a new generation grows up expecting ads to be ignorable garbage.

      • Some of the adults in the room have been doing this for decades, anyway.

        Growing up a latchkey kid, I've become desensitized to online ads.

        There's some stupid ones lately that pop up while I play games. The Tai Chi walking ones. They sounded way too good to be true, so I actually found some real videos on YouTube describing what it can and can't do for your health.

  • by RitchCraft ( 6454710 ) on Sunday June 07, 2026 @11:10AM (#66179222)

    One of my rules, which I passed onto my children, is to NEVER BELIEVE ANYTHING an advertisement has to say and assume they are ALL SCAMS. Another one of my rules, which again my children posses, is to NEVER use the Internet without ad-blocking protection. Lastly, never, Ever, EVER, click a link contained in an email you received no matter the riches it may promise or how reputable the source may appear. I encourage everyone to pass these rules onto others.

    • You mean this ancient herbal medicine isn't going to make my manhood bigger? /joke

      A good rule to auger your list is:

      If it's too good to be true, it's definitely not true (or a scam).

    • They don't even promise riches anymore, they promise that "There was a problem delivering your Amazon order". Much more believable, at first glance. Luckily I don't use Amazon so that particular one never enticed me.

      • It's anything that will cause a strong enough emotional response to get you to turn your brain off for long enough that you click on a link, call a number, or something else to fall further into their claws. Amazon orders are common enough that the scam doesn't need to be tailored. I've seen others recently reporting to be from the city about unpaid parking tickets or from the state motor vehicles department. I used to get regular spam calls and texts about fraudulent activity on a credit card I didn't have
    • These are rules to live by. For smart phone users I'd add, assume any text message demanding payment is a scam. UPS doesn't have a package for you, you don't owe bridge tolls, and you didn't just spend $386.68 that you can download the invoice for by clicking here. Never follow a link in a text message, it's very likely it leads somewhere bad.
    • That's all good and fine when you can tell an advert from a real post, and when you can tell a news article from a fake.

      • Treat nothing as real and trust nothing that comes from the Internet. Nuke it all, it's the only way to be sure.

  • by Anonymous Coward

    It's 2026, people. You still haven't switched to Firefox and uBlock Origin? What the fuck is it going to take!?!

  • Seeing ads (Score:5, Insightful)

    by ArchieBunker ( 132337 ) on Sunday June 07, 2026 @11:44AM (#66179288)

    This is slashdot. Who here isn't using any form of ad blocking?

  • They are self-defense.

Chemistry professors never die, they just fail to react.

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