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Disable Autoplay and Infinite Scroll Or Risk Massive Fines, EU Tells Meta (arstechnica.com) 111

An anonymous reader quotes a report from Ars Technica: The European Union is ramping up pressure on Meta to make big changes to Facebook and Instagram after the European Commission preliminarily found that features like autoplay, infinite scroll, and highly personalized content recommendations were addictive. On Thursday, the EC said its investigation indicated that "Meta did not adequately assess the risks of its addictive design on the physical and mental wellbeing of users, including minors and vulnerable adults." "These features fuel the user's urge to keep scrolling and shift the brain into 'autopilot mode,' contributing to unhealthy habits and compulsive use," the commission said. Over the next few months, Meta will have an opportunity to dispute the claims, and it has already taken a defensive stance. Meta's spokesperson, Ben Walters, told Reuters that Meta disagrees with the commission's preliminary findings, which supposedly "don't accurately take into account the significant steps we've taken to protect teens."

"Since this investigation began, we rolled out Teen Accounts that automatically protect teens and put parents in control -- allowing them to block access to Instagram at night and cap daily screen time at just 15 minutes," Walters said. However, the EC emphasized that Meta's current mitigation efforts, including time management tools activated by default for teens, "failed to effectively tackle the risks stemming from its addictive design." Additionally, parental controls were deemed "only effective if parents and guardians possess adequate technical expertise" and dedicated "effort and time to understand them effectively." "This undermines the efficiency of such measures in addressing the inherent risks posed by Instagram and Facebook's addictive design," the EC said, particularly for minors.

At this stage, the EC recommended that Meta consider "disabling key addictive features such as 'autoplay' and 'infinite scroll' by default, implementing effective 'screen time breaks,' and adapting its recommender system to make it less engagement-oriented." If Meta fails to make changes to comply with the EU's Digital Services Act, the company risks fines up to 6 percent of its global annual turnover when the EC makes its final decision in the coming months. "Our starting point is that, based on our findings, this design is too addictive and changes need to be made," Henna Virkkunen, the EU's tech chief, told Reuters. "The next step is either that Meta changes its design or a non-compliance decision will follow," she said, noting in the press release that the EU's priority is "protecting the physical and mental health of Europeans."
"The Digital Services Act provides a clear framework to hold platforms accountable for the addictive design and effects of their services," Virkkunen said. "We are fully committed to enforcing our legislation in Europe."

The report also notes that the EC will share findings from experts on Monday that "could help pave the way for a Europe-wide social media ban for teenagers." It's not looking much better for Meta in the U.S., either. The company faces a lawsuit from 29 states that claim Meta's platforms addict kids. "That trial begins in August, and states may seek up to $1.4 trillion in penalties if Meta is found guilty," reports Ars.
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Disable Autoplay and Infinite Scroll Or Risk Massive Fines, EU Tells Meta

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  • Social Fixer (Score:5, Interesting)

    by EnsilZah ( 575600 ) <EnsilZah@Gm[ ].com ['ail' in gap]> on Friday July 10, 2026 @03:36PM (#66231872)

    I managed to get Facebook to behave almost the way I want it to using the Social Fixer extension.
    Chronological order, no ads, only posts from people and pages I'm actually following, no autoplay, no stories. But as a side effect it seems to reload the page multiple times and sometimes stalls for a while, so it ends up too much of a hassle to check it more than a couple times a day anyway.

  • by jonwil ( 467024 ) on Friday July 10, 2026 @03:48PM (#66231888)

    As someone who has spent a lot of time doom-scrolling on twitter, I can see where the EU is comming from on the addictiveness of social media.

    • I'd still say it depends on the person. Both on X and Facebook reels, the further you go down the rabbit hole, the more asinine the content becomes. It doesn't take long before I just close the app because it's nothing but slop, political garbage, and rage bait.

      • by gweihir ( 88907 )

        The digital services acts requires competent risk management. Competent risk management finds addictiveness here, beyond just isolated incidents. And that is enough for Meta to be in violation.

  • Now I can go back outside and stare at the decommissioned stoves of my run down industrial town.

  • by jenningsthecat ( 1525947 ) on Friday July 10, 2026 @04:36PM (#66231954)

    On Thursday, the EC said its investigation indicated that "Meta did not adequately assess the risks of its addictive design on the physical and mental wellbeing of users, including minors and vulnerable adults."

    I believe that Meta both assessed those risks and - based on those assessments - altered their design to maximize the risks.

    Addicted people whose wills have been compromised by psychological manipulation are better targets for ads, propaganda, etc. Therefore, they're more profitable; and profit is the god to which virtually all Capitalists kneel, whether or not they admit that fact to themselves or others. Zuck is a high priest in that tawdry religion.

    • I believe that Meta both assessed those risks and - based on those assessments - altered their design to maximize the risks.

      Believe? My friend you don't need to believe, Meta admitted it in 2018 when they got dragged in front of various governments to explain their site and the cambridge analytical scandal.

    • by gweihir ( 88907 )

      Clearly. But the EU is not (yet?) prepared to accuse Meta of malice. They are just finding that Meta is not in compliance with the DSA. That is a civil violation, while malice would be a criminal one.

  • But people like it.. people like autoplay and infinite scroll.. I guess they say it is bad for you... But why do they still allowed things like cigarettes, why not ban those altogether? They are just a bunch of hypocrites.
    • Re:But... (Score:4, Interesting)

      by thegarbz ( 1787294 ) on Friday July 10, 2026 @07:18PM (#66232148)

      But why do they still allowed things like cigarettes, why not ban those altogether?

      Cigarettes are heavily regulated and taxed. We could only dream of a world where Facebook is as heavily regulated as cigarettes. Let's apply this shall we?
      - Cigarettes are banned for minors, we should ban minors from Facebook.
      - Cigarettes are subject to huge taxes in a great part to disincentivise smoking. We should make Facebook pay per use.
      - Cigarettes are banned from marketing in many places. We should ban Meta from placing any adds on Facebook.
      - Cigarettes are banned from having flavours which make them even more addictive or pleasant. We should ban Meta from optimising their algorithm to make it addictive.
      - Cigarette manufactures are required to provide detailed ingredients lists on request. We should force Meta (and all tech companies) to open source their algorithms so we can see how they are pushing rubbish.
      - Cigarettes in many European countries are not allowed to be displayed publicly for sale nor sold in supermarkets. We should force Meta to not automatically auto-play or infinite scroll (oh wait that's what we're doing now).

      oh ...

      Many countries ban the sale of cigarettes via the internet ... can ... we ... ban Facebook from... please?

      • Yes, all things to hide cigarettes, but they don't dare to outright ban them, which would solve all those little rules like no public display, not under a certain age etc.. Nah, they are just awful hypocrites.
        • Yes, all things to hide cigarettes, but they don't dare to outright ban them,

          How is it hypocritical? No one is banning Facebook either.

      • Many countries ban the sale of cigarettes via the internet ... can ... we ... ban Facebook from... please?

        Unless there is an alternative: nope.

        I am involved organizing international sport events / seminars.

        How the fark do you do that without a platform like Facebook? Yes, the idiots will jump up and yell eMail. How do you forward something you got via email to friends who are not on CC? How do you actually figure out which of your friends is not on CC, when you see there are 300 people in CC?

        Seems people wh

        • How the fark do you do that without a platform like Facebook?

          We organised such events not only before Facebook, but also before email, and we do so now also without Facebook or email (also please NEVER put invites of large groups in CC, it's a major breach of privacy. The BCC field exists for that reason.)

          Seems people who hate facebook, never use it, and have no clue what it actually is about.

          No. Facebook has useful edge cases. That's not what people hate about it. Mind you those useful edge cases can easily be replaced by a service that isn't as objectively bad for society. I fully support your idea to use an alternate event management platform (and the

          • Most people do not know about BCC, so in normal posts like this one, I write CC. But perhaps I should in future write (B)CC.

            Yes, you could use an alternate event management platform. Now, how to get the user to hop over there?

            They are all on facebook already. And if I hear about an event, my friends might be interested in: I just share it. And that is it.

            And if you are one of my friends, and facebook thinks you might be interested, it pops up in your feed. And then if you share it, people I do not know abou

            • Most people do not know about BCC, so in normal posts like this one, I write CC. But perhaps I should in future write (B)CC.

              We're on Slashdot. It's not your job to dumb down something technical.

              Now, how to get the user to hop over there?

              Who said hop on there? Virtually all event management platforms require no user registration. Communication can be handled via email, snail mail, calendar invites, WhatsApp, etc. If you need users "on your platform" then its a really shitty platform for event management. The only person who needs to concern themselves with using a proper event management platform is the person who hosts the event. That holds true if you invite 10 people t

              • But they do not have a "Share to my friends" option.

                Can not be so hard to grasp.

                Better option would be to group message everyone details to your event.

                I do not know all your friends and friends of your friends and their friends who might be interested in that event: so, I can not reach them. Without a platform that works similar like facebook, or TikTok etc.

                In other words: without invading your account, stealing all your friends and grouping them into:
                - likes Aikido
                - likes Tango
                - likes Surfing

                etc.

                I have no

      • Many countries ban the sale of cigarettes via the internet ... can ... we ... ban Facebook from... please?

        Careful what you wish for here. Right now, all the "normies" are over there. If you kill off their favorite watering hole, they'll have to end up somewhere. I'd prefer we keep them quarantined away from the rest of the Internet.

        Who knows, maybe we can revert back to small hobby based sites with small forums and the masses will just go back to pre-Internet. Ahh, who am I kidding, that ain't happening.

        • Who said they end up somewhere else on the internet? You worried that a bunch of moms and teens will come here and say SystemD is an awesome thing or something?

          • Fair enough, but I'd still like the remain the forgotten part of the "old" Internet that the kids won't even be interested in ruining, ahem, I mean using. Yeah. And get off my lawn!

    • by gweihir ( 88907 )

      You must be one of these "dumb" people I hear so much about these days.

      • And yet, we still let everyone vote. Real head scratcher there.

        • by gweihir ( 88907 )

          The problem is a practical one. As soon as you restrict voting, some assholes will use that for their own purposes. If that effect could be prevented, voting could be restricted to those that actually understand what they are voting for or against and democracy would work much, much better.

  • Finally these fuckwit web devs have to remove infinite scroll.
    As a vocal proponent against Slashdot's change to infinite scrolling, I'm glad there is now a legal punishment
  • Is it too addictive to repeatedly score goals?
  • i truly despise Autoplay that I can't disable and Infinite Scroll. Give me a pagination option please.
    And tell Zuck that FB auto-refresh is a terrible idea.

  • I am not sure now. But between say 2016 and 2020, every time I'd visit my father I would disable auto play. Next month's visit it was on again. Meta (Facebook back then) was reverting the setting. The problem was not so much auto play itself (already a dopamine and advertising paradise) but the fact it was auto playing audio too.

    On a similar note, when are shows (specially live sports streams) going to be fined for playing ads sound with a higher volume (or more compression, whatever).
    • I am not sure now. But between say 2016 and 2020, every time I'd visit my father I would disable auto play. Next month's visit it was on again. Meta (Facebook back then) was reverting the setting. The problem was not so much auto play itself (already a dopamine and advertising paradise) but the fact it was auto playing audio too. On a similar note, when are shows (specially live sports streams) going to be fined for playing ads sound with a higher volume (or more compression, whatever).

      When is the EU going to heave a censor to save people from such terrible treatment, European citizens need to be protected from anything anyone doesn't like.

      Perhaps a fundamental difference between Europe and the heathens in 'Murrica. I was annoyed by some of meta's practices. Set my browser to not autoplay. But apparently EU needs to do the pecuniary extraction route.

  • Eliminate colors in images we don't like, or pay a 10 trillion dollar fine!

    Seriously, is there nothing that the EU doesn't try to extract money from? I'll bet they will fine anyone using comic sans font next, or Borders larger than 5 pixels. I mean really, we must protect our citizens!

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