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Television Government United States

FCC Plans To Repeal 39% TV Ownership Cap (engadget.com) 69

The FCC plans to vote on repealing local TV ownership limits, including the 39% national audience cap that currently restricts how much of the U.S. market a single broadcast group can reach. Engadget reports: On August 6, commissioners will hold a ballot to repeal Section 303 of the Communications Act, and with it the 39 percent rule. In essence, the rule limits the reach of a local TV network to no more than 39 percent of the U.S.' total audience market. In its place, the FCC would move to a system whereby it would personally approve or reject TV ownership deals on a case-by-case basis.

It's not clear if the FCC even has the authority to reject Section 303 without the explicit consent of the legislature. As Lawrence J. Spiwak wrote in the Yale Journal on Regulation back in January, Section 10 of the Communications Act expressly forbids the FCC from bending the rules around Section 303.
"Americans no longer trust the legacy national media to report the news fairly or accurately," wrote FCC Chairman Brendan Carr in an op-ed published on Breitbart. "In fact, only eight percent of Americans have a great deal of trust in mass media. That figure is even lower among Republicans -- sitting at a mere three percent."

"... Many local broadcast TV stations are getting hollowed out as a result and turning into little more than mouthpieces for programming produced in New York and Hollywood," he alleged. "That is not what Congress or the FCC intended."

FCC Plans To Repeal 39% TV Ownership Cap

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  • by Anonymous Coward on Wednesday July 15, 2026 @04:05PM (#66240384)

    It's not clear if the FCC even has the authority to reject Section 303 without the explicit consent of the legislature.

    In case one has have not noticed, legal authority is no longer a requirement for actions. Whether the action survives legal challenges cannot be known at this time.

  • by Brain-Fu ( 1274756 ) on Wednesday July 15, 2026 @04:11PM (#66240392) Homepage Journal

    When news is presented that fits with one's political biases (or other biases), they tend to find it believable. And it if does not align with their biases, they tend to distrust it. This is even true of people who claim they want politically-neutral unbiased news....they still tend to react to it through the filter of their own biases.

    It is natural enough to do this, and largely unconscious. It is VERY hard to overcome and even people who can overcome it don't do so ALL the time. It is the nature of bias to work this way.

    On the flip side, there are ALSO powerful groups who have a clear interest in controlling narratives.

    So, any news source that makes a sincere effort at being unbiased will be distrusted by viewers at least half the time, and will be fighting a losing battle against wealthy special interest groups. With cards stacked against them like that, it is no surprise that there aren't very many.

    • by karmawarrior ( 311177 ) on Wednesday July 15, 2026 @04:24PM (#66240414) Journal

      > So, any news source that makes a sincere effort at being unbiased will be distrusted by viewers at least half the time

      I disagree with that. In general the left is more likely to consider centrist or center right media trustworthy. How many on the left do you think like MSNow? It's fewer than you think.

      I'm not saying it's impossible to produce an openly left wing news outlet that the left finds credible, look at the Alan Rusbridger Guardian, for example, as a paper that did its best to have integrity while focusing on issues important to the left. But this cable-news shit is killing everyone. I'm not interested in Trump's gaffes, There's more important things this administration is doing the media - all of it - needs to cover. And do so objectively - but not in a bipartisan way, which isn't the same thing at all.

      • I'm not interested in Trump's gaffes, There's more important things this administration is doing the media - all of it - needs to cover. And do so objectively - but not in a bipartisan way, which isn't the same thing at all.

        Most people under 50 don't pay much attention to the news. People such as yourself are the minority. The majority are primarily entertainment consumers. Fact consumers such as you are a small sample of voters, like it or not. The challenge is motivating and messaging the indifferent majority without alienating the fact-driven and motivated minority...because democracy is a game of getting the most total votes.

        • by dfghjk ( 711126 )

          "Fact consumers such as you are a small sample of voters, like it or not."

          This is such a partisan take, presented as though it is not. The entire Republican strategy is to drive contempt and hatred to cause disengagement, "like it or not". Your point is the same as Scalia's point was when Bush stole the election in 2000, "Get over it". Republicans have won, get over it, right? Fact consumers are NOT a "small sample", they are a targeted group.

    • People don't want the news. News consumption continues to drop. People always thought of news as a bit of a chore. Something you were supposed to keep up with but not anything you enjoyed. It got turned into 24/7 entertainment crap when Fox News took over but that's not news that's propaganda. And even that isn't very popular.

      People in America are in the habit of blaming individuals for either systemic problems or what our Epstein class is doing. It's a bad habit and I wish we would stop but well, there
    • by taustin ( 171655 ) on Wednesday July 15, 2026 @06:44PM (#66240586) Homepage Journal

      News is a business. And it's not the business of selling news. It's the business of selling advertising. And selling advertising is all about demographics and nothing else.

      You want eyeballs to sell to advertisers? You have to attract viewers that match the demographics your advertisers want to advertise to. That means your "news" programs must be echo chambers, telling people what they want to hear, and the most proven method to attract viewers is to peddle FUD via outrage monkeys.

      There is no "left wing media" or "right wing media," there's only "Madison Avenue media" who have divided up the demographics they advertise to between them. They people who run the news programs really don't care about politics, because the moment they do, they go bankrupt. It's a dying business, and there's no margin left for personal agendas.

      • Listening to these quaint conversations about the business is news is so 30 years ago. We should have a public funded source. We should have public finance of elections.

        Itâ(TM)s too late. Thereâ(TM)s more being spent on bunkers than water infrastructure right now.

        • by taustin ( 171655 )

          We should have a public funded source.

          We tried that with Radio Free America. One of the few "news" services that openly admitted they were just propaganda.

          Turns out, that wasn't that useful either.

      • The demographics that the media caters to are divided more by income than by political ideology. Poor white trash that thinks that investing in gold through some website they heard on the radio is one demographic. Rich white woman that is looking for an all natural facial scrub that will reverse aging while donating a portion of the profits to the whale. Take your pick how a talk show schedule is built around those ad markets.

    • This is ignoring the corporate interests and rampant propaganda. We can pontificate about the feedback loop of confirmation bias, but thereâ(TM)s not a news outlet that isnâ(TM)t giving tips to North Korea right now.

      To have a democracy you need valid information. What we have is totally manipulated pretense of a meritocracy and PR for war crimes.

      At this point itâ(TM)s just grifters and suckers and a few people opting out or depressed. Itâ(TM)s too late to repair the corruption. The best

    • When news is presented that fits with one's political biases (or other biases), they tend to find it believable. And it if does not align with their biases, they tend to distrust it.

      If someone is far enough to the right, everybody else is going to be on their left, and vice-versa. That isn't necessarily bias, it's just geometry.

    • I don't want biased news. In fact, I don't want any news at all. [aaronsw.com]

    • by dfghjk ( 711126 )

      "On the flip side, there are ALSO powerful groups who have a clear interest in controlling narratives."

      Which is why there used to be checks on influence in media and why Republicans since Reagan have been destroying those checks. The creation of Fox News, and Rush before it, was deliberate, as is this furthering of that agenda.

      "So, any news source that makes a sincere effort at being unbiased will be distrusted by viewers at least half the time."

      False. You are assuming distrust is inherent but it is not a

  • by nightflameauto ( 6607976 ) on Wednesday July 15, 2026 @04:20PM (#66240406)

    "Americans no longer trust the legacy national media to report the news fairly or accurately," wrote FCC Chairman Brendan Carr in an op-ed published on Breitbart. "In fact, only eight percent of Americans have a great deal of trust in mass media.

    And how will allowing even more of the media to be owned by a single business help that? Honestly, this feels like clearing the way to make sure only the "correct" message is allowed out on mass media. And we all know that means more alternative facts and less actual reality.

    • by homerbrew ( 10094532 ) on Wednesday July 15, 2026 @04:30PM (#66240424)
      It is a disingenuous statement. The GOP (and our current FCC) wants all the media to be owned by a very small handful of the âoerightâ people and they are pretty confident they can get there by removing this barrier
      • by hwstar ( 35834 )

        That may work for people who only have TV as their sole source of news.

        That isn't a lot of people these days unless you're very old.

        A lot of us get our news on the Internet. They would have to pass a bill in Congress to allow the FCC or some other government agency do that.

        • This. The FCC controls licenses for broadcasters, radio and television. As in, over the electromagnetic spectrum, from stations to receivers. They don't control what is broadcast on cable or the internet.

          Yet?

          • by PPH ( 736903 )

            The FCC controls licenses for broadcasters, radio and television.

            That's the 1934 legislation (also included telephony). Since then, modified by the Telecommunications Act of 1996 to include broadband. And the beloved CDA (Section 230).

        • This is true, but unfortunately I would think owning all the broadcast media and algorithmic social media would be sufficient to maintain an electoral majority even if nerds like us can keep reading APNews.
    • And how will allowing even more of the media to be owned by a single business help that?

      Did you miss the part about "approve or reject... on a case by case basis"? The people this is designed to "help" are the grifters currently occupying the white house and its cabinet.

  • Consolidate power and increase corporate profits! Let nothing stand in the way.

  • by Smonster ( 2884001 ) on Wednesday July 15, 2026 @04:38PM (#66240430)
    To the modern Republican "Conservative" means a dedication to concentrating wealth and power in those that already have it.

    Established laws?Meaningless.
    Established social norms? Meaningless.
    Legal precedents? Meaningless.
    Established and well researched science? Meaningless.

    Sure they will pretend differently when it suits their goals. But their overriding goals are more power and wealth for themselves and to hell with the consequences.

    To be clear I am not saying the Democratic Party doesn't have it issues. They suck at messaging. There are plenty to still seek power and wealth while being selective about the truth. But the pervasiveness and unabashed shameless boldfaced lying to achieve their goals is simply unmatched by the modern Republican.


    As yourself this: Who does this policy benefit? Follow the money.
    • As my local democrat officials, and a 3rd party official said to me in person over the years of talking about the matter say: their messaging does not get out to people no matter how good or poor it might be; that is, unless it's a massive screw up. They will give coverage if they crash and it'll help burn them afterwords.

      Oh, and I knew a former news director for a major city's local news show... and his job was picking typical news topics from the news feed and sending the couple staff out to follow up if

    • For hundreds of years, conservative is the label given to the political wing that desires maintaining social and political and economic hierarchies. It is a faction label given in the past to those who supports monarchy.

  • Does a significant portion of the American populace even watch news from local TV stations any more?

    When the universe which supports a specific business model starts to contract, then it is normal business practice to consolidate many vendors into one.

    I was a long time ago (2008) when I canceled my cable TV subscription.

    What I'd really fear is the FCC controlling news organizations and video on the Internet, but without an act of congress this seems unlikely. Of course, I wouldn't put it past them to try.

    • What I'd really fear is the FCC controlling news organizations and video on the Internet, but without an act of congress this seems unlikely. Of course, I wouldn't put it past them to try.

      If they can get this done you can be sure they'll try to invent ways to prevent "unfriendly" news providers from being on the Internet. Most Internet providers are small and lack sufficient money, legal representation and political influence. It would actually be pretty easy for the government to convince their Internet service providers to deny their access and get their domains removed from DNS. If Russia and China can do it, so can the U.S.

      • by ebunga ( 95613 )

        The US government has the capability to track every person by their cell phone and drop a nuclear bomb on them, and yet we're all here typing idiotic comments into a box here on slashdot.

    • The 60+ year old MAGA crowd never switches their tv off Fox News. If you did change the channel the logo would be burned in.

      • Most of those people haven't turned their TVs off or changed the channel since 9/11. That's how far back this cable news radicalization pipeline really goes.
  • Since GOP voters do not trust many more than Breitbart and FoxNews, how can we imagine the future?
  • It's quite expensive to operate broadcast TV stations because they're designed to keep the barriers to access to their programming very low. No subscriptions or intermediate distribution networks between the licensed transmitter and the consumer...just some cheap and easy to find commodity hardware. At least, that was how TV used to be.

    ATSC screwed that up in the US. The transition was huge bungle at a time when internet bandwidth was about on-par for the purpose of delivering video content. These days a ce

  • The reason we don't trust the media is that, to use one bad example, Sinclair media. They have run op-ed peices framed as news, across every one of their stations. You can find videos on youtube where they start with one presenter reading from a TelePrompTer and by the end of the video, all of the example 'news casts' are synchronised in a way that would make a choir ashamed. There are lots of rules that most large media companies break because the possible FCC penalties are less than their ill-gained

  • When Bill Clinton signed the CDA in 1996, he chortled that it would increase competition. Of course it did the exact opposite, and led to the dominance of Fox News and Sinclair Media and the death of factual reporting. It's not quite ded yet, but this is the move that will lead to our having ONLY full-on state media allowed in our supposedly free country.

  • the FCC would move to a system whereby it would personally approve or reject TV ownership deals on a case-by-case basis.

    Translation: "Give us a bribe and we'll approve your deal."

    I know it's difficult to write hard and fast rules but giving politicians unbounded discretion is just asking for corruption.

  • Americans no longer trust the legacy national media. I wonder why. Is it because they sold out to corporate and state interests. There's a name for the union of corporate and state power that escapes me at the moment!
  • More of this?!

    https://www.youtube.com/watch?... [youtube.com]

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