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Amazon Cracks Down On Use of AI Images By Sellers (cnbc.com) 16

Posted by EditorDavid from the product-detailing dept.
CNBC reports: Amazon is requiring that third-party sellers label any product images or videos that contain "AI-generated people" after New York recently passed a law mandating greater transparency around "synthetic performers" in ads... The policy directs sellers to tag images [and videos or other graphics on listing pages] with specific metadata keywords before they're uploaded. "Recent legislation requires disclosure when images or videos in advertisements contain photorealistic AI-generated people," Amazon wrote in the announcement [clarifying that the requirement doesn't apply to content featuring TV/video game/movie characters or content including real people, even if they've been altered using AI]. The company said it will "add an indicator" to listings on its website, informing consumers that images or other content feature AI-generated people, "where applicable." It's unclear what criteria Amazon will apply when deciding when to display the label to shoppers...

Amazon has embraced AI internally and it's increasingly infusing the technology across its portfolio. The company has optimized listing titles and details so they're more likely to be spotted by AI systems, invested in a recently rebranded assistant called Alexa for Shopping, and launched a feature that injects AI-generated [images of] products into its search bar in real time based on user queries. More Amazon third-party sellers are using AI to generate text, images and other content for their listings, partly by using the company's tools.
Outside sellers account for more than 60% of goods sold on Amazon, the article points out. It adds that there's currently no nationwide U.S. law requiring companies to disclose AI-generated advertising content, it adds — but YouTube, Meta, Pinterest, and TikTok have already added labels for AI-generated content.

And a new California law also requires large AI providers to embed watermarks in AI-generated images, video and other content...

Amazon Cracks Down On Use of AI Images By Sellers More | Reply

Amazon Cracks Down On Use of AI Images By Sellers

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  • If you wonder why "AI images by seller" are bad... (Score:4, Interesting)

    by ffkom ( 3519199 ) on Saturday July 25, 2026 @04:13PM (#66256580)
    ... have a look at this entertaining video showing comparisons of such pictures with the reality of products sold with them: https://www.youtube.com/watch?... [youtube.com] (Corridor Crew).

    • I actually enjoy the silly AI images and bad Photoshop jobs that are all over Amazon - some of them are hilarious!

    • Yeah ... what ? You have never enjoyed 3-Stooge comedy ?  The video is certainly(?)  not (trying to ) selling anything.

    • Everything they got was so obviously sh***y AI, why would anyone fall for it.

      But, really... how is Amazon going to know that the description and/or images are AI produced? And, even if they get rid of the AI-generated crap, there's still the issue of people downloading images and descriptions from one seller (even Amazon itself), slightly changing it, and posting it as a seller, and not even sending the listed thing.
      Even worse are the people who buy a ton of the same thing and resell it... using the exact

      • Everything they got was so obviously sh***y AI

        Was it though? The coins they got actually looked like what they bought, the only caveat being AI generated a much larger looking coin in one of the images. Yes people actually do fall for this stuff. You can see angry reviews on the product.

        But the problem runs deeper, some of us occasionally are in the market for some cheap Chinese crap trinket, and at least int he past someone has poorly photoshopped the product into a picture, but at least you still had a picture of the actual product.

        • Well, right... anyone could go and buy a name-brand thing, but a cheaper thing on Temu or Amazon or anyplace catches our eye.
          Whether it's your girlfriend/wife wanting cheap heels or you wanting a better office chair... anything bought online has the same problem... you're relying on pictures and listing info for sizes and dimensions.
          That commemorative coin in the image looks the size of a can of beer, but in real life when you get it is smaller than a 50-cent piece.

          The big question is... how are they (Amazo

  • OK, now do... (Score:5, Interesting)

    by MpVpRb ( 1423381 ) on Saturday July 25, 2026 @04:14PM (#66256586)

    AI cats
    I see lots of ads for cat toys that feature impossibly playful cats appearing to have a great time with the toys
    My cat would ignore them all

  • So, synthetic performers are a problem, but entirely synthetic products are... encouraged? Is that what I'm hearing? So, the product that you're actually trying to purchase can be completely fake, but at least you'll know that the *people* using it are... also fake! So helpful!

  • If Amazon had any integrity, and we know they don't, the would ban all altered images. Only actual photographs with no deceptive editing should be allowed. I buy many niche items and many Chinese seller have a LOT of awful, blatant bad photoshop for legit products. The products are often sized wrong. For example, I buy a lot camping gear. I saw an amazing stool with an impressive load rating and thought...this is PERFECT for the beach. I bought it and it was half the size of the image. I suppose sha

  • Some of the botch jobs are hilarious, my daughter and I share screenshots of hilarious Amazon ad photos all the time.

    But what I don't get is why donâ(TM)t they just take actual product shots? If you make or resell the item surely itâ(TM)s not that hard to take a picture of it? I don't get it.

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