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The US Government's Mario, Pokemon and Naruto Meme Posting Could Damage These Franchises, Japanese Officials Warn (ign.com) 87

Japanese officials have repeatedly asked the Trump administration to stop using characters from franchises such as Mario, Pokemon, and Naruto in unauthorized government memes and pro-war videos, warning that the posts could damage the intellectual property involved. IGN reports: Official US government social media accounts, including The White House's X account, have posted various memes and videos using characters from popular Japanese anime and games over the past year. Japan's Ministry of Foreign Affairs has repeatedly called on the US government to cease uploading such posts, stating that "It's inappropriate even for public institutions to reproduce copyrighted materials without the rightsholders' consent." This concern was voiced by Minister for Foreign Affairs Toshimitsu Motegi in a parliamentary session back in April, when he made direct reference to a pro-war video that used Nintendo's Wii Sports.

However, according to a report by Mainichi Shimbun this week, the Japanese Ministry called on the Trump administration to stop using IPs like Naruto, Pokemon and Mario at least twice more this June through the US Embassy in Japan. Japan requested that the US administration take into account the potential damage to these IPs when used without permission in US policy and pro-war related content.

[...] It's not just the Japanese government and related parties who have spoken out against these posts. They have also sparked backlash from Japanese anime fans. Notably, self-proclaimed manga and anime fan Nana Suzuki kicked off the "Protect Japanese Manga" petition on Change.org, which has received international news coverage (from the New York Times, BBC and others). The organizer claims to have submitted their petition to the Japanese Cabinet Office back in March, as well as alerting Japanese politicians to the US government's unauthorized use of Japanese IPs, potentially drawing more official attention to the issue.

Renewed backlash was triggered in June, when President Trump shared an AI-generated video depicting himself as Naruto, the protagonist of the popular manga and anime of the same name, on Truth Social. This prompted the petition organizer to reopen the petition "as an urgent effort to convey our protest and concern regarding this matter to the rights holders and to work in solidarity to lobby the Japanese government." The Naruto clip also prompted renewed discussion of this issue in Japan's media and government. As reported in the Hokkaido Shimbun and others, Cabinet Minister Kimi Onoda was asked about it in a June 12th press conference. She emphasized that "obtaining permission from the copyright holder is the underlying principle for fair use," and stated that this position had been conveyed to the US government multiple times through diplomatic channels.

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The US Government's Mario, Pokemon and Naruto Meme Posting Could Damage These Franchises, Japanese Officials Warn

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  • by drnb ( 2434720 ) on Thursday August 06, 2026 @03:03PM (#66276112)
    Go to court, the USA protects copyrights.
    • Re: Go to court ... (Score:2, Interesting)

      by Alascom ( 95042 )

      Copyright does not protect selective enforcement and Courts look at the use itself - such as parody, education, or criticism.

      No case here which is why they are whinging in the public square

      • by drnb ( 2434720 )
        Selective enforcement would be a different crime, also something once could challenge in court.

        Fair use has a narrow interpretation, and will be balanced against harm to the brand.
        • But only after you have spent tens of millions of dollars fighting the Trump doj.

          The point is to drain resources because Trump has unlimited resources because he has the federal government behind him at least until 2028 and maybe even beyond that.

          And that's going to continue as long as Republican primary voters slavishly do whatever dear leader says. Trump doesn't win every primary he endorses for example he tried to endorse the brown person and that's just not going to fly into Republican party. Bu
          • by drnb ( 2434720 )

            But only after you have spent tens of millions of dollars fighting the Trump doj.

            Doubtful. The DOJ would recognize a losing case. Again, a court filing would likely be more effecting than just complaining in the press.

            The point is to drain resources because Trump has unlimited resources because he has the federal government behind him at least until 2028 and maybe even beyond that.

            Actually he doesn’t get to decide what is a good case for the DOJ to pursue or not. As shown in the DOJ seeking to dismiss charges in the reflecting pool vandalism case.

      • Re: Go to court ... (Score:4, Informative)

        by PPH ( 736903 ) on Thursday August 06, 2026 @04:05PM (#66276326)

        Copyright does not protect selective enforcement

        Hmm. That does not appear to be the case. [georgetown.edu] One holding a copyright could simply claim that certain uses harm the value of their public image where others do not. Or one could break copyright by backing a grassroots movement to use IP without permission, resulting in the copyright holder having to pursue every little case. Now pardon me while I break out a Kleenex and cry for our corporate overlords.

        • by AmiMoJo ( 196126 )

          And certainly not in Japan. It is common for anime and manga copyright holders to allow a large amount of use of their characters, but still enforce copyrights on things like piracy.

      • by ClickOnThis ( 137803 ) on Thursday August 06, 2026 @04:06PM (#66276330) Journal

        Copyright does not protect selective enforcement and Courts look at the use itself - such as parody, education, or criticism.

        None of which apply to the US government's current use of these memes. They're using them to express their own geopolitical stances.

        No case here which is why they are whinging in the public square

        The Japanese rights-holders have a strong case against the US government for copyright infringement. The US government's use of the memes doesn't qualify as fair use.

        On the other hand, suing the US government is not an easy task. The US government can claim sovereign immunity, or "allow" themselves to be sued under various acts of Congress. Not to mention there is potential diplomatic harm to the US-Japan relationship.

        In short, the Japanese rights-holders do have a case, but obtaining satisfaction would be messy. That's why they're using the public forum to complain about the US government's actions.

        • Not to mention there is potential diplomatic harm to the US-Japan relationship.

          The mere existence of the current admin is potential diplomatic harm. Is there any nation out there that the orange guy hasn't pissed off?

        • Not to mention there is potential diplomatic harm to the US-Japan relationship.

          So what? The administration is hostile to all concerns other than their own. Japan received tariffs already. Japan will be used as thoroughly as they let themselves be used; therefore, they must speak up immediately, regardless of consequences as the consequences are guaranteed anyways.

      • You say there's no case but your example valid uses didn't apply here, it's nice when bullshit is obviously self-contradictory, thanks for that

      • by flink ( 18449 )

        You are thinking of trademark, which is protect-it-or-lose-it. You can be as capricious about enforcing copyright as you want. In this case both the copyright of the individual images is being violated as well as the trademark on the characters/ franchise.

    • by Koreantoast ( 527520 ) on Thursday August 06, 2026 @03:17PM (#66276162)
      Sure, they can go to court to challenge them. They may even get a few bucks out of it. However, that's not going to make up for when the Federal government responds by deporting Nintendo USA's senior leadership and slapping a tariff on their products.
      • by drnb ( 2434720 )

        Sure, they can go to court to challenge them. They may even get a few bucks out of it. However, that's not going to make up for when the Federal government responds by deporting Nintendo USA's senior leadership and slapping a tariff on their products.

        Actually they could go to court for that too. And collect damages for the original case and this new case.

        • by ukoda ( 537183 )
          Yea, and ask the rest of the world how progress is going on stopping tariffs thru the US court system? Far safer for Japan to complain than actually take action. There is merit in the idea of knowing to only pick a fight you can win.
          • by drnb ( 2434720 )
            Tariffs are irrelevant to enforcing copyright. Two very different things

            How do you imagine that complaining will do more than going to court?
            • Tariffs are irrelevant to enforcing copyright. Two very different things

              Not here since Trumps reply will be a 1000% tarrif on Nintendo if they filed such a court case. So financially all they can do right now is to ask nicely.

              • by drnb ( 2434720 )

                Tariffs are irrelevant to enforcing copyright. Two very different things

                Not here since Trumps reply will be a 1000% tarrif on Nintendo if they filed such a court case. So financially all they can do right now is to ask nicely.

                Actually he is using for genuine unfair trade practices. Environmental/Pollution abuse, labor abuse, currency manipulation, etc. These are predatory behaviors that give Chinese manufacturers an economic advantage. Retaliatory Tariffs are precisely the economic counter to such abuse. Again, being told to stop misusing copyrighted IP is something completely different.

                • by caseih ( 160668 )

                  So fascinating! Tariffs all together are the largest tax increase on American citizens in many years. While they do cause damage and harm to others, you are the ones who pay it. Glad you are happy to contribute your part. And yet while they harm the American consumer, they don't seem to do any of the positive things that you suggest. Near as I can tell all they've done is driven up prices and enriched those who were already rich at the expense of the rest of Americans.

                  • by drnb ( 2434720 )

                    So fascinating! Tariffs all together are the largest tax increase on American citizens in many years. While they do cause damage and harm to others, you are the ones who pay it.

                    Its not always passed through 100%. And even if it is, it is removing an unfair and predatory advantage that some offshore manufacturers have compared to US (an EU) manufacturers. By removing that economic advantage there can be a shift back to the west where environmental and labor relations are enforced.

                    That “lower cost” you refer to is the result of collaborations with polluters and abusers.

                    Also, money that flows to a domestic manufacturer has a multiplier effect that spill over into US

                • He implemented it for Spain due to them not wanting to take part of the US war against Iran. He implemented them against Denmark for their refusal to just hand over Greenland. He implemented them for Canada for them having forest fires. Do you need more examples?
                  • by drnb ( 2434720 )

                    He implemented it for Spain due to them not wanting to take part of the US war against Iran. He implemented them against Denmark for their refusal to just hand over Greenland. He implemented them for Canada for them having forest fires. Do you need more examples?

                    Still waiting for you to offer your first correct example. For example conflating blustery threats to canada over air quality and negligence with actual in place tariffs is not a real example. Its was his typical sort of blustery theatre that amounts to nothing..

            • by ukoda ( 537183 )
              You are telling the wrong person. Try telling trump that. He uses tariffs for retaliation against anything he feels like. They are his #1 go to solution for everything. He is currently using "Forced Labor" as justification for tariffs on my country, which is 100% pure bullshit. So yea trump can go fuck himself.
              • by drnb ( 2434720 )

                You are telling the wrong person. Try telling trump that. He uses tariffs for retaliation against anything he feels like. They are his #1 go to solution for everything. He is currently using "Forced Labor" as justification for tariffs on my country, which is 100% pure bullshit. So yea trump can go fuck himself.

                Actually he is using it for genuine unfair trade practices. Environmental/Pollution abuse, labor abuse, currency manipulation, etc. These are predatory behaviors that give Chinese manufacturers an economic advantage. Retaliatory Tariffs are precisely the economic counter to such abuse. Again, being told to stop misusing copyrighted IP is something completely different.

                • by ukoda ( 537183 )
                  So do tell which of "Environmental/Pollution abuse, labor abuse, currency manipulation, etc" is the "genuine unfair trade practice" that New Zealand guilty of?
                  • by drnb ( 2434720 )

                    So do tell which of "Environmental/Pollution abuse, labor abuse, currency manipulation, etc" is the "genuine unfair trade practice" that New Zealand guilty of?

                    Exporting something made in China that benefits from those. I believe Trump's new scheme tracks that sort of thing to avoid origin washing.

                    • by ukoda ( 537183 )
                      Bullshit. Name one product made in China that is exported from New Zealand to the USA. WTF would any one ship from the top to the bottom of the planet and then halfway around globe to the USA? If you want to do that shit you would do it on a cheaper shipping route.

                      His labor abuse excuse is 100% that, a new excuse because the courts took his favorite toy off him and now the little baby need a new toy to bully people with. There is zero valid reasons to tariff a country with 40 year history of open mar
                    • by drnb ( 2434720 )

                      Bullshit.

                      Nope. From google: "the practices of 60 economies, including New Zealand, which allegedly fail to impose or effectively enforce prohibitions on the importation of goods produced with forced labor."

                    • by ukoda ( 537183 )
                      WTF? A Google result? Google is not an information source, it is an information index. That Google quote lacks a source link. I bet it is quoting trump or his boot lickers.

                      Come on back up your statement with a link from a credible source, not made up bullshit from trump and co. There is zero evidence to back up the basis of this tariff. Again name a single real physical product that was ever exported from New Zealand to the USA but was made in China? Just one real transaction. I will say it again,
                    • by drnb ( 2434720 )

                      Google is not an information source, it is an information index. That Google quote lacks a source link.

                      Then go a googling yourself and get educated. The reasoning above is what I recall being discussed in the news when the policy was originallly announced.

                    • by ukoda ( 537183 )
                      I'm not Googling for something doesn't exist, that is a pointless waste of time. Clearly you can't read so maybe I need to write it again in trump format? Lets see if you can read it this time: COME ON BACK UP YOUR STATEMENT WITH A LINK FROM A CREDIBLE SOURCE, NOT MADE UP BULLSHIT FROM TRUMP AND CO.

                      "The reasoning above is what I recall being discussed in the news when the policy was originallly announced." was a limp excuse to use that section of the law to bring back the tariffs that courts had taken
                    • by drnb ( 2434720 )

                      I'm not Googling for something doesn't exist ...

                      Not surprised you have no intellectual curiosity, that its all about politics for you. You just want a pretext to avoid inconvenient truths, not discover truths.

                    • by ukoda ( 537183 )
                      I Googled, no results that detailed any actual product of Chinese origin that was exported from New Zealand to the USA. Just a lot of theoretical talk. I ask you a third time since you have now failed twice to back up your assertion with a link from a credible source. Show me a link from a credible source any instance where a New Zealand exporter has exported an actual product from New Zealand to the USA that originated from China?

                      So far you are just a lot of hot air who won't supply facts because you
                    • by drnb ( 2434720 )

                      I Googled, no results that detailed any actual product of Chinese origin that was exported from New Zealand to the USA.

                      Which is not what I quoted with respect to google: "the practices of 60 economies, including New Zealand, which allegedly fail to impose or effectively enforce prohibitions on the importation of goods produced with forced labor.”

                    • by ukoda ( 537183 )
                      Deflect much? Why can't you back up your position with facts? I will ask you a forth time since you have now failed three times to back up your assertion with a link from a credible source. Show me a link from a credible source of any instance where a New Zealand exporter has exported an actual product from New Zealand to the USA that originated from China?

                      Sorry but without facts you have zero credibility. Let's not waste more time, either reply with some facts or go away.
                    • by drnb ( 2434720 )

                      Deflect much?

                      Nope, just not getting distracted by your straw man. Sticking to what I actually said. That quote is how the government describes the addition tariffs.

      • Re: (Score:3, Insightful)

        by stabiesoft ( 733417 )
        No one is surprised, he'll keep doing it. Has he been fined for any of the music he has used without permission? I have lost count of the number of artists who have told him to stop using their copyrighted music at his rallies, or later puffery pressers. And the Japanese owe him in his mind. We just helped with a currency intervention. He probably already told them to STFU or we will stop helping. He is such a petty man.
    • Yes, but we also appear to have different rules about fair use. Did you note the quote in the last sentence?
      • by drnb ( 2434720 )
        I have not doubt believing Trump abused fair use. Hence the utility of going to Court.
        • Then I invite you to google "pokemon meme" and let Japan know how many people they'll be suing.
    • Are you suggesting they play "Mario Court"? I'm in!!
      • by drnb ( 2434720 )

        Are you suggesting they play "Mario Court"? I'm in!!

        Maybe they could add a Trump player to Mario Cart and have it always lose. Appropriate IP with his likeness.

        • by kackle ( 910159 )
          Or it bumbles about randomly, sometimes picking up red turtle shells, but mostly getting in others' way if not pushing them off the track outright. 'Always picking up coins, though. And I bet an invincibility star can be worked in there somehow...

          If I weren't so busy, I'd be computer-generating a demo video right now.
    • by MrKaos ( 858439 )

      Go to court, the USA protects copyrights.

      I have US and international trademarks. In the process they tell you the governments can use them if they choose to and there is not much you can do about it.

      • by drnb ( 2434720 )

        Go to court, the USA protects copyrights.

        I have US and international trademarks. In the process they tell you the governments can use them if they choose to and there is not much you can do about it.

        Beyond fair use available to all, how?

        • by MrKaos ( 858439 )

          Beyond fair use available to all, how?

          I can't remember the specific details now, all I recall is seeing the clause (yeah, I actually read the contracts and law, it's quite boring) describing a gov veto power over the brand but 1 in a million that they'd ever use it. I don't even think I bothered asking my lawyer about it and thinking "Of course, gov maintains power, well there's fuck all I can do about it, I may as well just move on"

          It's was one of those "Oh, they can do that too can they - typical" moments - I'd never thought about it until

  • ... just replace references to roach motels with Trump hotels in exterminator ads.

    • by ukoda ( 537183 )
      Someone up vote this idea. I was thinking the Japanese could do an anime version of the 2018 TV series "Our Cartoon President" given none of the USA broadcasters would dare do another season it under the current regime.

      Funny how looking back on the TV comedies "Brain Dead" 2016 and "The Brink" 2015 they suddenly feel less funny given the batshit crazy things happen in the USA now. I get the felling if you pitched a TV series back in 2015 based on stuff trump has actually done it would have been rejecte
  • Rules for thee, (Score:2, Insightful)

    by Anonymous Coward

    Not for ME. -DJT

  • Poor Japanese (Score:3, Insightful)

    by Baron_Yam ( 643147 ) on Thursday August 06, 2026 @03:38PM (#66276238)

    Expecting respect from the current US government.

    • Swamp them with offensive counter memes which can be 100% correct characterizations of the idiot as well as portraying Americans as being like their dear leader, who they supported despite knowing he was scum.

      Villains in most those shows are not as evil as our dictator, it's harming even them. I suggest using American "IP" for the counter measures because we have a wealth of fat, ugly, idiotic, evil characters to borrow from that might even be understood by the dictator as offensive. (Just do not pick stro

      • by znrt ( 2424692 )

        Swamp them with offensive counter memes which can be 100%

        that's actually what they're trying to copy/counter in the first place, it's been around for months: https://www.youtube.com/watch?... [youtube.com]

        and like everything else so far ... it's not going well and blowing up in their face.

      • by ukoda ( 537183 )
        In Japanese anime it is interesting the lengths that they go to to change brand names, even when they are being used completely incidentally and not in a negative manor. On the other hand they can sometimes be pretty brutal in the stereo typing of generic foreign characters.

        That said you are right, they could take the gloves off on this issue. It could be pretty entertaining. However I think they are trying to take the moral high ground to avoid vindictive tariffs from a thin skinned trump who doesn't
        • "You're gonna have to answer to the Coca Cola company " -- Col. Guano
        • NO, Japan holds all the cards. To the point Trump just propped their money up by over 200 billion of tax payer money; because Japan holds the most US debt and would have caused more harm cashing in to fix their problem so the USA just took it up the ass to prevent Japan from having to do that. They could push him further but risk a senile moment where he forgets how weak he is and forces them to blow over the house of cards.

          There is no taking the moral high ground in the USA anymore. The pigs only understa

  • "When Cabinet Minister Kimi Onoda was asked about it in a June 12th press conference, she emphasized that 'obtaining permission from the copyright holder is the underlying principle for fair use.'"

    Wait till everyone in Japan finds out that is not the case for fair use in the USA!

    • by HiThere ( 15173 )

      Yeah, that's not what fair use means in US law. But I really doubt that a case could be made that this was fair use.

      • Well, that's not a step required under the US view of fair use. Why do you think the case couldn't be made? I'm pretty sure it could be and would prevail.
        • by Ly4 ( 2353328 )

          The video, posted by the Homeland Security X account and the White House on TikTok, shows several arrests made by border patrol and ICE agents alongside Pokkmon's slogan "Gotta catch 'em all".

          It also features footage from the opening credits of Pokkmon's anime TV show with main character Ash Ketchum.

          The video ends with images of fake Pokémon trading cards featuring the mugshots of men and women arrested by ICE and their alleged crimes.

          Sure sounds like they would fail factors #3 and #4 here, and p

    • by pla ( 258480 )
      The lawyers (and IANAL) already understand that, which is why they're stressing the "potential damage to these IPs" angle.

      Fair use as it applies to a political campaign has four main tests:
      The purpose of the infringing use (must be transformative, which this is);
      The nature of the work (creative, which this is, receives less protection than factual);
      The amount of material and its importance in the original context (each infringement here is tiny); and
      The impact on the market for the original work.

      IMO
      • "The purpose of the infringing use (must be transformative, which this is);"

        No, that's not all purpose means. It's also whether it's for educational purposes, ior for critique, which are both valid reasons; or for profit, which is not. And since this whole presidency is a grift, there is undoubtedly a profit motive.

        • by pla ( 258480 )
          I apologize if "purpose" was a poor word choice. The applicable test is whether or not it's being used verbatim or in a transformative way.

          Political campaigns are inherently informative (in a "free speech" sense) and non-profit. While commercial use matters in general, it'd be a seriously uphill battle to claim a profit motive - even if they're spewing disinformation and raking in the cash.
    • I think the Japanese cabinet minister merely misspoke, without understanding the meaning of "fair use" in the USA.

      Japan doesn't call it "fair use" but rather grants exceptions to copyright protections in highly specific situations. Basically it's apples and oranges. Too much detail to cover here, and I'm no expert, just someone who can read what Google Gemini tells me.

  • Sounds like some suits don't appreciate some seriously dank content. Boomers!
  • Doesn't he know he's supposed to play the fiddle while he destroys his country?

    • by ukoda ( 537183 )
      Come on, you know he reads almost nothing and has zero knowledge of history from before he was born or from outside the USA. Actually I wouldn't be surprised if he doesn't actually know what a fiddle is and thinks it is a reference to Epstein related activities.
  • The nuclear option (Score:5, Interesting)

    by jenningsthecat ( 1525947 ) on Thursday August 06, 2026 @07:06PM (#66276718)

    The Japanese government could simply sell off ALL of their US debt, flood the market, and tank the US economy. Even the chucklefucks in the current administration would be too busy trying to hold shit together to be posting AI slop on social media.

    By doing that they would probably nuke their own economy; but it's already heading in that direction anyway, and pulling the rug out from under America might be short-term pain for long-term gain.

    • by kackle ( 910159 )
      Current messes and schadenfreude aside, I don't think it would be good for the US to be knocked off the "good team" in the ongoing "world tournament".

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