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The Pixel Tag Is Google's Answer To the AirTag (theverge.com) 60

Google has unveiled the $29 Pixel Tag, its long-awaited AirTag rival that combines UWB with Bluetooth 6.0 Channel Sounding for two forms of precision tracking. It launches November 11. The Verge reports: The Pixel Tag is a slim oblong device available in one grayish color -- Fog -- that weighs about 12g, or 0.4oz. Like the AirTag, it has no built-in hooks or clips for attaching to objects you want to track. There's a single button that will trigger a sound on your phone, for the rare occasion when you've got the Tag but have lost your main device. It also has an IP67 rating, so it should be safe from dust and rain. As for the battery, the Pixel Tag takes CR2032 coin batteries, and says one battery should last for over a year.

Naturally, it'll be compatible with Google's Find Hub network, which leverages the Bluetooth capabilities of Android devices worldwide to help locate lost objects. [...] Once you're close enough to the Pixel Tag, UWB lets the Find Hub app display the distance and direction to the tracker, so long as you're using a phone with a UWB chip. Channel Sounding is a newer development that can display the exact distance, but not direction, and it will work with any phone or tablet that includes Bluetooth 6.0. The Moto Tag 2 is the only other tracker to currently support it.

The Pixel Tag Is Google's Answer To the AirTag

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  • Does it do anything that the airtag doesn't do? Because otherwise, the size makes it seem like it'll be more awkward on keychains, dog collars, anywhere that there's something small that *can* not go missing. I'm surprised!

    • Does it do anything that the airtag doesn't do?

      The only headline item is precise distance if you have bluetooth 6.0 on your device, and, of course, it works with the Android ecosystem.

    • It is bigger but not dramatically bigger than it cannot be used in most applications. I don’t have an AirTag but my question is why did it take Google so long to make a competing device? The AirTag was not original either; TilePro existed before the AirTag. Apple just made theirs round, slightly smaller, and work with their ecosystem. It took Google 5 years to copy what Apple copied?
      • It's Google youre talking about here. They're an advertising company, not a hardware company.

        • They're an advertising company, not a hardware company.

          Don't forget the surveillance for profit revenue.

        • They're an advertising company, not a hardware company.

          That might be plausible if Google had not released phones, earbuds, and a watch at the same time in an event called "Made by Google 2026"

      • It took Google 5 years to copy what Apple copied?

        Google isn't big on first party hardware. I often wonder why they bother with Pixels at all, and even then they are mostly just approved designs from another manufacturer.

        Google release the Find Hub API in 2024 though so that's still over 2 years after the December 2021 release of the Airtag. But effectively you've had native Android support for tags (except for Apple's ... because it's Apple) for years already.

    • by AmiMoJo ( 196126 )

      Better antenna and thus better range, but that's more than offset by the fact that Google crippled their Find My Device network.

      Google made the default setting on Android to only locate items that are picked up by multiple devices, and away from the user's home. So basically only in busy areas like airports or city centres. There is an option to opt in to reporting everywhere with a single ping, but I imagine the take-up is extremely low and you are reliant on someone having opted in if your device goes mis

    • Apart from feed a lot of data to Google... nah...
    • Wnat do you mean so much bigger? It is lighter and thinner than an airtag, not quite as wide but 14mm longer. If it is too big then so is an airtag
    • Does it do anything that the airtag doesn't do?

      Yes. It works on Android. AirTags don't.

    • I sort of wish it had some passive RFID abilities so it could work as a tag even when its battery is depleted. Even if the range is at most a meter, this might be useful if a device detects it as it goes past.

    • Well, I don't know about "do" something, but it does "have" something, which is a lot bigger network of devices since there are more Android devices in the world than there are iOS devices.

  • Does this work solely with Pixel phones, or do all Android phones(e.g. Samsung) see these things?

    If it's all Androids, then that's a big deal. Far more receivers out there than iPhone. But, if it's just Pixel, then it sucks as bad or worse than Tile.

    • Something tells me that it will only work on phones with the latest version of Android and the correct Bluetooth hardware. That's going to make initial support kinda useless if the tag isn't nearby.

    • According to the link in TFS, all Android phones running on Android 9 and later will be able to use this.
  • by 0123456 ( 636235 ) on Wednesday August 12, 2026 @02:16PM (#66285828)

    Do that retarded thing Airtags do where they start beeping if they don't see your phone for a while? Half the point of these things is to track stuff if it's stolen, which is completely invalidated if they start beeping so the thief knows where they are.

    • Re: (Score:2, Informative)

      by Anonymous Coward

      Yeah, why would the do that?

      Use by stalkers:
      https://en.wikipedia.org/wiki/... [wikipedia.org]

      Tracking cars:
      https://en.wikipedia.org/wiki/... [wikipedia.org]

      Apple Faces Dozens of Lawsuits Over AirTag Stalking:
      https://www.macrumors.com/2026... [macrumors.com]

      • Yeah, that's why they did it. But it remains true that the noise cripples the airtag as an anti-theft device.

        Also the beeping collars upset my dogs.

        • by 0123456 ( 636235 )

          Yeah, I bought the Airtags because my girlfriend keeps losing her keys, so when she was in another city recently she emailed me to ask why something was beeping in her bag, which is when we found out that Airtags have this retarded 'feature'.

          I didn't know this beforehand because until now I've been using cheap Chinese clones off Amazon which don't. So you can either pay $5 for a Chinese "AyrTag' which doesn't do this or $40 for an Apple AirTag which does.

          It's retarded and it doesn't work because anyone can

      • Re: (Score:2, Insightful)

        by 0123456 ( 636235 )

        "Because 0.1% of people abuse this, we must make it useless for the 99.9%!"

        Retarded, like I said.

    • Do that retarded thing Airtags do where they start beeping if they don't see your phone for a while? Half the point of these things is to track stuff if it's stolen, which is completely invalidated if they start beeping so the thief knows where they are.

      Permanently disabling the speaker in an Airtag is possible: https://www.youtube.com/watch?... [youtube.com]

      The average user won't be able to do it, but most people can find someone who has the tools and knowledge. The tag no longer has an IP67 rating after the operation, so liquid and dust can get in there. IMO a dab of hot glue would help, but I've never had an Airtag so I don't know for sure.

      As I write this I'm wondering if there are any jurisdictions in which disabling the speaker is illegal.

  • Does anyone else find these things creepy and intrusive? For a small convenience you're surrendering information about the whereabouts of yourself and your possessions to whomever randomly happens to be nearby, while also allowing Apple or Google to use your personal devices to track others... just so you don't have to look up from your phone to find your keys?

    • Finding your stuff is the basic purpose. What stuff is up to you. People have used AirTags and TilePros to track their luggage on trips, for example. So when the airline said your luggage would arrive today and it hasn’t left your original airport, you may have to buy some clothes for today. Other people have tracked down their stolen property like cars, backpacks, etc. It has uses.
      • by PPH ( 736903 )

        Find my ex-wife.

        • I am sure your ex-wife misses you...but her aim is improving.
    • Re:Creepy (Score:5, Informative)

      by WankerWeasel ( 875277 ) on Wednesday August 12, 2026 @04:03PM (#66286012)

      That describes the system backwards. An AirTag does not transmit its owner’s identity, GPS position, or location history to every nearby phone. It emits a Bluetooth Low Energy beacon containing a rotating cryptographic public key—not a stable ID tied to you.

      A nearby Find My-capable device may observe that beacon, take its own approximate location, encrypt that location report to the AirTag’s current public key, and upload the ciphertext. The phone owner does not learn whose tag it was; the AirTag owner does not learn which phone submitted the report; and Apple operates the relay/storage service but cannot decrypt the location payload. Only the AirTag owner’s devices, which possess the corresponding private keys, can turn the report into a map location.

      The identifiers also rotate roughly every 15 minutes. That prevents a passive observer from treating one Bluetooth identifier as a durable “this is the same tag/person” handle. It is specifically designed so the successive broadcasts cannot readily be linked to the same device.

      So yes, it is a crowdsourced location network—but “crowdsourced” is not the same as “nearby strangers and Apple can see where you are.” The relay device contributes an encrypted observation without being identified to the tag owner, and the owner gets no information about the relay device.

      The legitimate privacy concern is misuse by the tag owner, not surveillance by the phones that relay reports or Apple reading everyone’s movements. A malicious person can try to hide a tracker with someone else’s property, which is why iOS and Android provide cross-platform unknown-tracker alerts and the tag can be made to play a sound. Apple also can associate a tag’s serial number with the owner account in response to lawful process. That risk is real, but it’s materially different from the network being a general-purpose location-data vacuum.

      • Thanks wankerweasel. Exactly what the typical anti Apple user doesn't understand when they slag Apple off about privacy
  • Considering Google is supposed to have some of the best designers and product people in the world I'm surprised this is what they came up with.

    It's basically just a me-too device, coming out much too late. It does nothing the MotoTag or AirTag didn't already do, and worst of all, it's a different size and shape. Motorola wisely made the dimensions of the MotoTag almost the exact same as the AirTag. Meaning the wide selection of accessories, cases, bags, etc that are designed to accomodate AirTags can fit
    • Me Too? (Score:4, Insightful)

      by SlashbotAgent ( 6477336 ) on Wednesday August 12, 2026 @03:09PM (#66285934)

      Did you say the same thing when Apple launched the AirTag?

      Tile had already been out for six years before the AirTag. Apple simply copied them and used Apple's much larger installed base of iPhones to force the "app" onto every phone, making the network of receivers much larger than Tile could.

      • They didn't force the app on to the iPhones. It had already been a standard feature for several years tracking iPads and Macs and sharing location with spouses before the tags were added to the ecosystem
        • They didn't force the app on to the iPhones. It had already been a standard feature for several years tracking iPads and Macs and sharing location with spouses before the tags were added to the ecosystem

          Neither did Google. Pixel Tags work with Find Hub which itself is just a follow on from the Find My system that was integrated into Android over a decade ago.

    • this is what they came up with.

      No, this is just a piece of hardware they released. What they came up with was the Find Hub API released in Android years ago which made Android natively compatible with a wide range of tracking devices on the market.

      I'm not sure why you think a large tech company needs to have first party hardware for literally every product. Do you drive a Google car and use your Google badge to swipe through the Google turnstiles to the Google elevator to sit at your Google desk, on you google chair and use your Google m

  • Didn't they get the memo how it went for the fruitcompany? This is a conceptually unsolvable stalking and spying problem. A tool for privacy violators. So they feel if they share the spying with whoever, it is OK? This should not be normalised.
    • by Anonymous Coward

      wrong. you are wrong about every single thing you wrote. you dont even understand the conversation.

  • by northerner ( 651751 ) on Thursday August 13, 2026 @08:08AM (#66286944)
    Motorola beat Google to market already. The Motorola Moto Tag 2 was announced January at CES went on sale in North America on June 30, 2026 (the original Moto Tag 1 was released in 2024). It is a Bluetooth + Ultra-Wideband (UWB) tracker that works with Google's Find My Device network. It is IP67/IP68 water-resistant and has a replaceable CR2032 battery. I was able to purchase it direct from Motorola (owned by Lenovo now).
  • I use trackers for my keys and wallet, but my normal usage is at home, and yeah google really messed that up. I would prefer to use Chipolo network with no google, but that may die and of course there is no guarantee they aren't sharing/selling data now that they have partnered with google (or before, but a bit less likely). The trouble is their wallet one sucks for me. It seems they wanted to advertise thinness but made the button an outtie, instead of an innie so it gets pressed and dies for me.

    For now,

Honesty is for the most part less profitable than dishonesty. -- Plato

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