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MapQuest's App Surges to No. 1 In Navigation After Refusing to Rename Lake Ontario (techcrunch.com) 197

MapQuest's refusal to rename Lake Ontario as "Lake America" has sent its app surging up the charts, making it the No. 1 navigation app in the U.S. and driving "hundreds of thousands" of new downloads. In contrast, Google Maps announced on Saturday that it was complying with the Trump administration's name change. TechCrunch reports: The "OG of online mapping," as the company calls itself, announced on Thursday that it would not change the name of Lake Ontario on its maps to Lake America, despite Trump's executive order directing the U.S. Department of the Interior to update the lake's name in the U.S. geographic naming service. As a result, MapQuest's mobile app downloads soared, sending the iOS app to the No. 4 position on the U.S. App Store's Top Charts for apps (not including games) as of Monday morning on the U.S. east coast.

MapQuest also reached the No. 8 position overall in the U.S. App Store across both apps and games, and it became the No. 1 Navigation app in the United States. In Canada's App Store, the app reached No. 2 overall as of Sunday evening. The 30-year-old company remarked that it received "hundreds of thousands" of new downloads since its decision to keep the name Lake Ontario in place, and saw its app's usage climb to 50 times above its normal levels.
"We took the same approach we did with the Gulf of Mexico: be part of the conversation, and give people an app that keeps the names they're familiar with," said Doug Berger, general manager of MapQuest, in a statement. "Hundreds of thousands of people signaled to us this weekend that we got it right by downloading our app."

MapQuest's App Surges to No. 1 In Navigation After Refusing to Rename Lake Ontario

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  • Do no good (Score:5, Insightful)

    by Austerity Empowers ( 669817 ) on Monday August 31, 2026 @01:04PM (#66315970)

    Every day Google finds a new way to disappoint us.

    • Re:Do no good (Score:5, Informative)

      by srmalloy ( 263556 ) on Monday August 31, 2026 @01:20PM (#66315994) Homepage
      You can thumb your nose at the renaming a bit by opening Google Maps, searching for 'Lake Ontario' or 'Lake America', then using the "Add a Label" function to label it something like "The Lake Formerly Known as Ontario", optionally with some obscure Unicode glyph as the icon.
    • Re:Do no good (Score:4, Interesting)

      by gweihir ( 88907 ) on Monday August 31, 2026 @03:54PM (#66316292)

      Not me. I decided on zero positive expectations from Google when they dropped "Don't be evil" and I think I was late at that point to do so.

  • by raburton ( 1281780 ) on Monday August 31, 2026 @01:31PM (#66316012) Homepage

    Why don't the Canadians unilaterally decide to rename Trump to something more appropriate and insist on everyone using it?

    • by dinfinity ( 2300094 ) on Monday August 31, 2026 @01:39PM (#66316030)

      "United States of America" has been a confusing and unwieldy name for a country for a while now.

      I suggest we just call it "Trumpistan".

    • Why don't the Canadians unilaterally decide to rename Trump to something more appropriate and insist on everyone using it?

      We routinely call him more appropriate things, but there is a huge variety to choose from and it's hard to settle on just one. I don't think it is Canada's place to pick one anyway, he is so globally reviled in so many different languages. There should be some sort of international agreement on a the best derogatory label for the little man.

    • Re:Rename Trump (Score:4, Insightful)

      by karmawarrior ( 311177 ) on Monday August 31, 2026 @04:50PM (#66316380) Journal

      Supposedly Google's policies are to follow whatever names the locale the user is in uses. In some cases, this is legitimate, as there are several disputed territories around the world and Google isn't a position to pick and choose. On the other, clearly ridiculous situations such as where a President writes an EO, which merely orders his government to do something, and doesn't impact the rest of the country, are an absurd extreme of this.

      But, if that's what they want, I'd totally understand if the Canadian government declares all Trump properties in the US having the name "Pedophile Palace", so someone who tries to find Mar-a-lago on Google Maps in Canada is instead presented with that name.

      Maybe cheap and petty is the way to deal with cheap and petty.

      • This is really the problem:

        > I'd totally understand if the Canadian government declares all Trump properties in the US having the name "Pedophile Palace"

        Attitudes tolerating immature and inappropriate behaviour from world leaders.

        No. I wouldn't understand if my gov't did that. I would be vocal against it.

        And no one else should either.

        And this stupidity will persist so long as it's tolerated and described in terms that normalize it. Fuck this shit, it's so tiring.

      • I'm in favor of this approach. These people are incapable of shame, but they are not incapable of being taunted and mocked mercilessly until the few people left in the Republican party that ARE capable of feeling shame have had enough or leave it to go the way of the Whigs.

        We're WAY past disagreement over policy. This party needs either a severe reckoning, or a freshly dug grave.

  • by drinkypoo ( 153816 ) <drink@hyperlogos.org> on Monday August 31, 2026 @01:33PM (#66316018) Homepage Journal

    And then you still have to force it to stop after disabling it, because disable doesn't mean disable to Google. If they don't actually quit the app, how will they continue to steal your location data?

    Oh yeah, from play services.

    We've gotten to the point where phone makers shouldn't be allowed to bundle any apps with the phone. Gross.

  • by rcb1974 ( 654474 ) on Monday August 31, 2026 @01:43PM (#66316036) Homepage
    Because Google changed the phrasing of the American English narrated directions by making the speaker sound like an dumb blonde airhead. She says: "You'll take YOUR next right" instead of "Take the next right" "At the next intersection, you'll turn left" instead of "At the next intersection, turn left." The phrasing is like a mom talking patronizingly to her 5 year old child. I blame the horrible changes on DEI and putting a woman who never read more than 50 books in her life in charge of the phrasing. There is a solution to this problem: Configure the Maps app to navigate using British English rather than American English!
    • You haven't had to give instructions to people, have you? I once wrote an installation document for a group of service people that I thought were reasonably intelligent; they were all highly-trained senior professionals who worked for a Fortune 100 company. So I took many liberties with the instruction document, assuming that they did not need to be told every. last. step. I then observed them while they deployed the product with my instructions. It was a freaking disaster. I went back and rewrote my inst
      • Instructions are easy to give. We use road names and interstate names. We have numbers to "address" places. Telling me to turn after some random business, not as fucking helpful. That's the entire point of the streets being named.

      • by rcb1974 ( 654474 )
        The number of syllables matters a lot for navigated directions to drivers because you're moving in real time and there isn't time to waste on fluff talk ("You'll take your next right" (5 syllables) as opposed to just "Turn right" (2 syllables). If you get your instructions too late because the navigator is just too verbose, then you might have to abruptly make a turn, which could lead to an accident. It is a real safety issue. Also, assigning ownership (i.e. "*your* next left" as opposed to "the next lef
      • "I did something different than what the instructions said, because it seemed obvious!"

        Imagine the disaster if they had actually tried to do it your way...

        • The task was connecting a common Linksys home router between two Solaris-based medical devices to create an ad-hoc network between them. That router model was chosen specifically because it was simple to configure. The instructions were, paraphrased, "Start the router; connect a network cable to it; bring up the configuration page in your browser; configure the router with this IP; save configuration; connect Solaris machine 1 and machine 2. Finis."

          The big "assumption" was where to type in the IP addres
      • by XXongo ( 3986865 )

        The bane of my existence is the goddamn know-it-alls who write instructions that leave critical steps out because they think "it's obvious."

        If I already knew how to do it I wouldn't need instructions.

  • by Sebby ( 238625 ) on Monday August 31, 2026 @01:51PM (#66316056) Journal

    to "Epstein Resort"

  • by WaffleMonster ( 969671 ) on Monday August 31, 2026 @01:56PM (#66316066)

    OSM still has the correct label. One can always use CoMaps or something rather than installing MapQuest malware.

    • I can't verify, I'm not in America so even Google Maps says Lake Ontario, but if in the USA OSM doesn't show Lake America then they are not using the official Geographic Names information System, and very much *not* showing the correct label.

      You may like that it's not showing the correct label, but unfortunately the way the system works the "correct" label objectively in America is Lake America. I'm not sure I want mapping companies to make up what they call things.

      • I can't verify, I'm not in America so even Google Maps says Lake Ontario, but if in the USA OSM doesn't show Lake America then they are not using the official Geographic Names information System, and very much *not* showing the correct label.

        Yes, I'm in the US and it shows Lake Ontario which *is* the correct label.

        You may like that it's not showing the correct label, but unfortunately the way the system works the "correct" label objectively in America is Lake America. I'm not sure I want mapping companies to make up what they call things.

        What do you mean by "correct" and "objectively" with regards to labels printed on maps? Do you believe maps are objective rather than political devices? Do you believe what the government says should trump shared lived experience, culture and understanding of users of a map?

        Map makers have both power and responsibility to their users. It would be irresponsible (cough Google) to change a label to something you know is obviously wron

    • Actually, OSM has added the "Lake America" alternative name as a US-specific official name by adding official_name:en-US=Lake America to the lake object. See changeset 188340009 [openstreetmap.org].

      In OSM's tagging scheme, this is the correct way to do it: the US, and only the US, now officially refers to the lake as "Lake America", hence the use of a localised value for official_name=* However, the value of name=* is what is commonly rendered (depends on your renderer, but I'm yet to encounter one that cares about official_

  • Renaming bodies of water, mountains,.. really anything geographic, should require Congressional approval and not be something that a President can do on a whim because they're throwing a tantrum.

    At the very least, Executive Orders of this nature should have a minimum time period before becoming active, like maybe 6 months to a year. That way Congress and the Courts can get involved if necessary before mapping companies, and other companies, expend resources ($$) to comply.

    • by drnb ( 2434720 )

      Renaming bodies of water, mountains,.. really anything geographic, should require Congressional approval and not be something that a President can do on a whim because they're throwing a tantrum.

      At the very least, Executive Orders of this nature should have a minimum time period before becoming active, like maybe 6 months to a year. That way Congress and the Courts can get involved if necessary before mapping companies, and other companies, expend resources ($$) to comply.

      Good idea, then we can undo some of the politically correct renaming of Obama and Biden, and get back to the names that God and outdoorsmen like Teddy Roosevelt intended. :-)

    • Renaming bodies of water, mountains,.. really anything geographic, should require Congressional approval and not be something that a President can do on a whim because they're throwing a tantrum.

      I think a better question is why should anyone even care? Geography and language belong to everyone. Who gives a shit what the president thinks?

      Hopefully corporations like Google electing to completely abdicate their responsibility as map makers will serve as a catalyst for people to switch to other sources.

    • Yeah, I think that makes sense. I'm not sure why it isn't the case. Not sure the Constitution says anything about who gets to name what.
  • Well that's it, I just deleted Google Maps from my phone and installed MapQuest. Google Maps has been getting increasingly annoying over the years--I really hate how it calls out various fast-food restaurants now as I drive by or turn at corners where they're at. It says the name of the stupid chain restaurant instead of street names, wonder how much they're getting paid to do that! It's really irritating, so I'm happy to pull the plug on Google Maps if they're just going to roll over to President Imbecile
    • Does that mean you have an iPhone? I'm using Android and afaik it is not possible to delete Google Maps there (not that I actually use it on my phone).

  • Distraction (Score:5, Insightful)

    by RobinH ( 124750 ) on Monday August 31, 2026 @02:27PM (#66316124) Homepage
    Renaming a lake and bullying Canada are distractions from the real issues he cares about: the war with Iran, and the Epstein files. Looks like it's working.
  • Temporary fame (Score:4, Informative)

    by sentiblue ( 3535839 ) on Monday August 31, 2026 @02:29PM (#66316130)
    Their political decision gets the attention, but it doesn't change the fact that their product quality sucks. After the hyper dies down, it goes back to what people need. We can't even change miles to km, no street views, low accuracy. They've done little to improve their service really.
    • Sure you can change miles to km, it's in settings under "Units of Measure"

      No option for fathoms or leagues, though. I'd actually prefer to use rods. It just makes sense to me that 1 mile should be 320 rods.

  • I see so many comments here and elsewhere upset at Google. Apple will let them take the heat and them make exactly the same change in a day or two on their own maps. Same as happened with the gulf of america nonsense.

  • can't wait until all all words in American English are replaced by the word "America," and all those un-Americans out there in the world will have to figure out how to understand us solely based on inflection and tone.

    America America America America America America America America America America America America America America "America," America America America America-America America America America America America America America America America America America America America America America America
  • In school I was taught HOMES - Huron, Ontario, Michigan, Erie, Superior.
    I'm not going to learn a new mnemonic that will only be valid for another 2 years (or less).

    As a compromise, I recommend we rename a lake after Trump:

    MATHS - Michigan, America, Trump, Huron, Superior

    While it seems obvious to rename Superior to Trump, let us remember that Erie is the shallowest and most pollute of the Great Lakes.

  • makes it sound like a legal obligation. Is it? I wanna see someone change it to Lake Epstein

  • by FudRucker ( 866063 ) on Monday August 31, 2026 @07:50PM (#66316672)
    Organic Maps is still Lake Ontario and it uses Open Street Maps map data
  • NOAA, a federal agency within the United States government, is still showing "Lake Ontario".

    Conclusion: Google is evil and or cowardly.

    https://www.charts.noaa.gov/InteractiveCatalog/nrnc.shtml
  • While everyone is up in arms about this stupid renaming, everyone is missing what's really going on: Whistle-Blower Says Trump Officials Are Defying Court Orders on Voting⦠[archive.today]
    archived 1 Sep 2026 10:05:24 UTC

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