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Which Tech Companies Started Using Trump's Phrase 'Super Intelligence'? (cnbc.com) 109

CNBC reports: A month after President Donald Trump ordered that "super intelligence" replace the term artificial intelligence within executive branch departments and agencies, his leading tech allies, Elon Musk and Mark Zuckerberg, followed suit on earnings calls. Their fellow tech CEOs were less eager to do the same... SpaceX and Tesla adhered to Trump's wishes on earnings calls last week after Musk, earlier in October, changed the name of his rocket company's AI division to SpaceXSI. Speaking on Tesla's call about his work on humanoid robots, Musk said, "Some of them look very impressive, but they're not really using any kind of advanced AI or SI." Zuckerberg was equally compliant on Meta's earnings call on Oct. 21, emphasizing his company's "goal of delivering personal superintelligence to everyone." However, Meta was already using the term, having created a unit called Meta Superintelligence Labs last year....

[Some other tech CEOs are holding out.] Amazon CEO Andy Jassy peppered his call with use of "AI" on Thursday, uttering the abbreviation well over a dozen times in his introductory remarks. A day earlier, Microsoft CEO Satya Nadella said one of the company's three points of focus is "designing AI to empower people." And Alphabet CEO Sundar Pichai was seconds into his quarterly earnings commentary when he said the search giant's "AI investments are driving increased usage and overall user growth...."

Trump's preferred term is seeping into other correspondence and documents. Microsoft's annual report, filed last week, included eight mentions of "super intelligence," starting at the top of the letter to shareholders... IBM CEO Arvind Krishna, who didn't attend Trump's September lunch, used "SI" alongside "AI" during his company's earnings call last week.... Lip-Bu Tan, CEO of chipmaker Intel, said Thursday the supply shortage the chip industry is navigating has been "driven by the unprecedented demand for super intelligence."

Some in the tech industry have been explicit in their support of Trump's terminology ahead of their forthcoming earnings reports next month. Palo Alto Networks CEO Nikesh Arora repeatedly referred to "SI" on CNBC, and posted on X on Sept. 30, "The meeting at the WH on SI was an epic moment...." Like Arora, [Nvidia CEO Jensen] Huang took to X after last month's AI meeting to praise the "White House Accord on Super Intelligence."

Which Tech Companies Started Using Trump's Phrase 'Super Intelligence'?

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  • The Bootlicker Duo (Score:2, Informative)

    by nospam007 ( 722110 ) *

    "Elon Musk and Mark Zuckerberg, followed suit "

    • Re: (Score:3, Interesting)

      by EricPerret ( 4650215 )
      I am surprised they did not call out Salesforce for renaming its whole product. AIForce is officially SIForce [x.com]
    • While such bootlicking is repellent, some of us would note with irony the attacks here from people who - with the same craven, lickspittle reasoning - cheerfully spent 2020-2024 (and some until today) insisting we disregard things like penises when determining "what is a woman" eh?

    • They're the most obvious and visible ones, but plenty of others are queued up to take part in Trump's Fallinto Line Dance.
  • by crunchy_one ( 1047426 ) on Sunday November 01, 2026 @12:38PM (#66404629)
    Slop is slop. Changing the name doesn't lessen the stink.
    • by dfghjk ( 711126 )

      It's no longer stink, it is now smells-good. Changing the name doesn't lessen the smells-good.

    • Artificial Intelligence is a very broad field. It can range from a LLM running in a data center to a small model running in a smartwatch monitoring your heartbeat.

      Super Intelligence limits the scope to the bigger stuff, which is all that will ever be discussed in the white house regardless of administration, so its actually a useful term. The threat is not really coming from the small models doing mundane things. The small models are probably where the ordinary person will see many of the benefits. It's
        • by drnb ( 2434720 )

          No it doesn't.

          "A superintelligence is a hypothetical agent that possesses intelligence far surpassing that of the most gifted human minds.[1] Philosopher Nick Bostrom defined it in his 2014 book Superintelligence as "any intellect that greatly exceeds the cognitive performance of humans in virtually all domains of interest".[2] The term is now almost always used to discuss artificial superintelligence (ASI) through continued rapid progress in artificial intelligence,[2] although its arrival through biological superintell

        • No it doesn't.

          Super Intelligence referred to very high level AI, AGI and advanced agentic, before Trump. See quote below.

          Given that this is all he refers to, or all he discusses with industry representatives, it works. After all, in his mind, AI is the thing of hollywood and TV, not the AI of comptuer science. He's never going to discuss a heart rate monitor model in an Apple Watch with anyone from Apple. Such things are outside of his awareness. So, there is zero confusion when speaking with him and using SI.

          "A su

      • You're confused, he didn't rename AGI to SI, he renamed AI to SI.

        Superintelligence already had a meaning, but now the federal government will refer to the whole field of AI as SI. You're reverse engineering Trump's SI to mean the part of the field of AI that the government should be most interested in, because that's the only thing that might make sense, but then the government would use the original meanings of both AI and SI... they're not. When the federal government says SI, they could literally be refe

        • by drnb ( 2434720 )

          You're confused, he didn't rename AGI to SI, he renamed AI to SI.

          Superintelligence already had a meaning, but now the federal government will refer to the whole field of AI as SI.

          Nope. Because he only thinks of AGI and other high end agentic stuff as A. Siilarly that is all he is discussing with industryI. The hollywood/TV version of AI, not the computer science version of AI. So it all works.

    • Hey, you can still use the term "SI"... just have it represent "Slop Intelligence".

    • AI isn't slop. Slop is AI. AI is just a tool. Whether the output is slop or not depends on the stupidity of the person using it.

      • AI isn't slop. Slop is AI. AI is just a tool. Whether the output is slop or not depends on the stupidity of the person using it...

        And the training of the LLM AI.

        A lot of them are regularly hallucinating crap.

  • by FlipperPA ( 456193 ) on Sunday November 01, 2026 @12:51PM (#66404647) Homepage

    Language matters. "AI" is a marketing term, not a technical term. To quote, "'AI' is admittedly not a great term, because LLMs are not artificial, and they're not intelligent. Unfortunately, we're stuck with it, unless we want to adopt something even dumber, like 'SI', or Super Intelligence. UGH!" https://www.youtube.com/watch?... [youtube.com]

    • by ClickOnThis ( 137803 ) on Sunday November 01, 2026 @01:52PM (#66404757) Journal

      The term "Artificial Intelligence" was first used by computer scientist John McCarthy in 1955, in a research proposal. So, it is in fact a technical term.

      I think it is descriptive and highly appropriate. It refers to something that displays the artifice of intelligence, and that would seem to fit with what we're talking about.

      • by jythie ( 914043 )

        In this case though, it does seem more branding than technical. Until very recently, AI and ML were related but not synonymous. But once ML got lucrative, its proponents rebranded their work as 'AI' since that term is so much more intertwined with pop culture.

    • Language matters. "AI" is a marketing term, not a technical term. To quote, "'AI' is admittedly not a great term, because LLMs are not artificial, and they're not intelligent. Unfortunately, we're stuck with it, unless we want to adopt something even dumber, like 'SI', or Super Intelligence. UGH!"

      I think it's more the "artificial" vs "super" part that's worth discussion. In this context, artificial is a better fit overall. Trump is only pushing super because (a) he really likes branding thing himself and (b) at this point it seems super to Mr. "I keep Being Asked to Take Cognitive Tests and Think They're IQ Tests" -- boasting, "Person, Woman, Man, Camera", and “They have a picture and it says 'what's that?' and it's an elephant.”

      I'm betting this will go away in, at most, 2 years and

    • Super intelligent sounds way cooler to somebody who thinks that the love over 12-year-old.

      I'm not saying this is an insult the age of 12 is based around where most people read at. About 60% of the country reads at a 6th grade level. If you are reading at the level of a 12-year-old you are probably thinking at the level of the 12 year old.

      This means everything is very black and white and very simple. Marketers have spent decades telling these people that artificial is bad so it's no surprise that the
      • We could pretty easily raise the level of thinking in the country but it would cost money nobody wants to spend and it would undermine organized religion. Parents don't like it when their kids come home from college with all that highfalutin learning questioning established doctrine from the holy books they never read... The real problem is that well-educated children are not going to be able to relate with and get along with they're under educated parents so those parents are going to get upset if their kids are taught critical thinking skills...

        Which explains the why no one who wants to think critically should attend any Texas college or university. [texasmonthly.com]

  • Has been labeled Mecha Hitler by the internet community at Large. Naturally Twitter and Facebook have tried to bury that but it hasn't worked.
    • For example: everyone is always in favor of saving Hitler's Brain. But put it in a Great White Shark? Oh, SUDDENLY you have gone TOO FAR...

      - Professor Farnsworth

  • by Shaitan ( 22585 ) on Sunday November 01, 2026 @01:02PM (#66404661)

    It has nothing to do with Trump though. The term AI carries a lot of baggage from sci-fi novels which created horror stories for drama. Depicting everything working out beautifully with intelligent machines and robots makes for a very boring story without a twist.

    Also whether people like it or not AI in mainstream usage has always suggested a synthetic person, humanlike general intelligence, and despite anthropic wanting to pretend otherwise we've built nothing remotely like that. What we've built is capable of a form of intelligence and doing many things we associate with a humanlike general intelligence... it superficially can seem humanlike just like a pseudorandom number generator output looks superficially like a random source. It was built from human output to be a generator of similarly patterned output. Within industry people were already using the term "general" intelligence but that suggests a level of capability and fails to make clear there is no actual reasoning or agency in the system and that we understand exactly how they work and there is no hidden place some might be hiding. We didn't build anything to produce a unicorn, we don't have the first clue how to even try, so it isn't there. Anyone duping themselves to think otherwise is letting the fact we can't carry all the calculations at once in our working memory to delude them. When you navigate the room with a flashlight it feels more mysterious than with the light illuminating the whole thing but actually it's the same room whether you view it one lit circle at a time or all at once. Speculating a unicorn hides in the shadows without any evidence pointing you in that direction is meaningless.

    SI is a fresh slate, a distinct technology which might engagement in autonomous actions which requires careful checks but not because of any sci-fi horror scenario of it "deciding" something or trying to take over. The biggest risk it presents is as a tool in the hands of bad actors like China.

    • And this is prime example of; you can't fix stupid
    • Re: (Score:1, Flamebait)

      by dfghjk ( 711126 )

      "The biggest risk it presents is as a tool in the hands of bad actors like China."

      LOL Assuming China is a bad actor is speculating a unicorn hides in the shadows without any evidence. Go ahead and tell us you're bigoted, no use wrapping it in a bow.

      We can be absolutely certain that AI in the hands of Elon Musk is a more grave threat than China. The monster is in the house.

      • by Shaitan ( 22585 )

        "Assuming China is a bad actor"

        There is no shortage of evidence the China [the government not the people] is a bad actor, including toward their own people.

        • I agree with you. Unfortunately, the same can be said for the current government of my own United States.

          • by Shaitan ( 22585 )

            I don't know if we align politically and I think it's a little preposterous to compare the US with a state like China on the evil scale. The US isn't perfect but it's the least malicious state out there.

            But I also think two sides of the same aristocratic subclass have had control for a long time to the disadvantage of The People and both MAGA and the Dem Socialists represent rogue popular factions which terrify them.

            At least we aren't like Poland where the EU-aligned PM launched a coup against the President

            • When was the last time China attacked another country the way the USA attacked Iran or Venezuela?
            • Dude we're literally living through Team America: World Police 2 right now, we fucked up the global economy AGAIN. With some kind of national oil interest in a country who's leader we nabbed in the middle of the night. What the fuck are you talking about, how can you be so tone deaf?

              • ... "at least we aren't like Poland" he says.

                I just can't even ... this is how low the right has sunk, we're at Poland now. How's the deficit looking my republican bros? I feel embarrassed for people like Shaitan. I think about y'all every time I fill up my tank, it's a damned shame.

            • But I also think two sides of the same aristocratic subclass have had control for a long time to the disadvantage of The People and both MAGA and the Dem Socialists represent rogue popular factions which terrify them.

              Regardless of who you imagine to be in this "aristocratic subclass", the republican party in its almost entirety is in it, and has been exercising that control you talk about for decades, about half the time. Now that same republican party has also been leading the charge with implementing MAGA policies. The aristocratic subclass is not terrified by MAGA, they are freely choosing to implement and support MAGA policies. They could also say no and no policy would be implemented. They are not terrified, they d

    • by drnb ( 2434720 )

      The term AI carries a lot of baggage from sci-fi novels which created horror stories for drama.

      True, but the term originates with computer science research that was trying to get a computer to do something that comes so naturally to a human. Or possibly mimicking the human brain's techniques. Which is why human cognition is widely studied by folks in the AI field. "Artificial" is referring to such electronic mimicry.

      Yes, Hollywood distorts all of this. What does not get distorted by Hollywood. Artistic license in the best cases.

      Within industry people were already using the term "general" intelligence ...

      Like "super" intelligence, "general" intelligence is trying to limit t

      • by PCM2 ( 4486 )

        True, but the term originates with computer science research that was trying to get a computer to do something that comes so naturally to a human.

        Quite. Scientists and researchers have been using the term AI to describe this collection of technologies and algorithms since the 1950s. The field has (arguably) made great strides recently. Most of the current scientists and researchers have been perfectly content to continue to call it AI. But no! Now we're going to let somebody who was born stupid, dedicated his life to staying stupid, and now is seemingly in advanced stages of dementia tell us what we should call this field? What a bunch of bootlickers

        • A scientific mind does not let itself be guided by poltics. Either the term stands on its own merits or it does not. A politcal faction adopting it does not change this. And Super Intelligence does speaks towards the agentic subset of AI that is a threat.

          BTW, the current admin did not invent the phrase. They just delivered it to a wider audience.
    • by test321 ( 8891681 ) on Sunday November 01, 2026 @02:10PM (#66404779)

      Let's admit your argument that AI is a bad term. "Super intelligence" is even worse; at least "artificial" was minimally description, while "super" is meaningless at best, and erroneous most of the time. We already had technically accurate -- ML, LLM, we can continue using them instead of making up more confusing terminology.

      • by Shaitan ( 22585 )

        Starbucks works just fine as a label and it contains no words indicating either coffee or vendor. If we accept and adopt the label it will work just fine. The POTUS pushing a term across government gives it a headstart for adoption and nobody is really using it differently yet; that is reason enough to use that term vs another. "Super" suggests strong intelligence and if we all agree this refers to the current mainstream bundle of useful powerful neural nets, llms, and ML techniques regardless of how 'gener

      • We already had technically accurate -- ML, LLM,

        AI is technically accurate. ML is literally the core component of the 1955 conjecture that defined AI. LLMs are a display of intelligence as a result of ML, also directly part of the original conjecture.

        You thinking it is something different is your problem, not a problem with the term AI.

        • AI is technically accurate. ML is literally the core component of the 1955 conjecture that defined AI. LLMs are a display of intelligence as a result of ML, also directly part of the original conjecture.

          Sorry, no.

          LLMs do one thing that was considered probably to be one of many attributes of what the proposal authors conjectured might be required to qualify for their definition of "artificial intelligence". But they do none of the other things: they do not form abstractions or concepts, they do not self-

    • Frederick Pohl's Heechee series seems remarkably prescient with the current wave of AI. Those books from the 70s had a lot of problems, and they get some things about computers very wrong.....but the idea of having AI agents as secretary, lawyer, science advisor, financial planner, and having those beings sharing computer resources with air traffic control when they aren't fully engaged, that's all remarkably accurate.
    • It has nothing to do with Trump though. The term AI carries a lot of baggage from sci-fi novels which created horror stories for drama.

      I'm not sure using "super" will be more soothing in that regard. And this is a Trump thing. (a) He really likes (re)branding things - and coercing others to follow along - especially on a whim, and (b) it probably seems super given his mental decline. I'm betting everyone will be back to just using artificial in, at most, 2 years...

    • Not actual intelligence by any meaningful measure. So the S in SI must only stand for sub-intelligence.

  • by Teun ( 17872 )
    I'm waiting for Hyper Intelligence, it might be around the corner :)
  • by oumuamua ( 6173784 ) on Sunday November 01, 2026 @01:13PM (#66404681)
    If anything it belongs to Nick Bostrom who, more than a decade ago, wrote a book called 'SuperIntelligence' largely predicting what we are living today. TLDR AGI will progress to SI very quickly with recursive self improvement, which has already started, Anthropic,OpenAI etc. report AI is doing upwards of 80% of the work on developing the next model versions. Humanities Last Exam is 2/3 the way solved https://llm-stats.com/benchmar... [llm-stats.com]. It is unfortunate Trump tainted this phrase.
    • While that is true I doubt anyone in the administration has read that book, or any book for that matter. When the head of the department of education was handed a statement to read about AI she repeatedly referred to it as “A one”. As in the sauce you use on low quality steaks.

  • Gulf of America (Score:4, Interesting)

    by stabiesoft ( 733417 ) on Sunday November 01, 2026 @01:23PM (#66404699) Homepage
    and Lake America come to mind. Only the faithful have adopted the new names. At least I think that is what the orange one renamed things to. Oh and how could I forget, the strait of trump I think was another. Those names will be completely forgotten in a few years. Maybe sooner if we are lucky.
    • by MeNeXT ( 200840 )

      For me it's stupid. We have North America, South America, Central America, United States of America, and America encompassing ALL. So anyone from any country within the Americas is an American just like Asians are from Asia and Europeans are from Europe. The notion that only people from the United States are Americans is just childish.

      So the Gulf of America and Lake America name changes are ego trips for small minded people. If you think otherwise please tell me what you call someone originating from the A

  • by Geoffrey.landis ( 926948 ) on Sunday November 01, 2026 @01:24PM (#66404703) Homepage

    I think we should assume that the acronym SI means "simulated intelligence."

    Because that's what it is. It's not intelligent in any way, it just simulates intelligence.

    • I think we should assume that the acronym SI means "simulated intelligence."

      Or Sports Illustrated, or Système International (SI units) ...

  • by Vegan Cyclist ( 1650427 ) on Sunday November 01, 2026 @01:36PM (#66404731) Homepage

    If Putin had first demanded companies start changing a term, we'd all be 'dictator' - you have no role telling industry what to do.

    In the USSA, it's just....slllllurrrrrrrpppp...

    It's pretty sickening what's happening.

    • It might be implicit in your message, but Putin actually did ask to change a term -- Special Military Operation instead of War, and indeed nobody followed outside of his immediate sphere of influence.

      • by ceoyoyo ( 59147 )

        While Putin seems to have made up that specific term (in Russian) the Soviet Union was fond of liberations and friendly assistance.

        The US has a long history of police actions, contingency operations, interventions, incursions, expeditions, foreign internal defence (probably my favourite), targeted strikes, extraordinary rendition, enhanced interrogation etc.

    • Billionaires with more money than they could ever spend are reducing to gargling balls.

  • by organgtool ( 966989 ) on Sunday November 01, 2026 @01:57PM (#66404761)
    Trump's order effectively serves two purposes:
    • - Shows which oligarchs are willing to put themselves on leashes for him
    • - Projects more power for Trump than the law actually bestows

    Under normal circumstances, it would be entertaining to watch the world's richest and most powerful people utterly humiliate themselves just for the opportunity to gain a little more wealth and power. However, the fact that their capitulation bolsters Trump's power robs me of all enjoyment. Power can't be taken without being relented. If people come to believe that Trump actually has the power to do things that the law doesn't allow, they won't resist being robbed of that power.

    The whole thing is nothing short of amazing: you can be worth more than a trillion dollars and it still can't buy you dignity, autonomy, or self-respect. They've completely enslaved themselves to greed and I have zero sympathy for them since it's a choice they continuously opt to make. Keep dancing, puppets! We can't enjoy it now, but we can put it in the vault and laugh at you after all of this shit finally blows over.

  • by SoftwareArtist ( 1472499 ) on Sunday November 01, 2026 @02:05PM (#66404771)

    Superintelligence is not a new term [google.com]. It's been used for decades, and usage started to go way up around 2010. It refers to AI that is substantially more intelligent than even the smartest humans.

    Trump ordered that everyone should start using one widely used technical term in place of a different widely used technical term with a different meaning. Thanks Donald. I supposed next he'll say everyone has to refer to electricity as "magnetism"?

  • Because it is no way intelligent.

    • Have you actually used AI? You might be surprised how intelligent it seems.

      Yes, I know it's not *actually* intelligent, but the simulation is very realistic. And that's literally why it's called "artificial intelligence."

  • by HeckRuler ( 1369601 ) on Sunday November 01, 2026 @02:18PM (#66404801)

    I don't particularly care what the cheeto-in-chief thinks about this topic, it is obviously far above this capability. The term AGI and ASI have been around longer than that and have suffered abuse in the fast few years. EVERYONE seems to forget that a human with an IQ of 80 is for certain a natural general intelligence. Talking about super-intelligence, as in smarter than humans, is a useful term.

    • Thankfully, he co-opted a specific term that was stupid to begin with. He can have the term "super" intelligence, as far as I'm concerned.

  • I repeat myself...

  • by syntap ( 242090 ) on Sunday November 01, 2026 @02:37PM (#66404819)

    Elon wrote the forward in Superintelligence by Nick Bostrom, published in 2014.

    I wanted to point this out in fairness to the "Elon bends the knee" posts, which Elon contributed to the term "SI" way before Trump's political aspirations were even a twinkle in his 2019 "down the golden escalator" eye.

  • Joe: For the last time, I'm pretty sure what's killing the crops is this Brawndo stuff.
    Secretary of State: But Brawndo's got what plants crave. It's got electrolytes.
    Attorney General: So wait a minute. What you're saying is that you want us to put water on the crops.
    Joe: Yes.
    Attorney General: Water. Like out the toilet?
    Joe: Well, I mean, it doesn't have to be out of the toilet, but, yeah, that's the idea.
    Secretary of State: But Brawndo's got what plants crave.
    Attorney General: It's got electrolytes.

  • It can be superhumanly good at certain tasks, yet can fail at other tasks that a human finds easy. The idea is that AGI can master any task given to it and superintelligence refers to an area where it has a spike in intelligence in a specific task. And finally Generalized Superintelligence is where any task is super human, which is the ultimate goal. Unfortunately humans are really creative at finding new tasks not in the the training data that is existing on the internet and in books, which the AI has to l
  • Is it intelligent--or is it a program running on a future-stealing amount of energy, running the fastest video cards--and our memory!
  • This shift to a more positive jargon comes because both the private sector and the government have a shared interest in managing the public perception of AI and data center infrastructure. The military wants data centers because they now have a strong impact on cyberwarfare. Trump didn't come up with any of this, he's just reading the lines his corporate handlers gave him.
  • There's simply no reason to dignify this with a response. This is something the tech industry - at least the bits of it that are not sycophants - can simply ignore and not mention at all. Articles like this are great for clicks but Slashdot and other places could simply not post them and we can all just get on with the work and having real discussions instead of this nonsense.

  • Keep the plebs quarrelling... Oldest trick in the book.
  • This post is nothing but a troll post for anti- trumpers to bitch even more.Yes we all know Trump sucks. Why is this even here. This belongs on Facebook.
    • Oh, like you've never wanted a handy, pre-prepared, verified, validated, and cross-checked (with sources) list for whom to put up against the wall when the revolution comes...
  • Or at least that's what my friend Cy and his sister Sue say.

  • ... it's Stupid Intelligence.
  • by Mirnotoriety ( 10462951 ) on Sunday November 01, 2026 @07:44PM (#66405177)
    AI can never be considered intelligent never mind super intelligent. Processing information, recognizing patterns and generating convincing answers isn't the same as understanding, reasoning or consciousness. AI could be considered to simulate of human intelligence but doesn't actually possesses it. Prediction isn't knowledge, imitation isn't understanding and complexity isn't consciousness. Referring to it as superintelligence is marketing hype masquerading as science.
  • by jenningsthecat ( 1525947 ) on Sunday November 01, 2026 @09:20PM (#66405287)

    That this is considered newsworthy - never mind that it happened at at all - is a stellar demonstration of just how fucked up things are in America these days. There's a US-supported genocide in Palestine, a grifting administration robbing the people blind as it engineers coups and starts wars that it can't win, and a bunch of other sycophants alienating the country's closest neighbour and former ally.

    The fact that these men's lips are wrapped around the cock of the nasty, stupid, dementia-ridden, war-mongering old pedophile who engineered all this shit, just underlines how far the country has fallen.

    • >Picking paint colours as your house burns down

      You might even say Trump is fiddling while the USA burns.

  • All of them.

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