OpenAI Might Rebrand Its Data Centers As 'AI Compute Campuses' (techcrunch.com) 45
An anonymous reader quotes a report from TechCrunch: Data centers are deeply unpopular. But what if we called them something else? Axios reports that OpenAI is preparing a "PR blitz" for after the midterm elections on Tuesday, as Democrats seem likely to win back the House of Representatives, and possibly the Senate, too. The company's chief global affairs officer Chris Lehane told Axios that the midterms will be "a bit of a movie trailer for what you're going to see in 2028," when he expects AI to be "the issue" in the presidential election.
So OpenAI is to influence the AI debate moving forward, with Lehane discussing several proposals, including the development of AI "speed limits"; finding ways to help people see AI as empowering them in their daily lives; pushing the U.S. to take a role in developing global standards; and yes -- rebranding data centers as "AI compute campuses." Lehane also described the conversation around data centers (a debate that has pushed Amazon and Microsoft to say they will no longer use NDAs in their negotiations with local governments) as "good and healthy." "Communities should hold companies responsible and accountable so they really and truly get a transformative benefit from these projects," he said.
So OpenAI is to influence the AI debate moving forward, with Lehane discussing several proposals, including the development of AI "speed limits"; finding ways to help people see AI as empowering them in their daily lives; pushing the U.S. to take a role in developing global standards; and yes -- rebranding data centers as "AI compute campuses." Lehane also described the conversation around data centers (a debate that has pushed Amazon and Microsoft to say they will no longer use NDAs in their negotiations with local governments) as "good and healthy." "Communities should hold companies responsible and accountable so they really and truly get a transformative benefit from these projects," he said.
go all the way (Score:5, Funny)
These are not data centers. These are dorms for autonomous superintelligent beings. You wouldn't hurt an Agent, would you?
Re: (Score:2)
Re: (Score:2)
I'm totally gonna Bing that (Score:2)
Obligatory Simpsons Quote (Score:3)
"It just has a bad name, that’s all. Everyone would love it if it had a cute name like, uh, elf grass."
Alternative branding (Score:2)
Re:Alternative branding (Score:5, Interesting)
Re: It's not that simple, tough guy. (Score:3)
Clinton, Obama, Carter, and FDR would be the heavy hitters in living memory on the IQ chart. Just because I disagree with someone's politics or values doesn't mean one of us must be an idiot.
Re: (Score:2)
Re: It's not that simple, tough guy. (Score:2)
I took in living memory rather than 2 election cycles. And in living memory to be anyone under 100 years old today and at least 18 when that President was in office. So that only just barely let FDR on the list. Not my fault that only Democrats made the list. That is due to a statistical problem of too few samples to work with than any kind a partisanship. But it is nice to know that being rich fail son is still a substitute for intelligence in this world.
Re: (Score:2)
Re: (Score:2)
We may be idiots, but there was no one else to vote for.
vote for NONE OF THE ABOVE!
Don't you mean... (Score:4, Interesting)
>>OpenAI Might Rebrand Its Data Centers As 'AI Compute Campuses'
Umm, don't you mean "SI (Super Intelligence) Compute Campuses"? That rebrand didn't work so I guess they're trying again.
Re: Don't you mean... (Score:2)
Yeah, man, that would be SICC!
I'm all for it (Score:3)
Campuses are nice. They have tree-lined quadrangles, old ivy covered buildings, cozy pubs and stately houses. They're especially appealing in the current fall season, and they bring back fond memories.
This change will make data centers much more welcome in our communities. I have one other suggestion for the AI companies: They should put together a football team for each site. That would really bring about a festive atmosphere.
Re: (Score:2)
Re: (Score:2)
At my college campus, my roommates used to have wild parties at 3AM during exams week. That's why I actually slept in the student newspaper office.
A turd by any other name (Score:4, Interesting)
I'd ask why they think just changing the name will fool anybody. Sadly though, mere name-changing has proven its ability to fool a huge segment of the population.
It was mostly name-changing of various kinds that led to today's extravagant corporate excess and decadence. And it was mostly name-changing that led the electorate, purposely dumbed down by under-education and propaganda, to put the current US administration in power.
Re: (Score:2)
Well, what's even more absurd was that "Data centers" is already a term used for the similar but not the same facility that provides regular computing resources, either for cloud providers or for companies that want to keep their own hardware in a remote server room.
This fact had a lot of derailers protesting against anti-Data center people as being "aNtI-eMaIl".
Now the derailer turd sophists have one less quiver in their arsenal (emphasis on the first four letters) to derail anti-AI-facility buildings. So
Idiots. (Score:3)
"Hey, let's ignore the actual problems of why people are against us building data centers everywhere, and instead we'll just change the name!"
And then they wonder why people want to screw these guys with their pants on. Renaming the thing doesn't materially change the thing, and just pisses people off because you clearly see there is a problem, and choose not to address the problem and instead play games.
Datacenters bad! Yeah, not sure sure about that. (Score:2)
I'm not convinced the basic premise is even correct: "data centers bad" Just looks like more distraction from the looti
Figuring out how to trick us (Score:2)
Figuring out how to trick us. They want them, they know we dont and instead of that changing how they vote on issues they just would rather go against us and use science to trick us to like it.
Fuck these parasites.
The thing I am in awe of is... (Score:1)
... is that they think re-branding of data centers will magically make them MORE liked, rather than loathed because they're treating opposing citizens as stupid.
Re: (Score:1)
It's funny to see political ads by people running against data centers in this election cycle.
Hey, yeah - rebranding (Score:2)
A turd, by any other name... (Score:2)
My apologies, Willie...
That makes it better... (Score:5, Funny)
May I suggest a few more names?
"Breadless bakeries" - They surely generate enough heat
"Sound distribution centers" - Apparently, these are really loud
"Landscape heaters" - See above
"Silicon stress test facilities" - Nothing wrong with testing stuff, right?
Re: (Score:3)
Re: (Score:2)
GPU gulags
Memory mausoleums
Re: (Score:2)
The name change won't matter... (Score:2)
The time won't come (Score:2)
The public aren't worthy of individual martyrdom.
Humanity are not, as a group, admirable. Humans sometimes are before the rest eat them.
Thank you for inferencing! (Score:2)
That's WORSE (Score:1)
Is this a business school thing? (Score:2)
Is this a business school thing to rename things instead of bringing transparency or properly handling public relations? Is it more lucrative to burn things down and pretend like you had nothing to do with it? You see this with how stock-based companies are forced to implode when they can't force anymore growth as well. This all seems to be the seem thing in my eyes and I don't think it is good for society.
This Is Super Intelligence Manifest (Score:2)
An idea so bold, unique, and unprecedented could not possibly be the result of mere human thought. This stroke of genius -- renaming data centers to AI Compute Campuses -- to avoid data center backlash can only be the result of Super Intelligence.
This is Super Intelligence manifest!
Companies called OpenAI are deeply unpopular (Score:2)
Here's an idea (Score:2)
Weren't they supposed to cure cancer by now? (Score:2)