Google is pushing its own Chrome browser down in search rankings for 60 days following reports that the company was involved in an ad campaign that paid for links to bolster search traffic.
According to Sullivan, it appears that Google contracted its Web ads out to a firm called Essence Digital, which in turn asked a company called Unruly Media to implement the campaign.
I see this as an astute move on Google's part. Rather than circle the wagons they say oops and correct the problem. Google understands that such link pimping is a cancer that undermines the integrity of their search engine. That's why it isn't allowed and now Google is saying we don't support a double standard either.