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Submission + - Can Web-based Protests Force Change, or Will There Be A Backlash? (computerworld.com)

Lucas123 writes: Several high profile protests have circulated across the Web in the past few weeks, garnering social and news media attention — and even forcing the resignation of one high-level executive. There are two components driving the trend in Internet protests: They tend to be effective against Web services and online networks allow people to mobilize quickly, according to Daniel Castro, a senior IT policy analyst with the Information Technology and Innovation Foundation. According to a study released last month by Georgetown University's Center for Social Impact Communication, active Web useres are likely to do far more for a cause than simply "like" it on a Website. And, because a few clicks can cancel a service, their actions carry weight. But there may be a coming backlash as people can grow tired of online activism; and corporations may also take a more proactive stance in response to them.
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Can Web-based Protests Force Change, or Will There Be A Backlash?

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