cartechboy writes: Come on, you didn't think Google was going to let Apple take over your car without a fight, did you? Of course not. Now that automakers are taking Apple's CarPlay system seriously, and starting to put it into production, Google's set to unveil its own automotive operating system known internally as Google Auto Link. The search giant plans to unveil its system at a software developer conference this month. Interestingly, Auto Link is the first production developed in conjunction with the Open Automotive Alliance, a group of companies including Audi, General Motors, Honda, Hyundai, NVIDIA, and Google itself. Like CarPlay, Auto Link won't be an "embedded" system, rather, a "projected" one--an operating system that uses a driver's own smartphone operating system. We'll obviously learn details soon enough, but for now, we are left to wonder whether it'll be Apple or Google that ends up owning the automotive market.