AT&T Gears Up for the iPhone 256
ElvaWSJ writes "In preparation for its exclusive launch of the cellphone industry's most anticipated device, AT&T is pulling out all the stops. It is adding about 2,000 temporary employees to cope with the influx of shoppers in the first few months. And it is planning for enhanced security to control the potentially large crowds and avoid theft of the phones, which will go for a steep $499 or $599, depending on memory capacity. Some sales agents expect to see people camping outside the night before. 'Apple, which plans to start selling the phone in all of its 162 retail stores on June 29, did not disclose any plans around training or staffing for the launch. Apple will also start selling the phone online on the launch date, but AT&T will first launch only in its stores ... AT&T, which is requiring iPhone shoppers to sign up for a 2-year contract, has not yet revealed the service fees it will charge iPhone customers.'"
No Apple Stores, and new hire reps? (Score:3, Interesting)
So, the user interface is so easy, that a just-hired AT&T customer service person can't screw it up. This user interface must be the best of all time!!
Re:Other Carriers (Score:3, Interesting)
Ever heard of locked phones? Just because the phone uses GSM doesn't mean it'll work on anyone but AT&T. There's unlocking methods available, but that doesn't mean they'll work.
Re:Am I the only one... (Score:4, Interesting)
Stupid Data Plans (Score:3, Interesting)
2 year contract? (Score:3, Interesting)
I hope that ATT is going to use this opportunity to improve it's reputation for customer service. However, I suspect that they will simply create innovative new ways to force people into contracts they don't want. I was kind of up on this iPhone thing, I don't really have a problem with ATT, but as we get closer, I don't know if ATT isn't going to return to it's scumbag roots.
iPhone recently Shrunk (Score:1, Interesting)
Watch the demo, then comment again (Score:5, Interesting)
Yes, there will be rabid KoolAid-drinking fanboys that will throw away a phone + plan bought yesterday and buy one of these. However, the fans would most likely have held off buying phones since the January announcement. There will be a lot of people who have plans that have expired or will expire in the next few months. Apple can achieve their sales goals within the normal upgrade stream.
AT+T already has almost 60M subscribers. Apple has set a target of selling 10M iphones in 2008. They coupld probably do that within the AT+T client base without getting anyone to switch.
From a manufacturing stand point, the last thing Apple wants is for everyone to dump their phones and buy iphone on the day of release. Manufacturing huge numbers is very difficult. With the goal of selling 10M phones in a year, almost 1M per month, they'd rather have customers roll in slowly than in one big wave. Plan lock in helps because it means that people will wait until their current plan completes (or nears completion), thus providing a smoothing effect.
Re:Am I the only one... (Score:3, Interesting)
Huge Apple Fanboy that I am, I just don't think this one is going to fly- it's too pricey for personal use, and it doesn't have the features to attract the business professional. Other similar devices (like the Motorola Q) run about $200, and can integrate nicely into exchange. I just don't know who is actually going to buy these things, other than people looking for a status symbol (ok, that's going to be everyone at first).
I think the amazing Apple marketing machine is stopping right here, folks.
Re:Stupid Data Plans (Score:2, Interesting)
Sorry, I don't understand (Score:4, Interesting)
Re:What is this "iPhone" thing you speak of, (Score:5, Interesting)
Apple uses big-handed model to "shrink" iPhone [boingboing.net]
Re:I just don't get one thing... (Score:4, Interesting)
Thats all they need (Score:3, Interesting)
The real money is in version 2.0
Ver 1.0 is just to get a foot in the door. It didn't matter if it was wildly successful but the fact that it is, just means 2.0 will be easier (and more profitable).