A semi-anonymous reader writes "In the latest blow to DNS neutrality, Comcast is starting to redirect users to an ad-laden holding page when they try to connect to nonexistent domains. I have just received an email from them to that effect, tried it, and lo and behold, indeed there is the ugly DNS hijack page. The good news is that the opt-out is a more sensible registration based on cable modem MAC, rather than the deplorable 'cookie method' we just saw from Bell Canada. All you Comcast customers and friends of Comcast customers who want to get out of this, go here to opt out. Is there anything that can be done to stop (and reverse) this DNS breakage trend that the ISPs seem to be latching onto lately? Maybe the latest net neutrality bill will help." Update: 08/05 20:03 GMT by T : Here's a page from Comcast with (scant) details on the web-jacking program, which says that yesterday marked the national rollout.