FTC Greenlights Google-AdMob Deal 42
coondoggie writes "The Federal Trade Commission today said it closed the investigation of the proposed $750 million Google acquisition of mobile advertising network company AdMob. The FTC said that while the combination of the two leading mobile advertising networks raised serious antitrust issues, the agency's concerns ultimately were overshadowed by recent developments in the market, most notably a move by Apple to launch its own, competing mobile ad network."
Re:Hey lets let em all engage in antitrust (Score:4, Interesting)
It isn't all that inconsistent. An advertising network with a few dozen advertisers and a few dozen content providers is probably viable.
Agreed whole-heartedly, but Google already has AdSense and Doubleclick.net I don't see why they can't just branch out without buying a competitor. Are they afraid of the competition?
A consumer operating system with a few thousand users is probably a joke.
I could insert jokes, but I think my first comment (the GP in this case) is going to get modded down pretty quickly as it is. I just want to say I think that comparison is apples and oranges.
A more appropriate one would be where MS buys up work-a-like competition just to take them out of the game (and grab their patent portfolios) in order to establish a monopoly. Sort of similar to what it looks like Google is trying to do, except in the web space and not the desktop space. For some reason MS wants to play in both spaces, too; that is neither here nor there, though.
This is how I see it, to be less confusing (I hope):
Google is dominating the web space, others are trying to play catch-up (which is pathetic for a portal like Yahoo which has been around longer). MS is also trying to do the same, but also be dominant in the desktop space too. The only competition Google offers there is Docs and Wave.
Where as MS is dominating the desktop space and doing so by attempting to establish (again) a trust/monopoly in every part of the market. It has the money to make a good run at it. Right now it's skirting the law (and I'd be willing to bet they are lobbying hard to get the law changed).
Every purchase Google makes to make itself more dominant in the web market is pretty much approved, despite the lowering of competition and raising the bar to entry for start-ups. Exactly the same thing MS has been doing for what, almost 3 decades now (and possibly longer)? So why is Google getting special treatment? Because they have a motto that says "Do no evil?"(TM)? Bah, I say. Either the rules are equally applied to all, or they are completely removed from the game. Period.
Does the FTC realize iAds are only for iPhone? (Score:2, Interesting)
Re:This decision... (Score:1, Interesting)
Re:Does the FTC realize iAds are only for iPhone? (Score:3, Interesting)
Not to mention, if you want to do an iAd, you have to use HTML5. Because of the way Jobs spurned Adobe, Adobe's busy trying to put Flash on every other phone out there, and it's coming on Android 2.2. If you're a marketing agency, and already have a whole slew of Flash ads running on DoubleClick, would you want to recode your ad for HTML5 for the iPhone, or modify your Flash ad to run under Flash on the Google/AdMob network where it'll run on Android and other phones?
Given all the developer bellyaching about how the iPhone won't do Flash, you think an ad company will learn to redo their ads in HTML5, or just adapt their existing Flash ads and have them work on phones immediately?
The only reason Apple can push iAd and have people accept it, is because of installed base. But once Android phones take over, iAd will die as it's easier to just serve up the same Flash ads on Android phones as regular PCs.