Danny Sullivan's hard-hitting piece at Search Engine Land calls on Google to quit being evil in one particular way: collaborating with sleazy websites that jump on Google Trends to grab advertising revenue, as Google itself rakes it in. "Google's CEO Eric Schmidt has quite famously been on record many times talking about how the Web is full of garbage. It's a cesspool out there, he's said. Today, a short fast look at how his own company pollutes the Web. ... That [example of an off-topic, trend-following] page isn't adding any value to the web. If it didn't exist, we wouldn't be the less savvy... But thanks to Google Trends, we've got a big red flag up in front of publishers that wish to pollute Google's results with this type of garbage. ... On the one hand, I love Google Trends. It's fun seeing what the top terms are that are sparking interest... On the other hand, it's clear how much [garbage] Google has caused to be generated, simply by publishing the trends. But that garbage wouldn't happen, if it didn't know it was going to be rewarded. It is, both with traffic from Google and from revenue from Google for those carrying its ads."