thecarchik writes with an excerpt from Green Car Reports: "We already know that it's possible to curb your fuel consumption just by having your tires properly inflated, or better yet, installing a set of low rolling-resistance tires, however, soon there may be an additional avenue to look at when picking the most fuel efficient rubber for your ride. The answer is the camber of your tires, more specifically, the negative camber. This is when the tops of your car's tires are angled inwards towards the chassis. Of course, there are negative effects too — namely increased tire wear and impaired ride quality — which is why production cars almost always have zero camber."
The linked article, as well as the New York Times article from which it draws, describe a new tire which is designed to minimize those negative effects