writes "Opera has proposed a new browsing system that swaps scrolling on websites for flippable pages. The Norwegian browser maker is looking to remove the side scroll bar for documents or articles in favor of 'pages' of a set-size, similar to an ebook. Text can be reflowed into a column layout, and ads will be moved into the right spot in the text, with different ones displayed depending on the orientation of the device. Pages are flipped with gestures on tablets or with mouse clicks on the desktop. It's an 'opportunity to rethink the ads on the web and the user interface,' said Hakon Wium Lie, Opera's CTO."
Their main focus for this is browsing on tablets.