RougeFemme writes "By now, you may know that AppGratis, a popular app discovery app, was recently pulled from the App store. Apple listed violations of the following guidelines: '2.25 Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected. ... 5.6 Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind.' Now, the company's CEO, Simon Dawlat, has made a blog post with 'the rest of the story.'" As it turns out, AppGratis had been cleared by Apple for guideline 2.25 as recently as October, and its iPad version was approved less than a week ago. The brand new Apple review team member who contacted the company isn't able to explain what went into the decision to ban it now. Dalwat says the complaint about guideline 5.6 was 'another surprise for us since we only send one "system notification" a day to our users, coming in the form of a generic, opt-in only "Today’s deal is here!" message, which is precisely how Apple recommends developers to use its push notification service.'" However, the AllThingsD article cites sources claiming Apple was "more than a little troubled that AppGratis was pushing a business model that appeared to favor developers with the financial means to pay for exposure." Dalwat does not address this in his post.