An anonymous reader writes "Thomas Friedman writes in the NY Times about the economy that's grown around Airbnb, a company built on helping people rent out their unused rooms to other users. He writes, 'Airbnb has also spawned its own ecosystem — ordinary people who will now come clean your home, coordinate key exchanges, cook dinner for you and your guests, photograph rooms for rent, and through the ride-sharing business Lyft, turn their cars into taxis to drive you around. "It used to be that corporations and brands had all the trust," added [CEO Brian Chesky], but now a total stranger, "can be trusted like a company and provide the services of a company. And once you unlock that idea, it is so much bigger than homes. ... There is a whole generation of people that don't want everything mass produced. They want things that are unique and personal."' Friedman refers to this as the 'sharing economy,' but a 'trust economy' seems more apt. He points this out himself: 'Afterward, guests and hosts rate each other online, so there is a huge incentive to deliver a good experience because a series of bad reputational reviews and you're done. Airbnb also automatically provides $1 million in insurance against damage or theft to nearly all of its hosts (some countries have restrictions) and only rarely gets claims. This framework of trust has unlocked huge value from unused bedrooms.'"