Today Google revealed that the next major version of the Android mobile operating system will be called 'KitKat.'
The naming convention has always used sugary snacks in alphabetical order — Jelly Bean (4.1 - 4.3) followed Ice Cream Sandwich (4.0), which followed Honeycomb (3.1 - 3.2), which followed Gingerbread (2.3), and so on. Unlike the previous releases, KitKat is named after an actual product
, rather than a generic treat. Thus, Google contacted Nestle, who was happy to jump on board and take advantage of the cross-marketing opportunities
. According to an article at the BBC, the Android team was originally going to use 'Key Lime Pie,' but they decided it wasn't familiar enough to most people. After finding some KitKat bars in the company fridge, they made the choice to switch. Nestle was on board 'within an hour' of hearing the idea.