JoshMST writes "Why are we in the middle of GPU-renaming hell? AMD may be releasing a new 28-nm Hawaii chip in the next few days, but it is still based on the same 28-nm process that the original HD 7970 debuted on nearly two years ago. Quick and easy (relative terms) process node transitions are probably a thing of the past. 20-nm lines applicable to large ASICs are not being opened until mid-2014. 'AMD and NVIDIA will have to do a lot of work to implement next generation features without breaking transistor budgets. They will have to do more with less, essentially. Either that or we will just have to deal with a much slower introduction of next generation parts.' It's amazing how far the graphics industry has come in the past 18 years, but the challenges ahead are greater than ever."