mikejuk writes "Researchers have developed an online dating system that not only matches you with partners you'll find attractive, but who are also likely to find you attractive too. The researchers at the University of Iowa have addressed an underlying problem of online dating sites. There's no doubt that such sites are ever increasing in popularity, and have good algorithms taking into account the reported likes, interests and hobbies of the person looking for a partner to come up with a potential match. What's less well catered for is the trickier aspect of the reciprocal interest – you may think person x looks nice, but will they find you equally attractive? The problem here is that if you are Average Joe and try asking out Supermodels Ann, Barbara and Cheryl, you're unlikely to get a reply. Well, not a printable one, anyway. So coming up with yet another supermodel for you to sob over isn't a lot of help.Instead, the researchers add a note of reality by analyzing the replies you get, and use this to work out how attractive you are. This is a scary thought for many of us, and one we may well not want an honest answer to. The results are used to recommend people who might actually reply if you get in contact with them. Fortunately for the attractively challenged, the research is still just that – research. However, given the fact the online dating market is worth around $3 billion a year, chances are someone is going to make use of this. We have been warned."