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Google The Internet

Google Ready To Unleash Thousands of Balloons In Project Loon 48

jfruh writes Google has figured out how to produce an Internet-broadcast balloon in a few hours, and is on the verge of unleashing Project Loon onto the world. The project, which will work with ISPs to beam LTE cellular signals to remote regions that don't have Internet access, will be working with local ISPs rather than selling broadband directly to customers.
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Google Ready To Unleash Thousands of Balloons In Project Loon

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  • by Anonymous Coward on Saturday April 18, 2015 @06:34AM (#49499511)

    If local ISPs are involved, then what the fuck is the point of this? Why the fuck is there still this useless ISP middleman? For crying out loud, this whole problem exists in the first place because the local ISPs weren't able or willing to invest in the infrastructure needed to provide Internet access to these regions. So why the fuck should they still be involved? Cut the middleman out, for crying out loud!

    • I think it is at least in part because the cell phone companies already have the customer base and billing infrastructure, and Google does not want to 'ensure' coverage everywhere, just add to it as much as possible.
    • by Anonymous Coward

      LTE isn't free, you can't use the frequencies if you're not a licensed carrier. Presumably, it is easier for Google to make a deal with existing carriers who have the license rather than seek a license themselves for each and every country.

      • LTE isn't free, you can't use the frequencies if you're not a licensed carrier. Presumably, it is easier for Google to make a deal with existing carriers who have the license rather than seek a license themselves for each and every country.

        Balloons are short lived...
        At this point it is an experiment so no need to own or be part of the cell service infrastructure.

        This is not a 7x24x365.24 class service.
        At some point this could become an important service in the event
        of an emergency. It may also be valuable over places like the Black
        Rock Desert for about one week a year.

        And yes some sparse parts of the world may find value long term.

    • If local ISPs are involved, then what the fuck is the point of this?

      Yep, that's the question, isn't it? My local WISP (Digital Path) doesn't even answer support requests reliably, although billing is as reliable as the sunrise. How could this jerkoff waste of time move possibly help me, an actual customer with a crap last mile?

    • by epyT-R ( 613989 )

      Without ISPs there'd be no internet.

    • by swillden ( 191260 ) <shawn-ds@willden.org> on Saturday April 18, 2015 @02:58PM (#49501277) Journal

      If local ISPs are involved, then what the fuck is the point of this?

      Not really ISPs, at least as we traditionally think of them. Mobile network operators.

      Why the fuck is there still this useless ISP middleman?

      The MNO in question isn't the middleman, it's the service provider. It provides service to the balloons, which relay it to regions that are too remote to service now.

      For crying out loud, this whole problem exists in the first place because the local ISPs weren't able or willing to invest in the infrastructure needed to provide Internet access to these regions.

      No, most of these regions aren't served because it's uneconomical. It's not that no one is willing to invest, it's that it's not an "investment" if you know up front that the ROI will be negative. Putting up a bunch of cell towers to serve remote African farmers, for example, doesn't pan out economically because there's no way the farmers can afford to pay high enough fees to cover the costs of all the infrastructure. Project Loon aims to fix this by radically lowering the cost of serving those regions, to a point where it is economical, so the fees the people in the region can afford to pay are sufficient to make serving them profitable.

      As for why Google is partnering with MNOs rather than deploying their own connectivity? I don't know but I'd guess a couple of reasons. First, I expect it will be feasible to scale faster by partnering with entities who already have a lot of the infrastructure in place, particularly when you consider all of the legal and regulatory hurdles (which in many areas means knowing who to bribe, and how -- Google, like most American companies, would not be very good at that). Second, by working through local companies Google will avoid getting into power struggles with the local governments. Google is helping their local businesses to grow, not replacing them.

      (Disclaimer: I work for Google, but I don't know anything more about this than what I see/read in the public press.)

    • ISPs are protected enterprises for many reasons. Google will not have permission to fly the balloons without some strings attached.

  • Especially when it is in the title of the article in 50 point font.

    I guess ITWorld doesn't have a spellchecker.

    I sent the author an email, hope he likes it.

    Blah!!!

  • I think a better name is order.

  • Where do we have to go next to find a place not infested with radio waves? North/South poles? Middle of the ocean?
  • by Anonymous Coward on Saturday April 18, 2015 @07:36AM (#49499673)

    Rather than waste money on balloons, why not keep the working version of Google Maps alive?

  • Google sucks now (Score:5, Insightful)

    by Anonymous Coward on Saturday April 18, 2015 @07:59AM (#49499757)

    Time to pull all my data off your servers and never use you again. All they do now is failed social experiments, kill their good old products, and release or replace them with shitty bloated versions of their former selves. Hangouts is an abomination in privacy and design. New Google maps is bloated and sucks. Chrome doesn't get the top spot anymore in any performance benchmarks. Google is a shitty bloated company now.

  • I haven't had the time to read over all the new FCC rules regarding Net Neutrality yet...but perhaps there's something in there about classifications of wireless networks versus data providers?
  • http://youtu.be/HOndhtfIXSY [youtu.be]

    Pretty awesome.

  • Please put some near Cuba [slashdot.org] so that the technology donated by organizations such as Roots of Hope [rootsofhope.org] can help Cuba avoid a collapse from a pseudo-communist totalitarian plutocracy like the Soviet Union to a pseudo-capitalist totalitarian plutocracy like China.

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