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We Need To Talk About Franklin Templeton (ft.com) 94

FT Alphaville: Making fun of corporate brands embarrassing themselves online is like shooting fish in a barrel. It's not hard, but washing off the resulting splatter of blood, scales, innards and half-digested crab is, so no one wins. Honestly though, what the hell Franklin? Really? OK maybe Alphaville should tread carefully here, given some readers see our ~cough~ somewhat different approach to news and commentary as at odds with mainFT's brand. But like Meb Faber we prefer our trillion-dollar asset management groups to be boring. Stick to solid, sober and purportedly smart investing. Don't tweet that 60/40 retirement portfolios should include "assets" where it gleefully says "speculation is a feature, not a bug."

Especially when said asset manager was famously named after Benjamin Franklin, because according to founder Rupert Johnson he "epitomised the ideas of frugality and prudence when it came to saving and investing." We get that Franklin needs to revamp itself. Despite a spate of aggressive M&A swelling its assets to $1.4tn, its share price has sagged over the past decade, giving it a current market cap of $13.6bn. That's less than AppLovin, Domino's Pizza and the world's biggest producer of frozen potato chips. It's only barely enough for inclusion into the S&P 500. Beyond the obvious and well-documented challenges of being a very traditional active asset manager in a world that mostly loves alternatives and passive funds, Franklin also has a rep for being a bit old-fashioned. Promoting crypto therefore probably seems like an obvious, fellow-kids way to seem more cool and edgy.

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We Need To Talk About Franklin Templeton

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  • by gosso920 ( 6330142 ) on Tuesday January 23, 2024 @12:06PM (#64182087)
    "A penny saved is a penny you can invest in DogeCoin!"
  • by cayenne8 ( 626475 ) on Tuesday January 23, 2024 @12:10PM (#64182093) Homepage Journal
    Am I the only one that didn't get a damned thing out of reading the synopsis for this article?

    Seemed like a bunch of ramblings by someone coming down off a bad acid trip...

    • by ffsnjb ( 238634 ) on Tuesday January 23, 2024 @12:15PM (#64182113) Homepage

      No, you're not. My initial thought was 'WTF is this word salad?'. LLM-derived garbage text about crypto scams. What could be more useless?

      • by rpresser ( 610529 ) <rpresserNO@SPAMgmail.com> on Tuesday January 23, 2024 @01:09PM (#64182263)

        The first question it raised for me was "who the fuck is Franklin Templeton? and why do I care?"

        • Re: (Score:3, Funny)

          by denzacar ( 181829 )

          Wikipedia tells me he went public in 1971... so I'm guessing he's some kind of a LGBT icon or something.

        • My first thought was "what the heck does this have to do with Alphaville? I thought they were a band from back when I was a teenager."
        • Franklin Templeton is an investment firm founded in 1947 in New York City, but headquarters moved to San Mateo, CA in 1973. It was a mutual fund pioneer and is a Fortune 500 company. Over the years it has acquired many smaller investment firms including Putnam and Legg Mason.

          As to the relevance to the article or what the heck it is about... no idea.

          • Paraphrasing: once respected investment firm now worth much less than it should be, despite mergers and acquisitions growing it's size, and because it's an old safe fuddy-duddy then the author wants it to either stay safe or flirt with crypto. It's unclear on that last line (without reading full post), since a mixture of finance and sarcasm makes it night incomprehensible.

            Could be AI, or could be how this guy speaks, having learned finance back in the acid fueled 70s.

    • by LeadGeek ( 3018497 ) on Tuesday January 23, 2024 @12:19PM (#64182119)
      Or typical AI generated ramble-gibberish
    • by skam240 ( 789197 )

      No, I'm with you. No idea what the hell is being talked about there.

      • by ShanghaiBill ( 739463 ) on Tuesday January 23, 2024 @12:59PM (#64182227)

        No idea what the hell is being talked about there.

        The author is upset that Franklin Templeton offers a cryptocurrency ETF.

        • by skam240 ( 789197 ) on Tuesday January 23, 2024 @01:02PM (#64182237)

          And somehow your single sentence is infinitely clearer than the two paragraph synopsis.

          • Yeah, you have to read internet slang talk. Man slashdot is full of the olds (self included, daily blood infusions of younger blood helps).
            • by skam240 ( 789197 )

              Man slashdot is full of the olds (self included, daily blood infusions of younger blood helps).

              Yeah, I keep myself hooked up to a baby hanging from an IV poll while I'm at my desk but I keep having to interrupt what I'm doing to squeeze the baby to keep flow going. Clearly I've gotta figure out a better system.

            • by Reeses ( 5069 )

              Even with it being full of "the olds," I'm still fairly well-versed in the slang of "the youts" as a side effect of my work, and it was still relatively impenetrable.

          • by ceoyoyo ( 59147 )

            But nobody would spend ten minutes reading it and looking at ads. Nor would they subscribe to his newsletter and tell all their friends he's a brilliant investment analyst and they should all go and look at his ads.

        • by Bill, Shooter of Bul ( 629286 ) on Tuesday January 23, 2024 @01:45PM (#64182361) Journal
          I think its more the twitter account he's upset with. Its pandering to unsophisticated investors in hopes of getting more customer fees, while wrecking their reputation while doing it. As the article says its the Steve Buscemi Fellow kids meme come to life. The article isn't that hard to follow, but its a bit ironic as its written in almost the same tone that they're criticizing, which they pay lip service to that fact and then do it anyways.
        • And they apparently write for ft.com which I guess is franklin templeton?
          I like the part where they link knowyourmeme to be cool like the fellow kids while also talking about the fellow kids meme. Beautifully meta.

          • And they apparently write for ft.com which I guess is franklin templeton?

            ft.com is the Financial Times.

            It's the WSJ of the UK.

        • No idea what the hell is being talked about there.

          The author is upset that Franklin Templeton offers a cryptocurrency ETF.

          Well, they CALL it an ETF, but then they have this fine print on their website. Hey I'm not a lawyer but it smells a little like trying to pull a "bitcoin isn't money so I don't need a money transmission license anywhere" kind of move. Not sure how this is supposed to work.

          "The Fund is not an investment company registered under the Investment Company Act of 1940 (1940 Act), and therefore is not subject to the same regulatory requirements as mutual funds or ETFs registered under the 1940 Act. The Fund is not

        • by skam240 ( 789197 )

          Thank you btw. I should have included that in my first reply.

    • Me either. No fucking clue what this is about.

    • Well thank god. I thought I was having a stroke.

      • Well thank god. I thought I was having a stroke.

        Not you. The stroke was happening in whatever editor let this slide through without so much as a single-sentence summary of who the hell they're talking about.

    • Maybe the most low-effort editing in Slashdot history.

    • Yes, I came here to see if anyone else made no sense of it. And it was the second post I saw.
    • Came to the comments just to check I wasn't going mad. Thanks for confirming this is nonsense. Worst post I've ever seen here.
    • by leonbev ( 111395 )

      You need to click the link to the Twitter/X post, then it will all make sense.

      Basically, these guys suddenly went from being a stodgy investment firm to a bunch of meme-loving crypto bros overnight. If I had my money invested with these clowns, I'd be scared right now.

      • by Potor ( 658520 ) <farker1&gmail,com> on Tuesday January 23, 2024 @01:53PM (#64182381) Journal

        You need to click the link to the Twitter/X post, then it will all make sense.

        The point of the summary should be to tell me why I should click on the link - it should not be to make me click on the link so that I understand the summary.

      • by whitroth ( 9367 )

        Hell, yes.
        I had CDs and a bank account with Washington Mutual, a then 192 yr old national firm. Then I started seeing their ads about a "WO-Hoo moment", and other "cool to ad agency" type ads, and *knew* the bank was gone.
        A year later, my accounts were now in Wells Fargo,and WaMu was no more.

        • Are you insinuating any WaMu customer lost money? Or did Chase get a bargain when it bought WaMu during an emotional, irrational, spreading panic that temporarily devalued some of its assets?

    • Agreed. Perhaps we do need to talk about Franklin Templeton, but not like that.

      "What the hell" defines financial risk about as well as "thicc" dismisses an obesity problem.

    • Am I the only one that didn't get a damned thing out of reading the synopsis for this article?

      Seemed like a bunch of ramblings by someone coming down off a bad acid trip...

      This style of writing / talking has been around since at least the 1970s. Typically you only see it with "Hollywood Reporter"-ish vapid celebrity gossip.

      Think about the old Eric Idle gossipy gay TV reporter bit on Monty Python's Flying Circus.

    • by Tupper ( 1211 ) on Tuesday January 23, 2024 @01:10PM (#64182265) Homepage

      I'll try and provide background.

      Bonds pay dependable interest. Stocks pay dividends and usually return more than bonds but sometimes lose value. The traditional rule of thumb for retirement is 60/40: 60% stocks 40% bonds. The goal here is get most of the stock market's good returns with less volatility. Putting the stock portion in an index fund--- a fund with a large collection of stocks--- is another way to reduce volatility. The allocation of stocks in an index fun is determined by a formula, so these "passive" funds have low overhead. Passive funds tend to out perform actively managed funds after fees are payed.

      Crypto speculation can be fun and potentially profitable. However, it is zero sum and does not throw off cash. Therefore it does not have a place in a retirement account.

      Franklin Templeton is an investment company selling actively managed funds. This is ok, but index funds are generally better. Now they are encouraging their retirement account holders to speculate in crypto. This is bad advice: speculate in crypto if you like but don't think that is a sober plan for retirement.

      • Thank you! Now I can make sense of this article.

      • Holy fuck. Thank you. I do not want to EVER see an article like this again on Slashdot. WTF? Whomever wrote the summary has a BADLY broken thought process and an extreme inability to communicate to anyone other than their small subset of peers.

        Was this some sort of test to see who had the energy to decipher that mess?

    • by sconeu ( 64226 )

      Clearly, we aren't brilliant enough to understand the glory of Franklin Templeton -- whoever TF he is. If we were awesome cryptobros, we'd know all this awesome great stuff.

    • I kept reading, hoping there would be some revealing thing at the end, like in the movies. There was not.

    • I have zero clue what this is about and came to the comments to see.

    • by brunes69 ( 86786 )

      Franklin Templeton is a pretty well known investment firm.

      The story seems to be about how they are writing crypto memes, and for people without a sense of humor (like the author), they come off as giving bad investment advice.

      Why this is being posted to Slashdot is beyond me. This is a story maybe relevant to investment groups or crypto / DeFi groups. Not Slashdot.

      • "Why this is being posted to Slashdot is beyond me."

        That's because you don't know who owns Slashdot, or what they do.

        This is trivially rectified, so I will leave it as an exercise for the reader.

    • Read the synopsis, came to pile on to this comment

    • Well, you managed to get everyone on /. to agree with you.

      • Well, you managed to get everyone on /. to agree with you.

        Indeed.

        Rarely on slashdot (or anywhere these days) do you find such widespread consensus.

        Hey, let's enjoy it while it lasts.

        ;)

        • It just goes to show that humans are more alike than different. Which gives me hope while filling me with dread.

    • I never even heard of "Franklin Templeton",

    • by Nexx ( 75873 )

      If you don't use the first couple of paragraphs from the linked article and instead write your own synopsis, they'll just reject your submission.

  • No, we don't. (Score:5, Informative)

    by Mr. Dollar Ton ( 5495648 ) on Tuesday January 23, 2024 @12:12PM (#64182103)

    WTF is this bullshit anyway? Can the editor English?

  • A huge rambling summary just to say - I do not like Bitcoin.

    If you do not like it, ignore it. Simple.

  • by ardmhacha ( 192482 ) on Tuesday January 23, 2024 @12:23PM (#64182123)

    Save money
    Invest in a diversified portfolio of index funds
    Use tax advantaged accounts (401k and IRA in the US)
    Buy, hold and rebalance
    Avoid flavor of the month/year

    • by HBI ( 10338492 )

      So true. Zero effort investing amounts to this, and it does better than watching markets and speculating.

  • I mean, WUT?!

  • by ArchieBunker ( 132337 ) on Tuesday January 23, 2024 @12:32PM (#64182153)

    Who or what is Franklin Templeton? https://en.wikipedia.org/wiki/... [wikipedia.org]

    An investment firm.

    As far as the meme they posted, I'm familiar with the template but in this context I have no idea. Something about a 60/40 split and bitcoin?

  • by rbrome ( 175029 )

    That's a lot of words to say absolutely nothing. I have not the slightest hint of what the article might be about.

  • by Cyrano de Maniac ( 60961 ) on Tuesday January 23, 2024 @12:34PM (#64182163)

    Ma'am, this is a Wendys.

  • by Qbertino ( 265505 ) <moiraNO@SPAMmodparlor.com> on Tuesday January 23, 2024 @12:36PM (#64182169)

    ... is either off his meds or took to many. ... Who the eff is Franklin Templeton and why should I even care?

    This is one of those - admittedly quite rare - slashdot posts that stick out like a sore thumb and look like someone accidentally pushed some obscure peronsal sub-sub-redit post into the slashdot mainfeed.

    Seriously man, this blurb is a bummer.

  • Don't bother explaining a thing, that way we can all make posts saying wtf click bait...

    Who is Franklin?

    What is Alphaville?

    When did this happen? (it says 'sagged over the past decade,' well ok).

    Why? should I even care?
  • by dark.nebulae ( 3950923 ) on Tuesday January 23, 2024 @12:56PM (#64182217)

    Slashdot forgot to mention they're testing a new ChatGPT persona to generate appropriate "news for nerds" articles. This is merely the first one.

    Plus it ends up being a great way to test if msmash is even reading the articles before posting them or whether he has just been reduced to going through the motions. Seems like it's more of the latter...

  • by MightyMartian ( 840721 ) on Tuesday January 23, 2024 @12:59PM (#64182225) Journal

    Since increasing numbers of articles seem to be a hallucinating AI, I thought I'd generate some real news for nerds!

    Title: Franklin Templeton Ventures Beyond Earth: Announces Bold Plans to Invade Mars

    In a surprising move that has left the financial and space exploration communities buzzing with speculation, Franklin Templeton, the renowned investment management firm, has declared its intention to venture beyond Earth's boundaries and set its sights on Mars. The company, traditionally associated with managing assets and providing financial services, has unveiled a groundbreaking initiative to invest in the future of interplanetary colonization.

    Franklin Templeton's foray into space comes amidst a growing interest from private enterprises in the race to explore and potentially inhabit the Red Planet. The firm is reportedly collaborating with leading aerospace companies and experts in the field to develop a comprehensive strategy for its Martian invasion.

    While details remain sparse, industry insiders speculate that Franklin Templeton's move may signal a new era of financial involvement in space exploration. The company's bold announcement has sparked debates on the potential economic opportunities and risks associated with extraterrestrial endeavors, as well as the broader implications for the future of humanity beyond Earth.

    Observers are keen to learn more about Franklin Templeton's ambitious plans, including the scope of their investment, the timeline for Mars colonization, and the specific partnerships they are forging in the space industry. As the financial giant steps into the interplanetary arena, the world watches with anticipation to see how this unexpected merger of finance and space exploration will unfold. Stay tuned for updates on this unprecedented chapter in the history of space finance.

    • Just leave Europa out of it!


      In an ambitious endeavor, Franklin Templeton, a leading global investment firm, has set its sights on a monumental project: colonizing Jupiter. Building on their expertise in technology, finance, and strategic planning, Franklin Templeton believes that the limitless potential of space exploration presents significant opportunities for long-term growth and sustainability. Recognizing Jupiter as a fascinating celestial body with its vast resources, they aim to establish a self-sust

    • Can I nominate a few people to be the first to go?
  • No really, who?

  • What? Seriously, I have no idea what this is suppose to mean. I think they are trying to communicate with us in some code...
  • Rage-fueled snark is good for catharsis, but not for communication. It's also unprofessional.

  • Smurf oil sand cloud.

  • in a while. I know.

    But if there's nothing to write about ... maybe there is just nothing you should write about. Instead of trying to hype up non-stories about something nobody gives half a fuck about.

    Quite seriously, I'm glad the "news for nerds, stuff that matters" label is off. It's about as outdated as Googles "don't do evil" bit.

    Who upvoted this garbage? Can we have a show of hands? Who?

  • I got a few snippets of info but mainly snark.

  • FT means not fucking clicking it. Talk about garbage writing.
  • And why was it posted? And what is there to say about it? WTF?

  • Corrected summary: Bitcoin is bad. Look at how mainstream the foolishness is becoming. Ha ha ha.

Life is a healthy respect for mother nature laced with greed.

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