News.com has a piece looking at the way that Halo has transformed from game to franchise for Microsoft and the Xbox. Despite the heavy advertising and branded products that seem to be everywhere in anticipation of next week's launch, the company is still trying to keep the IP as pure as possible. "Microsoft is wary of watering down Halo, meaning it would rather walk away from deals for Master Chief pajamas or Covenant sippy cups. Microsoft had little experience in talking to toymakers and others about how to transfer an onscreen experience to real objects. But such experts exist in the licensing arms of movie studios, so Microsoft partnered with 20th Century Fox to act as the main licensing agent for the Halo brand. Items that did not make the cut were a Halo-themed lottery ticket, lingerie modeled after a female hologram character, and toy guns based on the game's weapons. Instead, fans can expect high-quality action figures from McFarlane Toys, a tabletop game from WizKids, and replica weapons for mature buyers."

CNet has up an article looking at the lucrative virtual world market for processor companies. An Intel developer forum held in San Francisco this week highlighted the opportunities for selling hardware to both consumers and vendors in the VW marketplace. "[Chief Technology Officer Justin Rattner] showed statistics that indicated a PC's processor bumps up to 20 percent utilization while browsing the Web, while its graphics processor doesn't even break above 1 percent. But running Second Life--even with today's coarse graphics--pushes those to 70 percent for the main processor and 35 to 70 percent for the graphics processor, he said. The Google Maps Web site and Google Earth software pose intermediate demands. Running a virtual worlds server is vastly more computationally challenging, though, when compared with 2D Web sites and even massively multiplayer online games such as Eve Online. An Eve Online server can handle 34,420 users at a time, but Second Life maxes a server out with just 160 users."

twoblackeyes writes "PopSci delves into the 10 greatest technical challenges faced by game developers today, and the technology that will hopefully make them a thing of the past. At the top of every dev's wish list is increased realism: realisitic fire, water, enemy AI, material physics, etc. Here directly from the developers where the tech stands today, and where it will likely be tomorrow. '4. Artificial Intelligence - Problem: Once upon a time, the bad guys in videogames wandered around mindlessly, shooting at you while they waited to die. That doesn't cut it anymore. Players demand sophisticated enemies to fight and reliable in-game allies with which to fight them. Thing is, it's freaking complicated, and it eats up processor speed. "We're faking just enough smarts to make it work," says Mathieu Mazerole, lead engineer on Ubisoft's Assassin's Creed. Status: Imbuing characters in a game with lifelike decision-making ability involves employing the kind of high-level logic theories--learning decision trees, mobile navigation, finite-state machine models--used by top robotics engineers.'"

A recent Gamers with Jobs podcast (well worth listening to) features co-hosting duties performed by Ken Levine of Irrational/2K Boston, makers of the title BioShock. During the podcast, Levine comes to the defense of Factor 5's Lair , saying that the folks over there may not have had much choice in how to proceed with their game. "Let me speak in these guys' defense for a minute as a game developer. I'm sure somebody came to them at some point and said, 'We have this motion control controller, and we have to make a go of it. And we really think you should try to make your game exclusively on that.' I think you're seeing a lot of this lately. Aren't there a lot of games where you're just like, 'Dude, can I just use the d-pad or the analog stick?' Ever since the DS came out I feel that there have been a lot of games like that. They've been so impressed by their control mechanic that they just really, really want you to play with that." It's still really, really bad.

There was lots of little announcements over the course of Sony's TGS keynote ... but nothing earth shattering. For example, the only time a price drop was mentioned was to say there wouldn't be one soon. They're going to be expanding on the remote play capabilities of the PS3, something they've discussed previously. They did confirm the rumble controller, something the blogs were carrying yesterday. They're also going to delay the rollout of Home until next year, to give it a nice long Beta test period. You could say the 'big news' from their keynote was that they plan to work more closely with developers. Woo. "Hirai pointed to Crisis Core, a Square Enix collaboration on the PSP, as a recent example. 'Some of these collaborative endeavors are going on behind the scenes already,' Hirai said, 'largely in terms of development assistance courtesy of Sony Worldwide Studios. Sony is also listening to the opinions of developers whose games are already out.'" Of course, 'work more closely' may be a euphemism for 'buy out third parties'; the company just announced they've acquired the developer of MotorStorm . For further details, both 1up and Kotaku have liveblogs of the event.

Bayscribe writes "A Silicon Valley company co-founded by a 12-year-old has just raised $6.5 million in venture capital. PlaySpan, based in Santa Clara, Calif. says it offers game publishers a technology that lets users make payments and shop for other items. It calls itself the first "publisher-sponsored in-game commerce network." Arjun Mehta, a 6th grader, says on his Web site that he is passionate about software that can make the game experience more "rewarding," and that he started the company last year in his garage. He paid for it from earnings made from selling online game items he won."

qubodup writes "Free Gamer, an open source gaming blog, has recently become the center of open source artists, developers and gamers. In its forums, the GPU-hungry Classical Java RPG and the Neverball-killer irrlamb have found their second home. So did sub-communities like extremist free gamers, who insist on games not only be free software but also to contain free content and want to build a knowledge base of existing free games. There are also free content artists, which address an old problem of open source games and want to supply graphics and sound for projects in need of game media."

Joystiq is reporting that a large slice of the catalog for anime distributor Starz will be coming to Xbox Live. Some of their titles are already available via the service, while others will be placed into circulation in the coming months. High profile new content includes the stellar Ghost in the Shell: Stand Alone Complex (Series 1 and 2), Read or Die, Macross Plus, Tokko, Virus, and X.

IGN was playing a build of the upcoming title Burnout: Paradise when they noticed something new about the controller in their hands: it was shaking. The rumble-equipped PlayStation 3 controller is almost certainly a reality at this point, with Kaz Harai's keynote tomorrow expected to officially announce the product. "The controller we were using to play the demo looked exactly like a standard Sixaxis, except that it had a sticker on the bottom that said 'RUMBLE.' It also felt notably heavier than the standard Sixaxis."

An anonymous reader writes "So what if the Wii can't handle the awesome 'next-generation' physics engine the other consoles will enjoy when Star Wars: The Force Unleashed is released? LucasArts announced today that Krome Studios is developing a version of the game for the Nintendo console, and players will finally get to use the Wiimote for its intended purpose — as a lightsaber. 'The sword-swinging action will be exclusive to the Wii version, and even then, it will only be available in an exclusive "duel mode." The description in the release says that this duel mode will be a multiplayer affair.'"

FiringSquad confirms the best news a Wii owner could hope for: online play is a go for Smash Bros. Brawl . This is the news from the official website for the game, and the site discusses the various modes the game will support. You can (of course) play with friends, and you'll be able to use cute little pre-entered taunts on each other. You can also play with strangers, but the game has some serious restrictions on that kind of play: "You can also battle with people you don't know who are looking for brawls. The most important point here is that you will not know each other's names. Your opponent will not know your name or any information about you, and neither of you can send short messages. There will also be no battle records kept for this mode, so whether you win or lose, it doesn't matter. Just sit back and play."

In an interview with the folks at Games Radar, BioWare's co-founder and president Dr. Greg Zeschuk discussed their hopes for Mass Effect . Zeschuk commented that the team expects to finish the planned trilogy of games on the Xbox 360 - this is, before this generation of consoles has played out. "Zeschuk: Certainly out intent is to have all three iterations or installments of Mass Effect to be on Xbox 360. That's the goal. GamesRadar: Exclusively to 360 all the way? Zeschuk: Can't really comment on that aspect yet, it's too far into the future. Thinking a year in to the future is a big challenge these days. The law we can't control is the length of the console cycle. I hope, I hope, I hope that this cycle is longer than the last one. We kind of just got started last cycle and it kind of ended when our second game came out. Downloadable content could also bridge the gap by giving you new little islands of story between the big game releases."

Tokyo Games Show is almost upon us, and there are already lots of hardworking folks out in Japan covering the pre-events. The first up today is the conference from Konami, running down the titles they'll be showing at this year's event. New titles include DS game Time Hollow, PSP title Silent Hill Origins, Silent Hill V, a Pilates game, and a bunch of content for mobile gamers. They also showed off the new Metal Gear Solid 4 trailer, which apparently was full of spoilers. "Kojima moves on to Metal Gear Online. A new trailer runs. An overhead view of a soldier pans down to him being shot at. 'Where Are My Comrades?' reads the screen. We see two squads taking position on two separate roofs. 'Where Are My People Who Need Help?' reads the screen. Teammates help each other up. 'Where Are Those I Must Protect?' More squad tactics are shown, lots of gun fire, missile launchers taking out sentry towers. One fight takes place in a sewer, featuring solid water effects." The Online title will be available for play at the event.

edv writes "In a news posting dated 10th of September, Beyond3D is reporting of an article in a German publication in which id Software CEO Todd Hollenshead discusses the upcoming id title Rage and the engine it runs on, codenamed 'id Tech 5'. Amongst other things Todd mentions that no Linux version of the game is planned at the moment, and that it will run on Direct3D on Windows platform. OpenGL version is planned for the Mac however. If true, this would be a serious blow for Linux gaming (insert jokes here) as id and Carmack have been strong proponents of OpenGL and openness in the past."

PC Gamer has up a short piece looking at some of the big names in Korean gaming. The piece describes an event, and discusses the training regimen these console contestants go through. "I visited the A-team house, which is in a residential street in northern Seoul. Fourteen pro gamers live here, together with their team coach. It's half frat house, half sweatshop. Upstairs are the dorms. The team's top two players, Ma Jae Yoon (handle sAviOr) and Seo Ji Hoon (handle XellOs) share a room that's not much bigger than two single beds. The others are crammed into bunks in two other rooms. Ma, aged 21, is currently South Korea's number one Starcraft player and, according to Sean Oh, a millionaire. You wouldn't be able to glean this from looking at his bedroom."

Via GameSetWatch, links to the 1up site for a giant feature on the complete history of the Panzer Dragoon series. From the GSW post: "As Mielke explains: 'The reason for this unique cover story is to take a look back at this underappreciated, underbought, near-legendary series that climaxed with the release of 1998's Panzer Dragoon Saga, a game that is unlikely to ever see a port to any system, ever. Taking the DNA of Sega stablemate Space Harrier and welding it to an Empire Strikes Back-style plot, developer Team Andromeda created an epic, picturesque showdown between good and evil that would send lasting shockwaves through the fledgling 32-bit era.'"

gzerphey writes "Outspoken anti-games lawyer Jack Thompson has decided that a representation of a 2nd amendment lawyer in GTA IV is a mocking version of him. He has declared that if the representation is not removed he will attempt to block the release of the game. Excerpt from GamePolitics: 'The showcasing play of the game to Game Informer revealed that the first killing mission of the hero of the game, Niko, is to kill a certain lawyer. When Niko comes into this lawyer's office, having used subterfuge to do so, Niko pulls a gun on the lawyer who says, that the firm supports the second amendment and that 'Guns don't kill people. Video games do.'"

The last weekend in August has been the comfortable home of the Penny Arcade Expo since the event began. This year, the new 'E For All' event is planned for October, but in 2008 the IDG-run convention is scheduled for the same weekend as PAX. FiringSquad had a chat with Penny Arcade's business manager Robert Khoo, who explained why he's not worried. "If we change our dates at all, it won't be because of this- it's always a challenge to wrestle and negotiate for as much space as possible at the convention center, and since we're expecting 45-50k next year, we take what we can get. Right now we are planning for that same weekend, but if for some reason even more space opens up two weeks before, we'll take it. But I'll be honest with you- since PAX started I've seen my fair share of consumer shows come and go (take IGNLive for instance). It's super hard to run one of these things, and I'd be surprised if E For All lasts longer than this year." They're expecting a mind-boggling 45k-50k people next year.

Just last week the unique RPG Eternal Sonata was confirmed for a PlayStation 3 launch. IGN is now reporting that even though PS3 roleplaying fans will have to wait until next year for the game, they're going to get numerous extras as a consolation prize. "New events are being added, to help give players a deeper understanding of the storyline. The game will also feature new playable characters. Crescendo and Serenade, who played a major role in the 360 version's storyline but were not playable, will now be able to take part in battle. Crescendo makes use of a mace and shield. Serenade is all about her heart-shaped staff ... Bandai Namco is also working a costume system that will allow you to freely change your characters' costumes. Accompanying this is an increase in costume variations."

The poorly-written game law passed in Oklahoma - and subsequently found unconstitutional by the courts - has now been permanently enjoined from existing. This has been a pet project of Governor Brad Henry, and this enjoinment will stop the law from rearing its head again. "The law sought to ban the dissemination to minors of any computer or video game that contains any depiction of "inappropriate violence," which was defined by depictions that fall into any one of nine broad categories. Violators would also have been subject to fines of up to $1,000 ...It also seems in some way that the law singled out the game industry, since according to the court decision, the law was found to be underinclusive - meaning that a minor might be prevented from buying a video game with 'inappropriate violence' but may still legally buy or rent the book or movie on which the game was based." GamePolitics has reaction to this decision.