The big three hardware makers aren't the only ones to offer events with uncomfortable seating this week. Activision was probably the winner of the 'most confusingly run event' award, as their welcome demonstrations of Call of Duty 4, Guitar Hero III, and Tony Hawk's Proving Ground were interspersed with walk-ons by folks like Stan Lee, Slash, and Tony Hawk himself. Jamie Kennedy apparently MC'd, with lackluster results. THQ's event, meanwhile, offered several kinds of sweaty men and uninterested female models, while also showing off new products like Conan, Destroy All Humans! Path of the Furon, and De Blob. Throughout, the company pledged heavy support for the Wii. Midway's event was much more to the point, with news of a downloadable Stranglehold demo coming in August, the title Aqua Teen Hunger Force Zombie Ninja Prom announced, and a bit about Blacksite Area 51. There will be a demo for that game too.

Next Generation is reporting that a rumble-enabled version of the PlayStation 3 SIXAXIS controller may be on the way. At the moment its existence is still theory, but there are some facts to back it up. Immersion has entered into a partnership with a 3rd party company to make accessories for the PS3. Additionally: "Sony reportedly informed Kotaku that rumble is definitely coming to PS3, it's just a matter of when, and this latest press release from Immersion certainly raises the possibility that it could be in September. 'Under the terms of the license, these products will now bear Immersion's Feel The Game TouchSense Technology logo,' reads the press release from which the news emanated."

This year's E3 is substantially different than events of the past, with an easily navigated show floor just one of the signs of the changing times. There are a number of questions up in the air as to what the new face of E3 means. Hideo Kojima (creator of the Metal Gear series) went on record at the Konami conference saying that he considers the new format a waste of time. Game|Life's Chris Kohler has a piece up on this subject, and he says that the new E3 is all about the status quo: "Yes, there were press conferences. But when Nintendo, Microsoft, and Sony all decide to only show their 2007 games (for the most part) and hold back on announcing huge news (entirely), you know something's up with the venue. At any rate, gamers hoping for some kind of shift in momentum, no matter which direction, didn't get their wish. This year's E3 is all about maintaining the status quo. Typically, it's been the 'battle of the press conferences' to see who 'wins E3.' This year, everybody surrendered."

TobyToadstool writes "Over the last few months, CNET have been quietly running a series of free video documentaries that take a look back at the history of different videogame genres. The Space Bubble show has covered everything from the history of Platformers to the origins of the Beat em up. The gaming sections are interspersed with other tech-related information, but almost every show covers one of the major genres. There's loads of footage from ancient arcade machines, and bizarre trivia, like the fact that some schools are using the Dance Dance Revolution videogame in place of traditional physical education. It's presented by an eccentric British guy floating in a little bubbleship in Space — odd but good."

The EA focus on family-oriented content, casual games, and expanding the gaming audience echoed the statements made at the Nintendo press conference earlier today. Next Generation has an overview of the EA press conference, which highlighted titles like Boogie and EA Playground. The company's cellphone game lineup also received some attention, and will feature properties such as Madden, Harry Potter, and Bejeweled. EA's ultimate goal is to 'lock up the 200 million casual gamers'. The presentation ended with a long Rock Band session; it was revealed that Metallica will play a heavy hand in the game's lineup. Other tracks shipping with the game at launch include: The Who's "Won't Get Fooled Again," David Bowie's "Suffragette City," Bon Jovi's "Wanted Dead or Alive," Rush's "Tom Sawyer," Nirvana's "In Bloom," Stone Temple Pilots' "Vaseline," and Foo Fighters' "Learn to Fly."

Sony had a lot to prove coming into this event, and kicked off on a high note. The PlayStation 2 is still selling units, and the PSP's numbers are apparently up as well. They followed that with the news of a new version of the PlayStation Portable. It's slimmer, lighter, has a longer battery life, and the ability to connect directly to your television to display video and games. There was a good deal of discussion about upcoming PSP titles, some of which are connected to a PSP bundle. Pushing out the PS3, they show several PlayStation Store titles, included the fascinating-looking Echochrome . Moving onto the Home service they discussed cellphone and website tie-ins to the Home service, as well as the ability to launch games from directly within the Home environment. Referencing the price cut, they reveal sales have already gone up. NCSoft, Epic, and Ubisoft are all referenced as heavy backers of the PlayStation, with a tantalizing statement suggesting that user-created mods for Unreal Tournament will be coming to the console via the Playstation Network. A lengthy Metal Gear Solid 4 trailer and a statement that the game is only for the PS3 (still to be determined), due early in 2008, cap off the third-party section. First-party titles show all of the highlights of Sony's portfolio with the LittleBigPlanet trailer emphasizing creation rather than play, and their Heavenly Sword highlight showcasing the game's story for the first time. A new sandbox title with a morality component was announced, InFamous, as was a new chapter in the Gran Turismo series. The press conference wrapped with a gripping trailer for Killzone 2, completely running in real-time.

EikeHein writes "Made by dozens of fans over a period of several years and featuring impressive special effects, the feature-length Warhammer 40.000 epic DAMNATUS ranks among the most elaborate fan productions ever made — and yet may never see the light of day. Despite initially giving a go-ahead to the project, UK-based Warhammer franchise owner Games Workshop has come around to forbid distribution of the film just as it was being readied for release. What's more, they've amended their IP Policy to forbid any such projects in the future. At the heart of the matter appears to be Continental European copyright law, which grants the German film makers certain irrevocable rights to their creation which they cannot sign away. Given that the owners of the other two SF mega-franchises, Star Trek and Star Wars, have been able to come to terms with such issues and arguably benefit greatly from the media attention paid to popular fan productions, it would seem that Games Workshop still has to learn a thing or two about how to capture fan enthusiasm for their benefit."

There's nothing that excites gamers like statistics; pie charts and graphs dominated the opening of Nintendo's E3 conference. Fortunately, the event had more than just business to discuss. They unveiled a 'Wii Zapper' housing that allows the Wiimote and Nunchuck to combine into a light gun, which will retail for about twenty bucks. They showed off a number of third party titles to prove the outside-the-company commitment, such as a Soul Calbur and Medal of Honor (which will be playable online) designed specifically for the console. Hardcore gamers were the focus of the early portion of the conference: Smash Brothers Brawl has a launch date of December 3rd in the US. They heavily hyped online play, with several EA titles and a Pokemon-like Dragon Quest title. Mario Kart for Wii will be launching early next year, will be playable online, and will have a Wiimote driving wheel housing packaged with the game. With the hardcore discussed, the attention shifted to mass market games. A new channel, 'Check Mii Out' will allow for a HotorNot-style voting mechanism and contests to make the most realistic celebrity Mii. There was much discussion of the Nintendo approach to expanding audience; Super Mario Galaxy was brought up as bridging that gap, as a second player can 'assist' the primary player in various ways. Galaxy will be launching on November 12th. Targetted more directly at this 'outside the norm' group was WiiFit, which uses a dedicated device called the Wii Balance Board. It allows for a daily exercise routine, can track data over time (and compare it to other family members) and includes some simple minigames like a soccer heading game. The press conference ended with Reggie Fils-Aimee revealing Nintendo's goal to make videogaming one of the pre-eminent forms of entertainment, across all age groups.

In the wake of yesterday's Microsoft conference, there are further details and updates on what was discussed. Moore dropped the statistic that there are 7 million users on Xbox Live, and mentioned an August 24th release date for the Elite SKU in Canada and Europe. Call of Duty 4 seemed to be the most popular game of the event, with the single-player demo going over very well and news of a multiplayer Beta coming soon raising the eyebrows of FPS gamers. There was, of course, a party afterwards; Dean Takahashi gives us a sense of the event, while Kotaku has some beer-fueled comments from Peter Moore and Shane Kim. N'Gai Croal has the final word, with a point-by-point breakdown of the event.

Xbm360 writes "Microsoft has been sued by Jorge Brouwer from the US who claims that Xbox 360s scratched his game discs, making them unusable. 'Some gamers speculate that moving the console between vertical and horizontal positions while a disc is spinning inside could cause the scratching. Microsoft warns against such actions with a sticker placed on new consoles, and Brouwer said in the lawsuit that Microsoft's customer service representatives asked him if he had tilted the console. He said he had not. The lawsuit also cites investigations of similar consumer complaints conducted by a Dutch television program, which found that one of nine consoles tested scratched a disc after five hours of play.'"

Sony fans undoubtedly cheered the news of a $100 drop in price for the 60GB PS3, but even with the price drop there are several issues surrounding the console. 1up reports that the 80GB PS3 is following the lead of the EU-released PS3s by removing the Emotion engine and relying on software emulation for backwards compatibility. In an effort to decrease costs Sony continues to reduce features and develop their product. Meanwhile, Konami executive Kazumi Kitaue doesn't see much impact from the cut ... and in fact told Reuters that they're seriously considering a multi-platform release for Metal Gear Solid 4. "Kitaue said Konami may need to expand the target hardware for its blockbuster fighting game Metal Gear Solid, which has so far been developed for Sony's PlayStation machines, to other consoles in the future to recoup development costs ... The release of the latest version of Metal Gear Solid series is expected to help lure hard-core gamers to the PS3 and alleviate concerns over scarcity of strong PS3 titles. Underscoring sluggish PS3 sales and robust demand for the Wii, Nintendo shot past Sony in market value last month and bumped the Tokyo-based electronics conglomerate off the list of Japan's 10 most valuable companies."

Despite Manhunt 2's bad reception in both UK and US, Take Two has publicly announced that it will publish the game at some point. Backing the title as art, once again, the company vowed to see the game released in some capacity or another. "The chairman added that Take-Two subsidiary Rockstar Games, which publishes Manhunt and the Grand Theft Auto series, sees itself as a producer of games rated M for Mature. However, Zelman did say Take-Two would stand by its game, even if it bore the dreaded AO for Adults Only rating. 'We don't see ourselves in the Adults Only business,' he told analysts listening to the call. 'Having said that, if we find ourselves in the Adults Only business, it would be because we have a title that we consider art and entertainment, that we consider if appropriately labeled AO, and that we would like to bring to market.'"

Gamasutra asks questions directly of analysts on a semi-regular basis, in a feature they call 'Analyze This'. This week they quiz analysts about the rising influence of casual players, and what this means for the dedicated hardcore gamer. The ubiquitous Michael Pachter: "I think some portion of family growth will come from aging of original Xbox owners, who will have families of their own and will likely play games with their children. I also think that newer features on the Elite, like the 80GB hard drive, will encourage more family activities, like downloading TV shows and movies. In essence, I don't see [Microsoft] trying to cannibalize the Wii audience, so much as to trying to offer an alternative with the Xbox 360 as the home media center. I don't think that there is any real threat to the long-term survival of the Xbox 360."

The Wall Street Journal has comments from John Riccitiello, EA's new CEO, who has an interesting observation: maybe we should make more original games. "In his first in-depth comments since taking the job in April, John Riccitiello says he worries that the Redwood City, Calif., company and others in the industry make too many games that lack innovation. He says EA and others need both to push more aggressively beyond traditional audiences to court 'casual' consumers and to experiment more with new sales approaches -- outside the norm of selling $50 to $60 discs with 40-hour games that he says few players ever finish. 'We're boring people to death and making games that are harder and harder to play,' Mr. Riccitiello said in an interview." Perhaps looking beyond yearly updates to established franchises might be a way to go too. We've seen EA form a casual studio, re-organize the flowchart, adopt the Wii wholeheartedly ... does anyone see EA actually reinventing itself, or is this too little too late?

Mike writes to let us know that a poster on the AVS forum says that the latest issue of HMM magazine (no link given) contains a quote from Richard Doherty, a media analyst with Envisioneering Group, extolling the strength of the DRM in Blu-ray discs, called BD+. Doherty reportedly said, "BD+, unlike AACS, which suffered a partial hack last year, won't likely be breached for 10 years." He added that if it were broken, "the damage would affect one film and one player." As one comment on AVS noted, I'll wait for the Doom9 guys to weigh in.

Officially Microsoft is putting on a brave face, saying they won't drop the 360's price even in the console's weakest market: Japan. Just the same (probably in anticipation of Sony's PS3 price drop), the San Jose Mercury news says the company is secretly working on preparing a lower cost Xbox 360 SKU. Called 'Falcon', it's a cost-reduced system using 65nm chips instead of the at-launch 90nm electronics. This ties right into Michael Pachter's expectation of such a cut; it should be noted he doesn't see the DS or Wii prices moving any time soon. Related to all of this, Newsweek's LevelUp blog has two great interviews today: a Peter Moore discussion harkening back to last week's warranty announcement, and a chat with Jack Tretton about the price cut and the 360's hardware issues.

Despite the smaller size and scope, there's still going to be a lot of games news coming down the pipe this week: the E3 Media and Business Summit 2007 kicks off soon. The big news starts with Microsoft's press conference on Tuesday, but already journalists are on the ground getting stories in order. E3 predictions are available from 1up and Gamespot's editorial team, while Eurogamer has a piece from their newsletter describing what's different about this year's E3. Not everyone is going this year that went last year because of those differences, and it will make for a wholly changed experience. "While a number of the publishers GameSpot contacted said they would consider participating in next year's E3 (some on the condition that the format is further tweaked), multiple representatives said they didn't believe there would be an E3 at all next year. Gamecock is even referencing that notion in its EIEIO event, which will cap off with a funeral service for the ESA's long-standing trade show. 'We're going to have some fun on the beach and say good-bye to the magical beast of yore that was E3,' Wilson said. 'I'd say there's a fair chance there won't be a show called E3 anything next year, which is why we're saying farewell to it on the beach. But I can't wait to see what emerges.'"

PlayStation Portable senior marketing manager John Koller spoke with the Pocket Gamer site about the much-maligned UMD format. The disc used in the PSP for both games and movies, few stores carry UMD movies any more. Just the same, says Koller, Sony supports it 100%. From the interview: "'UMD possesses many strengths, from size to form factor to portability,' he says. The same can easily be said of the UMD's cartridge counterpart on Nintendo DS. However, ease of UMD manufacturing is seen as a winning benefit. 'Duplication of UMDs is much easier, cheaper than cartridges,' Koller adds. 'We've really optimized time and cost by going with a disc-based format.' On the topic of UMD weaknesses, Koller is candid: 'There's no question the biggest weakness is related to porting games from other platforms. Publishers are concerned about the size of UMD because they can't cram a DVD game on to it.'"

Ars Technica's science blog, Nobel Intent, has a post up on a study done by the Journal of Adolescent Health. The report attempted to gauge usage levels of violent videogames among young people in the US. The results are unsurprising to anyone who's ever worked in a second-hand game store: "Most boys, and many girls, played games that the ESRB had rated M, signifying that they were for mature audiences only. Of the games played by the boys, Grand Theft Auto and Halo were both in the top three, and GTA was also the 2nd most played game by girls, according to the data. Over half of all boys agreed with the statement 'I play electronic games because I like guns and weapons.' On the other hand, over 60 percent of boys and girls agreed with the statement 'I play electronic games because there's nothing else to do.'"

Gamespot is reporting that the rumoured price drop from earlier this week is a reality. Starting on July 10th, the current 60GB model will sell for $499. Coming to US shores in August is the 80GB version only available in South Korea at the moment, which will retail for $599. They're bundling that unit with Motorstorm, so it's not just another 20 gigs for $100. "The price drop further indicates that, after a slow start, Sony is now aggressively trying to expand its customer base in the US. The move comes none too soon. According to the latest figures from industry-research firm the NPD Group, the PS3 only sold 82,000 units in the US in May, compared to the Xbox 360's 155,000 units and the Wii's 338,000 units." So, is this it? Will this price drop make you buy a PS3, or are you still holding off for the big games this fall?