Will Wright gave the keynote address at the Texas SXSW event, showing off Spore to a packed crowd and offering up hopes that 'Toys' will change the world. His hope is that offerings like Spore might force kids to rethink their understandings of nature. Likewise, non-linear storytelling via 'branching' gaming is what he sees as the future of the medium. He cites the movie Groundhog Day as an example, a movie which told the same story over and over again but never did it the same way twice. "'I think if we can teach the computer to listen to the story that players are telling,' Wright said, a game could detect patterns of what the player wants, and adjust music, lighting, and other immersive elements to reflect the story that a player wants to play. He thinks this modeling would best be accomplished by networks that constantly mine and refine player information." Alice, of the Wonderland blog, helpfully provides extensive notes, and Kotaku has a video of the demo the attendees saw.

Gamasutra is carrying the sad news that the second-oldest PC gaming magazine is to shut down. TheGlobe.com, owner of Computer Games Magazine and its sister, MMOG-specific magazine Massive, has apparently opted to shutter the outlets as a result of financial troubles. They were saddled with a judgement by a California court in connection to a series of spam messages that went out across the MySpace social site. An SEC filing stated that the company stood to lose at least $40 Million; these shutdowns appear to be the direct result. "Calls to TheGlobe.com's Florida-based publisher Jayson Dubin, also the publisher of CGM and Massive Magazine, were not returned as of press time, with more recent calls to his direct line getting an automated recording indicating that the number had been disconnected. Besides Computer Games Magazine, TheGlobe.com also operates two other wholly-owned subsidiaries: voice over IP solution prover Voiceglo, and online game retail outlet Chips & Bits."

It's with a sigh of relief that 1up is reporting on forward progress in the Wii's online service. GameSpy announced today that it is collaborating with Nintendo, using their middleware to allow players to meet up in online-enabled Wii titles. The first title to utilize the service will be Pokemon Battle Revolution, which releases on June 25th. The news is unfortunately not all good. "The technology will also be placed in the hands of third-party developers, although the announcement gives no indication how long companies have been working with the GameSpy middleware. Either way, it doesn't appear we'll be seeing online-enabled third-party releases until the fall, at the earliest." Here's hoping that this marks the beginning of moving beyond 'friend codes'.

TobyToadstool writes "Despite the good news out of GDC last week, it still seems like Sony's new console has some image management to do. CNET says that the PlayStation 3 is 'the most unwanted console in recent memory' and asks 'why is the PS3 so undesirable?' They specifically question the company's wisdom in emphasizing the power of the console. Their impression is that this invites developers to neglect gameplay, in favour of investing in graphics. Likewise, Gamespot is running a piece suggesting ten ways to make the PS3 worth buying. A lower price is just one of the suggestions with exclusives, and the need for online standardization, following close behind. Looks like Sony still has its work cut out."

Gamaustra's Soapbox this week touches on the lessons learned from Slamgate and the Super Columbine Massacre RPG!. Author Patrick Dugan explores the ways in which SCMRPG challenged the media and gamers alike to think about what the medium of games is all about. Covered by everyone from Newsweek to Game Informer, it opened the eyes of non-gamers to the possibilities of the format and forced gamers to rethink their assumptions. "Game Informer's benchmark of game-specialized print journalism may very well inspire other major publications to follow suit with their own coverage, and in the capacity of Game Informer's readership, paints a symbol of solidarity. The twelve year old kid who thinks Gears of War is the best thing going can take a look at these graphics, popular before his birth, and get a sense that his beloved past-time is part of something greater, something he can defend to non-gamers as being inherently valuable." This issue is also explored in the final part of N'Gai Croal's interview with Jamil Moledina, which we talked about last week.

Team Purple writes "Kotaku seems to be convinced a new revision of Sony's PlayStation Portable will be hitting by the end of the year. Yesterday, they posted a rumor that the system would arrive sometime this year, and would feature, among other things, faster load times, 8 GB of built-in flash memory, and the possibility of a touch screen and a built in camera. Today, GamesIndustry.biz has a story highlighting a speech by SCE UK bigwig Ray Maguire, saying that a new 'smaller, lighter' PSP was in the works. Ars Technica's Opposable Thumbs seems less than convinced, and CVG reports other Sony officials say Maguire's comments were blown out of proportion." For whatever it's worth, at the Sony blogger event last week the PSP folks onhand were adamant that there wouldn't be a hardware revision any time soon.

GOWfreak writes "Oh his blog covering the God of War 2 launch event at the PlayStation store in San Francisco, 1UP editor Matt Leone revealed a whole ton of stuff on the future of the God of War series. The biggest news is that God of War 3 is coming to PS3 and it will have rumble (first confirmation of rumble coming back to PS3!) and 1080p resolution. There's even talk of it having co-op play. Director Cory Barlog also spoke about the God of War PSP game. 'It is epic. It is big. There are hooks in the PSP story that I actually wrote from one of my first stories for God of War 2.'"

Taking a page from the National Film Preservation Board, the History of Science and Technology Collections at Stanford University and a group of five prestigious games industry figures have inducted ten games into a sort of 'canon'. The New York Times reports that some of these titles represent the start of weighty gaming genres, while all are laudable for their place in gaming history. "[Henry] Lowood and the four members of his committee -- the game designers Warren Spector and Steve Meretzky; Matteo Bittanti, an academic researcher; and Christopher Grant, a game journalist -- announced their list of the 10 most important video games of all time: Spacewar! (1962), Star Raiders (1979), Zork (1980), Tetris (1985), SimCity (1989), Super Mario Bros. 3 (1990), Civilization I/II (1991), Doom (1993), Warcraft series (beginning 1994) and Sensible World of Soccer (1994)." Most likely, future years will see additional titles inducted into this game canon.

GamesIndustry.biz is reporting on comments from an interview they conducted with Doug Lombardi, marketing manager at Valve Studios. Lombardi criticized Microsoft's recent commitment to PC gaming in the form of the 'Games for Windows' initiative, which we've previously discussed here on the site. In Lombardi's view, this new push for games on the PC platform is nothing more than an extended advertising scheme to sell the Vista OS. "'Sony and Microsoft both have armies of PR people whose job it is to cram that information down the throats of press and analysts every day ... All those people do is say the PC's dying, the console's winning, and nobody on the PC side is championing that platform. And sales data tracks retail, and there's no doubt about it, PC sales at retail are declining ... World of Warcraft is making a whole lot of money outside of the retail channel, we're making a decent bit of cash off Steam, all the casual guys are not tracked - the PopCap games, Bejewelled, all that stuff doesn't show up.'"

Matthew Sparkes writes "A new technique could take a simple body scan and allow a user to upload it and use it as an avatar or game character. Previously an animator would have to create a skeleton inside the model and describe movement capabilities manually. In tests, an inexperienced user could produce the animations in less than 15 minutes."

Gamasutra's regular 'Analyze This' column (which gets answers to topical questions from industry analysts) today ponders the exclusivity of next-gen games. With the costs of developing a AAA title ever on the rise, the article seeks out the answer to whether truly exclusive titles (games that are only released on one platform) are a thing of the past. "I feel title exclusivity for [third-party] developers is less important then title differentiation. All three consoles have strengths, and I would advise [developers] to clearly develop with the console in mind, and I would stress differentiation within their titles. This clearly poses a problem for smaller, more financially strapped developers who don't have the budget to develop what is in essence three separate games. - Ben Bajarin, Creative Strategies"

CVG is reporting on comments from a GDC talk last week by id CEO Todd Hollenshead on the necessity of multiplatform development. Essentially, said Hollenshead, id was forced to start developing for consoles because of the rampant piracy of PC games. "Enemy Territory: Quake Wars was given as an example of id's multiplatform direction. Originally in development for PC at the hands of Splash Damage and id Software, the multiplayer-focussed action game is now additionally heading to Xbox 360 and PS3."

njkid1 writes "According to GameDaily, new details have been revealed about the Home service for the PlayStation 3. Not only will the advertising possibilities be 'limitless,' but the virtual community will also be able to serve as a bustling commerce hub. Transactions will eventually be able to take place within Home itself, and the company refers to the possibility of ticketing for virtual events like developer chats or game previews. At the same time, however, Sony said that advertising will be made 'palatable' so as not to drive away users. A Q&A at the official Sony site states that an October launch is planned (pdf) for the service." GameDaily also has an article looking at reactions from Microsoft and Nintendo on Sony's announcement.

Dr. Eggman writes "1up.com is reporting on the GDC panel from last week entitled PC Gaming in an Age of Connected Consoles. Unlike the usual doom and gloom about the 'death' of PC games, this panel suggested that the death is of PC games as we know them - PC gaming will evolve. They believe the future of gaming on the PC lies in strengths like persistent-world environments; not just as MMOs but anything that has elements of a persistent nature such as Battlefield 2142. They go on to describe the PC's greatest edge over consoles: user created content and the supportive game communities built around it. The article also cited the panel's views on the weaknesses inherent in consoles' closed networks and content control."

Thursday evening, senior Sony representatives such as Phil Harrison (President of Sony Computer Entertainment Worldwide Studios) and David Karraker (Head of SCEA's PR division) sat down with the posters from a bunch of websites, looking to ease relations between the company and their customers. Along with folks from The San Jose Mercury News, Joystiq, Kotaku, and MTV, we discussed a number of the issues raised in the comments here on Slashdot the day before yesterday. My goal in going to the event was to make sure that your concerns were heard. Over the last several months, I've heard many complaints leveled against Sony and their products, and I was hoping to bring back some answers. To be honest, I walked away not fully satisfied. Read on for answers to some of the criticisms you, the readers, have leveled against Sony in the last several months.

For the most part, Tuesday offered insights into independent games, and their growing influence in the games industry. Tuesday was also, for at least part of the day, a chance to get caught up on upcoming offerings from Microsoft Game Studios. Though MGS doesn't have a keynote at this year's Game Developer's Conference, representatives from several of the company's first and third party studios were on hand to demonstrate the future of Microsoft gaming. I had the chance to sit in on demos for Mass Effect and Shadowrun. Additionally, Peter Molyneux was there to offer up a very unusual slice of gameplay from Fable 2: an adventurer and his dog. Read on for my impressions of these anticipated titles.

GameDaily is reporting on comments made to them by EA Los Angeles General Manager Neil Young, stating that Steven Spielberg is working on a Wii title. Spielberg's relationship to the games giant is well known; we discussed it last year during E3. The site promises a more thorough interview next week, but for now just offers the promise of a Wii title with Spielberg's storytelling magic. "The first one, what I can tell you is what you'd expect, sort of, from a Steven Spielberg production. Steven's stories are intimate stories that take place around huge, world-changing events... sort of, big stories shown through the eyes of a small group. Doug Church is producing it... The second project is something Lou Castle is producing, one of the great producers in this industry, and that's one of the products we're building for the Wii. Very exciting and interesting..."

Gamespot reports on a lecture at GDC on Thursday, with commentary from Nintendo's manager of software development Eiji Aonuma. Aonuma went through the very long process involved in bringing Twilight Princess to the American audience. Realistic graphics were chosen for the US playerbase, but many other decisions came about via unorthodox thinking and the intervention of a higher power. "It was around this stage that Aonuma was talking to Nintendo senior managing director Shigeru Miyamoto, who told him something along the lines of, 'It's as though the Revolution (later renamed the Wii) was designed just for Zelda! Why don't you try making a Zelda for the Revolution?' In the end, believes Aonuma, the kind of direct control offered by the Wii Remote was exactly what was needed to breathe life into the game."

In a talk Thursday at the Game Developer's Conference, attendees were exposed to a rare treat: technical information behind development at Square/Enix. Programming supervisor Taku Murata, co-director Hiroshi Minagawa, and lead realtime rendering programmer Yoshinori Tsuchida were onhand to shed some light on a game many years in the making. Though the session didn't provide any dirt on those interested in the departure of game designer Yasumi Matsuno, there was plenty to take away from the highly focused discussion. "Final Fantasy games require a lengthy development process, and this presents the very real threat of being obsolete by the time it ships. To combat this the team allocated its resources with a heavy emphasis on art."

Gamasutra is reporting on a panel put on by the folks at Media Molecule, just hours after Phil Harrison's keynote yesterday. There, they talked about the formation of their ambitious company. They began with just a lot of hopes, and knew hard work was in store for them. Just the same, using techniques they'd picked up in the mod community, they drew up a very successful game concept and got someone else to pay for it. "[Essentially], the company's sole mission at the start was to do the most ambitious game it could produce, asking 'how hard can we make it for ourselves.' 'If we were jumping into the abyss,' said Evans, 'we were going to do it with rockets on our back.'"