Windows

Satya Nadella Says Microsoft's AI-Focused Copilot+ Laptops Will Outperform Apple's MacBooks (msn.com) 86

"Apple's done a fantastic job of really innovating on the Mac," Microsoft CEO Satya Nadella told the Wall Street Journal in a video interview this week.

. Then he said "We are gonna outperform them" with the upcoming Copilot+ laptops from Acer, ASUS, Dell, HP, Lenovo and Samsung that have been completely reengineered for AI — and begin shipping in less than four weeks. Satya Nadella: Qualcomm's got a new [ARM Snapdragon X] processor, which we've optimized Windows for. The battery lab, I've been using it now — I mean, it's 22 hours of continuous video playback... [Apple also uses ARM chips in its MacBooks]. We finally feel we have a very competitive product between Surface Pro and the Surface laptops. We have essentially the best specs when it comes to ARM-based silicon and performance or the NPU performance.

WSJ: Microsoft says the Surfaces are 58% faster than the MacBook Air with M3, and has 20% longer battery life.

The video includes a demonstration of local live translation powered by "small language models" stored on the device. ("It can translate live video calls or in-person conversations from 44 different languages into English. And it's fast.")

And in an accompanying article, the Journal's reporter also tested out the AI-powered image generator coming to Microsoft Paint.

As a longtime MS Paint stick-figure and box-house artist, I was delighted by this new tool. I typed in a prompt: "A Windows XP wallpaper with a mountain and sky." Then, as I started drawing, an AI image appeared in a new canvas alongside mine. When I changed a color in my sketch, it changed a color in the generated image. Microsoft says it still sends the prompt to the cloud to ensure content safety.
Privacy was also touched on. Discussing the AI-powered "Recall" search functionality, the Journal's reporter notes that users can stop it from taking screenshots of certain web sites or apps, or turn it off entirely... But they point out "There could be this reaction from some people that this is pretty creepy. Microsoft is taking screenshots of everything I do."

Nadella reminds them that "it's all being done locally, right...? That's the promise... That's one of the reasons why Recall works as a magical thing: because I can trust it, that it is on my computer."

Copilot will be powered by OpenAI's new GPT-4o, the Journal notes — before showing Satya Nadella saying "It's kind of like a new browser effectively." Satya Nadella: So, it's right there. It sees the screen, it sees the world, it hears you. And so, it's kind of like that personal agent that's always there that you want to talk to. You can interrupt it. It can interrupt you.
Nadella says though the laptop is optimized for Copilot, that's just the beginning, and "I fully expect Copilot to be everywhere" — along with its innovatively individualized "personal agent" interface. "It's gonna be ambient.... It'll go on the phone, right? I'll use it on WhatsApp. I'll use it on any other messaging platform. It'll be on speakers everywhere." Nadella says combining GPT-40 with Copilot's interface is "the type of magic that we wanna bring — first to Windows and everywhere else... The future I see is a computer that understands me versus a computer that I have to understand.

The interview ends when the reporter holds up the result — their own homegrown rendition of Windows XP's default background image "Bliss."
The Almighty Buck

Best Buy and Geek Squad Were Most Impersonated Orgs By Scammers In 2023 (theregister.com) 20

An anonymous reader quotes a report from The Register: The Federal Trade Commission (FTC) has shared data on the most impersonated companies in 2023, which include Best Buy, Amazon, and PayPal in the top three. The federal agency detailed the top ten companies scammers impersonate and how much they make depending on the impersonation. By far the most impersonated corp was Best Buy and its repair business Geek Squad, with a total of 52k reports. Amazon impersonators came in second place with 34k reports, and PayPal a distant third with 10,000. Proportionally, the top three made up roughly 72 percent of the reports among the top ten, and Best Buy and Geek Squad scam reports were about 39 percent on their own. Though, high quantity doesn't necessarily translate to greater success for scammers, as the FTC also showed how much scammers made depending on what companies they impersonated. Best Buy and Geek Squad, Amazon, and PayPal scams made about $15 million, $19 million, and $16 million respectively, but that's nothing compared to the $60 million that Microsoft impersonators were able to fleece. [...]

The FTC also reported the vectors scammers use to contact their victims. Phone and email are still the most common means, but social media is becoming increasingly important for scamming and features the most costly scams. The feds additionally disclosed the kinds of payment methods scammers use for all sorts of frauds, including company and individual impersonation scams, investment scams, and romance scams. Cryptocurrency and bank transfers were popular for investment scammers, who are the most prolific on social media, while gift cards were most common for pretty much every other type of scam. However, not all scammers ask for digital payment, as the Federal Bureau of Investigation says that even regular old mail is something scammers are relying on to get their ill-gotten gains.

Facebook

Mark Zuckerberg Assembles Team of Tech Execs For AI Advisory Council (qz.com) 17

An anonymous reader quotes a report from Quartz: Mark Zuckerberg has assembled some of his fellow tech chiefs into an advisory council to guide Meta on its artificial intelligence and product developments. The Meta Advisory Group will periodically meet with Meta's management team, Bloomberg reported. Its members include: Stripe CEO and co-founder Patrick Collison, former GitHub CEO Nat Friedman, Shopify CEO Tobi Lutke, and former Microsoft executive and investor Charlie Songhurst.

"I've come to deeply respect this group of people and their achievements in their respective areas, and I'm grateful that they're willing to share their perspectives with Meta at such an important time as we take on new opportunities with AI and the metaverse," Zuckerberg wrote in an internal note to Meta employees, according to Bloomberg. The advisory council differs from Meta's 11-person board of directors because its members are not elected by shareholders, nor do they have fiduciary duty to Meta, a Meta spokesperson told Bloomberg. The spokesperson said that the men will not be paid for their roles on the advisory council.
TechCrunch notes that the council features "only white men on it." This "differs from Meta's actual board of directors and its Oversight Board, which is more diverse in gender and racial representation," reports TechCrunch.

"It's telling that the AI advisory council is composed entirely of businesspeople and entrepreneurs, not ethicists or anyone with an academic or deep research background. ... it's been proven time and time again that AI isn't like other products. It's a risky business, and the consequences of getting it wrong can be far-reaching, particularly for marginalized groups."
The Internet

Microsoft Edge Will Begin Blocking Screenshots On the Job (pcworld.com) 99

Microsoft is adding screenshot prevention controls in Edge to block you from taking screenshots at work. "It's all designed to prevent you from sharing screenshots with competitors, relatives, and journalists using Microsoft Edge for Business," reports PCWorld. From the report: Specifically, IT managers at corporations will be able to tag web pages as protected, as defined in various Microsoft policy engines in Microsoft 365, Microsoft Defender for Cloud Apps, Microsoft Intune Mobile Application Management and Microsoft Purview, Microsoft said. The screenshot prevention feature will be available to customers in the "coming months," Microsoft said. It's also unclear whether third-party tools will be somehow blocked from taking screenshots or recording video, too.

Microsoft will also roll out a way to force Edge for Business users to automatically update their browsers. The feature will enter a preview phase over the next few weeks, Microsoft said. "The Edge management service will enable IT admins to see which devices have Edge instances that are out of date and at risk," Microsoft said. "It will also provide mitigating controls, such as forcing a browser restart to install updates, enabling automatic browser updates or enabling enhanced security mode for added protections."

The Internet

People With Commonly Autocorrected Names Call For Tech Firms To Fix Problem (theguardian.com) 103

An anonymous reader quotes a report from The Guardian: People whose names get mangled by autocorrect have urged technology companies to fix the problem faster, with one person whose name gets switched to "Satan" saying: "I am tired of it." People with Irish, Indian and Welsh names are among those calling for improvements to the systems that operate on phones and computers as part of the "I am not a typo" campaign. "It is important that technology becomes more inclusive," said Savan-Chandni Gandecha, 34, a British Indian content creator whose name, which means monsoon moonlight, has been autocorrected to Satan. "My name has also been corrected to Savant," he said. "It is sometimes corrected to Savan, or the hyphen is not accepted by online forms and that irks me," he said. "Even in India my name gets corrected to "Sawan", and it's not just an English issue. It's a multi-language thing."

The campaign has estimated that four out of 10 names of babies born in England and Wales in 2021 were deemed "wrong" or "not accepted" when tested on Microsoft's English dictionary. Dhruti Shah, a journalist, has backed the campaign after seeing her name autocorrected to "Dirty" and "Dorito". She said: "My first name isn't even that long -- only six characters -- but yet when it comes up as an error or it's mangled and considered an unknown entity, it's like saying that it's not just your name that's wrong, but you are." The campaign group -- established by a group of people working in the creative industries in London -- wrote an open letter to technology companies, which pointed out that between 2017 and 2021, 2,328 people named Esmae were born, compared with 36 Nigels. Esmae gets autocorrected to Admar, while Nigel is unchanged. "There are so many diverse names in the global majority but autocorrect is western- and white-focused," said Gandecha.
Rashmi Dyal-Chand, a professor at Northeastern University in the US whose name is sometimes corrected to Sashimi, is supporting the latest campaign and said: "For people with names like mine, autocorrect is not convenient and helpful. It is unhelpful. And yes -- it is harmful."

"We all increasingly rely on smartphones, tablets, word processors, and apps that use autocorrect. Yet autocorrect incorporates a set of defaults -- including dictionaries -- that help some of its users to communicate seamlessly at the expense of others who cannot."

Karen Fox, whose children are called Eoin and Niamh, said of autocorrect: "The red line bothers me -- I didn't choose the 'wrong' name for my child. Tech companies update dictionaries with slang all the time and I think it should be an easy thing to do and definitely a priority."
Mozilla

Mozilla Says It's Concerned About Windows Recall (theregister.com) 67

Microsoft's Windows Recall feature is attracting controversy before even venturing out of preview. From a report: The principle is simple. Windows takes a snapshot of a user's active screen every few seconds and dumps it to disk. The user can then scroll through the snapshots and, when something is selected, the user is given options to interact with the content.

Mozilla's Chief Product Officer, Steve Teixeira, told The Register: "Mozilla is concerned about Windows Recall. From a browser perspective, some data should be saved, and some shouldn't. Recall stores not just browser history, but also data that users type into the browser with only very coarse control over what gets stored. While the data is stored in encrypted format, this stored data represents a new vector of attack for cybercriminals and a new privacy worry for shared computers.

"Microsoft is also once again playing gatekeeper and picking which browsers get to win and lose on Windows -- favoring, of course, Microsoft Edge. Microsoft's Edge allows users to block specific websites and private browsing activity from being seen by Recall. Other Chromium-based browsers can filter out private browsing activity but lose the ability to block sensitive websites (such as financial sites) from Recall. "Right now, there's no documentation on how a non-Chromium based, third-party browser, such as Firefox, can protect user privacy from Recall. Microsoft did not engage our cooperation on Recall, but we would have loved for that to be the case, which would have enabled us to partner on giving users true agency over their privacy, regardless of the browser they choose."

Windows

Windows XP Can Run On an Intel CPU From 1989 Thanks To Dedicated Modder (techspot.com) 58

An anonymous reader shares a report: For those of us who came of age in the early days of personal computing, the names "Intel 486" and "Windows XP" evoke a nostalgic whirlwind of memories. The 486 was the hot new CPU of the early 90s, while Windows XP became a household name and Microsoft's most popular OS over a decade later. But did you ever imagine these two icons of different eras could be merged into an unholy union? Well, start brushing off those vintage 486 rigs, because a modder has actually made it happen. Going by the name Dietmar on the MSFN forums, he has somehow managed to get Microsoft's beloved Windows XP running on the ancient 486 architecture.

It's worth mentioning that these two were never meant to coexist. The first 486 chips hit the market way back in 1989, while Windows XP landed over a decade later in 2001. The 486 represented a major breakthrough when Intel unveiled it in 1989. Packing over a million transistors, it remained Intel's primary x86 chip until the arrival of the Pentium in 1993. Such was the processor's longevity that Intel continued manufacturing it for embedded systems until 2007. Still, 486 systems were simply too underpowered to run XP, which needed at least a Pentium-class processor from the 586 generation - or any compatible chip that ran at 233MHz or higher. Meanwhile, the i486 could only do 133MHz. It also needed at least 64MB of RAM and at least 1.5GB of storage.

AI

Meta AI Chief Says Large Language Models Will Not Reach Human Intelligence (ft.com) 78

Meta's AI chief said the large language models that power generative AI products such as ChatGPT would never achieve the ability to reason and plan like humans, as he focused instead on a radical alternative approach to create "superintelligence" in machines. From a report: Yann LeCun, chief AI scientist at the social media giant that owns Facebook and Instagram, said LLMs had "very limited understanding of logicâ... do not understand the physical world, do not have persistent memory, cannot reason in any reasonable definition of the term and cannot planâ...âhierarchically."

In an interview with the Financial Times, he argued against relying on advancing LLMs in the quest to make human-level intelligence, as these models can only answer prompts accurately if they have been fed the right training data and are, therefore, "intrinsically unsafe." Instead, he is working to develop an entirely new generation of AI systems that he hopes will power machines with human-level intelligence, although he said this vision could take 10 years to achieve. Meta has been pouring billions of dollars into developing its own LLMs as generative AI has exploded, aiming to catch up with rival tech groups, including Microsoft-backed OpenAI and Alphabet's Google.

Windows

Windows Now Has AI-Powered Copy and Paste 59

Umar Shakir reports via The Verge: Microsoft is adding a new Advanced Paste feature to PowerToys for Windows 11 that can convert your clipboard content on the fly with the power of AI. The new feature can help people speed up their workflows by doing things like copying code in one language and pasting it in another, although its best tricks require OpenAI API credits.

Advanced Paste is included in PowerToys version 0.81 and, once enabled, can be activated with a special key command: Windows Key + Shift + V. That opens an Advanced Paste text window that offers paste conversion options including plaintext, markdown, and JSON. If you enable Paste with AI in the Advanced Paste settings, you'll also see an OpenAI prompt where you can enter the conversion you want -- summarized text, translations, generated code, a rewrite from casual to professional style, Yoda syntax, or whatever you can think to ask for.
Microsoft

Microsoft Is Making File Explorer More Powerful With Version Control and 7z Compression (theverge.com) 44

Sean Hollister reports via The Verge: At Build, Microsoft now says it's adding native version control to File Explorer by integrating systems like Git, letting you see new changes and comments directly from the app. Here's a cropped and zoomed version of the provided screenshot so you can get a better look. [...] Microsoft says it's also letting File Explorer natively compress files to 7-zip and TAR; currently, the right-click context menu has a "Compress to ZIP file" option, but ZIP is thought to be a bit antiquated in terms of how much compression you get.
Digital

Gordon Bell, an Architect of Our Digital Age, Dies At Age 89 (arstechnica.com) 6

An anonymous reader quotes a report from Ars Technica: Computer pioneer Gordon Bell, who as an early employee of Digital Equipment Corporation (DEC) played a key role in the development of several influential minicomputer systems and also co-founded the first major computer museum, passed away on Friday, according to Bell Labs veteran John Mashey. Mashey announced Bell's passing in a social media post on Tuesday morning. "I am very sad to report [the] death May 17 at age 89 of Gordon Bell, famous computer pioneer, a founder of Computer Museum in Boston, and a force behind the @ComputerHistory here in Silicon Valley, and good friend since the 1980s," wrote Mashey in his announcement. "He succumbed to aspiration pneumonia in Coronado, CA."

Bell was a pivotal figure in the history of computing and a notable champion of tech history, having founded Boston's Computer Museum in 1979, which later became the heart of the Computer History Museum in Mountain View, with his wife Gwen Bell. He was also the namesake of the ACM's prestigious Gordon Bell Prize, created to spur innovations in parallel processing.
Bell also mentored at Microsoft in 1995, where he "studied telepresence technologies and served as the subject of the MyLifeBits life-logging project," reports Ars. "The initiative aimed to realize Vannevar Bush's vision of a system that could store all the documents, photos, and audio a person experienced in their lifetime."

Former Windows VP Steven Sinofsky said Bell "was immeasurably helpful at Microsoft where he was a founding advisor and later full time leader in Microsoft Research. He advised and supported countless researchers, projects, and product teams. He was always supportive and insightful beyond words. He never hesitated to provide insights and a few sparks at so many of the offsites that were so important to the evolution of Microsoft."

"His memory is a blessing to so many," added Sinofsky in a post memorializing Bell. "His impact on all of us in technology will be felt for generations. May he rest in peace."
Microsoft

Microsoft Edge Will Dub Streamed Video With AI-Translated Audio (pcworld.com) 19

Microsoft is planning to either add subtitles or even dub video produced by major video sites, using AI to translate the audio into foreign languages within Microsoft Edge in real time. From a report: At its Microsoft Build developer conference, Microsoft named several sites that would benefit from the new real-time translation capabilities within Edge, including Reuters, CNBC News, Bloomberg, and Coursera, plus Microsoft's own LinkedIn. Interestingly, Microsoft also named Google's YouTube as a beneficiary of the translation capabilities. Microsoft plans to translate the video from Spanish to English and from English to German, Hindi, Italian, Russian, and Spanish. There are plans to add additional languages and video platforms in the future, Microsoft said.
Education

Microsoft Launches Free AI Assistant For All Educators in US in Deal With Khan Academy (nbcnewyork.com) 35

Microsoft is partnering with tutoring organization Khan Academy to provide a generative AI assistant to all teachers in the U.S. for free. From a report: Khanmigo for Teachers, which helps teachers prepare lessons for class, is free to all educators in the U.S. as of Tuesday. The program can help create lessons, analyze student performance, plan assignments, and provide teachers with opportunities to enhance their own learning.

"Unlike most things in technology and education in the past where this is a 'nice-to-have,' this is a 'must-have' for a lot of teachers," Sal Khan, founder and CEO of Khan Academy, said in a CNBC "Squawk Box" interview last Friday ahead of the deal. Khan Academy has roughly 170 million registered users in over 50 languages around the world, and while its videos are best known, its interactive exercise platform was one which Microsoft-funded artificial intelligence company OpenAI's top executives, Sam Altman and Greg Brockman, zeroed in on early when they were looking for a partner to pilot GPT with that offered socially positive use cases.

Graphics

Microsoft Paint Is Getting an AI-Powered Image Generator (engadget.com) 41

Microsoft Paint is getting a new image generator tool called Cocreator that can generate images based on text prompts and doodles. Engadget reports: During a demo at its Surface event, the company showed off how Cocreator combines your own drawings with text prompts to create an image. There's also a "creativity slider" that allows you to control how much you want AI to take over compared with your original art. As Microsoft pointed out, the combination of text prompts and your own brush strokes enables faster edits. It could also help provide a more precise rendering than what you'd be able to achieve with DALL-E or another text-to-image generator alone.
Microsoft

'Prism' Translation Layer Does For Arm PCs What Rosetta Did For Macs (arstechnica.com) 37

An anonymous reader quotes a report from Ars Technica: Microsoft is going all-in on Arm-powered Windows PCs today with the introduction of a Snapdragon X Elite-powered Surface Pro convertible and Surface Laptop, and there are inevitable comparisons to draw with another big company that recently shifted from Intel's processors to Arm-based designs: Apple. A huge part of the Apple Silicon transition's success was Rosetta 2, a translation layer that makes it relatively seamless to run most Intel Mac apps on an Apple Silicon Mac with no extra effort required from the user or the app's developer. Windows 11 has similar translation capabilities, and with the Windows 11 24H2 update, that app translation technology is getting a name: Prism.

Microsoft says that Prism isn't just a new name for the same old translation technology. Translated apps should run between 10 and 20 percent faster on the same Arm hardware after installing the Windows 11 24H2 update, offering some trickle-down benefits that users of the handful of Arm-based Windows 11 PCs should notice even if they don't shell out for new hardware. The company says that Prism's performance should be similar to Rosetta's, though obviously this depends on the speed of the hardware you're running it on. Microsoft also claims that Prism will further improve the translation layer's compatibility with x86 apps, though the company didn't get into detail about the exact changes it had made on this front.

Microsoft

Microsoft Launches Arm-Powered Surface Laptop (theverge.com) 28

Microsoft today launched its new Surface Laptop, featuring Qualcomm's Snapdragon X Elite or Plus chips, aiming to compete with Apple's powerful and efficient MacBook laptops. The Surface Laptop, available for preorder starting at $999.99, boasts up to 22 hours of battery life, a haptic touchpad, and support for three external 4K monitors. Microsoft claims the device is 80% faster than its predecessor and comes with AI features powered by its Copilot technology.
Google

Google Thinks the Public Sector Can Do Better Than Microsoft's 'Security Failures' (theverge.com) 27

An anonymous reader shares a report: Google is pouncing on Microsoft's weathered enterprise security reputation by pitching its services to government institutions. Pointing to a recent report from the US Cyber Safety Review Board (CSRB) that found that Microsoft's security woes are the result of the company "deprioritizing" enterprise security, Google says it can help. The company's pitch isn't quite as direct as Microsoft CEO Satya Nadella saying he made Google dance, but it's spicy all the same. Repeatedly referring to Microsoft as "the vendor" throughout its blog post on Monday, Google says the CSRB "showed that lack of a strong commitment to security creates preventable errors and serious breaches." Platforms, it added, "have a responsibility" to hold to strong security practices. And of course, who is more responsible than Google?
AI

With Recall, Microsoft is Using AI To Fix Windows' Eternally Broken Search 104

Microsoft today unveiled Recall, a new AI-powered feature for Windows 11 PCs, at its Build 2024 conference. Recall aims to improve local searches by making them as efficient as web searches, allowing users to quickly retrieve anything they've seen on their PC. Using voice commands and contextual clues, Recall can find specific emails, documents, chat threads, and even PowerPoint slides.

The feature uses semantic associations to make connections, as demonstrated by Microsoft Product Manager Caroline Hernandez, who searched for a blue dress and refined the query with specific details. Microsoft said that Recall's processing is done locally, ensuring data privacy and security. The feature utilizes over 40 local multi-modal small language models to recognize text, images, and video.
Government

Are AI-Generated Search Results Still Protected by Section 230? (msn.com) 63

Starting this week millions will see AI-generated answers in Google's search results by default. But the announcement Tuesday at Google's annual developer conference suggests a future that's "not without its risks, both to users and to Google itself," argues the Washington Post: For years, Google has been shielded for liability for linking users to bad, harmful or illegal information by Section 230 of the Communications Decency Act. But legal experts say that shield probably won't apply when its AI answers search questions directly. "As we all know, generative AIs hallucinate," said James Grimmelmann, professor of digital and information law at Cornell Law School and Cornell Tech. "So when Google uses a generative AI to summarize what webpages say, and the AI gets it wrong, Google is now the source of the harmful information," rather than just the distributor of it...

Adam Thierer, senior fellow at the nonprofit free-market think tank R Street, worries that innovation could be throttled if Congress doesn't extend Section 230 to cover AI tools. "As AI is integrated into more consumer-facing products, the ambiguity about liability will haunt developers and investors," he predicted. "It is particularly problematic for small AI firms and open-source AI developers, who could be decimated as frivolous legal claims accumulate." But John Bergmayer, legal director for the digital rights nonprofit Public Knowledge, said there are real concerns that AI answers could spell doom for many of the publishers and creators that rely on search traffic to survive — and which AI, in turn, relies on for credible information. From that standpoint, he said, a liability regime that incentivizes search engines to continue sending users to third-party websites might be "a really good outcome."

Meanwhile, some lawmakers are looking to ditch Section 230 altogether. [Last] Sunday, the top Democrat and Republican on the House Energy and Commerce Committee released a draft of a bill that would sunset the statute within 18 months, giving Congress time to craft a new liability framework in its place. In a Wall Street Journal op-ed, Reps. Cathy McMorris Rodgers (R-Wash.) and Frank Pallone Jr. (D-N.J.) argued that the law, which helped pave the way for social media and the modern internet, has "outlived its usefulness."

The tech industry trade group NetChoice [which includes Google, Meta, X, and Amazon] fired back on Monday that scrapping Section 230 would "decimate small tech" and "discourage free speech online."

The digital law professor points out Google has traditionally escaped legal liability by attributing its answers to specific sources — but it's not just Google that has to worry about the issue. The article notes that Microsoft's Bing search engine also supplies AI-generated answers (from Microsoft's Copilot). "And Meta recently replaced the search bar in Facebook, Instagram and WhatsApp with its own AI chatbot."

The article also note sthat several U.S. Congressional committees are considering "a bevy" of AI bills...
Microsoft

Microsoft Plans Boldest Games Bet Since Activision Deal, Changing How 'Call of Duty' Is Sold (wsj.com) 51

Microsoft plans a major shakeup of its videogame sales strategy by releasing the coming installment of Call of Duty to its subscription service instead of the longtime, lucrative approach of only selling it a la carte. WSJ: The plans, which mark the biggest change to Microsoft's gaming division since it closed the $75 billion takeover of Activision Blizzard, are expected to be announced at the company's annual Xbox showcase next month, according to people familiar with the matter. Call of Duty is one of the most successful entertainment properties ever, generating over $30 billion in lifetime revenue. Activision, which makes it, has long released new editions annually, selling about 25 million copies on average, selling for around $70 each in recent years.

Before the Microsoft deal last year, Activision was reluctant to fully embrace subscription-based models for a game that still attracts a premium price. Microsoft's subscription service, Game Pass, costs $9.99 to $16.99 a month, and provides access to hundreds of games from Microsoft and dozens of other companies.

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