A long read at the Verge explores the quality of Google's search results — and whether they've been affected by the Search Engine Optimization industry.

But it begins by saying that "A lot of folks' complain that "The links that pop up when they go looking for answers online, they say, are "absolutely unusable"; "garbage"; and "a nightmare" because "a lot of the content doesn't feel authentic."

If so, the question is why. SEO Daron Babin warns that "We're entering a very weird time, technologically, with AI, from an optimization standpoint... All the assholes that are out there paying shitty link-building companies to build shitty articles, now they can go and use the free version of GPT." Soon, he said, Google results would be even worse, dominated entirely by AI-generated crap designed to please the algorithms, produced and published at volumes far beyond anything humans could create, far beyond anything we'd ever seen before. "They're not gonna be able to stop the onslaught of it," he said. Then he laughed and laughed, thinking about how puny and irrelevant Google seemed in comparison to the next generation of automated SEO. "You can't stop it...!"

Nowadays, he mostly invests in cannabis and psychedelics. SEO just got to be too complicated for not enough money, he told me. [SEO Missy] Ward had told me the same thing, that she had stopped focusing on SEO years ago.
But the Verge also spoke to Danny Sullivan, the former journalist who started the SEO-industry site Search Engine Land — who was eventually hired by Google as their "public liaison for serach." And Sullivan "is pissed that people think Google results have gone downhill. Because they haven't, he insisted. If anything, search results have gotten a lot better over time. Anyone who thought search quality was worse needed to take a hard look in the mirror." Sullivan was not the only person who tried to tell me that search results have improved significantly. Out of the dozen-plus SEOs that I spoke with at length, nearly every single one insisted that search results are way better than they used to be...

This was not what I had been noticing, and this was certainly not what I had been hearing from friends and journalists and friends who are journalists. Were all of us wrong...? I began to worry all the people who were mad about search results were upset about something that had nothing to do with metrics and everything to do with feelings and ~vibes~ and a universal, non-Google-specific resentment and rage about how the internet has made our lives so much worse in so many ways, dividing us and deceiving us and provoking us and making us sadder and lonelier.
SEO Lily Ray says Google did change its algorithm in 2016 to fight disinformation, trying to favor sites with "experience, expertise, authoritativeness, and trustworthiness." But the point that really hit me was that for certain kinds of information, Google had undone one of the fundamental elements of what had made its results so appealing from the start. Now, instead of wild-west crowdsourcing, search was often reinforcing institutional authority...

The second major reason why Google results feel different lately was, of course, SEO... Google is harder to game now — it's true. But the sheer volume of SEO bait being produced is so massive and so complex that Google is overwhelmed. "It's exponentially worse," Ray said. "People can mass auto-generate content with AI and other tools," she went on, and "in many cases, Google's algorithms take a minute to catch onto it."

The future that Babin had cackled about at the alligator party was already here. We humans and our pedestrian questions were getting caught up in a war of robots fighting robots, of Google's algorithms trying to find and stop the AI-enabled sites programmed by SEOs from infecting our internet experience.

Mozilla has some news for users of Debian-based Linux distributions (such as Debian, Ubuntu, Linux Mint, and others): installing, updating, and testing the latest Firefox Nightly builds just got a lot easier. We've set up a new APT repository for you to install Firefox Nightly as a .deb package... These packages are compatible with the same Debian and Ubuntu versions as our traditional binaries. If you've previously used our traditional binaries (distributed as .tar.bz2 archives), switching to Mozilla's APT repository allows Firefox to be installed and updated like any other application... You will not have to restart Firefox after updating the package with APT...

For those of you who would like to use Firefox Nightly in a different language than American English, we have also created .deb packages containing the Firefox language packs.
Some context from 9to5Linux: Back in April, I reported that Mozilla was offering a DEB package of the Firefox 113 release during the beta testing phase. Unfortunately, that was the only time a DEB package was available for download and, of course, it didn't make it into the final release of Firefox 113, nor future releases. It would appear that Mozilla needed more time to work on the DEB package for Debian and Ubuntu-based distributions, and it looks like it will finally become a thing starting with an upcoming Firefox release, like Firefox 121 or later...

Using the DEB package over Snap or the official binary package offers some benefits like better performance due to advanced compiler-based optimizations, hardened binaries with all security flags enabled, access to the latest Firefox releases as fast as possible [because the .deb is integrated into Firefox's release process], and you won't have to create your own .desktop file anymore.

The Washington Post looks at the "millions of independent creators reshaping how people get their news, especially the youngest viewers." News consumption hit a tipping point around the globe during the early days of the coronavirus pandemic, with more people turning to social media platforms such as TikTok, YouTube and Instagram than to websites maintained by traditional news outlets, according to the latest Digital News Report by the Reuters Institute for the Study of Journalism. One in 5 adults under 24 use TikTok as a source for news, the report said, up five percentage points from last year. According to Britain's Office of Communications, young adults in the United Kingdom now spend more time watching TikTok than broadcast television. This shift has been driven in part by a desire for "more accessible, informal, and entertaining news formats, often delivered by influencers rather than journalists," the Reuters Institute report says, adding that consumers are looking for news that "feels more relevant...."

While a few national publications such as the New York Times and The Washington Post have seen their digital audiences grow, allowing them to reach hundreds of thousands more readers than they did a decade ago, the economics of journalism have shifted. Well-known news outlets have seen a decline in the amount of traffic flowing to them from social media sites, and some of the money that advertisers previously might have spent with them is now flowing to creators. Even some outlets that began life on the internet have struggled, with BuzzFeed News shuttering in April, Vice entering into bankruptcy and Gawker shutting down for a second time in February. The trend is likely to continue. "There are no reasonable grounds for expecting that those born in the 2000s will suddenly come to prefer old-fashioned websites, let alone broadcast and print, simply because they grow older," Reuters Institute Director Rasmus Kleis Nielsen said in the report, which is based on an online survey of roughly 94,000 adults in 46 national markets, including the United States...

While many online news creators are, like Al-Khatahtbeh, trained journalists collecting new information, others are aggregators and partisan commentators sometimes masquerading as journalists. The transformation has made the public sphere much more "chaotic and contradictory," said Jay Rosen, an associate professor of journalism at New York University and author of the PressThink blog, adding that it has never been easier to be both informed and misinformed about world events. "The internet makes possible much more content, and reaching all kinds of people," Rosen said. "But it also makes disinformation spread."
The article notes that "some content creators don't follow the same ethical guidelines that are guideposts in more traditional newsrooms, especially creators who seek to build audiences based on outrage."

The article also points out that "The ramifications for society are still coming into focus."

According to Germany's Manager Magazin, Volkswagen's board has approved laying off 2,000 employees in the Cariad software unit as part of the latest restructuring intended to right the digital ship. Autoblog reports: Former group CEO Herbert Diess established Car.Software Organization in 2020, eventually renaming it Cariad and giving the task of creating "a uniform software and technology platform for all Volkswagen Group brands." VW's info page on the division says the unit employs roughly 6,000 people around the world, up from roughly 4,500 at the end of 2021. Despite that same page claiming Cariad is building "the leading tech stack for the automotive industry," the failed stacks brought down the division's first CEO in less than a year, then brought down VW Group CEO Diess two years later as problems continued. It then probably played a role in bringing down Audi brand CEO Markus Duesmann and much, if not all, of Audi's Project Trinity when Oliver Blume took over as CEO of the VW Group. It finally took out Cariad's second CEO, Dirk Hilgenberg, over the summer. And aside from the career killing, Cariad's woes have proved problematic for every battery-electric car VW Group launch since the ID.3.

Blume put ex-Bentley production manager Peter Bosch in charge in May. Since then, Bosch has been at work on a reorganization plan to get the software division running as it should so that the software runs as it should, and so that vital products like the Audi Q6 E-Tron and Porsche Macan EV can get out the door as envisioned. Manager Magazin reported that Bosch's plan involves laying off those 2,000 employees over the next 15 months, a step that would rewind back to 2021 staffing levels, but that action needs to be discussed with VW's Works Council as it concerns labor issues. [...] As it awaits its v1.2 VW Group software, Porsche said it's going to move ahead with Google Built-In as an interim solution. More worryingly, Cariad's timetable was meant to have v2.0 out by 2025, when products like the electric Cayman and Boxster are expected, but v2.0 has been buried in favor of a redesign from scratch.

Microsoft has updated its Surface support documentation, committing to supporting some Surface Pcs with six years of firmware updates -- up from the four years it originally offered. Windows Central reports: The updated documentation states that any Surface PC shipped after January 1, 2021 will receive six years of firmware updates. Surface devices shipped before that date will remain on four years of firmware updates. This means Surface Pro 7+, Surface Go 3, Surface Laptop 4, Surface Laptop Go 2, Surface Studio 2+, Surface Laptop Studio 1 and newer have all had their support cycles extended by two additional years.

Here's what the documentation says:

- For devices released before January 1, 2021: Surface devices will receive driver and firmware updates for at least four years from when the device was first released. In cases where the support duration is longer than four years, an updated end-of-servicing date will be published before the date of the last servicing.
- For devices released on and after January 1, 2021: Surface devices will receive driver and firmware updates for at least six years from when the device was first released. In cases where the support duration is longer than six years, an updated end-of-servicing date will be published before the date of the last servicing.

Some companies that pay for OpenAI's artificial intelligence have been looking to cut costs with free, open-source alternatives. But these AI customers are realizing that oftentimes open-source tech can actually be more expensive than buying from OpenAI. The Information: Take Andreas Homer and Ebby Amir, co-founders of Cypher, an app that helps people create virtual versions of themselves in the form of a chatbot. Industry excitement this summer about the release of Llama 2, an open-source large language model from Meta Platforms, prompted the duo to test it for their app, leading to a $1,200 bill in August from Google Cloud, Cypher's cloud provider. Then they tried using GPT-3.5 Turbo, an OpenAI model that underpins services such as ChatGPT, and were surprised to see that it cost around $5 per month to handle the same amount of work.

Baseten, a startup that helps developers use open-source LLMs, says its customers report that using Llama 2 out of the box costs 50% to 100% more than for OpenAI's GPT-3.5 Turbo. The open-source option is cheaper only for companies that want to customize an LLM by training it on their data; in that case, a customized Llama 2 model costs about one-fourth as much as a customized GPT-3.5 Turbo model, Baseten found. Baseten also found that OpenAI's most advanced model, GPT-4, is about 15 times more expensive than Llama 2, but typically it's only needed for the most advanced generative AI tasks like code generation rather than the ones most large enterprises want to incorporate.

Okta says attackers who breached its customer support system last month gained access to files belonging to 134 customers, five of them later being targeted in session hijacking attacks with the help of stolen session tokens. From a report: "From September 28, 2023 to October 17, 2023, a threat actor gained unauthorized access to files inside Okta's customer support system associated with 134 Okta customers, or less than 1% of Okta customers," Okta revealed. "Some of these files were HAR files that contained session tokens which could in turn be used for session hijacking attacks. The threat actor was able to use these session tokens to hijack the legitimate Okta sessions of 5 customers, 3 of whom have shared their own response to this event." The three Okta customers that already disclosed they were targeted due to the company's October security breach are 1Password, BeyondTrust, and Cloudflare. They all notified Okta of suspicious activity after detecting unauthorized attempts to log into in-house Okta administrator accounts.

Alphabet's Google and property developer Lendlease Group have ended an agreement to build four projects in the San Francisco Bay Area as the technology firm reviews its real estate footprint. From a report: Lendlease said it will be compensated for its work during the planning process for the projects, which are located in San Jose, Sunnyvale and Mountain View, according to a statement Thursday. "The decision to end these agreements followed a comprehensive review by Google of its real estate investments, and a determination by both organizations that the existing agreements are no longer mutually beneficial given current market conditions," Sydney-based Lendlease said in the statement.

The projects would have totaled more than 15 million square feet (1.4 million square meters) of office, residential, retail, hospitality and community development space. The projects were also slated to bring more housing to California's tight residential market. Google still plans to work with developers and capital partners to move the projects forward, according to a spokesperson. "As we've shared before, we've been optimizing our real estate investments in the Bay Area, and part of that work is looking at a variety of options to move our development projects forward and deliver on our housing commitment," Alexa Arena, a senior director of development at Google, said in an emailed statement.

An anonymous reader quotes a report from Ars Technica: There's plenty of fear, uncertainty, and doubt about electric cars and the potential risk of battery fires, but the regular old 12 V battery is responsible for Toyota issuing a recall for more than 1.8 million cars this week. Toyota says the problem is due to differences in the sizes of replacement batteries -- some have smaller tops than others, and if a smaller-top battery isn't held in properly by its clamp, the battery could move under hard cornering, letting the positive terminal contact the clamp, causing a short-circuit and possible fire risk.

The problem affects 2013-2018 RAV4s -- about 1,854,000 of them, according to Toyota. The official National Highway Traffic Safety Administration safety recall notice has not yet been posted, but NHTSA's Office of Defects Investigation has had an open case looking into the problem since February 2021, after 11 complaints about "non-crash thermal events" starting in the engine bays of RAV4s. Toyota says that it's working on a new hold-down clamp, battery tray, and positive terminal cover. Once those are ready, the automaker will replace those components for free. The automaker says owners should be contacted about the recall by late December.

An anonymous reader quotes a report from 9to5Google: Coming out of the ongoing Google antitrust trial, an internal Apple presentation has surfaced (via The Verge) in which the company called Android a "massive tracking device." The presentation in question was regarding a push within Apple to start "Competing on Privacy." The slides, made in January 2013, dove into how Apple's competitors (Google, Facebook, Amazon, and Microsoft primarily) handled privacy matters and user data. A "privacy timeline" includes some 2000s and 2010s events that made headlines regarding privacy, such as Google's Street View cars recording private Wi-Fi networks and Instagram's aim to use user photos in its ads, as well as Google's privacy policy move to combining user data across services. Apple went on to compare how its products handle privacy differently from Google and others.

The presentation culminates in the full-page statement [...] where Apple says that "Android is a massive tracking device." The slideshow is partially redacted and abridged, which leaves out the context of this statement, but it's certainly a bold way to talk about a competitor. Of course, all mobile devices do a whole lot of tracking, whether it's Android or iOS.

An anonymous reader shares a report: Microsoft has had a rough few years of cybersecurity incidents. It found itself at the center of the SolarWinds attack nearly three years ago, one of the most sophisticated cybersecurity attacks we've ever seen. Then, 30,000 organizations' email servers were hacked in 2021 thanks to a Microsoft Exchange Server flaw. If that weren't enough already, Chinese hackers breached US government emails via a Microsoft cloud exploit earlier this year. Something had to give.

Microsoft is now announcing a huge cybersecurity effort, dubbed the Secure Future Initiative (SFI). This new approach is designed to change the way Microsoft designs, builds, tests, and operates its software and services today. It's the biggest change to security efforts inside Microsoft since the company announced its Security Development Lifecycle (SDL) in 2004 after Windows XP fell victim to a huge Blaster worm attack that knocked PCs offline in 2003. That push came just two years after co-founder Bill Gates had called on a trustworthy computing initiative in an internal memo.

Microsoft now plans to use automation and AI during software development to improve the security of its cloud services, cut the time it takes to fix cloud vulnerabilities, enable better security settings out of the box, and harden its infrastructure to protect against encryption keys falling into the wrong hands. In an internal memo to Microsoft's engineering teams today, the company's leadership has outlined its new cybersecurity approach. It comes just months after Microsoft was accused of "blatantly negligent" cybersecurity practices related to a major breach that targeted its Azure platform. Microsoft has faced mounting criticism of its handling of a variety of cybersecurity issues in recent years.

Mozilla Foundation's decision to switch the search engine built into its Firefox browser to Yahoo from Google was a "failed" bet that degraded the user experience, the company's chief executive said. From a report: Chief Executive Officer Mitchell Baker said Mozilla decided to switch to Yahoo's technology in 2014 after CEO Marissa Mayer took over and promised "to make a big bet on us."

"That bet failed," Baker said in a videotaped interview from 2022 played Wednesday in Google's defense during the Justice Department's antitrust trial. "The search experience that Yahoo was providing to Firefox users deteriorated." The Mozilla example -- the only situation in which a browser has switched the default search engine provider -- has been cited by both Google and the Justice Department to support their arguments in the case. [...] Yahoo agreed to pay Mozilla a minimum of $375 million -- more than the $276 million a year that Google was offering, Baker said. It also agreed to reduce the number of ads and offer less user tracking than Google, but over time Yahoo reneged on that and began showing more advertising, she added.

Ivan Mehta reports via TechCrunch: Instagram head Adam Mosseri said today that a Threads API is in the works. This will give developers a chance to create different apps and experiences around Threads. Mosseri was responding to journalist Casey Newton, who was conversing with a user about a TweetDeck-like experience for Threads. The Instagram head expressed apprehension about publishers posting a bunch of content and in turn, overshadowing creator content.

"We're working on it. My concern is that it'll mean a lot more publisher content and not much more creator content, but it still seems like something we need to get done," Mosseri said in a post. Later, an engineer working on Threads said that the team would start with endpoints for publishing content for the API. [...]

While Mosseri is concerned about publishers pushing an overwhelming amount of content through API integration, creators also need different tools to post various types of content. It also makes it easier for developers to design features suited for a specific platform if there is the option for an API integration.

An anonymous reader shares a report: The former head of search at Alphabet's Google told colleagues in February 2019 that his team was "getting too involved with ads for the good of the product and company," according to emails shown at the Justice Department's landmark antitrust trial against the search giant. Google maintains a firewall between its ads and search teams so that its engineers can innovate on Google's search engine, unsullied by the influence of the team whose goal is to maximize advertising revenue. But in February 2019, testimony at the antitrust trial revealed Tuesday, Google internally declared a "Code Yellow" amid concerns the company might not meet its goals for search revenue for the quarter.

As part of the emergency, which lasted for seven weeks, engineers from Google's search and Chrome browser teams were reassigned to figure out why user queries had slowed, according to the documents. Ben Gomes, Google's former head of search, was called by the company in its defense to show that it had made various advancements in search, particularly in mobile. However, cross examination by Justice Department lawyer David Dahlquist revealed the tensions between Gomes' search team and its advertising counterparts. The questioning sought to undermine Google's contentions that its search team focuses solely on improving the user experience and has sometimes been pulled into the advertising side, where the Justice Department alleges Google has been able to raise prices without pushback.

Microsoft has decided to axe the Windows Insider MVP program, which is now scheduled to be discontinued at the end of the year. From a report: A Microsoft spokesperson told The Register: "In an effort to consolidate MVP-style programs across Microsoft, we have decided to retire the Windows Insider MVP Program effective December 31, 2023. All our existing Windows Insider MVPs will be nominated to participate in the Microsoft MVP Program which has similar benefits and opportunities to continue networking with us and interacting with many other Microsoft MVPs globally."

The Windows Insider MVPs are usually enthusiasts of Microsoft's wares who are rewarded for their loyalty with access to the engineering teams, complimentary subscriptions to products such as Visual Studio Enterprise and Office 365, as well as the odd paperweight or two. A nomination must come from another MVP or a Microsoft employee to achieve this coveted status. An application is then scrutinized, and if one has demonstrated sufficient passion for all things Microsoft, the nod is given. Microsoft has plenty of Insider programs where users can play with pre-release versions of the company's software.

One of the world's top bullion banks is bringing blockchain to the antiquated London gold market. From a report: HSBC has launched a platform that uses distributed ledger technology to tokenize ownership of physical gold held in its London vault, Mark Williamson, global head of FX and commodities partnerships and propositions, said in an interview. The new system creates digital tokens that represent gold bars, which can then be traded through the bank's single-dealer platform. [...] What sets HSBC apart is its clout in the bullion market. It is one of the world's largest custodians of precious metals and one of four clearers on the London gold market, where over $30 billion of the metal changes hands every day.

Around 698,000 gold bars are stored in vaults in the Greater London area, valued at around $525 billion, according to the London Bullion Market Association. Despite its vast size, London's gold market still relies heavily on manual record keeping and trades entirely over-the-counter. Using blockchain technology makes the process "quicker and less cumbersome" as clients can more easily track the gold they own through the platform, down to the serial number of each bar, Williamson said. HSBC plans to eventually expand its system to include other precious metals, he added.

An anonymous reader shares a report: Not all Google searches make Google money. Google often says that it only shows ads on about 20 percent of queries, the ones it calls "commercial queries." This week, during the US v. Google antitrust trial, we got a rare glimpse at a closely guarded secret: which search terms make the most money. The list is only for the week of September 22nd, 2018, and it is the list of top queries ordered by revenue and nothing else. Still, we've never seen anything quite like this before, and the list was only made public after long deliberations from Judge Amit Mehta, who has, over the course of the trial, begun to push both sides to be more public with information and data like this.

Okay, here are the top 20 queries for that week ordered by revenue: iphone 8, iphone 8 plus, auto insurance, car insurance, cheap flights, car insurance quotes, direct tv, online colleges, at&t, hulu, iphone, uber, spectrum, comcast, xfinity, insurance quotes, free credit report, cheap car insurance, aarp, and lifelock.

Twenty-eight countries including the US, UK and China have agreed to work together to ensure artificial intelligence is used in a "human-centric, trustworthy and responsible" way, in the first global commitment of its kind. From a report: The pledge forms part of a communique signed by major powers including Brazil, India and Saudi Arabia, at the inaugural AI Safety Summit. The two-day event, hosted and convened by British prime minister Rishi Sunak at Bletchley Park, started on Wednesday. Called the Bletchley Declaration, the document recognises the "potential for serious, even catastrophic, harm" to be caused by advanced AI models, but adds such risks are "best addressed through international co-operation." Other signatories include the EU, France, Germany, Japan, Kenya and Nigeria.

The communique represents the first global statement on the need to regulate the development of AI, but at the summit there are expected to be disagreements about how far such controls should go. Country representatives attending the event include Hadassa Getzstain, Israeli chief of staff at the ministry of innovation, science and technology, and Wu Zhaohui, Chinese vice minister for technology. Gina Raimondo, US commerce secretary, gave an opening speech at the summit and announced a US safety institute to evaluate the risks of AI. This comes on the heels of a sweeping executive order by President Joe Biden, announced on Monday, and intended to curb the risks posed by the technology.

LinkedIn, the business-focused social network owned by Microsoft, on Wednesday said it now has more than 1 billion members and is adding more AI features for paying users. From a report: Crossing the billion-users mark puts LinkedIn -- where members maintain a resume-like profile of their education, work experience and professional skills -- in the top-tier of social media networks that include rivals such as Meta Platforms. About 80% of recent members are signing up from outside of the United States, the company has said.

LinkedIn has a free tier of membership but also offers subscriptions. Members of its $39.99-a-month tier will get new AI features that can tell a user, who may be plowing through dozens of job postings, whether they're a good candidate based on the information in their profile. The system can also recommend profile changes to make the user more competitive for a job.

WeWork plans to file for bankruptcy as early as next week, Reuters reported Tuesday, citing a source familiar with the matter, as the SoftBank Group-backed company struggles with a massive debt pile and hefty losses. From the report: Shares of the flexible workspace provider fell 32% in extended trading after the Wall Street Journal first reported the news. They have fallen roughly 96% this year. [...] The company had net long-term debt of $2.9 billion as of June end and more than $13 billion in long-term leases, at a time when rising borrowing costs are hurting the commercial real estate sector. WeWork's filing for bankruptcy would mark a stunning reversal of fortune for the company that was privately valued at $47 billion in 2019 and a black spot for investor SoftBank that sunk billions.