Advertising

Your Car May Soon Start Serving You Ads (siliconbeat.com) 310

An anonymous reader quotes SiliconBeat: Santa Clara auto-tech firm Telenav has just announced an "in-car advertising platform" for cars that connect to the internet. Telenav wants to sell the system to major auto manufacturers. And although it's probably the last thing many consumers want, vehicle owners will pay more for connected-car services if they decline the ads. "This approach helps car makers offset costs related to connected services, such as wireless data, content, software and cloud services," a spokeswoman for Telenav said Jan. 5. "In return for accepting ads in vehicles, drivers benefit from access to connected services without subscription fees, as well as new driving experiences that come from the highly-targeted and relevant offers delivered based on information coming from the vehicle."

Auto makers including Toyota, Lexus, Ford, GM and Cadillac already use the company's connected-car products, the spokeswoman said. Telenav CEO H.P. Jin in a press release called the ad platform "an exciting new opportunity" for vehicle manufacturers to "monetize connectivity to cover service costs and even drive healthy profits while enriching the consumer experience with safely delivered, engaging and relevant offers"...

To prevent driver distraction, "ads only appear when the vehicle is stopped, such as at car startup, traffic lights and upon arrival," Telenav said... Of course, driver distraction won't be an issue in self-driving cars, and this technology suggests the captive audiences in those vehicles will likely be subjected to an ad barrage in robotic ride-sharing vehicles and automated cars whose owners decline to pay more to avoid in-car advertising.

Intel

Can We Replace Intel x86 With an Open Source Chip? (zdnet.com) 359

An anonymous reader quotes Jason Perlow, the senior technology editor at ZDNet: Perhaps the Meltdown and Spectre bugs are the impetus for making long-overdue changes to the core DNA of the semiconductor industry and how chip architectures are designed... Linux (and other related FOSS tech that forms the overall stack) is now a mainstream operating system that forms the basis of public cloud infrastructure and the foundational software technology in mobile and Internet of Things (IoT)... We need to develop a modern equivalent of an OpenSPARC that any processor foundry can build upon without licensing of IP, in order to drive down the costs of building microprocessors at immense scale for the cloud, for mobile and the IoT. It makes the $200 smartphone as well as hyperscale datacenter lifecycle management that much more viable and cost-effective.

Just as Linux and open source transformed how we view operating systems and application software, we need the equivalent for microprocessors in order to move out of the private datacenter rife with these legacy issues and into the green field of the cloud... The fact that we have these software technologies that now enable us to easily abstract from the chip hardware enables us to correct and improve the chips through community efforts as needs arise... We need to stop thinking about microprocessor systems' architectures as these licensed things that are developed in secrecy by mega-companies like Intel or AMD or even ARM... The reality is that we now need to create something new, free from any legacy entities and baggage that has been driving the industry and dragging it down the past 40 years. Just as was done with Linux.

The bigger question is which chip should take its place. "I don't see ARM donating its IP to this effort, and I think OpenSPARC may not be it either. Perhaps IBM OpenPOWER? It would certainly be a nice gesture of Big Blue to open their specification up further without any additional licensing, and it would help to maintain and establish the company's relevancy in the cloud going forward.

"RISC-V, which is being developed by UC Berkeley, is completely Open Source."
Biotech

The Orange Goo Used In Everything From Armor To Football Helmets (cnn.com) 96

dryriver writes: CNN has a story about a slimy, gooey orange gel developed by British company D3O as far back as 1999 that is very soft and fluid-like normally, but that hardens immediately when it receives an impact: It's a gel that acts as both a liquid and a solid. When handled slowly the goo is soft and flexible but the moment it receives an impact, it hardens. It's all thanks to the gel's shock-absorbing properties... Felicity Boyce, a material developer at D3O, told CNN, "if you hit it with great force, it behaves more like a solid that's absorbing the shock and none of that impact goes through my hand."

American football has become a huge market for the British company, where the gel is incorporated in padding and helmets to absorb the impact of any hits a player receives. D3O claims it can reduce blunt impact by 53% compared to materials like foam. The material can also be put inside running shoes to improve performance and reduce the risk of foot injury. Usain Bolt ran with D3O gel insoles in his shoes at the 2016 Rio Olympics.

The material is being tested in body armor. "While we don't have a material that can stop a bullet, we do have a material that can reduce the amount of trauma that your body would experience if you got shot." There are also soft smartphone casings using the gel that harden when the phone is dropped and hits a hard surface.

The Media

Bill Gates Is First Guest Editor In Time Magazine's 94-Year History (geekwire.com) 64

Long-time Slashdot reader theodp writes: Time invited Bill Gates to be the first guest editor in the 94-year history of the magazine. Among the news Bill deemed fit to print in Time's first augmented-reality-enhanced issue were articles by wife Melinda and pal Bono, both of whom graced the cover of Time with Bill as the 2005 Persons of the Year... Another article reveals that "the four learning hacks Bill Gates swears by" include Khan Academy (a $10+ million Gates Foundation partner), tech-backed Code.org (to which Bill, the Gates Foundation, Microsoft, and Steve Ballmer have given somewhere north of $17M), the Big History Project (to which Bill had contributed a "modest $10 million" as of 2014), and The Teaching Company (which got Bill stoked about Big History).
The issue also includes Gates' "four favorite ways to give back" and "six innovations that could change the world." In fact, the theme of the whole issue is "optimism," with 62-year-old Gates writing that "On the whole, the world is getting better. This is not some naively optimistic view; it's backed by data. Look at the number of children who die before their fifth birthday. Since 1990, that figure has been cut in half. That means 122 million children have been saved in a quarter-century, and countless families have been spared the heartbreak of losing a child."

Another optimistic essay came from Daily Show host Trever Noah, who writes, "Mock millennials all you want. Here's why they give me hope."

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