Banner Ads on Your Cell Phone 149
James Ensor writes, "I'm sure you'll all be just thrilled to hear that Ericsson has developed and is implementing a way to do targeted ads on Internet enabled cellphones. They envision TV-like FMV commercials in the future. I can hardly, umm, wait."
This is why WAP is hot! (Score:1)
I've been hearing a lot about WAP these day, the wireless access protocol. I've even seen some WAP-enabled web sites. Overall, I haven't been impressed. Nor, has it made me go out and buy a wap-phone.
Here's an article [nwfusion.com] from NetworkWorldFusion entitled Ericsson brings ads to mobile 'Net phones". [nwfusion.com] It states:
The ad services will be delivered through Wireless Application Protocol and other wireless standards and networks, Ericsson said. With future higher bandwidth wireless network technologies on the horizon, the ads will be similar to today's television commercials, incorporating rich media, full-motion video and animation, Ericsson said.
Oh well, I never watch TV. I used to have a free ISP, but the ads kept making me dizzy, too much motion, and the ads were never targeted to my interests. One less thing for me not to get, even if they do become free or dirt cheap.
just remember one thing... (Score:3)
As a consumer, you have a choice -- just don't buy it. I only hope that enough people vote with their dollars to make this a repeat of divx.
In other news... (Score:2)
Dateline: New York, NY
UP/API press wire: At a press conference at their Manhattan headquaters, the advertising agency Dewy, Screwem, and Howe has announced that they have purchased the exclusive advertising rights on the inside of all American's eyelids. At the press conference, they were a bit unclear as to who they actually purchased those rights from, but were we quick to point out that was irrelivant, because "look, we brought donuts."
The partners at DS&H unveiled a plan to capitalize on their new found advertising space. "The total surface area of the eyelids of all Americans is over eight square kilometers, and people spend an average of 10 hours a day looking at the inside of their eyelids while sleeping and blinking. This is just too huge of an opportunity to pass up."
Starting next week, all American citizens will be required to undergo a surgical procedure involving the removal of the natural eyelids and the attachment of a 16 pound helmet-like device that replaces the eyelids and acts as the ad content delivery system. The device periodically sprays water on the eyes and scrapes dirt off with a small squeegee. Two small LCD screens play full motion video ads during those times that the wearer would ordinarily have his eyes closed.
At the conference, we were given the chance to interview "Bryce", one of DS&H's R&D staff, who had the ad delivery device implanted 2 months ago. When asked how he liked his new eyelids, he whimpered "The horror. Oh, my God... Please kill me. Take me now! I haven't slept in 2 months! I'm not human anymore!" Clearly he was enjoying life now, so I'm certainly looking forward to my implantation next week. We would have like to ask "Bryce" some more questions, but at that point the second tray of donuts had arrived.
Dewey, Screwem, and Howe is currently negotiating the same advertising rights in Europe, Australia, and the former Soviet Union. The rest of the world will be following shortly.
Isn't this unlawful? (Score:3)
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Another non-functioning site was "uncertainty.microsoft.com." The purpose of that site was not known. -- MSNBC 10-26-1999 on MS crack
HUMOR:What ads? (Score:1)
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pb Reply or e-mail; don't vaguely moderate [152.7.41.11].
Re:Looking forward to it (Score:1)
Jeff
Looking forward to it (Score:3)
BTW. If you are thinking of buying a WAP enabled PCS phone, I suggest the Samsung SCH-3500, I love mine.
adBroadcast.coma (Score:1)
I know ads pay for lots of stuff, but this just further discourages me from wanting such devices.
Re:Porn Ads (Score:1)
Tell 'em Jeff sent me? (Score:1)
Well, the overall subject is unwanted advertising
Re:AD HOC POLL: How many here hate telcom companie (Score:1)
Re:First Post in Paradise (Score:1)
Re:First Post in Paradise (Score:2)
Maybe... (Score:1)
--G
Re:Advertising == annoying (Score:2)
gee, that's your worst case scenario? not mine -- but then again I'm female in southside Berkeley, it's enough to make anyone paranoid. waiting for a minute to call a tow truck is ok. waiting for a minute to call the police/ambulance/fire trucks is NOT. the rapists aren't going to wait for the ads to finish...
Oh and one more thing. Someone was joking about double click and how they would be able to track your cell phone usage. Well it's more than that. GTE has a working system that can track a ESN to within a couple of feet by using the timing that signals return to base stations.
I believe that all the cell phone carriers legally have to be able to do this within a few years. no paranoid attacks here -- it's becasue there are so many 911 calls coming from cell phones, and they can't really trace where it's coming from without this sort of a system. I agree it can be misused, but for me, this is a VERY important feature. I'm not looking at cell phones primarily for convenience, but for safety.
Lea
Early Attempt at SPAM Subsidised Cell Service (Score:1)
<gag, gasp,...>
So far as I know, they didn't go too far with that before they changed course. Now they're part of phone.com and focused on other things. I hope.
Re: Primco Has Been Doing This For Months (Score:1)
{laughs} Uhh... No.
InitZero
Primco Has Been Doing This For Months (Score:3)
This is new?
In my area of the world (Orland, Florida, USA), Primeco has been sending us text ads for months.
This ain't cool.
InitZero
You'd prefer that he pound them first? (Score:1)
Banner Chopsticks. (Score:1)
Re:Privacy . . (Score:1)
Upon recieving this little blipvert, you go into the store to pickup your 6 pack. Happy that you've saved 1.25 on the price, you open a can as you drive and phone a friend to tell him about this wonderfull deal.
Don't forget, they'll also contact the police and tell them you're drinking and driving. More tickets!
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Re:No! If phone can do FMV, it can prob do Linux t (Score:1)
If we do this, we can port xmms to it and hope they put enough memory in the thing to play a few hours of mp3's while we aren't talking on the phone.
Who needs a seperate portable mp3 player now?
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Re:Actually... (Score:1)
I already have. There are a few public places that have gone to this model, and at school it's not uncommon to see a piece of paper in the restroom advertising some school function. Given how ppl tend to read in the bathroom, it really is a pretty natural extension. Now when they start collecting data about how many ppl use that restroom, and what they do there...I can just see the day when the bathroom monitors you, and if you visit more than x times in a day starts advertising Immodium, and if you spend longer than y minutes there, it starts telling you about laxatives.
Re:The obivious next step... (Score:1)
Oh, and before anybody screams "THAT'S WHAT THE ARTICLE SAID$!$!#" at my face, I'd like to point out that the article says that the ads provide free cell phone *Internet* usage, and not airtime (i.e. time you can talk to a human being using).
Just a safety precaution.
The obivious next step... (Score:3)
It's only a matter of time...
Privacy whining.... (Score:1)
"Information wants to be free"...
"as long as it means me getting something".
Who says you own your shopping records? You walk into their store and use their equipment to purchase it.
"But they use it to send me ads". Why is this bad? They get to send you the ads you're most likely to respond to, and instead of random ads, you get ads for product genres you're interested in. I'd sure as hell be glad if I could say "I hate hyundai" and see no more hyundai adds on tv, and get targeted ads compared to the crap thar filters my way at the moment.
The bottom line is you're going to see adds. If you don't like it, move into the mountains or something. It is not bad to see ads you're more likely to be interested in, and tracking crap youbuy isn't a violation of your rights, it's how you pay for the convenience of your Visa and your fly-buys.
Re:Be careful (Score:1)
Oh. Punch. This whole time I'd been...well, you know. He was a bad monkey.
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I'm not paying per minute to dl ads. (Score:2)
Re:Privacy . . (Score:2)
1) Is fairly obvious. Of course they know who you are.
2) They can get from other means - if you have a supermarket loyalty card, they can get it from that. If not, they can have a stab at it by combining credit card details with the unidentified till records that get sold. Note that the second option isn't necessarily legal in the EU as they can't guarantee the accuracy.
3) They can do already. There have been cases where mobile phone signals have been tracked and admitted as evidence of movements in court.
4) They can infer from 3)
5) They can already get if they really want and you discuss this sort of thing on your phone.
Sorry if this bursts a few bubbles, but they don't need this sort of tech to totally invade your privacy. They can do it anyway and if you're that worried, you should turn off your mobile phone now.
Greg
Re:Privacy . . (Score:2)
This isn't anything new, though - they can do this anyway. Whether they do or not isn't relevant.
"Is it wrong for my store, on it's own, to know what I buy and when? No, as long as they seek my informed consent and compensate me for the release of this valuable information."
Informed consent is the key phrase here. I'm not sure it's present much of the time, which is why I refuse to have a supermarket loyalty card. They can offer this due to the value of the data, but the implications of this simply aren't understood by most people.
"Is it wrong for my cell phone company to triagulate my position as I use my phone? No, as long as they ask my informed consent, and compensate me for this valuable information."
Again I'd agree, but do we know what they do with these records? We know they can get them and it appears they can store them for a while as they've been used in legal cases. But d they do so automatically and, if so, what do they do with the data?
"It *is* wrong (as doubleclick is finding out) to passivly log byte crossing a network and selll this valuable information to anyone willing to pay."
Why?
I had NO problem whatsoever with DoubleClick until they started tying data to people. As long as it was simply an anonymous userID, I don't see that is was any different to plenty of other things.
For example, I mentioned earlier supermarket till rolls. They get sold without any linking to customers, as the raw information on sales volumes and patterns is still useful. Being able to identify categories of users is just as valuable as being able to identify individual users. Now, at first, that's all DoubleClick were doing. And if you regard that as fundamentally wrong then there's plenty of other issues you have to think about.
"The problem in this great nation at the moment is that there are no laws on the books from preventing this kind of profiling. It's wrong, and the laws of this great land need to be adjusted to give the user to "live on the grid" and have control over his own profile."
I have to admit, it mildly amuses me to see so much bitching about the American legal system or modern culture but still see references to this great land...
Anyway.
While I understand the potential dangers of profiling, I'm inclined to say you're overreacting a little. The American legal system DOES need updating here, but not by banning profiling. IT's just not that big a problem.
What you DO need is prpoer data protection legislation. Might I suggest the UK Data Protection Act 1998 (http://www.cs.mdx.ac.uk/courses/foundation/modul
Basically, all data has to be relevant, up to date and accurate. And as soon as the purpose for which it was compiled passes, you have to get rid of it.
Seems to be pretty good legislation which works well.
Greg
Ads Ads everywhere (Score:2)
Advertising is becoming ubiquitous, and really, it kind of sucks. I guess that's what happens when everything becomes a 'service'. No one would ever have thought of hardwiring advertisements into a PC, (well, people have, but they were never wide spread). But the monument something ceases to be a 'thing' and becomes a 'service' it gets plastered with advertisements.
Of course, dicking around with a cell phone is a good way to end up in jail, so good luck trying to disable this (unless they provide an option). I can see it now, DMCA style restrictions on "circumventing and advertising scheme". I wouldn't be to surprised, the way things are going now, and the way hardware companies are perfectly willing to stomp all over your rights if it means more money.
[ c h a d   o k e r e ] [dhs.org]
Phone Says: Look To The Right (Score:1)
Advertising Memes Will Spread (Score:1)
Re:We'll never even notice (Score:1)
the springtime.
Did you read it correctly the first time? Propably not.
Are you sure there isn't any sort of side effect? Ok, yours was only a common spell error, but it ironically illustrates the idea.
Ads everywhere? Think of it as some sort of "ad pollution". You can breathe polluted air for 10 years and survive, but in the end it will kill you. Pervasive Ad probably won't kill you, but surely doesn't make you feel better.
I wouldn't exactly like the idea of my subconscious being tickled all the time, even if this makes me save some money (perhaps). OTOH, if it becomes popular, contracts for cellular phones without ads are going to be more expensive in the long term (grrr...).
I _like_ targetted ads (Score:2)
If they were submitting and tracking personal information, I'd be offended. But if I just tell them my interests and get to see interesting ads, I'd happily do so.
Re:Advertising == annoying and that isn't all. (Score:1)
vvvvvvv../|__/|
...I../O,O....|
...I./
..J|/^.^.^ \..|.._//|
...|^.^.^.^.|W|./oo.|
Cell Phone usage Linked to memory loss... (Score:1)
Of course, the memory loss might not be what advertisers want...
... Unless our society is turning into a 30-second sound bite?
Re:banner ads in general... (Score:1)
a windows based proxy that filters banner ads of varying sizes, annoying pop-up javascript windows, animated images and strips out any Referer info your browser tries to send.
Oh yeah, it's free non-commercially!
so if you're a windozer or you have windows running on a box near you, check it out. Version 2.0 should be available soon.
Re:We'll never even notice (Score:5)
Let's look at an example. Say you've got one of these cellphones with targeted advertising and discount net access. You're walking by the candy aisle of the supermarket when it lights up with an ad for M & Ms, which you happen to see.
Now, before you saw that ad, you didn't want M & Ms - if you did, they'd already be in your cart, right? You know that they'll help rot your teeth, raise your blood sugar, and add to that spare tire around your middle. But now you have been influenced by that ad, you figure the sweet, sweet taste of chocolate is worth it. The M & Ms go into the shopping cart.
("But I don't let ads influence me!" you cry. That's what they all say, chief, and yet advertising is effective. It's influencing somebody.)
Up at the cashier, you pay for your junk food. And included in the price is a markup that's part of the Mars corporations advertising budget - you just paid for part of your phone's net access.
But you'll be paying more, of course: at the dentist's office, to treat the cavity that you wouldn't have gotten if you hadn't bought those M & Ms -and you wouldn't have bought them without the ad on your cell phone.
Let's get it straight, my friends: 90 percent of advertising wants to influence you into making unhealthy and wasteful choices. It is your enemy.
Think I'm parnoid? Read a few issues of Adbusters [adbusters.org] to find out what really goes on in the world of advertising, then decide if exposing yourself to more ads is really a good idea.
Hell... (Score:1)
Who watches their phone anyway? And who the hell surfs the web on their phone?? You've got to have a bad addiction if you can't leave the web for that long.
Don't need any GPS (Score:2)
Re:Use of phone for serious net apps = unplausible (Score:1)
Similarly, WAP is going to be a huge success in Europe. Access to corporate e-mail or other corporate resources will be a killer-app. I don't get your point about "text links not good ROI", too. WAP phones can display small bitmaps (WBMP), and it's quite possible to make interesting ads for use with WAP-even if you only have to use text.
I strongly recommend you to go read the Independent WAP FAQ [colorline.no]. Europeans were ahead of US with the GSM technology, they are still ahead with WAP. My digital cell phone here in the US still can't do many of the cool stuff I had on my GSM phone back in Turkey three years ago.
--
BluetoothCentral.com [bluetoothcentral.com]
A site for everything Bluetooth. Coming soon.
When will the backlash occur? (Score:2)
I am kind of surprised that a European firm is advancing this. I think we generally tend to view Europe as having less intrusive advertising practices, as after all, some Scandinavian countries prohibt targeting children via advertising. Oh well.
When is the Junkbuster port going to be ready?
matt
Not a bad thing to me (Score:1)
Re:The obivious next step... (Score:2)
THIS IS A GOOD THING (no, really) (Score:1)
In the future, maybe these banner ads will make it affordable to Joe Slashdotter to have a satphone a few years ahead of time; And of course, Joe S. will immediately turn off the banner ads, thus removing the annoyance, while John Windozer calls tech support about the "premium no-advert" service for an additional $99.95 a month.
Anyways, so what? I personally avoid commercials and "news" (as in tv "news" shows); If I couldn't figure out how to shut off the ads or get a friend to do it free, I'd put a piece of duct tape over the banner. Problem solved.
banner ads in general... (Score:1)
Anyway, If you're on a lowband (or pay per bit) connection, just don't download anything animated! And if that strategy blocks something you want to see, download it explicitly and view it already.<P>
Maybe this is a bigger dealt than I'm seeing here... But the second that phone is in my possession, away from employees of Ericson, it becomes MY tool, not theirs, and I can physically do anything to it that I think I can pull off (and so can anyone else).<P>
I'm less worried about stupid banner ads than I am about 100 windows opening every time I back out of the pr0n site I mean, vendor site I was surfing. How much of a pain will those windows be when your screen is the size of a matchbook?! C'mon, you know what I'm talking about... look! you're not even typing with two hands! Oh, sure, hunt and peck, I believe that... *snicker*
Re:We'll never even notice (Score:1)
Take me for instance.
Paris in the the springtime
I didn't notice it the first time I read it, but my eyes instantly jumped back to the double "the" after reading it once... 'cause I'm anal about grammar. Imagine some right wing freak flipping out because his/her phone displays ads for night-life spots, bars, dance halls, gambling, pr0n...
At least, that's what I'm imagining, because I hate right wing dorx.
Lastly, just wanna say what I think will come of all this "ads everywhere" crap: eventually a portion of the population will get sick of it, band together, and build strong walls against all the bullshit that prevails on us daily. You think you've got e-spam problems today... imagine when the average link isn't a phone line, but a coax cable... ewww. When a ten year old can leave his/her 2.7Ghz pc on all night, sending chain letters and requests for hax0ring scripts, and all manner of garbage and virii.
be afraid, be very afraid... and hide behind a firewall and anonymous email addresses.
Re:Be careful (Score:2)
[Error! Your connection to the net is not optimized!]
You know the ones. The purpose of any advertisement is to draw you one step closer to buying the product. In the future, ads will continue to evolve; I think we can predict a day when ads will trick you into thinking they are not ads, but rather something else (the something else is where the ad companies get creative... OS errors, browser windows, java progs..). More amazingly though, perhaps ads will someday resort to ACTUALLY TELLING YOU SOMETHING F**K**G USEFUL, as an enticement to click.
As for bonding a computer to my brain, you'd better believe anything hooked directly into *my* brain is gonna automatically ignore ads, and place a muuuch higher priority on doing what *I* tell it to than what the page I just browsed told it to do. Plus the security on that thing is gonna be as good as I can make it, and not based on anything so widely used as to be the target of major cracking attempts by the underground. Hell, by the time I can afford something like that I'll probably be able to write the drivers for it myself anyway.... ;-{>
It's not Capitalism I hate, it's Commercialism, Capitalism's child. And Usury pisses me off in general.
these "free" services are not free as in beer (Score:2)
Even if this service keeps your information private, even if they don't tap your calls, you ought to think twice about all these free services for advertising. These services only have individual short term gains.
Although these services seem free or it maybe seems like you're getting free money, you as the general consumer are going to pay for it somewhere down the line. Both advertising, and the services you receive have cost. This cost doesn't disappear when you receive a free product, it just gets reallocated to some other product (making other products more expensive).
Corporations are not idiots. Most have accountants and analysts that can do math much better than any of us. Perhaps a few startups are giving away products and services right now for very little, but by and large most of these free-service-in-exchange-for-advertising deals will only cost you more than the original cost down the line. The market very rarely forgets about costs. There are very few free rides. You are either screwing over yourself, or someone else (assuming everyone's a consumer) in the future.
For instance, consider the a situation in which company 'A' gives away a product away for "free" with advertising stipulations (eg., banner ads) attached sponsored by Adv. Agency 'B'. "Great," you say. I get a product from company A for free and I only have to see ads sponsored by company B! Wrong. There is a hidden cost to you if you're a consumer, ie. if you're a participant in the market.
That is, every ad that Adv. Agency B puts on A's product costs money. Advertising Agency B passes that cost (with normal advertising costs) along to 'Paying Advertising client C'. And unless client C is just plain stupid, they'll pass that cost on to their products and onto you, the consumer. That is, client C will see advertising costs as normal overhead, and just like any sensible business will adjust the cost/price of their product to reflect that.
So maybe you will get your "free" cellphone which has coupon ads for discounted beer at the supermarket. But it isn't free. The supermarket which advertises on the cellphone, has to pay for those ads. So while you may see your beer discounted, your milk and bread will start to cost more as the supermarket has to account for costs and the adjusted cost will reflect the cost of both the free cellphone service you're getting plus the cost of normal advertising, not just normal advertising. You will pay somewherer down the line
So, to simplify:
Your annual consumer spending without free services for ads ={normal product cost}
Your " " with free services for ads = {the service cost lumped into other product cost} + {advertising}
Eventually you'll being paying not only for the "free" service, but also for the advertising costs that go along with that service. Consider if you really want to support that before more of these so-called "free" services take root and become a staple of our economy. The only ones who will actually be making any money will be advertisers, and everyone will be stuck with ads plastered to everything. Is this a world you want to live in? Ponder being stuck in some traffic bottleneck with nothing to do but stare at some gaudy animated translucent ad embedded in your rear view mirror and dashboard.
I'm really surprised consumer advocacy groups and folks like Ralph Nader haven't taken a firm stance against this free ad crap. Don't be suckered in, everyone!
I think I heard about this..... (Score:2)
Re:GMTA . . (Score:1)
_________________________
Re:Privacy . . (Score:1)
As interconnectivity slips it's way into more and more devices surounding everyones daily lives in this country, it's important that it's implemented with the users libertys in mind.
Is it wrong for my store, on it's own, to know what I buy and when? No, as long as they seek my informed consent and compensate me for the release of this valuable information. Is it wrong for my cell phone company to triagulate my position as I use my phone? No, as long as they ask my informed consent, and compensate me for this valuable information. It *is* wrong (as doubleclick is finding out) to passivly log byte crossing a network and selll this valuable information to anyone willing to pay.
The problem in this great nation at the moment is that there are no laws on the books from preventing this kind of profiling. It's wrong, and the laws of this great land need to be adjusted to give the user to "live on the grid" and have control over his own profile.
_________________________
Privacy . . (Score:5)
Imagine, if you will, as you drive past a grocery store, you recieve an instant e-coupon for $1.25 off a 6 pack of bud.
Upon recieving this little blipvert, you go into the store to pickup your 6 pack. Happy that you've saved 1.25 on the price, you open a can as you drive and phone a friend to tell him about this wonderfull deal.
Ericsson and any other company considering this, should think twice.
The problem with this technology, is that if the advertizement in the above example came from DoubleClick, they would have a complete track of who-what-where-when-and why
1) WHO I am from the cell phone billing information (linked together with older buying habbits).
2) WHAT I buy from the grocery store records.
3) WHERE I am at all times thanks to triagulating the cell phone signal.
4) WHEN I was driving to the store from the time/date stamp on the location log.
5) WHY I bought the beer from the "Eshilon style" key-word based logging of my conversation in order to give the advertiser feedback.
The problem with this is that it closes the "last mile" of the trust model.
I've got news for Ericson and anyone else considering squeezing a blipvert onto my pee-green-screen-underpowered static box you call a cell phone.
NO!
_________________________
PCS (Score:1)
you'll be able to have internet, on your cell phone, as today, without ads, but you still have to pay
or you'll be able to sign up for services such as netzero, bluelight... et al, for your wireless phone, where you have advertisements, but then you get cheaper, or free internet service.
God help you if you pick up her phone (Score:2)
Of course, I track frequency of feminine hygene and baby products as a simple method of knowing whether I should be watching any given TV Show or not. "Ally McBeal" is right off the charts...
Re:Great. (Score:5)
Not only that, but when you have your GPS enabled cellphone, they'll be able to track where you are, figure out what shops you are close to, and....
Oooh, the possibilities. Right now I'm thinking about 'Intelligent Agents' for both the advertising company, and the individual merchants. I can see the negotiation now:
ADSYSTEM534 : HELO SEARS284
...
.. etc
SEARS284 : ACK ADSYSTEM534
ADSYSTEM534 : CUSTOMER 32ft x 270 degrees, 2mph
SEARS284 : ACK - LEATHERandFOOTWARE Quotient
ADSYSTEM534 : INCOME 65000, MARRIED, LEATHERandFOOTWEAR 83.6, last purchases: 8mo self, 6mo spouse, 2 and 3 mo children
SEARS284 : ACK BARGAIN
ADSYSTEM534 : 2.3 cents initial, comission 5 cents per 60 seconds linger
SEARS284 : ACK NEGATIVE, comission 3 cents per 60 seconds linger
ADSYSTEM534 : ACK STANDBY
ADSYSTEM534 : HELO EDDIEBAUER86
EDDIEBAUER86: ACK ADSYSETM534
Well, as long as they can't tell what direction my head is turned...
Re:Actually... (Score:1)
Re:We'll never even notice (Score:1)
Re:Advertising == annoying (Score:1)
Advertising == annoying (Score:4)
I agree that advertiser supported services, such as TV, Internet, and magazines, may have lower prices. However, I'm becoming more and more annoyed at the distractions. I don't watch MTV anymore because I can't stand the spinning logo in the corner. I always throw a window over the top of IM because I don't want to see blinking ads. I use The Proxomitron to kill animated GIFs.
I never really had a problem with advertisments until they started interfering with my focus and my time. Sometimes I'd rather just outright pay for content instead of having to waste time and energy on an ad.
Some might say that we have a choice. Unfortunatly that is just not true anymore. Like any other mass consumer good, the majority will always win, and the majority wants cheap at any cost. (I can't *buy* a way to message my friends w/o advertisments - and the MSM/AIM thing killed development of IM for BeOS).
All I want is a choice. I want a list of the expected return per advertisment, so that I can decided whether to pay off the company directly for use of their services.
My worst nightmare is being stuck on the side of the road at 2am and have to listen to an advertisement for Chucky Cheese before I can call a tow truck.
I realize that most of what I wrote is not directly related to web on cell technology. However, the reason that I would want such a technology is convience. Anything that lessens the convience of a cell phone can and will make me angry, especally if I can't decide to turn it off. And in today's slow speed cellular networks and with today's small screens, the impact of advertising will be especially annoying.
Oh and one more thing. Someone was joking about double click and how they would be able to track your cell phone usage. Well it's more than that. GTE has a working system that can track a ESN to within a couple of feet by using the timing that signals return to base stations.
Cracks (Score:2)
Re:these "free" services are not free as in beer (Score:1)
IAIS (Internet Advertisement Insanity Syndrome) (Score:1)
It's coming, just you wait.
Pretty soon we won't be able to blink without somebody, somewhere, somehow, advertising to us.
First newspapers, magazines, television, now Internet, cell phones, pagers. Thank god faxes are exempt.
What's next, adversisement on spaceships? The moon?
And this isn't healthy. All adversisements say is BUY MY PRODUCT!, and people are going to start reacting. They won't buy, they'll go nuts. And damage will be done. Hey, if twinkies can cause murder, why not ads?
Don't say I didn't warn you...
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just what we need. (Score:1)
Wait what am I talking about. This has already happened.
Re:I think I heard about this..... (Score:1)
Or I may be wrong...
It's a form of brainwashing (Score:1)
Where do you think that all the corporate phsychologists and socialogists are employed. In marketing and in public relations. As the above post says you have to pay for that advertising somewhere. Instead of spending money looking for ways to make products better and less expensive companies would rather spend money trying to get people to think that the product is a better value.
This isn't some big conspiracy theory. This is fact if advertising couldn't convince people to buy products companies wouldn't use it. We as consumers pay for all that advertising. When one goes out and buys a pair of Nike shoes one is paying more for the price of the advertising used to get you to buy the shoes, then the cost to make the shoes.
Companies are now in the position that they have to advertise. Just watch paid advertising on tv. Consumers wouldn't buy most of that crap unless they were fed it day and night. How many people really need those dehydrators, home bread makers, or the newspaper powered grills that sell so well. How many people would spend $120 on a pair of shoes made in China that won't last any longer or look any better then the pair you could get for $35 anywhere.
Later.
Re:Advertising == annoying and that isn't all. (Score:1)
Sounds a lot like me. More and more I seem to get depressed by all the advertising and hype and just plain ignorance of the media and the government. I listen to NIN to, and Metallica, Pantera, Godsmack, Type O Negative or just anything that's fast enough and loud enough to distract me.
I quit watching MTV years ago for some of the same reasons. I used to be a telemarketer and while I worked there I couldn't figure out why people were such jerks. I was just doing a job right? After working there and seeing some of the things that go on in the telemarketing buisiness. I realized that even if I was telling the truth and doing what I was supposed to do, others were all around me were consistantly lying to the public. They got rewarded and I just managed to keep my job by playing by the rules. I quit after only three months figuring that good pay wasn't worth the bad karma and stress. Since then I can't tolerate telemarketers. Whenever one calls I shut it(it is appropriate here) down. The constant battle for my money has left a bad taste in my mouth. At least the telemarketing improved my social engeneering skills ;).
I couldn't agree more but it's more then that it's the loss of freedom. Whenever I watch a movie or listen to the radio my privacy is invaded by some company wanting me to see the light and come buy something. Not to get to far off topic but it's not just advertising that distracts me. It's our society, the media, the government, and buisiness. I have to constantly hear about how my rights are being erroded and how politicians that wouldn't know a computer language for chinese are deciding what my future will be. And that's what it comes down to choice my friends. These things are all battleing for controll of what we think and do.
Again it's not just the media and advertising choice and free will are what all of this boils down to. This is just another syptom of a common ill in our society. We as a people have come to believe that we have no control or power to choose. Look at law. A women orders hot coffee spills it on herself what does she do sue the people that provided her with the coffee. She had no control over the circumstance it was obviously not her fault right. :( If you own land and some moron comes on your property and does something stupid to hurt themselves you are responcible because people can't be resonably expected to be intelligent or cabable of makeing the right decisions they have to be lead.
The government feels that it need more control and they are willing to do anything even trample our rights [wired.com]. Companies want more control over what we think and they will do anything in their power legal or not to get that control.
All I want is choice too. I want my freedom. I rights. I want to be responsible for what I do and think.
Oh, it's even more then that. Digital cell phones are going to be required to be trackable. GPS, or whatever. The government wants to know what we are doing when we are doing it and why. They will be more then happy to overlook or even change the law to allow companies to track/trace/know consumers.
This is my last post for tonight. I'm begining to sound really paranoid. I must need some sleep.
Wait a minute (Score:1)
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Re:We'll never even notice (Score:1)
Welcome to Slashdot. Please do not feed the trolls.
It better be Free then. (Score:1)
Then it might actually make some sense. Otherwise...
Re:GMTA . . (Score:1)
What's cools is the fact that both of us had the same thught with a completely different style. Oh well, that's what I get for going for humor.. No karma :) (like I care at this point...###! hehehe)
I'll admit it though. Eventually, they'll finally implant the cellphone in my head and the cam in my eyeball and sell my body to some large corporation who will still want me to maintain COBOL.
-----
Welcome to your new Doubleclick Cell phone (Score:4)
- No click entry of your friends and family into your database. We'll track them for you as you call.
- Improved advertisement targeting. By tracking your cell phone location we can direct you to the stores nearest you.
- Improved emergency service. Why should you have to choose a tow truck service, we know your location, and can choose the service for you.
- Improved targeted incoming advertisements. For your convenience, our clients will call you with their best offers on your cell phone, regardless of what you're doing at the time.
- Telemarketer forwarding. Our database will insure that if your home or out at the movies, you'll never miss a valuable telemarketing call.
Doubleclick. We're there for you when we need you.-----
Re:We'll never even notice (Score:1)
I think your right though on the point that when, not if, this becomes commonplace and the cell contracts are driven by ads, it will run up the prices to the end consumers.
Re:Primco Has Been Doing This For Months (Score:2)
We'll never even notice (Score:3)
Who knows, it may bring the price down a little with some of the targeted profit margin being met by the advertisers. At least on a cell phone, and later on Palm like devices, the screens are so small, the visual impact isn't all that annoying. Generally I only look at the screen on my cell when I'm dialing, then don't look at the display at all when I'm talking. Seems like a good trade off for lower air charges. Most of our society is numb to this anyway, look at radio ads, we just mentally tune them out. Heres an example.
What does this say:
Paris in the
the springtime.
Did you read it correctly the first time? Propably not. There are two "The's" in the phrase. Our minds generally just overlook or tune out what we instinctively think is irrevelant. In this case it was "the". The same is true for most ads, spam etc. We will just mentally tune the cell ads out just like we do on television. Hopefully lower prices will be the end result.
Voice commericals? (Score:1)
Fuck this shit. I hate commercials enough already, and I don't buy anything because of a commercial, seriously.
Anyway, I already got rid of my mobile, they cause cancer, and now they will cause rage attacks.
Re:banner ads in general... (Score:1)
Actually... (Score:3)
Billy Transue
bill-transue@NOcoolmailSPAM.net
Be careful (Score:2)
What next, huh? If/when neural interface technology is developed and becomes a common, everyday thing, will companies pump ads directly into our brains?
Just imagine... it could be the next generation of "punch the monkey" ads.
Great. (Score:2)
Can I disable cookies on my phone?
kwsNI
Re:Actually... (Score:1)
Whenever new technology is created, someone will come up with a way to put ads on it. The internet is covered in them, many freeware programs are starting to come with a built-in ad window, and now cell phones. Here are two more examples:
"Tarzan" DVD forces viewers through a jungle of previews [cnet.com] -- First Disney makes you watch the FBI warning before enabling the Menu button, now they're putting 4 minutes of ads at the beginning. (I wonder if you could hack a software DVD player to disallow the disabling of the menu button.)
Ads Take Aim at Online Music [wired.com] -- How would you like to have banner ads embedded in your downloaded music files, and have them displayed in an "always on top" window while the music is playing. (They're trying to get it integrated into Winamp, etc.) Oh yeah, DoubleClick supplies the ads.
ADS bring phone prices down ... (Score:1)
So why not let the cell phone prices come down a little bit so you might have to look at an ad every now and then? That doesn't stop you from watching TV, listening to the radio, reading a magazine or newspaper, or driving for that matter.
Ads make things cheaper and inform us and annoy us. So yeah I'm all for it.
Re:You know what? (Score:1)
Re:This is BS - your statement is, yes. (Score:1)
Ahh.. What part of this idea is dumb? This sounds like an awesome marketing tool, and a good way for everyone to carry a free (or heavily discounted) cell phone. In this day and age everyone should have a cell phone, and this will promote that greatly.
Accept it, this is going to be how technology advances in the future - through corporate initiatives... not government etc. Remember on the movie 'star-ship troopers' where all the ships and such in space all had corporate logos on them? Well that is good fortelling of the future. Is it a bad thing? - certainly not. Technology will advance at a far greater rate through private funding and corporate initiative. In this manner we all have a choice when it comes to what service to use, and who to get it from.
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Re:This is BS - your statement is, yes - addendum. (Score:1)
When I said everyone should have a cell phone in this day and age... I don't mean we need more useless ninnies yacking it up on the subway, I meant that for emergency use, for women to have for security etc... This is a good thing. Now you don't have to scrimp on piece of mind because of the cost of a cell phone and it's associated service.
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Re:yeah... right... (Score:1)
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Re:This is BS - your statement is, yes. (Score:1)
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GPS spam and voicegroups in hong kong (Score:1)
On the other hand the thing works a helluva lot better than any US cellphone I've had, and the caller ID does a great job matching incoming calls to numbers in my phonebook and displaying exactly who is calling. That way I know when to hit the deflect call button and just give them my voicemail....They also have 900/1900/1800 here so one phone works here, in europe and the us.
Re:Great. (Score:1)
Not fair!! (Score:1)
I'm sick of banner ads rant. (Score:1)
I am SO sick of the commercialization of the Internet. While it has brought about things like broadband and useful websites like
I hope one day there is a reward and recognition for a site that's "banner-ad free". I totally understand why they're useful for revenue now, but hopefully it won't always have to be that way.
Re:Privacy . . (Score:1)
Then you have one site to choose from. (Score:1)
Re:these "free" services are not free as in beer (Score:1)
Which they do by the money earned by the increasing number of people who went to buy the beer which was advertized?
Re:Voice commericals? (Score:1)
Re:Looking forward to it (Score:1)
Re:Porn Ads (Score:1)
Re:Great. (Score:1)
You should have seen the shocked look on the guy's face! :}
banner ads on cellular phones (Score:1)
Do banners actually work on web-sites? Obviously commercials on TV have success. I don't know about this concept. If cellphone technology gets improved and they make it so that the digital phone that they said wouldn't suffer from dropped calls or interference (that I bought) actually doesn't drop calls or have interference...
As far as privacy goes... if you want to stay private in the US... good luck. You would have to get rid of your Social Security card, credit cards, grocery store cards, etc much less your cellphone to be anywhere near private.