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Phoenix Sounds Death Knell for BIOS 658

Anonymous Coward writes "The sky will fall next.... Betanews is carrying a story about Phoenix ditching the trusty old BIOS and moving to 'Trusted Computing'... ya right... Time to stock up on those old motherboards boys!" A follow-up/analysis on this story.
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Phoenix Sounds Death Knell for BIOS

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  • Trust Me. (Score:4, Funny)

    by dolo666 ( 195584 ) * on Friday November 28, 2003 @05:41PM (#7584340) Journal
    Bios changes to "trustworthy computing" make me just as scared as when my wife and I went car shopping at Gan Chev Olds and they said "Trust Me. This is a great deal!". Boy did I ever get screwed on that "deal". *sigh*

    Since when does it make sense to switch the onus for security to hardware?

    Oh I knew it was time to buy a Mac [slashdot.org]! With Doom 3 [idsoftware.com] being fully supported on Mac on launch, it's going to be hard for people to criticize Mac for a lack of games [redvsblue.com]. As soon as Uncle Sam rubs his greedy hands together, to try and get all our secrets, it's time for a switch, IMHO. I'm developing my open source Doom 3 project [doomforcolumbine.com] on a Mac, so I'll be playing on one too. Maybe once Doom 3 is on Mac, the next generation of Id-engine-spinoffs will make for a slaughterhouse of new games for Mac, too!
    • Re:Trust Me. (Score:5, Insightful)

      by ultranova ( 717540 ) on Friday November 28, 2003 @05:48PM (#7584379)
      Since when does it make sense to switch the onus for security to hardware?

      Never, unless of course you meant security for anyone except the computers owner. Then it makes plenty of sense to make the computer a remote-controlled slave terminal...

      I wonder if the "trusted" version of Windows will be running programs for third parties, for whom Microsoft has sold their users CPU cycles ? After all, there's allready projects paying for computer time, and DRM would make this secure (impossible forge results). Why let users profit, when one can use them to profit Corporation ?

      • by Mod Me God ( 686647 ) on Friday November 28, 2003 @06:07PM (#7584500)
        Why not run a PC without a BIOS.... it is little needed these days... Any why not email M$ your own devised EULA for them to run Windows (TM(R)(C)etc) on your hardware????

      • by Anonymous Coward
        a remote-controlled slave terminal...

        You don't live in CA? That kind of terminology will soon be illegal there.
      • Comment removed (Score:4, Interesting)

        by account_deleted ( 4530225 ) on Friday November 28, 2003 @07:11PM (#7584802)
        Comment removed based on user account deletion
        • In my opinion, all the "I'll sue" Windows-users are just lying to themselves and living in a dream-world.

          Now to get you in touch with reality:

          No, you will not sue.

          No, Bill Gates doesn't give a shit about you.

          No, if you don't even have the spine to avoid Microsoft products, you also won't have the spine to sue them. You will just shut up, swallow it just like you swallowed WPA and will say that "you will sue" when (not if) they will do the next step.

          No, even if you sued you wouldn't have a chance.

          • by DickBreath ( 207180 ) on Saturday November 29, 2003 @10:37AM (#7587426) Homepage
            You will just shut up, swallow it just like you swallowed WPA and will say that "you will sue" when (not if) they will do the next step.

            You will take it the way Microsoft gives it to you, whether this means bend over, or whether it means the swallowing part.

            There is a reason that it is called longhorn. Because you're going to really get screwed this time.

            Any questions?
      • Re:Trust Me. (Score:3, Insightful)

        Never, unless of course you meant security for anyone except the computers owner. Then it makes plenty of sense to make the computer a remote-controlled slave terminal...

        This didn't hit me as something that any sane person would want until I realized that this is how cable networks control your local cable provider. They scramble their networks at the control room and authorize cable operators remotely. If the cable operator doesn't pay their bill (or what have you) then the boxes on their end won't de

    • Re:Trust Me. (Score:5, Insightful)

      by drinkypoo ( 153816 ) <drink@hyperlogos.org> on Friday November 28, 2003 @05:53PM (#7584422) Homepage Journal
      How long do you really think it's going to be before Apple implements hardware DRM? More and more content will be protected by it, and eventually they're going to have to follow suit, or be left behind. Again.

      I'm glad mac users get Doom 3, but a full library of games it does not make.

      • Re:Trust Me. (Score:5, Interesting)

        by vangilder ( 589215 ) on Friday November 28, 2003 @06:38PM (#7584643)
        I would argue the opposite. Look at the iPod. It's not obvious how to copy music to multiple song libraries, but it's not overly difficult either. Apple tends to place much more responsibility onto the end user. Even the iTunes Music Store follows this philosophy. The AAC's themselves are restricted to a certain number of authorized computers, but you can burn them to unlimited CDs. I feel that this strategy will continue with their hardware-some restrictions, but with most of the "trust" in trusted computing being placed in the users themselves.
      • by myov ( 177946 )
        Consumers tend to use pc's, content creators tend to use macs. I doubt that the creators want to go through DRM to do their work.

        The last time Apple implimented DRM it was 3 words printed on the back of an iPod: don't steal music.
    • Phoenix PR addy (Score:5, Informative)

      by Anonymous Coward on Friday November 28, 2003 @07:02PM (#7584749)
      megan@Outcastpr.com

      Interestingly they outsource their PR.

      Above is the address of Megan Kurtz who is their public relations person. Get mailing now :)
    • Re:Trust Me. (Score:5, Insightful)

      by Rick.C ( 626083 ) on Friday November 28, 2003 @07:20PM (#7584839)
      Let's all repeat in unison:

      "'Trustworthy computing' means that Microsoft can trust that we didn't hack our (their) system. It doesn't mean that we can trust Microsoft."

      Keep saying it until it makes sense.
    • Re:Trust Me. (Score:3, Interesting)

      You see, the thing about the PC world is that there are actually multiple hardware manufacturers. So when Phoenix sells this crap to motherboard manufacturers and they start making Trusted Computing motherboards, other motherboard manufacturers will buy other BIOS chips and advertise that their motherboards are DRM-free. I'd say the only computers that actually end up with DRM will be cheap HP and Emachines pieces of crap.

      Tim
    • "Since when does it make sense to switch the onus for security to hardware?"

      You obviously have never heard of DES, that was decades ago. Might want to read a bit on computer security before saying so dumb.
  • Confusing? (Score:5, Funny)

    by shirai ( 42309 ) * on Friday November 28, 2003 @05:43PM (#7584347) Homepage
    Does Phoenix ABSOLUTELY have to use acronyms that already stand for something? I mean: CSS and d-NA? I know we are running out of acronyms but there should still be a few million letter combinations left.
  • Or, buy a Mac... (Score:5, Insightful)

    by EvilStein ( 414640 ) <spamNO@SPAMpbp.net> on Friday November 28, 2003 @05:43PM (#7584351)
    Or buy a motherboard with a BIOS that doesn't come from Phoenix.
    Last time I checked, Phoenix wasn't the only company on Earth that made motherboard BIOS setups.

    I'm sure that something else will pop up.
    Or, another idea.. write/call/visit Phoenix and tell them that you think their idea sucks. Give their 1-800 # a call. Vote with your wallet, as usual.
    • Re:Or, buy a Mac... (Score:5, Informative)

      by UltraSkuzzi ( 682384 ) on Friday November 28, 2003 @05:50PM (#7584396) Homepage
      That's the problem, there won't really be any alternative, AMI has jumped on board too. Phoenix IS Award so there goes another competitior. The only ones left will be the big giant OEMs, like Compaq, and IBM who last I checked, still made their own BIOS.
      • by MarcQuadra ( 129430 ) * on Friday November 28, 2003 @08:22PM (#7585128)
        An appealing alternative would be an OpenFirmware implementation for x86. Seriously, don't you LIKE the idea of your machine starting into a native 32-bit (64 soon) environment? Your hardware being able to pass a concrete and well-defined device list to the kernel? Native filesystem support for your booting, so you don't have to use an interim loader like GRUB? Finally shedding the STUPID BACKWARDS 1980s IRQ/resource management system we STILL use for no good reason?

        I'll bet Apple will stick with OF on PPC for a long time, and implement hardware DRM as a separate feature.
        • But will that be possible on these new DRM motherboards? I doubt it.

          So who's going to make the Linux zealot motherboards for the 5% of the population that doesn't want to run MSFT/DRM-crippled crapware?

          Same thing behind Linux gaming... it hasn't been lagging behind Winblows because gaming on Linux is fundamentally flawed, it's just because that's not where the market is. Clash of open source/free software versus capitalism.

          Or better yet, it's because MS will successfully continue their anti-competitiv
          • So who's going to make the Linux zealot motherboards for the 5% of the population that doesn't want to run MSFT/DRM-crippled crapware?
            Someone who wants to become filthy stinking rich. ("Trust me, two out of three doesn't cut it!" -- Zoidberg). 5% of the PC market is huge -- at least until competitors step in and fragment it.
    • by Alsee ( 515537 ) on Friday November 28, 2003 @05:54PM (#7584428) Homepage
      Or buy a motherboard with a BIOS that doesn't come from Phoenix.

      Nope, that won't help. ALL bios makers are implementing Trusted computing. Why? Because all motherboard manufactures are installing Trusted Computing encryption chips on ALL new motherboards. Why? Because Microsoft has declared that thir next operating system will only run on Trusted Computing hardware and it is flat-out IMPOSSIBLE to sell hardware if it can't run Windows.

      -
      • Re:Or, buy a Mac... (Score:5, Interesting)

        by Nikkos ( 544004 ) on Friday November 28, 2003 @06:00PM (#7584463)
        "Why? Because Microsoft has declared that thir next operating system will only run on Trusted Computing hardware and it is flat-out IMPOSSIBLE to sell hardware if it can't run Windows."

        This is stupid. If no motherboards adopted trusting computing, it'd be fucking hard to sell Windows.

        • by fm6 ( 162816 ) on Friday November 28, 2003 @08:18PM (#7585105) Homepage Journal
          And if my mother had wings, she could fly. Any MB maker that ignores Windows compatibility does so at its peril. Let's say all the manufacturers banded together and refused to do TC. You can bet somebody would seize the market opportunity that this would present, and the anti TC consortium would sink faster than the Titanic.

          Face it, Microsoft dictates what desktop hardware looks like. This is not a good thing, but it's not an easy thing to change.

      • Re:Or, buy a Mac... (Score:4, Informative)

        by aristotle-dude ( 626586 ) on Friday November 28, 2003 @06:52PM (#7584696)
        Then buy a mac. Macs don't use bios. They have Open Firmware and Apple is not associated with the TCPA.
      • by swissmonkey ( 535779 ) on Friday November 28, 2003 @08:13PM (#7585079) Homepage
        This is blatantly false.

        Microsoft has NEVER said its next operating system would only run on Trusted Computing hardware, and I know for a fact that this is NOT the case.

        Longhorn will run on normal PCs like we have today.
        • Re:Or, buy a Mac... (Score:4, Informative)

          by Alsee ( 515537 ) on Saturday November 29, 2003 @04:35AM (#7586460) Homepage
          This is blatantly false.
          Microsoft has NEVER said its next operating system would only run on Trusted Computing hardware, and I know for a fact that this is NOT the case.
          Longhorn will run on normal PCs like we have today.


          Lets take a look at the MICRSOFT WEBSITE:

          Q: What is the Next-Generation Secure Computing Base? [microsoft.com]
          A: The Next-Generation Secure Computing Base (NGSCB) is new security technology for the Microsoft(R) Windows(R) platform. It will be included as part of an upcoming version of the Microsoft Windows operating system, code-named "Longhorn." NGSCB employs a unique hardware and software design to enable new kinds of secure computing capabilities to provide enhanced data protection, privacy and system integrity.

          Q: What is the "trusted computing base (TCB)" component of NGSCB?
          A: The trusted computing base (TCB) includes the nexus and all the associated software and services required to enable the NGSCB environment.

          Q: What is the "TPM"? Is that the same as the SSC?
          A: The term "SSC" is generally interchangeable with "TPM" or trusted platform module. The TPM is a secure computing hardware module specified by the Trusted Computing Group


          Please try to check your facts next time. The future Microsoft operating system will ONLY run if your computer contains a "Trusted Platfom Module", better known as TCPA.

          -
          • by Anonymous Coward
            Sorry, I must be missing the part where it says "Windows will only run on TC computers". The only person I see saying that is YOU, and pardon me if I don't believe you speak for Microsoft.

            Of course MS will support the TCB in Longhorn - where does it say non-TCB machines will be entirely unsupported?
      • by KC7GR ( 473279 ) on Friday November 28, 2003 @09:04PM (#7585281) Homepage Journal
        I have a couple of thoughts. First, on this comment:

        "...and it is flat-out IMPOSSIBLE to sell hardware if it can't run Windows."

        Gosh... I'm sure all the used computer stores are going to be horrified to hear that all the Sun SPARC and other non-PC systems they've been selling regularly never really sold at all. And how about all those systems from SGI?

        My own Internet presence? 101% dependent on a series of hardware platforms that (with one exception) cannot, due to their architecture, run any MS Windows product at all. The folks that sold me the equipment had no problem taking my money, and I had no problem putting it out.

        Sarcasm aside, what I'm saying is that it is far from "impossible" to sell hardware that does not run Windows. It's just a matter of what audience it gets sold to.

        My second thought has to do with the encryption/DRM/whatever hardware that, supposedly, is going to be built into future motherboard hardware. I will grant that I'm fairly paranoid, perhaps more so than others, but even I have to wonder if we're not taking the molehill of Phoenix's announcement and turning it into another Mt. Rainier.

        More specifically: It strikes me that it will be up to OS makers to determine what hardware features of a motherboard their OS will use, and which ones it will not. There will always be OS choices, and I have zero evidence at this time that open-source (notably the BSDs) will not run on systems using Phoenix's CSS.

        On the other wing, it's a given that Bill-ware OS's will take advantage of every hardware feature that they can in terms of DRM and other such crap, all designed to limit fair use rights. Even so, there's going to be a ton of people that Just Want to Run Windows, and that's not going to change either.

        Know what? THAT'S OK TOO! If someone is bound and determined (and lazy enough) to let themselves be led around by the nose, computing-wise, then that's their thing. Let 'em have it!

        Once again, it all comes down to knowledge. The amount of control you have over the technology in your life is DIRECTLY PROPORTIONAL to how much you choose to learn about how it works (or how much of it you even choose -- or not -- to use at all).

        Keep the peace(es).

      • by ONOIML8 ( 23262 ) on Friday November 28, 2003 @10:49PM (#7585631) Homepage
        "it is flat-out IMPOSSIBLE to sell hardware if it can't run Windows."

        To the best of my knowledge the following companies make hardware that does not run Windows (tm):

        Sun
        IBM
        Apple
        Cray
        SGI
        NEC
        Honda
        BMW
        Gen eral Motors
        Ford
        Dictaphone
        Motorola
        Nokia

        You get the picture. You're talking strictly about end user desktop hardware. Even in that niche market where Microsoft dominates, it is not impossible.

        This "trusted computing" may be the one big thing that changes the domination of that market. From the tone of what I read, here and elsewhere, most people agree that this "trustworthy computing" is not a good thing. If that's the case then the issues surrounding it should drive the market to seek alternatives. Any company that offers an alternative should prosper.

        And even if the masses act like lemmings, there will always be a market of those of us who just won't play that game. There will also be the market of those who, for business or security reasons, can't play that game. That should leave enough of a market for non-Microsoft controlled hardware. Enough of a market for some people to make decent livings and put thier kids through school.

        Ya'll are so doom and gloom around here. Wake up and smell the coffee. Microsoft does not rule the entire world nor will they ever. Their marketing department may have you thinking so, but that's not the case. You may be surrounded by PC's running Windows but that's not the case for everyone, some of us live rich, full lives without it. A fork in the hardware is simply a fork in the hardware. Such forks already exist as I mentioned above, there are already plenty of computers that do not run Windows and life will continue to be that way.

      • A Tipping point (Score:4, Interesting)

        by demachina ( 71715 ) on Friday November 28, 2003 @11:16PM (#7585726)
        I'm really skeptical that even Microsoft will pull off a transition as disruptive as this one will be. The reason Wintel has been so successful is because its done a really good job of maintaining backward compatibility and continuity that discourages people from jumping ship to other platforms. If they press ahead with this it could become a tipping point in computing.

        Here are some forces working against success of a transition to trusted computing the open source community should think about and could leverage to their advantage:

        There is a huge installed base of non trusted machines. As soon as you start penalizing machines for being untrusted on the net there will be a lot of unhappy users that may balk at being forced to buy an all new hardware/software setup to gain entry. Instead the net may engage in the self repairing behavior its known for and just route around the trusted parts of the net. One way I can see getting around this is to sell a trusted hardware/OS for a number of years so the platforms is pervasive before trying to kill untrusted platforms.

        Its doubtful China or many other country outside the U.S. is going to buy into a system as intrusive and big brotherish as this is, especially when dictated from the U.S. which no one trusts any more. Asia may manufacture trusted hardware to sell to the U.S. but I'm skeptical they they will use it themselves unless places like China develop their own mutation which they control and can use to control their citizens. Asia seems to be moving to Linux and working to develop their own processors to gaurd against being subjected to heavy handed dictates, like this, from Microsoft, Intel and the NSA. If the U.S. gets the EU's backing in this they might have some chance of success. If the U.S. presses ahead alone they might well manage to destroy their market dominance in computing to be replaced by Asia or Europe.

        There is a huge pool of legacy software that people are going to insist keep running. Either TCP machines are going to run untrusted software or its unlikely people are going to accept it or want to buy it. Until TCP platforms have a compelling body of trusted software they wont succeeed. Maybe they can sandbox untrusted software but it seems like untrusted software goes against the grain of everything trusted computing is.

        There are still a bunch of powerful hardware vendors including Apple, IBM, HP, Dell and SUN that are backing Unix/Linux to one extent or another that are unlikely to subscribe to a hardware lock in that would kill them. As long as we can switch to PowerPC and keep on trucking who really cares, especially now that PowerPC is close to parity with Intel.

        Despite all the doom and gloom I think this could be a boon to Open Source. Microsoft has never really attempted a transition this disruptive to backward compatibility. If people are faced with a transition that destroys legacy software and hardware and appears excessibely intrusive and monopolistic, a lot of countries, companies, developers and consumers may take this opportunity to really opt out of Wintel's hegemony.

        There is one real danger though. The U.S. government along with some kind of coalition of the willing could try to pass laws and trade restrictions to make Trusted Computing happen in the name of the "Never Ending War on Terrorism". I would have never believed this to be possible a couple years ago but at this point, especially if we get another four years of Bush and Ashcroft it seems extremely plausible. In this scenario it would be illegal to build or import hardware in coalition countries that did not conform to trusted computing standards and after some transition period it would be illegal to hook non trusted platforms to the Internet. This would almost inevitably lead to a fracturing of the Internet in to at least two disconnected pieces, one free and one not free. Would it be possible to create a clandestine, free, wireless network in the U.S. if the government outlawed a free Internet. How could we cr

    • Re:Or, buy a Mac... (Score:5, Informative)

      by Malicious ( 567158 ) on Friday November 28, 2003 @05:54PM (#7584430)
      Corporate Headquarters
      Phoenix Technologies Ltd.
      915 Murphy Ranch Road
      Milpitas, CA 95035
      Toll Free 1.800.677.7305
      Main 1.408.570.1000
      Fax 1.408.570.1001
    • by ultranova ( 717540 ) on Friday November 28, 2003 @05:55PM (#7584434)

      Assuming that it will continue be legal to make motherboards without DRM. After all, only a music-sharing communist hippie open-source fundamentalist copyright-infringing file-sharer would want them.

    • by fermion ( 181285 ) on Friday November 28, 2003 @06:21PM (#7584561) Homepage Journal
      Which is just to say that we should support open firmware [sun.com]. It is hackable in forth, a language that one can learn in a week or two, if you do not already know it.

      Perhaps someone will tell us what the benefits of the randomly-changeable bios are.

  • LinuxBios (Score:5, Insightful)

    by WindBourne ( 631190 ) on Friday November 28, 2003 @05:43PM (#7584353) Journal
    Time to move.
    • FLASH?? (Score:4, Insightful)

      by cybercomm ( 557435 ) on Friday November 28, 2003 @07:18PM (#7584835) Homepage Journal
      So last time i checked the bioses are flashable? what is to stop me from developing my own, XboX like flash/mod for motherboard? If it has benn done for xbox which has considerably smaller userbase, what is to stop people for dong it for mobos? Are the price and inconvenience are the only 2 obstacles?
  • LinuxBIOS (Score:5, Interesting)

    by Howard Beale ( 92386 ) on Friday November 28, 2003 @05:44PM (#7584356)
    How will LinuxBIOS fit into this? Will we be able to pop out a Phoenix BIOS and pop a LinuxBIOS into it?

    • OpenBIOS (Score:5, Informative)

      by Midnight Thunder ( 17205 ) on Friday November 28, 2003 @05:51PM (#7584401) Homepage Journal
      There is also OpenBIOS [openbios.org], an open source 'BIOS' based on OpenFirmware. OpenFirmware is the solution used on Sun, IBM and Apple based machines. OpenFirmware uses a forth interpreter and also presents the hardware as a device tree.
    • Re:LinuxBIOS (Score:5, Insightful)

      by Kirill Lokshin ( 727524 ) on Friday November 28, 2003 @05:51PM (#7584402)
      The new BIOS would be rather pointless if it were easy to remove, since Phoenix wouldn't be able to (a) protect against viruses and (b) lock in users.

      I see two different ways Phoenix could go about doing this. Either all BIOS changes will come from official sources and be signed by Phoenix (with the sigs checked in hardware), or the BIOS will be completely static, and users will be forced to buy a new mobo whenever something major changes.

      Either way, I don't think you will be able to buy a board with Phoenix preloaded and just wipe it off.
  • by Rosco P. Coltrane ( 209368 ) on Friday November 28, 2003 @05:44PM (#7584358)
    If all goes according to plan, a new product the company dubs Core System Software (CSS) will serve as the foundation of PC architecture.

    DeCSS anyone?
  • Microsoft? (Score:5, Interesting)

    by Kethinov ( 636034 ) on Friday November 28, 2003 @05:44PM (#7584359) Homepage Journal
    I thought I read a while back that Microsoft was buying Phoenix or something and that in the future a lot of newer BIOSes were going to be made by MS? Am I on crack or is this what's actually going to happen?
  • Tinfoil hat (Score:3, Funny)

    by Anonymous Coward on Friday November 28, 2003 @05:44PM (#7584361)
    Time to put on our trusty tin foil hats on our motherboards... wait...
  • by mikeophile ( 647318 ) on Friday November 28, 2003 @05:47PM (#7584377)
    And I don't think they'll be rising again after this shark-jumping stunt.
  • Scary (Score:5, Insightful)

    by Rosco P. Coltrane ( 209368 ) on Friday November 28, 2003 @05:48PM (#7584380)
    As part of the "trustworthy computing" model established by Microsoft, Phoenix d-NA will leverage support for Redmond's CryptoAPI (CAPI) to deliver intrinsic security on systems running Windows and .NET applications

    Why do I find leveraging any single crypto or security solution from one single vendor for the entire system worthy of concern more than trust? Nevermind that it's Microsoft, with an examplary track record of security expertise and openness with standards.

    Not for me, nosiree.
  • brockman (Score:5, Funny)

    by TedCheshireAcad ( 311748 ) <ted.fc@rit@edu> on Friday November 28, 2003 @05:49PM (#7584386) Homepage
    I for one welcome our new trusted computing BIOS overlords...
  • Anyone got a list? (Score:4, Insightful)

    by placeclicker ( 709182 ) on Friday November 28, 2003 @05:50PM (#7584397) Journal
    Does anyone have a list of what motherboards use Phenoix BIOS? I'm going to put a compuer together soon, and i want to know which to avoid.
  • by Abcd1234 ( 188840 ) on Friday November 28, 2003 @05:51PM (#7584406) Homepage
    When will this industry ever learn that there's no such thing as a magic bullet? Let's see, just off the top of my head, there was OOP, not to mention Extreme Programming, and now the apparent holy grail of security, "Trusted Computing".

    Well, guess what, writing high quality software is hard. Writing high quality, secure software is *really* hard. And there's nothing that will change that.
    • by jcknox ( 456591 ) on Friday November 28, 2003 @06:10PM (#7584518)
      When will the consumers learn that the reason we're being given for buying something is not always the reason it's being sold the way it is?

      Microsoft has sold the last several versions of all of its products by telling us how much more we could do with them. Truthfully, they were primarily produced to pack more cash into the MS vaults.

      Can't you hear the product development guys? They're not saying "let's put together this new trusted computing thing to make computers more secure." They're saying "let's put together a system to lock users into our stuff and get Pheonix et al to make hardware that locks out Linux. We'll call it 'trusted computing' and sell it by telling everyone it will make things more secure."

      3 steps:

      1. Make the product that helps your business

      2. Tell the consumers it will help their business

      3. Profit.

      This one really works.
  • they'll find out.. (Score:4, Interesting)

    by gl4ss ( 559668 ) on Friday November 28, 2003 @05:51PM (#7584407) Homepage Journal
    ..very fast that people don't want to buy pc's they can't run their own code on if they ever try that. though if they play it smart and make this worth something to the user it might catch on. but the horror scenarios.. well.. you really think that every manufacturer would jump into that when there's the easy way of selling the 'old' stuff what people want to buy? sure most people don't know what they stand for but they'd find out soon enough(when they can't install that ms office 3k from work, or play that copied game or install that crack, or view their divxes)!

    • by ScrewMaster ( 602015 ) on Friday November 28, 2003 @06:49PM (#7584683)
      What I find interesting is that Taiwan's manufacturers have 80-odd percent of the motherboard market worldwide. And, since last I checked they haven't yet been annexed by the United States, I don't really see why they would give a rat's ass about "trusted computing" unless the marketplace demands it. If Phoenix, Award and AMI disappeared from the face of the Earth tomorrow, someone would come out with a compatible conventional BIOS in very short order. About the only thing I can see that would force them to produce DRM-based motherboards for the U.S. market would be some new laws making current designs illegal. That sounds farfetched, until you realize that Microsoft has a HUGE lobbying presence in Washington nowadays, and recently the Federal Government has been proving its willingness to meddle in technological affairs of which it understands nothing (witness the "broadcast flag" requirement for HDTV sets.) So my guess would be to start watching for a new "Consumer Data Protection Act" or something similar to show up in Congress, funded by Microsoft and its allies.
      • by cmacb ( 547347 )
        Bingo! Not only is US law the only thing that will allow this initiative to succeed, but existence of such laws will scare the heck out of Brazil, China, India Russia for starters. At minimum there will be the need to have a special computer "fixed" for each country to allow that country complete control over it. I can just imagine the price of PCs going up again to $2000 for a base system to cover the cost of keeping all the national versions straight. Imagine the line at the airport for inspecting y
        • If I were an investor in that company I'd be looking for a new board of directors.

          They won't. See SCOX. The problem is that Microsoft has *WAY TOO MUCH* money, and the U.S. has too many spineless politicians. The investors will see this as a market oppurtunity. The entire U.S. economy is so tied into Microsoft, that it has now become a *huge* pyramid scheme. If you are already a Microsoft stockholder, and you see the current stock market condition, you are pretty stuck these days. They must prop up

      • by crucini ( 98210 )

        I don't really see why they would give a rat's ass about "trusted computing" unless the marketplace demands it.

        Who do you think the marketplace is? A bunch of disgrunted hobbyists? No, the serious market is system integrators - companies, large and small that assemble computers. If they are selling to corporate customers, these system integrators may want to deliver computers that can't be tampered with by users. Many corporate sysadmins might welcome additional weapons to fight against viruses, pirate

  • by LuxuryYacht ( 229372 ) on Friday November 28, 2003 @05:52PM (#7584420) Homepage
    CCS and EFI are both trying to be more like an OS rather than just a BIOS. If you really dig into either of them they are just quite a mess.

    Time for LinuxBIOS www.LinuxBIOS.org [linuxbios.org]

  • by RLiegh ( 247921 ) on Friday November 28, 2003 @05:53PM (#7584423) Homepage Journal
    I can hardly imagine whatever "trusted computing" consortium allowing Open Source operating systems to have the specs to their protocols [after all, "security through obscurity" seems to be the favored method of both microsoft and the anti-virus industry].

    Without those specifications, the routers will reject packets from Linux and BSD computers (because they will be seen by the routers as being infected because they cannot give the expected response) and therefore only 'approved' (read: microsoft, and perhaps -perhaps- apple) operating systems will have access to the internet.

    And now, with the access to the hardware cut off by "trusted computing"'s subsitution for the bios; open source operating systems won't even be able to write to the computer hardware itself.

    (my ex-gf pointed out that someone can crack that the way the xbox was cracked, but that is not taking the DMCA into account, which would prevent any 'respectable' projects from being able to use any code generated illegally).

    To top things off, the final piece of the puzzle may be the fact that europe is on the verge of adopting 'software patents', which gives Microsoft the foot in the door to sue anyone who designs a half-way decent GUI into obscurity...and this will be coming soon to a formerly free democratic republic near you.

    In short, Open Source computing is a concept whose day has come and now has gone, and it's time to either get back to chasing 'warez' or give up on computers entirely.

    Unless there's something I'm missing here. But after reading slashdot for the last three or four years, I really doubt that there is.
    • by Anonymous Coward on Friday November 28, 2003 @06:21PM (#7584562)
      I would not be so pesimistic. We are witnessing the birth of a more fundamental split in computing than the old OSS/Proprietry , Unix/Windows dichotomy.

      In a few years we will have 2 well established 'streams' of computing.

      The first will be 'consumer' computers. Largely owned by fairly well off, but technically naive westerners in the US and Europe,this stream of computing will be Microsoft based, include DMCA and trusted computing models. It will be a very one way, consumer broadcast model allowing those who have money and no sense about their privacy to be pampered with choice, watch DVD movies and whatever other Hollywood rubbish they want piped straight from AOL/Time/Warner/Microsoft HQ.

      There will remain a growing second stream of computing. Largely comprised of businesses, programmers, geeks, military, government and health organisations, and for the most part the other 70-80 % of the worlds people who live in poorer conditions. Such users have no use for 'consumer' code. It will either be stripped out (regardless of any legal impedements - be realistic) or will come from manufacturers in China and the East where the freaks in Washington will be powerless to interfere in the economics of demand.

      Users of each class of computing will be very different in lifestyle and psychology. The former consumers only receive and pay money.

      The latter group are producers, or 'participants in the world' as I like to call them.

      Eventually these streams will be entirely incompatible, consumer computing will become more like TV.

      Eventually the former 'consumer' hardware will not even be considerd 'COMPUTERS' , being so crippled and controlled as not to function as general purpose computing devices (as Turing would have it).

      Eventually the former class of devices will die out as society changes from a mindless consumer mentality to an active population (or dies out itself, as a matter of deductive logic eitherway the consumer technolgy dies)

      Computers fit a particular definition - they are general purpose ordination devices - make them any less capable and they are no longer computers and cannot be sold as such.
      • Well, if I can't program and have my programs run on the client's computer, guess what computers my client's will run?

        Very often, we, the geeks (heh), are in a position to recommend (or buy) hardware for companies/clients/friends/relatives, and if we just recommend them to not buy anything with such restrictions built in (making our base by saying how 'restricted' the Hardware/OS is - as opposed to "where do you want to go today?") the world would be a happier and friendlier place :-)

        Another 'big' issue i
    • My old 486-sx is still thrustworthy. I use it daily. It is almost 10 years old now. If i were to buy a brand new state of the art computer now i'd probably survive 15 years or so. And really, don't you think anyone has figured out how to run Linux on TCPA by then? (we're speaking yr 2018)
    • Unless there's something I'm missing here.

      Yeah. Supply & Demand.

      If/When the bait and switch occurs, people will begin to realize that "Trusted Computing" means that they're the ones not being trusted, and their freedom to do as they please has been taken by megacorps. No more mp3s? No more pirated Windows or Office or Games? Not being able to print an image off some website? Having your camcorder shutdown when it detects MPAA/RIAA-tagged content? What the fuck?!

      That's leaves a gaping hole for a hu

  • Best quote (Score:4, Funny)

    by Kenrod ( 188428 ) on Friday November 28, 2003 @06:01PM (#7584465)
    "One of the great computing challenges of this decade is to bring all network-connected devices to common management standards and interfaces," said Martin Reynolds, vice president at Gartner. "Without such technology, device and network management becomes impossible."

    People PAY Gartner for conclusions like that?

    • Gartner Gibberish (Score:5, Insightful)

      by shadowj ( 534439 ) on Friday November 28, 2003 @06:12PM (#7584526)
      People PAY Gartner for conclusions like that?

      People pay Gartner for worse... managers and marketing people are always looking for pre-digested "facts" to allow them to make decisions without doing any real research. I used to work as a technical marketing manager, and dealt with Gartner (and other analysts) frequently. Their level of expertise is suspect, and they issue definitive statements with questionable data.

      Remember their noises about "Total Cost of Ownership" a few years ago? I applied their methodology to a teakettle, and established that the TCO of said teakettle was well over $4,000.

  • by Alsee ( 515537 ) on Friday November 28, 2003 @06:04PM (#7584484) Homepage
    Customers using Cisco's network admission control system can permit network access only to compliant and trusted endpoint devices (for example, PCs, servers, personal digital assistants) and restrict the access of non-compliant devices. [securityfocus.com]

    ISP's can install these new Cisco routers and you will be denied internet access unless you submit to Trusted Computing.

    The routers are advertized as fighting "viruses", but they do not in fact scan for or block viruses. What they do is first check if you are running Trusted Computing. If not they deny you a connection. They can then be configured to verify that you are running specific software such as up to date anti-virus software.

    -
    • by cgenman ( 325138 ) on Friday November 28, 2003 @06:41PM (#7584656) Homepage
      Realistically, how many of these have been sold to ISP's? ISP's are not in the business of denying access... They're all about the openness. If someone's Macintosh is attempting to connect to the network, who do you think they will blame if they are denied service? How much do you think you will lose in service calls?

      No, this most definitely for corporate networks... Some point-haired boss will approve the acquisition of these machines after listening to a sales pitch that came with free sushi and a lucky winner getting a trip to the Bahamas. Suddenly, the mailserver, corporate IM server, and print servers won't work.

      "Why aren't these working?" The PHB will ask.
      "Because that router you bought refuses the connection, complaining about 'trusted computing. I'm turning it off now," says the dirty haired sysadmin.
      "Turning off trusted computing? Aren't we using all Microsoft solutions?"
      "No, that would be an extra 20k per year, plus switching costs, downtime, viruses, worms, etc."
      "They have scanners for that. Besides, Microsoft has better sushi chefs."
      "It's a bad idea."
      "Switch it all or I'll replace you with someone who will."
      "O.K."

      The Dirty Haired Sysadmin will dutifly switch all of the servers over, and will subsequently be fired after the fifth worm attacks the network.

  • Comment removed (Score:4, Insightful)

    by account_deleted ( 4530225 ) on Friday November 28, 2003 @06:12PM (#7584527)
    Comment removed based on user account deletion
  • say what? (Score:4, Interesting)

    by jafac ( 1449 ) on Friday November 28, 2003 @06:16PM (#7584543) Homepage
    So what's wrong with the standard most of the rest of the computer world (IBM, Sun, Apple) uses - OpenFirmware? You'd think Linuxheads would want an x86 motherboard with OpenFirmware. . .
    • Re:say what? (Score:5, Interesting)

      by AKAImBatman ( 238306 ) <`akaimbatman' `at' `gmail.com'> on Friday November 28, 2003 @06:45PM (#7584670) Homepage Journal
      I second that. Sun's OpenPROM (Sun's version of OpenFirmware) is one of those details that help make Sparcs kick ass systems. The BIOS started as a "poor man's firmware" with all device interaction simplified into a "standard" set of hardware. Thus no new drivers would ever be needed, thus a simple program/set of interrupts worked perfectly. Yet today, we're trying to make PCs into high end workstations. We could do that far more effectivly if the BIOS didn't get in the way.

      I'm curious. Does anyone know a reason why a PC BIOS chip couldn't be swapped with an OpenFirmware chip? I assume there are a few details such as launch location (0x07F0 IIRC) which must be taken into account. Plus, many OSes may have difficulties if the BIOS is not present. However, both those problems are fixable. Does anyone know of other issues?

      More Info:

      OpenFirmware [openfirmware.org]
      Free OpenFirmware Implementation [openbios.org]

  • Comment removed (Score:5, Interesting)

    by account_deleted ( 4530225 ) on Friday November 28, 2003 @06:17PM (#7584545)
    Comment removed based on user account deletion
  • Changing problem (Score:4, Interesting)

    by tesloni ( 727534 ) on Friday November 28, 2003 @06:17PM (#7584547)
    If I properly understand documents which I can found about Trusted Computing I think that no one except certified TC/MS tehnicians can legaly change BIOS software if it is protected by DRM rules.

    That may be an bigger problem if other BIOS vendors do the same thing.

    After all maybe we are all forced to back to old Altair 800 days. Or to stay with current owned hardware and wait on market selfregulation (if no one buy an new HW/SW combination vendors must change rules if they want to survive). Or to buy an hardware which doesn't have TC/DRM/... features.

  • CSS? (Score:5, Funny)

    by jimmer63 ( 651486 ) on Friday November 28, 2003 @06:22PM (#7584565)
    If all goes according to plan, a new product the company dubs Core System Software (CSS) will serve as the foundation of PC architecture.

    When will we have DeCSS?
  • by adeyadey ( 678765 ) on Friday November 28, 2003 @06:27PM (#7584579) Journal
    How are you Gentlemen!
    All your Motherboard are belong to us!
    You are on the way to destruction.
    You have no chance to survive make your time.
    HA HA HA HA ....

  • by scifience ( 674659 ) * <webmaster@scifience.net> on Friday November 28, 2003 @06:33PM (#7584618) Homepage
    This is nothing to worry about. If we think logically, we will see that:

    (1) Microsoft makes Trusted Computing stuff.
    (2) Nothing Microsoft makes is secure.
    therefore
    (3) Trusted Computing will be easily hackable so that it can be replaced with another BIOS.

    Now, Microsoft will probably and try to make this illegal, just like they have tried to make mod chips illegal. Last time I checked, though, it was perfectly legal to hack your own PC or other hardware.

  • Huh? (Score:3, Offtopic)

    by vsprintf ( 579676 ) on Friday November 28, 2003 @06:53PM (#7584703)

    Phoenix is not alone in moving toward such changes. Chip giant Intel has pushed for a predecessor to BIOS it calls the Intel Platform Innovation Framework for EFI (Extensible Firmware Interface).

    How does one push for a "predecessor" to something? Is that like back to the future? It makes me wonder about the rest of the article.

  • This Is Great News (Score:5, Interesting)

    by istartedi ( 132515 ) on Friday November 28, 2003 @06:56PM (#7584722) Journal

    Industry standard company ditching their flagship product; consumer demand for said product remains strong; product still selling.

    I'll use my contacts, call some venture capitalists, and get the ball rolling.

    OK. Not really. But you get the idea. Whenever something like this happens, too many people pessimisticly assume that nothing can be done about it. They remind me of C3PO--"we're all doomed.".

    No. You're not doomed. Crisis. Opportunity. Mmmmm... Crisitunity.

  • by Mansing ( 42708 ) on Friday November 28, 2003 @06:57PM (#7584727)
    While it's gonna get ugly in the US, I don't suspect that China would use a BIOS with built-in spyware or DRM. China, along with the largest population, has both the manufacturing power to create motherboards sans M$-DRM.

    In fact, it would be very surprising to me that most of the EU coutnries would submit to this kind of US verndor lock-in. I would expect to see non-TCP motherboards available for a while.

    And when parts of the internet are "closed off" by TCP "checking" routers, then all holy hell will break loose. Wait until our neighbors can't get to "playboy.com" .... that will end this quickly.
  • by TyrranzzX ( 617713 ) on Friday November 28, 2003 @07:00PM (#7584735) Journal
    What's keeping a computer from booting up, posting, then instead of reading from ffff in memory, it goes straight to an OS on disk?

    Bios's are almost identical, to the point that you can probably marginalize them into the driver category of most OS's these days. In a few years BIOS won't exist or if it does, it'll exist in some convoluted fashon or version of what it is today. I personally like the idea of having a bios on the hardware; something to tell me what's broken, give me error codes, etc. I see it as something that, due to being inexpensive will gain features such as full text error code outputs or if persay some obscure component on the motherboard died, instead of outputing moorse code it can give you a voice readout "Motherboard component 74x0x06 is dead. This is a fatal failure and the motherboard is dead, please return to manufacturer".

    Either way, I don't think motherboard manufacturers will go ahead and start installing distribuited computing garble on their machines so that they can only be used by microsoft systems. It'll kill their market share in other markets such as server markets and it'll also make them susseptable to future abuse.
  • by Gldm ( 600518 ) on Friday November 28, 2003 @10:29PM (#7585568)
    I'm still suffering from this utter nightmare of Pentium III id codes that just made using the internet a living hell. No really, you remember when the sky fell back when they were announced?

    Also I'm upset because it's impossible to get around the DVD regions and watch discs from other countries. Asia fears the DMCA so much that it's impossible to find a player that does not submit to the region codes.

    ok /sarcasm

    Seriously, this isn't going to work. Taiwan will have cloned BIOSes out faster than you can say "Overclocking is popular!" and warez groups will have the can only run on trusted hardware feature of the next windows cracked faster than you can say "Product Activation".

    Give it 8 months. Even if there isn't an outcry that gets it reversed or ignorable like the P3 chip codes, I'm betting some major MB manufacturer *coughABITcough* will have something like, dual bios, trusted/untrusted with a toggle between them.

    As for network routers killing "untrusted" clients, how do businesses expect to keep their linux servers on the network? Yeah, I think either we'll be seeing other OSes support it, or it'll be turned off more often than on. Also what about network-aware appliances like attatched storage, printers etc? I doubt it'll be that easy to convince businesses to just toss them as incompatible. They probably will just patch their existing windows desktops and stay on 2000, xp, or 2003 or whatever doesn't have this nuisance. I know tons of places that still refuse to move up from 2000 to XP.

    Also, if only "trusted" software runs, I'm curious how students will do programming assignments on their computers at college. Do they just stand in line for the woefully inadequate lab resources? Do they get "special for academic use only" versions of windows and MSVC that allows them to execute their own code? What does it mean for professional developers, no development station can ever be on the network because it can't be trusted? That's going to make for some intersting development and testing work.

I had the rare misfortune of being one of the first people to try and implement a PL/1 compiler. -- T. Cheatham

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